New York Burger Spain

What New York Burger Spain does

New York Burger Spain is a Madrid-headquartered casual dining chain founded in 2009 that operates 9 restaurant locations across the Madrid metropolitan area, offering authentic New York-style gourmet burgers and slow-cooked smoked meats. The chain's core offering is built around a proprietary slow-cooking and smoking methodology — up to 14 hours of low-temperature cooking with charcoal and wood embers — led since 2015 by Executive Chef Pablo Colmenares (Le Cordon Bleu London). The menu spans starters, signature burgers, smoked meats (brisket, pulled pork, BBQ ribs), plant-based options, kids' meals, and desserts, with premium signature burgers priced at €12.95-€14.95 and full-rack BBQ ribs at €25.45.

The company is structured as a private group of eight wholly-owned Spanish legal entities under NYB INVESTMENTS, S.L., including a centralized kitchen (NYB Central Kitchen, S.L.) in San Sebastián de los Reyes and regional operating entities (ANDROSUR, ANDRONORTE, ANDROESTE). Revenue is generated primarily through dine-in transactions at the 9 physical locations, supplemented by takeaway and home delivery via Glovo (active in Madrid and Barcelona) and table reservations processed through TheFork and MyRestoo. A loyalty program (New York Burger Club, formerly ONE WAY) issues 10 points per euro spent with a welcome drink incentive to drive repeat visitation.

Beyond operations, New York Burger holds the AENOR 'Sustainable Restaurant' certification obtained in 2024, validated across local sourcing from certified farms (La Finca, El Encinar de Humienta, Campofrío), recycling, responsible consumption, and training. Marketing is concentrated on Instagram (49,700+ followers) and TikTok, with payments processed via Stripe. Customer segments are horizontal — general consumers, vegetarians/vegans, gluten-free diners, families, and group diners — served through a single brand without sub-brand diversification.

Name

New York Burger Spain

Legal name

NYB INVESTMENTS, S.L.

Website

https://newyorkburger.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Burger Spain operates 9 Madrid-area casual dining restaurants serving New York-style gourmet burgers and slow-smoked meats, supplemented by Glovo delivery in Madrid and Barcelona and a points-based loyalty program. Founded in 2009 under the NYB INVESTMENTS, S.L. group.

Ownership category

akta.pro rank

Product category

Gourmet Burger & Smoked BBQ Restaurants

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Gourmet burger restaurant
• Smoked meat barbecue
• Casual dining chain
• Food delivery service
• Restaurant loyalty program

Headquarters

HQ city

Madrid, Comunidad de Madrid

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant dine-in sales: Primary revenue stream from customers dining at 9 restaurant locations across Madrid and Barcelona, offering gourmet burgers, smoked meats, and New York-style cuisine.
2. Delivery and takeaway: Revenue from delivery and takeaway orders via Glovo platform in Madrid and Barcelona markets.
3. Loyalty program: ONE WAY loyalty program where customers earn 10 ticketpoints per euro spent, redeemable for products. Members receive welcome drink (wine, soda, or 33cl beer).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New York Burger Spain is a multi-location casual-dining restaurant chain that operates 9 dine-in restaurants in the Madrid metropolitan area, serving New York–style gourmet burgers, slow-cooked and smoked meats (brisket, pulled pork, BBQ ribs) cooked up to 14 hours over charcoal and wood embers, and a diverse menu including starters, plant-based dishes, kids' meals, desserts, and beverages. The company supplements its dine-in business with Glovo-powered home delivery in Madrid and Barcelona, click-and-collect takeaway, table reservations through TheFork and MyRestoo, and a points-based loyalty program (New York Burger Club).

Product overview

New York Burger Spain is a restaurant chain operating multiple locations across Madrid and Barcelona, offering an authentic New York-style dining experience. The core product is the restaurant itself, featuring slow-cooked and smoked meats, handcrafted gourmet burgers, and fresh dishes. The menu spans Starters, Hits (signature dishes), Burgers, Green (plant-based options), Kids meals, Desserts, Shakes, and Drinks. The company provides supplementary services including home delivery through Glovo, table reservations via TheFork and MyRestoo, and a loyalty program (New York Burger Club). Founded in 2009, the chain has expanded to 9+ locations in the Madrid area.

