Night Owl Nanny Care

What Night Owl Nanny Care does

Night Owl Nanny Care, operating as Night Owl LLC, is a Denver, Colorado-headquartered service marketplace founded in 2014 that connects families with vetted independent contractor caregivers in the postpartum and infant care category. The company curates a network of certified Doulas, Newborn Care Specialists, Nurses, and Sleep Trainers who provide overnight infant care, postpartum doula support, sleep training, 24/7 infant care, special needs care, lactation consulting, and full-time nanny placement services. Services are delivered in-home across all 50 US states, with localized caregiver networks in major metros including Denver, Boulder, Dallas-Fort Worth, Minneapolis, San Jose/Silicon Valley, Salt Lake City, New York, and Washington DC.

The business operates on a marketplace-plus-agency model without proprietary technology. The website is built on Squarespace CMS, with JotForm for intake, Converge/Elavon for PCI-compliant payment processing, Google Drive for document storage, QuickBooks Online for accounting, and Google Workspace for internal operations. Caregivers are independent 1099 contractors vetted through background checks, CPR certification verification, and liability insurance requirements; the company monetizes via a spread between caregiver rates and client charges, non-refundable search and match fees ($200-$650 depending on service), and one-time placement fees ($4,500-$8,500 for full-time nanny placement). Hourly rates range from $42-$100+ with minimum 80-hour commitments for night nanny services. Revenue diversification is emerging through a corporate benefits channel targeting HR departments and insurance integrations with Carrot and Maven, though the consumer (family) remains the primary economic buyer.

The company is led by founder and CEO Angie Adkins and operates with a 6-person internal team. Customer acquisition relies on content marketing (active blog), organic social (Facebook, LinkedIn, Instagram), and a referral network of postpartum wellness providers. Repeated engagements average 12-16 weeks postpartum, with matches typically completed within 24-72 hours in core Denver/Boulder markets and 1-5 business days nationally. The company explicitly serves LGBTQ+ families, surrogacy/IVF/donor conception families, and single parents through a dedicated Paths to Parenthood product line.

Name

Night Owl Nanny Care

Legal name

Night Owl LLC

Website

https://nightowlnannycare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Night Owl Nanny Care is a Denver-based marketplace agency founded in 2014 that connects families nationwide with vetted independent contractor caregivers for overnight infant care, postpartum doula support, sleep training, and full-time nanny placement.

Ownership category

akta.pro rank

Product category

Postpartum and Infant Care Services

NAICS

Child Care Services (62441), Private Households (8141)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Overnight Newborn Care (Night Nurse) (HSAAADAA)

akta.pro secondary industries

Night Nanny/Overnight Care Placement (HSAAALAF), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF), Infant & Toddler Nanny Services (HSAAABAJ), Weekend / On-Call Nanny Services (HSAAABAH), Part-Time Nanny Services (HSAAABAD)

Keywords

• Overnight infant care
• Postpartum nanny services
• Newborn care specialists
• Birth and postpartum doula
• Infant sleep training

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hourly Care Services (Night Nanny, Doula, Sleep Training): Primary revenue from hourly fees charged to families for overnight and postpartum care services provided by independent contractor caregivers. Caregivers set their own rates within company guidelines; company retains agency fee portion. Payment terms: 50% at booking, 50% prior to first shift. Minimum 80-hour commitment for night nanny services.
2. Full-Time Nanny Placement: One-time placement fees for matching families with full-time nannies or nanny+family assistants. Flat fee model with search/matching fee charged upfront to initiate process.
3. Search & Match Fee: Non-refundable one-time fees to initiate matching process: $200 for night nanny/birth doula/sleep training services; $650 for part-time or full-time nanny placement.
4. Lactation Support Packages: Package-based pricing for IBCLC lactation consulting services, offered as one-time fees ($500 for single session, $750 for two sessions).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Night Owl Nanny Care operates a marketplace connecting families with a vetted network of independent contractor caregivers (certified Doulas, Newborn Care Specialists, Nurses, and Sleep Trainers) to deliver in-home overnight infant care, postpartum doula support, sleep training, 24/7 infant care, special needs care, lactation consulting, and full-time nanny placement services. The agency handles intake, vetting, matching, scheduling, and administrative support while caregivers deliver hands-on care in family homes. Services are sold via upfront Search & Match Fees plus usage-based hourly rates or flat placement fees.

