National Solar

What National Solar does

National Solar, Inc. is a woman-owned, privately held solar energy contractor founded in 2009 and headquartered in Bend, Oregon. The company designs, installs, monitors, and services residential and commercial photovoltaic systems exclusively across the state of Oregon, serving homeowners in 99+ cities spanning Central Oregon, the Portland Metro, the Willamette Valley, Southern Oregon, the Oregon Coast, and Eastern Oregon. Its go-to-market is direct-to-consumer: customers request a free estimate, receive a site visit, and are quoted a custom-designed system handled entirely in-house through permitting, utility interconnection, and installation. The company has completed 3,500+ installs since founding and operates without resellers or third-party sales channels.

The core technology stack centers on REC solar panels (REC Alpha Pure-RX 460W modules) paired with Enphase IQ Battery 10C storage and an Enphase-based monitoring application that tracks every panel and battery in real time. Service offerings include solar panel installation, battery backup, EV charger installation, ground-mount arrays, residential and commercial solar, and post-installation service, repair, removal, and re-roofing work (including for systems installed by competitors). Customers finance projects through third-party lenders, with advertised terms of 5.99% APR and a $0-down option for qualified applicants, and can access Energy Trust of Oregon incentives where eligible. Systems carry a 10-year transferable workmanship warranty, a 25-year panel warranty, and a 15-year battery warranty.

The business model is project-based, one-time installation revenue, with no recurring subscription component beyond the warranty service relationship. Pricing is quote-based rather than publicly listed, and revenue derives primarily from residential installs with a secondary commercial and agricultural line. The company is independently owned under President Janelle Lancaster, holds NABCEP and REC professional certifications, and is accredited by the Better Business Bureau and the Oregon Department of Energy. There are no disclosed funding rounds, institutional investors, or parent-company relationships, and revenue is not publicly reported.

Name

National Solar

Legal name

National Solar, Inc.

Website

https://nationalsolarusa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

National Solar is a woman-owned, Bend, Oregon-based residential and commercial solar installer founded in 2009, serving homeowners across 99+ Oregon cities with custom PV systems, Enphase battery storage, EV chargers, and ground-mount arrays.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Solar Electric Power Generation (221114)

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Residential solar installation
• Commercial solar systems
• Battery backup storage
• EV charger installation
• Solar service repair

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Installation: One-time installation of custom-designed solar PV systems for residential and commercial properties. Systems are sized to customer usage and include permitting, design, and installation services.
2. Battery Backup Systems: Enphase battery storage installation for home backup power during outages. Includes 15-year warranty and expandability options.
3. EV Charger Installation: Electric vehicle charger installation services, allowing customers to charge vehicles from solar-produced power.
4. Ground Mount Systems: Raised, ground-mounted solar arrays for properties where roof installation is not ideal.
5. Commercial Solar: Agricultural and business solar installations designed to protect customer bottom lines.
6. Service, Repair & Removal: Repairs, monitoring, panel removal, and re-installs for any solar system, including those installed by other companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

National Solar designs, installs, and services custom-sized solar photovoltaic systems with REC panels and Enphase battery storage for Oregon homeowners and businesses. The in-house local team handles site visits, permitting, design, utility interconnection, one-day installation, monitoring, repairs, and panel removal and re-roofing. The company also offers EV charger installation, ground-mounted arrays, and a coordinated new-roof-plus-solar financing program.

