Nestedbaby.com & NestedCPR.com (Nested LLC), Preparation for Birth, Baby & Life-saving CPR

What Nestedbaby.com & NestedCPR.com (Nested LLC), Preparation for Birth, Baby & Life-saving CPR does

Nested LLC is a privately held, Virginia-based education services company that delivers childbirth education, newborn and infant care, and American Red Cross CPR/first aid/AED certification across the Washington, DC / Maryland / Northern Virginia (DMV) metro area. The company was founded in 2017 by Nidhi Reva, MPH, PA-C, a physician assistant with 20+ years of clinical experience, and operates under the consumer brands Nestedbaby.com and NestedCPR.com. Its curriculum stack is anchored on an American Red Cross–authorized blended learning format: a self-paced 1-2 hour online component paired with a 2-hour in-person skills session, valid for a 2-year OSHA-compliant certification, supplemented by professionally-produced HIPAA-compliant video courses with closed captioning and 6-month access.

The core product portfolio spans (i) in-person group boot camps at the Edlavitch DCJCC in Washington, DC (Childbirth Education at $300/ticket for two; Newborn & Infant Care with CPR certification at $350-$400/ticket), (ii) private classes at Nested's Arlington HQ or client locations ($160-$685 depending on format), (iii) self-serve online video memberships at $150 each, (iv) onsite enterprise CPR/team-building/BLS training for day care centers, medical clinics, and corporate teams, and (v) a comprehensive babysitting course for teens and pre-adults. All instruction is delivered by licensed medical professionals (RNs, midwives, PAs, NPs, a physical therapist). The company has run an annual international health mission to Ecuador (Project Nido, in partnership with PACH and FIBUSPAM) since 2017, which has grown to a 40-person volunteer team and serves as a brand and community asset. Nested has no outside institutional funding, is founder-owned, and has no disclosed revenue.

Name

Nestedbaby.com & NestedCPR.com (Nested LLC), Preparation for Birth, Baby & Life-saving CPR

Legal name

Nested LLC

Website

https://nestedbaby.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nested LLC (Nestedbaby.com, NestedCPR.com) is a Virginia-based, founder-led education services company delivering American Red Cross–certified childbirth, newborn care, and CPR training classes to expectant parents, families, childcare professionals, and organizations across the DMV (DC, Maryland, Northern Virginia) region.

Ownership category

akta.pro rank

Product category

Parent Education and CPR Certification Training Services

NAICS

Child Care Services (62441), Individual and Family Services (6241)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

akta.pro secondary industries

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH), Newborn Health Monitoring & Medication Administration (Non-Clinical) (HSAAACAD)

Keywords

• Childbirth education classes
• Newborn care training
• CPR certification courses
• Infant CPR training
• Parenting education services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Person Group Classes: In-person group classes for Childbirth Education (CBE) at $300 and Newborn & Infant Care with CPR certification at $350-$400. Classes held at DCJCC locations with 1 ticket allowing 2 people to attend.
2. Online VIDEO Class Memberships: Online video classes for Childbirth Education and Newborn Care & Infant CPR at $150 each, providing 6-month access with closed captioning and optional 30-minute Q&A session with Nidhi Reva.
3. Private Classes: Private classes for individuals and groups including NBCPR bootcamp ($395 first couple + $95 additional couples), CBE bootcamp ($370 first couple + $95 additional), and CPR certification classes ($160/person for 2-4 people, $150/person for 5+). $75 travel fee for home/office locations.
4. Corporate Team Building & Onsite Training: Onsite CPR certification and BLS training for organizations including day care centers and medical clinics, with $250 set-up & Sanitation Fee for onsite groups.
5. Comprehensive Babysitting Course with CPR Certification: Blended learning babysitting certification course at $180/person for 2-4 people or $170/person for 5+ people. Covers pediatric first aid, CPR, AED, and babysitting business skills.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Nested LLC delivers parent education and American Red Cross authorized CPR/first aid/AED certification through in-person group classes at DCJCC and partner locations, private on-site classes at client locations or its Arlington, VA headquarters, and online video memberships with 6-month access. Programs cover childbirth education, newborn and infant care, pediatric and adult CPR/choking prevention, basic life support (BLS), babysitter certification, and corporate life-saving skills workshops.

