New Pathways Counseling

What New Pathways Counseling does

New Pathways Counseling is a solo private professional counseling practice operated by Brian Bachman, MA, LPC, a Missouri Licensed Professional Counselor with more than a decade of clinical experience and graduate degrees in counseling and theological studies from Covenant Theological Seminary. The practice is deliberately narrow and structured around four specialty offerings: EMDR reprocessing for specific memories and adverse experiences, sexual integrity counseling for compulsive sexual behavior and pornography use, faith and formation counseling for Christian clients processing doubt, deconstruction, or spiritual abuse, and specific growth goals counseling for recurring personal and relational patterns. The methodology is integrative rather than modality-driven, selecting from EMDR, behavioral analysis, attachment and family-of-origin work, psychoeducation, and solution-focused planning based on the problem presented.

The business model is fee-for-service private pay at a flat $275 per 50-minute session, with no insurance accepted or billed and full payment collected at time of service. Sessions are typically biweekly or monthly and delivered either in person at the Ballwin, Missouri headquarters (625 N Meramec Station Rd) or via Missouri telehealth statewide. The go-to-market motion is a content- and SEO-driven website that funnels prospects through a three-question alignment check on the site before a 20-minute fit consultation booked through Calendly, deliberately filtering for motivated, high-functioning clients whose needs match the narrow specialty focus. The practice explicitly excludes primary depression and generalized anxiety treatment, crisis support, medication management, diagnostic documentation, and open-ended supportive therapy.

Operationally the practice is a single-practitioner business with no disclosed investors, parent company, partners, or second clinicians identified in the source material. Marketing is concentrated on the firm's own website plus organic search, with no paid channels, partnerships, or referral network described. The unit economics are simple and premium-priced: every revenue dollar is tied to the practitioner's available clinical hours, and the absence of insurance, intermediaries, or auxiliary providers concentrates both the value proposition and the operational risk on a single clinician.

Name

New Pathways Counseling

Legal name

New Pathways Counseling Inc.

Website

https://newpathways-counseling.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Pathways Counseling is a solo private-pay counseling practice in Ballwin, Missouri, run by Brian Bachman, MA, LPC, serving high-functioning adults seeking EMDR reprocessing, sexual integrity work, faith and formation counseling, and defined growth-goals therapy at $275 per 50-minute session.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Individual counseling services
• EMDR therapy
• Compulsive sexual behavior counseling
• Christian faith counseling
• Telehealth mental health

Headquarters

HQ city

Webster Groves, MO

HQ country

Macao SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outpatient Counseling Sessions: Fee-for-service model with a flat rate per session. Sessions are 50 minutes at $275. No insurance is accepted or billed. The practice operates on a private-pay basis only, requiring full payment at time of service. Sessions are conducted in-person at the Ballwin office or via Missouri telehealth. Frequency is typically biweekly or monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New Pathways Counseling is a sole-practitioner outpatient counseling practice that delivers focused, results-oriented therapy sessions to high-functioning adults in the St. Louis area and across Missouri via telehealth. Services are sold on a private-pay basis at $275 per 50-minute session in four specialties: EMDR reprocessing, sexual integrity (compulsive sexual behavior), faith & formation, and specific growth goals. Prospective clients complete a consultation fit check and a 20-minute consultation before booking sessions, and no insurance is accepted or billed.

