Netafim Australia and New Zealand
Netafim Australia and New Zealand distributes and supports precision irrigation hardware (driplines, sprinklers, filters, valves, dosing systems) and the GrowSphere digital farming platform for agricultural growers, dealers, and mining customers across Australia and New Zealand, operating as a regional subsidiary of Orbia.
- Company typePrivate
- Founded1964
- HeadquartersLaverton North, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Netafim Australia and New Zealand does
Netafim Australia and New Zealand is the regional operating subsidiary of Orbia's Netafim precision irrigation business group, headquartered in Laverton North, Victoria, with a 51-person workforce and additional sales, warehouse, and customer-experience staff distributed across every Australian state and territory plus New Zealand. Founded locally in 1993 and tracing its corporate lineage to Netafim's 1964 origin in a kibbutz in the Negev desert (Israel) — where drip irrigation was pioneered — the subsidiary distributes and supports a comprehensive product portfolio spanning pressure-compensating driplines (UniRam, DripNet PC, Orion PC, Aries, Streamline X, Techline, NetBow, FlexBow), sprinklers (SuperNet, VibroNet, MegaNet, GyroNet, MistNet), filtration (SandStorm media filters, AlphaDisc disc filters, ScreenGuard, hydrocyclone), Dorot hydraulic control valves, AquaNet smart valves, flexible PE piping, connectors, water meters, and fertigation dosing systems.
The subsidiary's technical platform centers on the GrowSphere digital farming platform, which delivers real-time monitoring, predictive analytics, and automated control across soil, weather, crop, and hydraulic conditions, integrated with the Dosing 5G precision fertigation portfolio. It is complemented by a suite of grower and designer tools — NetSpeX sprinkler designer, HydroCalc 3.0, FilterConfig, ETO evapotranspiration calculator, IrriCad professional design software, mobile apps, and the Precision Irrigation Academy training program — that anchor the customer relationship beyond the initial hardware sale.
The business operates a hybrid go-to-market: a direct field sales force organized into five regional State Manager territories (NSW/VIC/TAS, QLD, SA/Mildura, WA/NT, NZ) supported by Area Sales Managers and technical services staff, layered with an authorized dealer/distributor network accessible via a dealer portal and a public dealer locator. Revenue is generated primarily through one-time irrigation hardware sales (driplines, sprinklers, filters, valves, pipes, connectors, water meters, accessories) with an emerging recurring layer from digital farming software, automated dosing services, and agronomist/technical support and training. End customers are predominantly Australian and New Zealand agricultural growers across open field crops, orchards and permanent crops, protected/greenhouse cultivation, and the mining sector for site rehabilitation and dust suppression.
Netafim Australia and New Zealand firmographics
Firmographics- Name
- Netafim Australia and New Zealand
- Legal name
- Netafim Ltd.
- Website
- https://netafim.com.au
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netafim Australia and New Zealand distributes and supports precision irrigation hardware (driplines, sprinklers, filters, valves, dosing systems) and the GrowSphere digital farming platform for agricultural growers, dealers, and mining customers across Australia and New Zealand, operating as a regional subsidiary of Orbia.
- Ownership category
- akta.pro rank
Netafim Australia and New Zealand industry classification
Industry- Product category
- Precision Irrigation Systems
- NAICS
- Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)
- akta.pro secondary industries
- Filtration & Water Treatment for Irrigation (Sand/Disc/Screen, Chem Treatment) (AFAAACAD), Irrigation Pipe, Tubing & Conveyance (PVC/HDPE Pipe, Layflat Hose, Manifolds) (AFABAHAF), Water-Smart Irrigation & Water Stewardship (Drip/Micro, Scheduling, Water Harvesting) (AFAGAMAD)
Keywords
Where Netafim Australia and New Zealand is headquartered
LocationHeadquarters
- HQ city
- Laverton North
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Netafim Australia and New Zealand business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Irrigation hardware products: Sale of precision irrigation equipment including drippers, driplines, sprinklers, filters, valves, pipes, connectors, water meters, and accessories. Products are sold through direct sales teams and dealer/distributor networks across Australia and New Zealand.
- Digital farming solutions: GrowSphere™ platform and Dosing 5G products, providing software-enabled irrigation monitoring, analysis, and fertigation automation. Includes ongoing support and potentially subscription-based software services.
- Netafim Services: Agronomist support, technical support, training, and consultation services for precision irrigation implementation and optimization.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Netafim Australia and New Zealand product offering
Product offeringCore offering
Netafim Australia and New Zealand manufactures and sells precision irrigation equipment that delivers water and nutrients directly to the rootzone of each plant, including proprietary dripperlines, sprinklers, filters, valves, flexible pipes, connectors, water meters, and accessories. The offering is integrated with the GrowSphere digital farming platform for real-time monitoring, analysis, and automated control of irrigation and fertigation, complemented by agronomist support, technical services, and training for growers, dealers, and mining customers across Australia and New Zealand.