Product overview

National Solar is a residential and commercial solar installation company offering a comprehensive portfolio of energy solutions. The core offerings include Solar Panels (custom-designed systems for homes and businesses) and Commercial Solar installations. Add-on modules include Battery Backup (Enphase battery storage with 15-year warranty), EV Chargers, Ground Mounts, and Solar Service & Removal. The company also offers a New Roof + Solar Financing option that coordinates roof replacement with solar installation under a single financing plan. All systems include monitoring capabilities and are backed by a 10-year workmanship warranty, 25-year panel warranty, and 15-year battery warranty. The company serves customers across Oregon through regional utility partnerships with PGE, Pacific Power, and Energy Trust of Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panels Custom-designed residential and commercial solar PV systems using REC Alpha Pure-RX 460W panels, sized to offset customer energy usage based on roof conditions and consumption patterns; includes in-house design, permitting, installation, monitoring, and warranty support.
• Battery Backup Enphase IQ Battery 10C backup power systems with 15-year warranty and expandable capacity, installed to keep homes running through outages and integrate with National Solar PV systems.
• EV Chargers Electric vehicle charging station installation that allows customers to charge vehicles using solar-generated power on-site.
• Ground Mounts Raised, ground-mounted solar arrays installed for properties where rooftop installation is not ideal, providing flexible placement alternatives to rooftop systems.
• Solar Service & Removal Repairs, monitoring, panel removal, and re-installation services available for any solar system regardless of original installer.
• Commercial Solar Solar PV installations for agricultural operations and businesses in Oregon, designed to reduce operating energy costs and protect the commercial bottom line.
• New Roof + Solar Financing Coordinated financing plan that bundles roof replacement and solar installation into one monthly payment, with a $0 down option and 5.99% APR available for eligible projects.

Quantifiable outcome

• Typical 9.2 kW system offsets most of a home's electricity use
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EnphasecoreTechnology or IntegrationEnphase certified installer offering Enphase IQ Battery 10C products. The partnership provides customers with battery storage solutions for backup power during outages, backed by Enphase warranties and support.
• REC SolarcoreTechnology or IntegrationREC ProTrust certified installer status. The partnership allows National Solar to offer REC Alpha Pure-RX 460W solar panels with ProTrust warranty coverage to customers.
• Energy Trust of OregoncoreStrategic or Co-development PartnerApproved Energy Trust of Oregon Trade Ally Contractor. This partnership enables National Solar to access and administer Energy Trust incentives for customers, making solar more affordable through cash rebates and incentives.
• Oregon Department of EnergyminorStrategic or Co-development PartnerPartnered with Oregon Department of Energy as part of state solar programs and initiatives. The partnership helps connect customers with Oregon-level solar incentives and programs.
• Better Business BureauminorOthersBBB accredited business, providing customer confidence through adherence to BBB standards for ethical business practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• A&R Solar: Portland-based residential and commercial solar installer serving Oregon since 2007. Comparable direct-to-consumer install model, similar NABCEP-certified team, and similar battery and EV charger product mix, making it a direct peer in the Portland Metro and broader Oregon market.
• Sunlight Solar Energy: Oregon-headquartered residential and commercial solar installer with deep Oregon roots. Overlapping service area and similar product mix (solar + battery + service) make it a direct peer competing for the same residential customers across the state.
• Elemental Energy: Oregon and Washington-based solar installer offering residential and commercial PV with battery storage. Direct peer competing in the same Pacific NW market with a comparable direct-to-consumer install model.
• Sunbridge Solar: Oregon-based residential solar installer operating in the same geographic market. Comparable rooftop PV and battery offering targeting homeowners in overlapping Oregon cities, putting it in direct competition for shared customer leads.
• Imagine Energy: Bend, Oregon-based residential and commercial solar installer operating in the same Oregon market. Comparable offering (solar + battery + service), same Pacific NW climate, and overlapping geographic footprint in Central Oregon make it a direct head-to-head competitor to National Solar.

Emerging players

• Lumio: Emerging residential solar and home electrification installer with growing Pacific NW presence. Targets a similar homeowner profile with solar + battery + electrical upgrades, representing a newer but rapidly scaling competitive threat to regional installers.

Broad incumbents

• Freedom Forever: National residential solar installer with a 25-year workmanship guarantee and operations across multiple states including Oregon. Competes on nationwide scale, financing partners, and standardized installation rather than regional brand strength.
• Tesla Energy: National rooftop solar and Powerwall battery installer selling across the US including Oregon. Not locally specialized but competes on the same solar + battery product bundle and has unmatched brand reach and pricing power relative to regional installers.
• ADT Solar: National residential solar installer (formerly Sunpro Solar) with operations in Oregon. Competes on direct-to-consumer solar and battery sales with broad geographic reach rather than local specialization.
• Sunrun: Largest US residential solar installer with national footprint including Oregon. Offers solar leases, PPAs, and cash purchases plus battery storage, making it a broad incumbent competing on financing flexibility and scale rather than local service depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-solar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Solar