Product overview

New Pathways Counseling is a solo private practice offering four specialized counseling services as distinct but related offerings: EMDR Counseling for trauma reprocessing, Sexual Integrity Counseling for compulsive sexual behavior, Faith & Formation Counseling for Christian-integrated spiritual work, and Specific Growth Goals Counseling for personal and relational patterns. All services share a unified approach focused on defined goals, active change, and practical movement within months rather than open-ended therapy. The practice is completed by a 20-minute consultation service used to assess alignment before booking sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• EMDR Counseling Eye Movement Desensitization and Reprocessing (EMDR) therapy for high-functioning adults to process specific memories, adverse childhood experiences, accidents, medical events, betrayal, assault, sustained relational injury, persistent triggers, and body-level responses that remain emotionally active despite insight. Includes a structured preparation phase, stability assessment, and target selection before reprocessing begins.
• Sexual Integrity / Compulsive Sexual Behavior Counseling Private, structured counseling for adult men addressing pornography use, sexual compulsions, repeated relapse, secrecy, shame, and the relational damage surrounding these behaviors. The work systematically examines the trigger sequences, emotional functions, and relational consequences of compulsive sexual behavior to identify what the behavior regulates, avoids, or temporarily supplies.
• Faith & Formation Counseling Christian-integrated counseling for clients who want to process doubt, anger at God, shame, spiritual disconnection, productive deconstruction, questions of identity and meaning, church hurt, and spiritual abuse. The work may incorporate Scripture, prayer, theological reflection, spiritual formation, and processing of spiritual abuse when those are part of the client's goals. Faith integration is offered only when requested; clients are not required to share the counselor's beliefs.
• Specific Growth Goals Counseling Focused counseling for stable, high-functioning adults seeking to understand and change a recurring personal or relational pattern, including repeated relational dynamics, family-of-origin patterns, self-defeating choices, complex decisions, and difficult personal or professional transitions. The aim is making concrete changes rather than open-ended supportive therapy.
• Initial Consultation A 20-minute consultation used to compare goals, answer questions, and confirm clinical fit before establishing an ongoing counseling relationship. Required as the intake step before any of the four specialty counseling services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Emerging players

• Octave Health: Octave Health operates an outpatient therapy model with clinicians, hybrid care, and structured measurement of patient progress. It is relevant to New Pathways because both emphasize defined treatment goals and measurable movement, although Octave serves a broader range of behavioral-health needs.
• SonderMind: SonderMind operates a behavioral-health provider network with in-person and virtual therapy and supports insurance-linked care. It compares with New Pathways in outpatient counseling delivery and therapist-led care, while also adding enterprise infrastructure and a network model.
• NOCD: NOCD provides specialized, technology-supported outpatient therapy for a narrow behavioral-health condition, primarily through telehealth. It is comparable to New Pathways' use of focused treatment design, structured care pathways, and a defined niche rather than broad general counseling.
• Rula: Rula is a behavioral-health network that helps patients find therapists and supports care across insurance and telehealth channels. It is relevant to New Pathways because both provide outpatient mental-health services, but Rula's marketplace and payer-oriented model are more scalable and operationally complex.
• Grow Therapy: Grow Therapy combines a therapist network, insurance administration, and telehealth-enabled outpatient care. It is comparable in care delivery and private-practice economics, while offering a broader technology and credentialing infrastructure than New Pathways.
• UPRISE: UPRISE addresses men's compulsive sexual behavior, pornography use, shame, and related relationship harm through a focused digital support model. It is comparable in target client and problem area, although its coaching-oriented delivery may differ from New Pathways' licensed counseling model.

Broad incumbents

• Talkspace: Talkspace is an established digital behavioral-health platform offering online therapy and psychiatry. It overlaps with New Pathways' telehealth counseling, private-pay access, and direct-to-consumer acquisition, but operates at substantially greater scale and across a broader set of conditions.
• BetterHelp: BetterHelp is a large online counseling platform connecting consumers with therapists for remote care. It is comparable through virtual counseling and self-directed booking, while differing through its broad provider network, wider condition coverage, and much larger operating scale.

Others

• Alma: Alma provides technology, credentialing, claims, and practice-management infrastructure for mental-health providers. It is not a direct counseling competitor, but it is relevant as an enabling benchmark for the administrative and payer infrastructure absent from New Pathways' solo practice.

Direct peers

• Two Chairs: Two Chairs delivers relationship-focused, clinician-led therapy through hybrid in-person and virtual care. Its appointment-based outpatient model, attention to client-provider matching, and measurement-oriented approach make it comparable to New Pathways' consultation, fit, and hybrid-delivery practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-pathways-counseling-stl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Pathways Counseling