Product overview
Netafim Australia and New Zealand offers a comprehensive precision irrigation portfolio centered on delivering water and nutrients directly to plant rootzones. The product ecosystem comprises: core drip irrigation products (UniRam™, DripNet PC™, Orion PC™, Aries™, Streamline™ X, PCJ™, Button & Pot Dripper, Techline, NetBow™, FlexBow™) and sprinkler systems (SuperNet™, VibroNet™ SD, MegaNet™, GyroNet™ Turbo, MistNet™); supporting water management infrastructure including SandStorm™ media filters, AlphaDisc™ disc filters, ScreenGuard™ filters, hydrocyclone and manual disc filters; valve products (75 Series, Dorot Series 80/90/100/300, AquaNet automatic valves, air valves); flexible PE pipes (FlexNet, Low Density Polyethylene); connectors, sprinkler stands, water meters (ARAD WST, ARAD Octave, Multi-Jet™, Sonata™) and accessories; all connected through the GrowSphere™ digital farming platform enabling automated monitoring and optimization. The Dosing 5G portfolio provides automated precision fertigation within the digital farming ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Drippers and Driplines (UniRam, DripNet PC, Orion PC, Bionet AS, Aries, Streamline X, PCJ, Button & Pot Dripper, Techline, NetBow, FlexBow) Pressure-compensating and standard dripperlines delivering water and nutrients directly to the plant rootzone for agricultural irrigation across open field crops, orchards, vineyards, and greenhouses.
- Sprinklers (SuperNet, VibroNet SD, MegaNet, GyroNet Turbo, MistNet) Comprehensive sprinkler product line including static, rotating, turbo, and mist models for various crop and field applications, including greenhouse and nursery irrigation.
- Filters (SandStorm, AlphaDisc, ScreenGuard, Hydrocyclone, Manual Disc Filters) Media (sand), disc, screen, hydrocyclone, and manual disc filtration products for irrigation water treatment, protecting drip and sprinkler systems from clogging.
- Valves (75 Series, Dorot Series 80/90/100/300, AquaNet, Netafim Air Valves, A.R.I Air Valves) Hydraulic control valves, network-connected automatic valves, and air valves for irrigation pipeline control, including Dorot series and AquaNet smart valves.
- Flexible Pipes (FlexNet, Low Density Polyethylene) Flexible irrigation pipes for water distribution in agricultural irrigation applications, including LDPE and flexible net piping.
- Connectors (Q-Flex Riser, Barb Connectors, Fast Ring Connectors, Twist Lock Connectors, Manifolds & Adapters) Connectors, fittings, and adapter products for joining and configuring irrigation tubing and distribution systems.
- Sprinkler Stands (NetaStand, Vegetable Stand, Mega Stand) Sprinkler stand products for supporting sprinklers in agricultural irrigation, including variants for vegetable crops and high-capacity applications.
- Water Meters (ARAD WST, ARAD Octave, Multi-Jet, Sonata, KD/PB/SF Fertilizer Meters, Hydrometers BM BMA) Water meters and fertilizer meters for irrigation water flow measurement and fertigation fertilizer injection measurement.
- Accessories (Vineline Clip, Pressure Regulators, Cobra Clamps) Accessory products for securing irrigation components, including vine line clips, pressure regulators, and clamps.
- GrowSphere Digital Farming Platform Intelligent digital farming platform providing real-time monitoring, analysis, and optimization of crop lifecycle stages with automated irrigation control and sensor integration for soil, weather, crop, and hydraulic conditions.
- Dosing 5G Precision Fertigation Portfolio Next-generation precision fertigation dosing system portfolio for automated nutrient delivery, integrated with the GrowSphere digital farming platform.
Quantifiable outcome
- Up to 30% yield increase for avocado crops through precision irrigation
- +2 more outcomes
Companies that use Netafim Australia and New Zealand
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Netafim Australia and New Zealand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Netafim Australia and New Zealand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OrbiacoreNetafim is a business group within Orbia, a purpose-led company operating in 41 countries with more than 22,000 employees. Orbia consists of five business groups (Wavin, Dura-Line, Netafim, Vestolit, Koura) addressing challenges including urbanization, water scarcity, and food security. Netafim represents Orbia's precision irrigation and digital farming business.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Netafim Australia and New Zealand competitors and assessment
Company assessmentBroad incumbents
- Valmont Industries: US-listed manufacturer of Valley center pivot and drip irrigation systems plus infrastructure products. Competes with Netafim ANZ in broadacre irrigation and increasingly in digital farming, though its center-pivot focus is less central in ANZ.
