Objetivo Sistemas

What Objetivo Sistemas does

Objetivo Sistemas Ltda. is a Brazilian private limited company founded in 2001 in Itabuna, Bahia, originally as Head Service Informática, and rebranded to its current name between 2017 and 2019 following an internal and external restructuring. The company is headquartered in Salvador, Bahia (Av. Tancredo Neves, 274 – Caminho das Árvores), and operates a cloud-based ERP platform called Objetivo ERP that targets small and medium businesses across Brazil.

The core product integrates finances, sales, and inventory management, and bundles Brazilian-specific compliance capabilities — notably electronic fiscal document emission (NFC-e, NF-e, NFS-e), LGPD self-attested privacy compliance, and franchise management with royalty reporting. It also offers specialized modules for pet shops, appointment scheduling, delivery management, virtual store control, rental management, lot control, and an offline access module. The architecture is described as cloud-based with real-time data access, automatic backup, and high availability, and is marketed with an "Integration Central" connecting payments, accounting, marketing tools, and e-commerce solutions — though named integration partners are not disclosed.

The business model is subscription-based with monthly billing and quote-based, non-publicly-disclosed pricing. Distribution is direct-to-SMB via the company website and a WhatsApp-led inside sales motion (phone: +55 71 98244-8820), supplemented by a partner/reseller program ("Seja Nosso Parceiro"). The firm is bootstrapped with no external institutional investors, parent company, subsidiaries, or M&A activity disclosed; leadership consists of Fábio Araújo (Direção) and Lara Araújo (RH) with a team of approximately 17 named members spanning support, pós-vendas, comercial, and design functions.

Name

Objetivo Sistemas

Legal name

Objetivo Sistemas Ltda.

Website

https://objetivosistemas.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Objetivo Sistemas is a Brazilian cloud-based ERP software provider, founded in 2001 and headquartered in Salvador, Bahia, serving small and medium businesses across 20+ retail and service verticals with inventory, fiscal, franchise, and financial management modules sold via monthly subscriptions.

Ownership category

akta.pro rank

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• Cloud ERP software
• Retail management system
• Fiscal document emission
• Franchise management software
• Inventory control software

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. ERP Software Subscription: Cloud-based ERP system provided as a subscription service with monthly or annual billing options. The system is offered with support services and regular updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Objetivo Sistemas develops and sells Objetivo ERP, a cloud-based enterprise resource planning system that integrates finances, sales, and inventory with specialized modules for fiscal document emission (NFC-e, NF-e, NFS-e), franchise management, pet shops, offline access, batch control, delivery, virtual store, and rental management. The product is sold as a subscription to small and medium businesses across multiple retail and service verticals in Brazil, with support, updates, and a central integration hub for payment, accounting, marketing, and e-commerce tools included.

Product overview

Objetivo Sistemas offers Objetivo ERP, a unified cloud-based enterprise resource planning system designed for small and medium businesses across diverse industry segments in Brazil. The core product integrates finances, sales, and inventory management with specialized modules including stock control, accounts payable/receivable, accounting workspace, inventory and balance control, user access management, electronic invoice emission (NFC-e, NF-e, NFS-e), appointment scheduling, delivery management, franchise management, virtual store control, and rental management. Additional specialized modules exist for pet shops and offline operations. The system provides cloud-based access with real-time data, automatic backup, and high availability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99.8% technical support resolution rate
• +1 more outcomes

Named customers4 records

Segments10 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Omie: Brazilian cloud ERP built specifically for SMBs and small businesses across retail, services, and distribution verticals. Closely comparable to Objetivo Sistemas on customer profile (Brazilian SMBs), cloud delivery, and vertical coverage.
• Conta Azul: Brazilian cloud management software for SMBs combining financials, sales, and inventory. Comparable to Objetivo Sistemas on target customer (Brazilian SMBs) and cloud ERP scope.
• Tiny ERP: Brazilian SMB-focused cloud ERP (now part of Olist) with strong e-commerce integrations. Comparable to Objetivo Sistemas on customer segment (Brazilian SMB retail) and online store control features.
• Bling: Brazilian cloud ERP focused on small retailers and e-commerce businesses with fiscal document emission (NF-e/NFC-e). Comparable on SMB retail focus, Brazilian fiscal compliance, and e-commerce integrations.
• eGestora: Brazilian SMB-focused accounting and management software with fiscal emission. Comparable to Objetivo Sistemas on target SMB segment and Brazilian tax/fiscal compliance focus.
• QuickBooks (Intuit): SMB-focused accounting and lightweight ERP software with broad international reach and growing Brazil presence. Comparable on SMB financial management and recurring subscription model.

Broad incumbents

• Linx: Brazilian retail management and ERP software (now part of Stone). Comparable to Objetivo Sistemas on retail ERP focus and Brazilian fiscal compliance, but serving larger retailers with broader offerings.
• SAP Business One: Global ERP product with an SMB edition and significant presence in Brazil. Comparable on SMB ERP functionality and integration capabilities, though positioned upmarket from Objetivo Sistemas' typical customer.
• TOTVS: Brazil's largest ERP vendor serving SMBs through enterprise tiers. Comparable because it dominates the same Brazilian SMB ERP market that Objetivo Sistemas addresses, albeit at much larger scale with broader product breadth.
• Oracle NetSuite: Global cloud ERP with SMB-tier editions and operations in Brazil. Comparable on cloud-based ERP delivery and breadth of functionality, though typically targeting larger and more sophisticated SMBs than Objetivo Sistemas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/objetivosistemas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objetivo Sistemas