Product overview

Night Owl Nanny Care is a service-based childcare agency operating a platform-plus-services model that connects families with independent contractor caregivers. The core offering centers on Night Nanny Care—overnight in-home newborn and infant care delivered by certified Doulas, Nurses, and Newborn Care Specialists. This core service is supplemented by complementary offerings including Doula Care (birth and postpartum support), Sleep Training (in-person and virtual), 24/7 Infant Care, Special Needs Care (including NICU support), Lactation Support via IBCLCs, Full Time Nanny Placement, Paths to Parenthood support for diverse family structures, and Corporate Benefits packages for employer-sponsored employee wellness programs. Founded in 2014 and based in Denver, Colorado, the company operates nationwide serving families across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Night Nanny Care Professional overnight in-home newborn and infant care provided by vetted, certified Doulas, Nurses, and Newborn Care Specialists who handle feedings, diaper changes, soothing, and sleep routines while parents rest. Targeted at new parents, parents of multiples, and parents working nights.
• Doula Care Birth and postpartum doula services providing emotional, physical, and informational support during labor, delivery, and the postpartum recovery period, including breastfeeding assistance and newborn care guidance for pregnant and new parents.
• Sleep Training Evidence-informed infant and toddler sleep support delivered in-person or virtually by experienced providers, including gentle sleep conditioning, customized sleep plans, and ongoing coaching for families.
• 24/7 Infant Care Round-the-clock in-home infant care providing continuous support for newborns and children, including feeding, sleep training, and tapering schedules for families needing comprehensive day and night coverage.
• Special Needs Care Specialized in-home care for children with disabilities and special needs, including support for ADD, autism, Down syndrome, cerebral palsy, and NICU graduates, with trained nannies providing developmental support and daily routine assistance.
• Lactation Support Certified lactation consultant (IBCLC) services providing in-home or virtual breastfeeding evaluation, latch assessment, milk supply evaluation, and customized feeding plans with follow-up support.
• Full Time Nanny Placement Full-service nanny search and placement matching families with vetted, screened professional nannies, including optional family assistant roles, with comprehensive vetting including background checks and reference verification.
• Paths to Parenthood Specialized support services for families formed through surrogacy, IVF, donor conception, LGBTQ+ partnerships, and single parenthood, including hospital-to-home transitions and bonding support for non-gestational parents.
• Corporate Benefits Employer-sponsored night nanny and infant care benefits packages offering companies employee wellness programs with customizable care options for new parents in their workforce.

Quantifiable outcome

• Most families are matched with a qualified caregiver within 1-5 business days (general), 24-72 hours (Denver/Boulder)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• CarrotminorOthersCarrot is an insurance provider that covers postpartum care services. Night Owl Nanny Care has providers certified to support families through Carrot insurance, allowing eligible families to use their Carrot benefits to cover care services.
• MavenminorOthersMaven is a women's and family health insurance platform. Night Owl Nanny Care has providers able to support families through Maven insurance coverage for qualifying postpartum services.
• The Denver VillageminorOthersReferral partner providing supportive atmosphere for women, mothers, birthing people, and families during prenatal and postnatal stages. Night Owl Nanny Care lists The Denver Village on their Resources page as a trusted referral for families.
• The Rylie Center for Hope and HealingminorOthersMental and physical wellness services specializing in perinatal and postpartum families. Listed as a trusted resource referral on Night Owl Nanny Care's Resources page.
• Jade WellnessminorOthersLicensed Chiropractor and Fertility Coach Dr. Savannah Jones offers holistic family wellness services. Listed as trusted resource referral on Night Owl Nanny Care's Resources page.
• Wild Sunflower WellnessminorOthersLicensed Professional Counselor and Art Therapist Leanne Morton provides therapeutic art-making and counseling for women and mothers. Listed as trusted resource referral.
• Foundations Family MedicineminorOthersNaturopathic and Functional Medicine practitioners focused on preconception through postpartum care. Listed as trusted resource referral on Resources page.
• Curated to GrowminorOthersOccupational therapist and parent coach providing proactive developmental support, baby registry consulting, infant care education, and car seat safety. Listed as trusted resource referral.
• Coherent CareminorOthersWomen's and Maternal Wellness providing therapy, psychiatry, holistic and integrative care serving clients in Colorado, Iowa, and Florida. Listed as trusted resource referral.
• Highlands Integrative PediatricsminorOthersHolistic, compassionate pediatric care provider in Denver, Colorado. Listed as trusted resource referral on Resources page.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helpr: Employer-sponsored childcare benefits platform that provides in-home backup and ongoing care as an employee benefit. Direct peer specifically in the corporate-benefits childcare channel that Night Owl is targeting with its Corporate Benefits offering.
• Sittercity: Marketplace for babysitters and nannies with background-checked caregivers. Direct peer in the family-to-caregiver matching category, with similar positioning around vetted caregiver supply.
• UrbanSitter: Online marketplace for in-home childcare that matches families with sitters and nannies. Highly comparable as a tech-mediated childcare marketplace, though with broader (older-kid) coverage and more standardized sitter profiles.
• The Nanny Authority: Established nanny placement agency offering permanent, temporary, and specialty placements including newborn care specialists. Direct peer in nanny search and placement with comparable full-time placement fee structure.

Broad incumbents

• Care.com: Largest US online marketplace for childcare, senior care, and pet care. Comparable as a marketplace connecting families with caregivers, but operates at much greater scale and across broader care categories.
• Bright Horizons: Large established provider of employer-sponsored childcare, early education, and backup care. Broad incumbent in employer-sponsored family benefits that competes for corporate-benefits contracts alongside Night Owl.

Emerging players

• Maven Clinic: Women's and family health benefits platform with employer-sponsored virtual care. Both a partner (Night Owl accepts Maven insurance) and adjacent competitor for employer-sponsored postpartum benefits.
• Huckleberry: AI-driven infant and toddler sleep app with paid sleep-coaching services. Comparable in the sleep-training category where Night Owl charges $50-$100+/hr for in-person sessions, though Huckleberry is software-first.
• Cleo: Global parental benefits platform supporting working parents across the full family journey. Adjacent competitor for employer-sponsored parental benefits, overlapping with Night Owl's corporate benefits positioning.
• Carrot Fertility: Fertility, family-forming, and postpartum benefits platform used by employers. Night Owl is already in-network with Carrot, and Carrot's employer contracts create an indirect channel for Night Owl's postpartum services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/owlnannies
• LinkedInlinkedin.com/company/night-owl-nanny-care
• Instagraminstagram.com/nightowlnannycare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night Owl Nanny Care