- Rain Bird Corporation: US-based global irrigation manufacturer with a strong ANZ footprint through distribution. Overlaps with Netafim ANZ on sprinklers, valves, and controllers, though Rain Bird's portfolio is broader into commercial/turf than agriculture.
- Deere & Company: Global agriculture equipment leader. While John Deere does not directly compete in drip irrigation, it competes for ANZ farm capex budgets and is increasingly active in precision agriculture software, making it an indirect competitor to GrowSphere.
- AGCO Corporation: Global agriculture equipment manufacturer (Massey Ferguson, Fendt, Valtra). Similar to Deere, AGCO competes for ANZ grower capex and is investing in precision agriculture digital platforms, providing indirect competitive pressure on Netafim ANZ's digital farming roadmap.
- Lindsay Corporation: US-listed irrigation manufacturer (center pivot, drip) and infrastructure provider. Compares to Netafim ANZ on irrigation equipment serving broadacre and adjacent markets, with a global footprint that competes in ANZ-led international projects.
- The Toro Company: US-listed irrigation equipment manufacturer with a strong ANZ presence (formerly Toro Ag Australia). Overlaps with Netafim ANZ on sprinklers, drip, and controllers, but offers a much broader portfolio including turf and landscape equipment.
- Hunter Industries: US-based manufacturer of irrigation equipment for agriculture, commercial, and residential markets. Comparable to Netafim ANZ on sprinklers, controllers, and valves, with a broader channel and lighter drip focus.
Regional players
- WaterForce: New Zealand-based irrigation design, supply, and service provider with ANZ operations. Directly competes with Netafim ANZ in NZ dairy, horticulture, and vineyard irrigation, including design-build and dealer services.
Direct peers
- Jain Irrigation Systems: India-based global irrigation and pipeline company with broad drip and sprinkler portfolios. Now combined with Rivulis, it is a direct competitor to Netafim ANZ in horticulture, broadacre, and digital farming categories.
- Rivulis Irrigation: Global drip and micro-irrigation manufacturer with strong ANZ distribution via the former Toro Ag and Plexscape products. Directly competes with Netafim ANZ across driplines, filters, and digital farming, and is the most like-for-like peer in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netafim Australia and New Zealand social profiles
Digital presenceNetafim Australia and New Zealand compliance and trust
Trust signalCompliance5 records
Netafim Australia and New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netafim Australia and New Zealand leadership team
Management profileNumber of profiles
Profiles13 records
Netafim Australia and New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netafim Australia and New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netafim Australia and New Zealand
What does Netafim Australia and New Zealand do?
Netafim Australia and New Zealand manufactures and sells precision irrigation equipment that delivers water and nutrients directly to the rootzone of each plant, including proprietary dripperlines, sprinklers, filters, valves, flexible pipes, connectors, water meters, and accessories. The offering is integrated with the GrowSphere digital farming platform for real-time monitoring, analysis, and automated control of irrigation and fertigation, complemented by agronomist support, technical services, and training for growers, dealers, and mining customers across Australia and New Zealand.
Is Netafim Australia and New Zealand a public or private company?
Netafim Australia and New Zealand is a private company. It is classified as corporate owned and is currently operating.
When was Netafim Australia and New Zealand founded?
Netafim Australia and New Zealand was founded in 1964. It employs 51 to 100 people.
Where is Netafim Australia and New Zealand based?
Netafim Australia and New Zealand is headquartered in Laverton North, Australia, in the Oceania region.
How does Netafim Australia and New Zealand make money?
Three revenue lines are on record. Irrigation hardware products are the primary driver. The others are digital farming solutions and netafim Services.
Who are Netafim Australia and New Zealand's main competitors?
Broad incumbents on record are Valmont Industries, Rain Bird Corporation, Deere & Company, AGCO Corporation, Lindsay Corporation, The Toro Company and Hunter Industries. WaterForce is listed as a regional player. Direct peers are Jain Irrigation Systems and Rivulis Irrigation.
Does Netafim Australia and New Zealand have an API?
No public API is recorded for Netafim Australia and New Zealand.
What industry is Netafim Australia and New Zealand in?
Netafim Australia and New Zealand's product category is Precision Irrigation Systems. Its primary akta.pro industry code is AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT), with a secondary code of AFAAACAD, Filtration & Water Treatment for Irrigation (Sand/Disc/Screen, Chem Treatment). Its NAICS code is 22131 and its SIC code is 3523.