Product overview

Nested LLC operates a multi-format educational training platform offering childbirth education, newborn care, and CPR certification courses primarily serving the DC/Maryland/Virginia metro area. The core product portfolio includes in-person group classes (held at DCJCC locations), private classes (at HQ or client sites), and online video memberships. Key offerings: (1) Childbirth Education Boot Camp covering labor/delivery/postpartum, (2) Newborn & Infant Care with CPR Certification combining newborn care education with American Red Cross blended CPR certification, (3) Pediatric and Adult CPR Certification as standalone course, (4) Comprehensive Babysitting Course with CPR for teens, and (5) Onsite group certification for day cares, medical clinics, and corporate teams. Online video alternatives provide HIPAA-compliant recorded content with 6-month access. All CPR courses follow American Red Cross blended learning format combining 1-2 hour online portion with 2-hour in-person skills session, resulting in 2-year certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Project Nido: A medical mission initiative partnering with Partners for Andean Community Health (PACH) to provide free medical and dental care to underserved communities in Ecuador. Includes leadership program for young adults.

Products and services

• Pediatric and Adult CPR Certification Course

Quantifiable outcome

• 2-year American Red Cross CPR Certification valid for OSHA-mandated job requirements and workplace regulatory compliance
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Partners for Andean Community Health (PACH)flagshipStrategic or Co-development Partner · 1 January 2017Since 2017, Nested LLC has partnered with PACH to lead annual medical missions known as Project Nido ('Project Nest'). Together they provide free medical, dental, and vision services to indigenous and underserved communities in Ecuador. PACH's mission is to foster sustainable healthcare systems in Andean Ecuador through education, resources, and lasting partnerships with Ecuadorian nonprofit clinic FIBUSPAM. Nidhi Reva joined PACH's first mission trip in 2016 following a major earthquake, providing women's health services.
• Fundación Internacional Buen Samaritano Paul Martel Hospital (FIBUSPAM)coreStrategic or Co-development Partner · 1 January 2017FIBUSPAM is an Ecuadorian nonprofit clinic serving as the local partner for Project Nido medical missions. Nested's team supports FIBUSPAM staff by providing consultations, acute medical care, and treatments to patients in communities around the hospital. The partnership includes referrals for further care and follow-up appointments at FIBUSPAM.
• American Red CrosscoreTechnology or IntegrationNested is an American Red Cross authorized training provider offering blended CPR/Choking Prevention/First Aid/AED certification courses. Courses are consistent with AHA Guidelines for CPR/ECC and are OSHA compliant. Students receive American Red Cross CPR Certification valid for 2 years upon completion.
• Edlavitch DCJCCcoreChannel Partner/ Reseller/ DistributorClasses held at Edlavitch DCJCC (Jewish Community Center) in Washington DC. DCJCC provides venue space for Nested's group classes including Childbirth Education Boot Camp and Newborn & Infant Care Boot Camp with CPR certification.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ProTrainings: Online CPR/first aid certification platform offering blended learning similar to Nested's American Red Cross blended format. Competes for online CPR certification customers, especially self-directed individual learners.
• Hello Bump: Digital childbirth and early parenting education platform with on-demand video classes. Comparable online subscription-style offering targeted at the same expectant-parent demographic.
• Cleo: Parental and family support platform offering on-demand guidance, classes, and 1:1 expert sessions for working parents. Comparable B2B/B2C blended offering for new and expecting parents seeking clinician-led support.

Direct peers

• Boober: Maternal-care platform connecting expectant and new parents with childbirth educators, lactation consultants, and doulas. Comparable in serving the expectant-parent segment with vetted clinical experts delivering on-demand and live education.
• tinyhood: Online subscription platform offering expert-led parenting, childbirth, and baby care video classes. Closely comparable digital product to Nested's online video memberships with similar instructor-expert positioning and consumer target.
• Birth Day Presence: NYC-based childbirth and newborn care education studio offering in-person and virtual classes. Closely comparable specialty education business model targeting expectant parents with instructor-led group and private sessions.

Broad incumbents

• American Red Cross Training Services: National authorized CPR/First Aid/AED training provider with thousands of chapter locations. Nested operates as an authorized provider under Red Cross certification authority; broader incumbent offering the same credential through competing local instructors.
• American Heart Association Training: National CPR/BLS certification body and training network. Competes for the same CPR certification demand as Nested's blended-learning courses and is referenced in course materials as the underlying guidelines source.

Regional players

• Inova HealthSource: DMV-based health system offering community wellness, childbirth, and CPR classes across Northern Virginia. Regional competitor serving the same expectant-parent and community-CPR market within Nested's core geography.

Others

• Bundle Organics: Pregnancy and postpartum wellness brand that has expanded into parent education content. Thematically adjacent consumer brand targeting the same expectant-parent demographic though not direct childbirth-class competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nestedbaby
• YouTubeyoutube.com/@nestedhealth
• Facebookfacebook.com/nestedbabyllc
• LinkedInlinkedin.com/company/nestedbaby-nestedllc
• Instagraminstagram.com/nestedbaby

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nestedbaby.com & NestedCPR.com (Nested LLC), Preparation for Birth, Baby & Life-saving CPR