MYHockey Rankings

What MYHockey Rankings does

MYHockey Rankings (MYHockey Rankings, LLC) operates the de facto standard online database and rating system for competitive youth hockey in North America, covering approximately 29,117 teams across 3,000+ clubs and 706 distinct rankings spanning age levels from Squirt (10U) through Midget Major (18U), High School, Junior, College, and Girls divisions in both the USA and Canada. The platform is built around a proprietary mathematical rating algorithm that combines Average Goal Differential (AGD, capped at 7 per game) with Strength of Schedule (SCHED, a recursive averaging of opponent ratings) to produce objective team ratings updated weekly throughout the season, with no subjective weighting. A network of 2,000+ volunteers contributes local data entry, and the platform ingests scores via a data integration with Gamesheet.

MYHockey operates a freemium business model with three tiers: a Free Guest Account (reporting, notifications, corrections, volunteering); a Team Membership subscription providing immediate score entry, schedule management, team messaging, Open Dates, and a Find Competitive Opponents tool; and an Association Membership master account for clubs covering all teams. Premium-only tools include the Schedule Analysis Tool (color-coded matchup difficulty) and the Find Competitive Opponents feature (geographic and ±3.00 rating point matchmaker). Revenue is rounded out by display advertising and sponsorships targeting North American youth hockey families. The site generated 45–50 million pageviews per season from over 300,000 unique monthly visitors in 2019-20.

The company, founded in 2007 and operating for 18 seasons, is a privately held, bootstrapped LLC with no disclosed venture capital, parent company, or acquisition history. MHR is formally used by USA Hockey and major youth tournaments as the standard reference, with the platform coordinating with USA Hockey districts on Tier 1/Tier 2 eligibility for National Championships. Recent product investment has focused on adding communication and scheduling functionality (Team-to-Team Messaging and Open Dates features launched in 2026), with distribution handled through the website, organic social channels (Twitter, Facebook, Instagram, YouTube, RSS), editorial content, and community engagement initiatives such as the annual Play of the Year contest.

Name

MYHockey Rankings

Legal name

MYHockey Rankings, LLC

Website

https://myhockeyrankings.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MYHockey Rankings (MYHockey Rankings, LLC) is the standard online database and rating system for competitive youth hockey in North America, covering 29,000+ teams across the USA and Canada with a proprietary AGD/SCHED rating algorithm, freemium membership subscriptions, advertising, and adoption by USA Hockey and major tournaments.

Ownership category

akta.pro rank

Product category

Sports Analytics and Rankings

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth hockey rankings
• Team rating software
• Hockey database platform
• Competitive matchup finder
• Sports league analytics

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Team Membership: Annual membership for coaches and team managers to keep team info updated. Provides one membership account with one team profile. Members can purchase up to three team profiles. Includes immediate game score entry, schedule management, team messaging, Open Dates feature, and Find Competitive Opponents tool.
2. Association Membership: Master account for clubs with access to all teams. Most cost-effective option for hockey directors. Can assign/revoke individual team membership privileges. Each team also receives individual team membership access.
3. Free Guest Account: Free account allowing users to report missing game results, subscribe to team notifications, submit game score corrections, sign up as division volunteer. Drives community engagement and data contribution.
4. Advertising and Sponsorship: Display advertising on the website targeting the youth hockey audience. Sponsorship opportunities available for brands targeting North American youth hockey families.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

MYHockey Rankings operates a web-based platform that publishes objective mathematical ratings and rankings for competitive youth hockey teams across North America, covering boys and girls divisions from Squirt (10U) through College. The platform combines a free public database of team ratings, game scores, leagues, and associations with paid membership tiers that unlock team management tools, schedule analysis, and competitive opponent-finding features.

Differentiator

Problem solved

Functional benefit

Products and services

• MYHockey Rankings Platform Comprehensive online database and ranking system for youth hockey in North America, providing team ratings for competitive travel hockey teams from Squirt (10U) through College across the USA and Canada. Free access to rankings and team information.
• Team Membership Annual paid subscription for coaches and team managers enabling immediate game score entry, schedule management, team messaging, Open Dates feature, Find Competitive Opponents tool, and Schedule Analysis. Members can purchase up to three team profiles.
• Association Membership

Quantifiable outcome

• 45-50 million pageviews per season with 300,000+ unique monthly visitors

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• USA HockeycoreOthersMYHockey Rankings is used by USA Hockey as the standard reference for youth hockey rankings. The platform coordinates with USA Hockey districts to properly identify Tier 1 and Tier 2 teams eligible for National Championships.

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• LeagueApps: League and club management software for youth and adult sports organizations; comparable as a paid SaaS serving hockey clubs and associations, though focused on operations rather than team ratings.
• TeamSnap: Widely used team-management app for youth and recreational sports; comparable as a SaaS tool targeting coaches, managers, and parents in youth sports — but addresses scheduling/communication rather than ratings.
• SportsEngine (NBC Sports Next): End-to-end youth sports management platform (registration, websites, tournaments) owned by NBC Sports; serves the same hockey associations and clubs MYHockey addresses, with deeper registration/operations tooling.
• Hudl: Leading video analysis and stats platform for youth, high school, and collegiate teams across multiple sports; overlaps with MYHockey's stats/rankings function but is a much broader incumbent with paid video tools and team management.

Direct peers

• MaxPreps: The dominant U.S. high school sports rankings, statistics, and schedules platform; directly comparable as a community-driven data and rankings service targeting competitive youth sports, though focused on high school rather than club hockey.
• GameChanger: Live scoring, stats, and streaming for youth and amateur sports, including hockey; competes for the same coach and parent audience and provides a more mobile-native experience with similar rating/standings utility.
• HockeyTech: Hockey league and federation data and technology provider; comparable as a hockey-specific data infrastructure and statistics provider serving leagues, with a more B2B/enterprise orientation.
• Elite Prospects: Hockey-focused player and team database with rankings and scouting data; closely comparable in sport and category, with stronger player-level coverage and scouting use cases.

Emerging players

• Tourney Machine: Tournament management and seeding platform used by youth hockey tournaments; overlaps with MYHockey's tournament seeding and bracket use case while focusing on event operations.
• InStat Hockey: Hockey video and analytics platform with player and team performance stats; comparable as a hockey-specific statistics product, with stronger pro/junior focus than youth travel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myhockeyranking
• YouTubeyoutube.com/@myhockeyranking3331
• Facebookfacebook.com/MyHockeyRankings
• Instagraminstagram.com/myhockeyranking
• LinkedInlinkedin.com/company/myhockey-rankings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYHockey Rankings