Differentiator

Problem solved

Functional benefit

Brands

• New York Burger Club: Loyalty program operated by NYB, previously branded as ONE WAY, where customers accumulate points for purchases at restaurants.

Products and services

• New York Burger Restaurant (Dine-in Experience) New York–style gourmet burger and slow-smoked BBQ restaurant offering served across 9 dine-in locations in the Madrid metropolitan area, featuring charcoal/wood ember cooking and a menu of starters, signature hits, burgers, plant-based dishes, kids' meals, desserts, and beverages.
• Home Delivery (via Glovo) Glovo-powered food delivery service in Madrid and Barcelona allowing customers to order New York Burger menu items for at-home delivery.
• Takeaway / Click-and-Collect (via Glovo) Click-and-collect / takeaway service in Madrid through Glovo, allowing customers to pick up their orders at the restaurant.
• Table Reservation Service (TheFork + MyRestoo) Online table reservation service across 8 of 9 New York Burger locations (not available at Preciados), integrated via TheFork and supported by MyRestoo booking pages for each location.
• New York Burger Club (Loyalty Program) Points-based customer loyalty program (formerly branded as ONE WAY) where members earn 10 ticketpoints per euro spent, redeem points for products, and receive a welcome drink (wine, soda, or 33cl beer).

Quantifiable outcome

• 15+ years of operation with 9 restaurant locations
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GlovocoreChannel Partner/ Reseller/ DistributorDelivery and takeaway partner enabling home delivery and click-and-collect services in Madrid and Barcelona markets. Customers can order via Glovo app for delivery to their location or for pickup at restaurants.
• TheForkcoreChannel Partner/ Reseller/ DistributorTable reservation platform integrated on website for all restaurant locations except Preciados (El Corte Inglés). Enables customers to book tables ahead of time.
• La FincaminorOthersPrimary meat supplier with animal welfare and carbon footprint certifications as part of AENOR sustainability requirements.
• El Encinar de HumientaminorOthersPrimary meat supplier with animal welfare and carbon footprint certifications as part of AENOR sustainability requirements.
• CampofríominorOthersPrimary meat supplier with animal welfare and carbon footprint certifications as part of AENOR sustainability requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Five Guys: International gourmet burger chain operating in Spain with a similar premium positioning, customizable burgers, and dine-in format. Direct competitor for consumers seeking premium American-style burger experiences.
• Goiko Grill: Spain's largest gourmet burger chain with national presence and a similar premium-burger positioning. Direct competitor in the Madrid market with significantly larger scale, making it the most comparable peer for NYB's core offering.
• Steakburger: Spanish burger chain specializing in premium beef burgers and American-style smoked meats. Closely aligned with NYB's smoked meats and grilling technique focus, with overlapping target customers.
• The Hippo: Spanish gourmet burger chain with a similar handcrafted, non-fast-food positioning. Operates in Madrid and other Spanish cities, offering comparable artisanal burger menus to NYB's target customer.

Broad incumbents

• Foster's Hollywood: Established Spanish American-themed casual dining chain operated by Grupo Foster's. Competes for the same American-cuisine dining occasions as NYB but at a broader scale and more accessible price point.
• TGB (The Good Burger): Spanish gourmet-style burger chain backed by Grupo Ibersol. Operates a larger network than NYB at a comparable price point, positioning it as a closely adjacent competitor in the gourmet burger category.
• Burger King Spain: International QSR burger incumbent with deep Spanish market penetration. Competes for the broader burger-eating occasion and exerts price pressure on the gourmet burger segment as a benchmark.
• McDonald's Spain: Largest QSR operator in Spain with extensive footprint. While positioned at a different price tier, it anchors the burger category and competes for delivery orders via Glovo and similar platforms.
• Carl's Jr. Spain: International premium burger chain with Spanish locations. Targets the same American-style burger customer as NYB but with stronger brand recognition and franchise-driven operational scale.

Emerging players

• Honest Greens: Spanish-origin healthy restaurant chain with a focus on natural ingredients and dietary accommodations (vegan, vegetarian, gluten-free). Competes for NYB's health-conscious and plant-based customer segments within the Madrid market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewYorkBurger/?locale=es_ES
• Instagraminstagram.com/nyb_newyorkburger
• TikToktiktok.com/@nybnewyorkburger
• LinkedInlinkedin.com/company/new-york-burger

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Burger Spain