Orange County Wholesale Flowers

What Orange County Wholesale Flowers does

Orange County Wholesale Flowers (OCWF) is a family-owned wholesale distributor of fresh-cut flowers and floral supplies headquartered in a 10,000 sq. ft. warehouse in Santa Ana, California. The company sources Grade AA product directly from over 200 international flower and plant growers and distributes it through a cold-chain consisting of five refrigerated delivery vehicles, in-warehouse cooler shopping, route-truck subscription delivery, and nationwide overnight shipping. Its product portfolio spans roses (including Ecuadorian, spray, tinted, and David Austin garden varieties), seasonal cut flowers, hydrangeas, filler flowers, orchids, tropical flowers, garland, greenery/foliage, live plants, and seasonal holiday items.

The company serves a primarily B2B customer base — registered florists, wedding and event floral designers, hotels and caterers, and floral design schools — plus a secondary walk-in retail channel for the general public. Customers must register with a business license or seller's permit to access wholesale pricing; each account is assigned a dedicated sales representative. Revenue mechanics are transactional (COD with cash, check, or credit card), supplemented by non-refundable pre-order deposits (25% on orders under $300, 50% above), 30-day charge accounts for established buyers after three months of COD history, and subscription route delivery.

OCWF has been continuously operated by the Gomez family since its 1983 founding, which began with truck-based delivery to local florists. The business relocated to its current upgraded facility on April 1, 2023, after outgrowing its prior site. The company is privately held with no external funding, no disclosed headcount beyond a six-person core team (including owners Jesus Gomez and Jasmine Gomez-Gonzalez plus sales representatives Richard and Jesse), and no public financial reporting.

Name

Orange County Wholesale Flowers

Legal name

Orange County Wholesale Flowers

Website

https://ocwholesaleflowers.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Flower Sales: B2B wholesale sales of fresh-cut flowers to registered florists, event professionals, and businesses. Products sold at industry wholesale prices. COD transactions with credit cards, cash, or check. 30-day charge accounts available for established customers after 3 months of COD business.
2. Pre-Order Deposits: Orders require 25% non-refundable deposit for orders under $300 and 50% for orders over $300 to secure flower orders. Specialty items may require 50% non-refundable security deposit.
3. Retail Walk-In Sales: Public walk-in sales with sales tax applied. 10% discount offered for first walk-in purchase when joining mailing list.
4. Delivery Services: Van deliveries and refrigerated route truck delivery services to customer storefronts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Orange County Wholesale Flowers is a wholesale distributor of Grade AA fresh-cut flowers and floral supplies, sourcing directly from over 200 international growers. The company sells to registered florists, event professionals, hotels, caterers, and floral design schools at industry wholesale pricing, with options for warehouse walk-in shopping, van deliveries, refrigerated route truck delivery, and nationwide overnight shipping. Customers must register with a business license or seller's permit to access B2B wholesale pricing.

Product overview

OC Wholesale Flowers is a premier wholesale flower supplier offering a comprehensive portfolio of fresh cut flowers and floral products. The company provides Roses (including Ecuadorian, Spray, and Tinted varieties), Garden Roses (David Austin, Novelty, and Ecuadorian varieties), Flowers (seasonal varieties like Anemone, Lilies, Carnations, Dahlias, Peonies, Tulips), Hydrangeas (Colombian and New Zealand sourced), Filler Flowers (Alstroemerias, Gypsophila, Hypericum), Orchids (Cymbidium, Dendrobium, Vanda), Tropical Flowers, Garland, Greenery & Foliage, Plants, Southern Smilax, and Holiday Items. The company operates as a single unified wholesale offering without modular product architecture, serving floral professionals, event planners, and businesses nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Roses

Quantifiable outcome

• Customer testimonial indicates ability to support event florists growing from 2-3 to 40+ weddings annually

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• HolexminorOthersProduct photography partnership. Holex logo appears on products page indicating collaboration for product imagery.
• FlorExpominorOthersProduct photography partnership. FlorExpo logo appears on products page indicating collaboration for product imagery.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Blooms by the Box: Online wholesale flower supplier targeting DIY brides and event florists with bulk fresh-cut flowers and supplies shipped nationwide — overlapping customer base and product category.
• Globalrose: Direct-from-grower rose and flower wholesaler selling bulk fresh-cut flowers to florists, wedding planners, and event professionals — overlapping product and customer base with OC Wholesale Flowers.
• Mayesh Wholesale Florist: One of the largest U.S. wholesale flower distributors with multiple branch locations across the West Coast and Southeast, serving the same florist and event professional customer base with direct-from-grower sourcing.
• Jet Fresh Flowers: Wholesale flower distributor sourcing directly from international growers and selling to florists and event professionals in the U.S. — comparable direct-grower model and customer profile.
• DVFlora: National wholesale florist serving event designers, florists, and retailers with a broad cut-flower catalog and direct grower relationships — directly comparable business model and customer profile.
• FiftyFlowers: Wholesale-by-the-bulk flower provider focused on weddings and DIY event florists, with nationwide shipping — competing for the same wedding and event customer segment.
• Florabundance: Wholesale flower distributor carrying premium garden roses, ranunculus, peonies, and other specialty blooms to florists and event designers nationwide — directly overlapping with OCWF's premium product positioning.
• The Flower Factory: Regional wholesale florist supplying fresh-cut flowers to retail florists, event designers, and bulk buyers — directly comparable B2B wholesale flower business model.
• Equifleur: Wholesale floral distributor serving professional florists and event planners with fresh-cut flowers and floral supplies — overlapping product mix and B2B customer base.
• FlowerWholesale.com: Online wholesale flower marketplace selling fresh-cut flowers in bulk to florists, event planners, and bulk retail buyers — comparable e-commerce-enabled wholesale model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ocwholesaleflowers
• LinkedInlinkedin.com/company/orange-county-wholesale-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange County Wholesale Flowers