Pathways

What Pathways does

Pathways (legal entity MYPATHWAYS S.A.) is an Argentina-headquartered SaaS company that operates a cloud-based Learning Management System (LMS) with integrated e-commerce storefront capabilities, targeting course creators, corporate training teams, and educational institutions. Its platform combines multimedia course authoring (images, video, documents, embedded interactive content via Canva, Genially, and Smart), structured learning paths with micro-credentials, multi-tenant platform management, certification issuance, and a payment-enabled branded storefront under the customer's own domain. The product suite is delivered across five tiers — Free, Core, Basic, Pro, and Enterprise — with the Enterprise tier offering self-hosting, custom integrations, and white-label branding. AI is embedded as PathAI for text-prompt-based course and image generation, and a REST API plus SCORM support is available on Pro and above.

The company monetizes exclusively through subscription recurring revenue billed monthly per active user, plus multi-year enterprise contracts; it does not charge transaction commissions on course sales. GTM blends product-led growth (free tier, self-serve signup, no credit card required) with sales-assisted demo requests and enterprise field sales for 200+ user deployments. Distribution is global via the mypathways.com website, with localized payment processing through Stripe and MercadoPago, and underlying infrastructure hosted on AWS with Cloudflare CDN. Operating geographies span Argentina, Mexico, Colombia, Chile, Peru, and Spain, and the company is in the process of implementing an ISO/IEC 27001:2022-aligned Information Security Management System to support enterprise and regulated-customer expansion.

Pathways is a privately held, bootstrapped company with 5 employees and no disclosed external funding, parent entities, or subsidiaries. Strategic priorities inferred from recent moves include upmarket expansion (Enterprise tier, ISO 27001), AI-driven product differentiation (PathAI), and ecosystem integration (API, SCORM, third-party content tools), all executed within a small-team, low-overhead operating model based in Buenos Aires.

Name

Pathways

Legal name

MYPATHWAYS S.A.

Website

https://mypathways.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pathways is an Argentina-based SaaS provider of a cloud-based LMS with integrated e-commerce and no-commission course sales, serving course creators, corporate trainers, and educational institutions across Latin America and Spain through tiered subscription plans.

Ownership category

akta.pro rank

NAICS

Computer Training (611420), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Social Learning & Community-Enabled LMS (EDAFAAAH), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

Keywords

• Learning management system
• Online course platform
• Course authoring software
• Corporate training platform
• E-commerce LMS

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Per Active User): Monthly billing based on the number of active users (users who logged in at least once during a calendar month). Rates vary by plan tier (Core, Basic, Pro, Enterprise) with tier-based feature differentiation.
2. Transaction Fee (No Commission): The platform explicitly states 'Sell with no commissions' - course creators keep 100% of their sales. Revenue is not generated from transaction take rates but from platform subscriptions.
3. Enterprise Custom Contracts: Enterprise tier (200+ users) operates via custom commercial agreements with negotiated terms, pricing, and dedicated support features including custom development and integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pathways is a cloud-based Learning Management System (LMS) that combines course authoring tools with integrated e-commerce functionality. It enables course creators, educators, corporate trainers, and educational institutions to build, sell, and manage online courses on their own branded platforms with no transaction commissions on course sales. The platform also offers AI-assisted course creation (PathAI) and an API for integration.

Product overview

Pathways is a cloud-based Learning Management System (LMS) and e-commerce platform offered as a unified SaaS product with tiered subscription plans. The core platform provides course creation, content authoring, learning path management, and virtual store capabilities. The product portfolio includes four paid subscription tiers (Core, Basic, Pro, Enterprise) plus a FREE plan, each adding progressively more features. PathAI is the AI-powered course generation component that uses text prompts to auto-generate course content. The Pathways API enables programmatic access to platform features on Pro and Enterprise plans. All plans share the foundational LMS infrastructure for course management, user administration, evaluations, analytics, and e-commerce integration.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Improves knowledge retention by 25%-60% according to third-party research
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• ISO/IEC 27001:2022coreOthers · 28 November 2025Pathways has committed to implementing an Information Security Management System (ISMS) based on ISO/IEC 27001:2022 standard to effectively manage security risks and ensure company-wide contribution to operational security and confidence.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS hosts Pathways servers and databases, stores files including images and documents. AWS provides the core cloud infrastructure for the platform's operations.
• CloudflarecoreTechnology or IntegrationCloudflare serves as the content delivery network (CDN) for Pathways, handling storage and delivery of images and videos across the platform.
• MercadoPagocoreTechnology or IntegrationPayment gateway for processing course sales. Integrated for creators to receive payments for educational content. Available based on user's country.
• StripecoreTechnology or IntegrationPayment gateway for processing course sales. Integrated for creators to receive payments for educational content. Available based on user's country.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teachable: Teachable is an LMS and course-selling platform for individual creators and small businesses. Like Pathways, it combines course authoring, branded sites, payment processing, and tiered subscriptions, and is one of Pathways' primary substitutes for course-creator customers.
• Podia: Podia is an all-in-one platform for selling online courses, downloads, webinars, and memberships with zero transaction fees. Its no-commission creator commerce model directly mirrors Pathways' headline differentiator and serves the same SMB/individual creator audience.
• Kajabi: Kajabi is an all-in-one platform for creators to build courses, websites, email marketing, and commerce. Pathways' integrated LMS + e-commerce + AI offering competes head-on with Kajabi's bundled value proposition for the same course-creator and SMB trainer segment.
• Thinkific: Thinkific is a leading creator-economy LMS that lets individuals and businesses build, market, and sell online courses. It overlaps Pathways almost exactly on creator monetization, own-domain storefronts, and tiered SaaS subscriptions, making it the closest direct competitor.
• LearnDash: LearnDash is a WordPress-based LMS plugin used by course creators and training organizations. It competes with Pathways for creator and SMB training customers who want LMS functionality with their own website/domain, similar to Pathways' Web Builder.
• TalentLMS: TalentLMS is a cloud LMS targeted at SMB and mid-market corporate training, with tiered subscriptions, SCORM support, and e-commerce add-ons. It overlaps Pathways on Core/Basic/Pro-tier SMB corporate training use cases.

Broad incumbents

• Moodle: Moodle is the dominant open-source LMS globally, widely used by educational institutions and increasingly by corporate training. Pathways' Enterprise self-hosting and SCORM capabilities position it as an alternative to Moodle for institutions seeking a hosted, branded experience.
• Skilljar: Skilljar is an external training platform focused on customer and partner education for B2B companies. It overlaps Pathways' enterprise e-commerce training and certification use cases for software and technology vendors.
• Docebo: Docebo is a large, publicly traded enterprise LMS with AI-powered learning, automation, and extensive integrations. It overlaps Pathways' Enterprise tier in regulated, multi-audience corporate training but competes across a much broader and more expensive footprint.
• LearnUpon: LearnUpon is an established cloud LMS focused on corporate training for mid-market and enterprise. It competes with Pathways' Pro/Enterprise tiers on SCORM support, certifications, and portal-based training delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mypathwayscom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pathways