What Odex does

Odex is a Brazilian B2B wholesale distributor of photovoltaic (solar) equipment, operating as a brand within the Oderço Group, a diversified distribution conglomerate with 37+ years of operating history in electronics and IT distribution. Headquartered in Maringá, Paraná, with over 10,000 square meters of construction space at its facility, the company serves solar integrators across all Brazilian states through a dedicated digital B2B platform (Plataforma Odex) that enables personalized quoting, sales management, financing simulation, direct-to-consumer invoicing, and customizable generator kit configuration. The company distributes a comprehensive equipment stack including proprietary Odex-branded monocrystalline solar panels (460W–555W), graphene and bifacial modules from ZNShine (up to 665W), string inverters and microinverters from eight manufacturers (Growatt, SAJ, Solis, Sofar, Canadian Solar, Refusol, Deye), string boxes (Clamper, Tecbox, Proauto), mounting structures (Pratyc, SSM), and accessories (Staubli MC4 connectors, photovoltaic cables).

The business operates a wholesale channel-partner GTM model: integrators register on the free platform, access wholesale pricing, configure projects, simulate financing through 14+ partner banks (BV, Banco do Brasil, BTG Pactual, Caixa, Santander, Bradesco, Sicred, Sicoob, Cresol, Banco do Nordeste, CredSolaris, Sol Agora, Sol Fácil, EOS), and complete transactions. Revenue is generated primarily through hardware sales to integrator partners, complemented by platform services and financing facilitation. The company reports 1,000+ active integrator clients, 1,300+ completed solar projects, and 7.2 MW of installed capacity through partner projects, with mobile applications extending the platform to Android and iOS. Headcount is reported as 15 employees, though one source cites 200+ staff attributable to the broader Oderço Group infrastructure; specific revenue figures are not publicly disclosed.

Odex is structurally integrated with the parent Oderço Group (legal entity: Oderço Distribuidora de Eletrônicos Ltda), which provides operational expertise, warehousing, and a 37-year distribution legacy. The company is privately held with no external institutional funding disclosed, serving a single-country (Brazil) market with no global footprint claims.

Name

Odex

Legal name

Odex Distribuidora Solar

Website

https://odex.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Odex is a Brazilian B2B wholesale distributor of photovoltaic solar equipment, serving 1,000+ solar integrators nationwide through a digital platform combining equipment distribution, quote management, and financing facilitation via 14+ bank partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Solar Equipment Distribution: B2B wholesale distribution of complete solar photovoltaic system components including panels, inverters, string boxes, mounting structures, cables, and connectors. Revenue generated through product sales to integrator partners.
2. Platform Services: Digital platform providing quote generation, sales management, inventory tracking, and financing facilitation services for integrator partners.
3. Financing Facilitation: Partnership with 14+ Brazilian banks to provide financing options for end consumers, including BV, Banco do Brasil, BTG Pactual, Caixa, CredSolaris, Santander, Sol Agora, Sol Fácil, EOS, Sicred, Sicoob, Bradesco, Cresol, and Banco do Nordeste.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Odex is a wholesale distributor of photovoltaic (solar) equipment supplying solar integrators across Brazil with panels, inverters, string boxes, mounting structures, cables, and connectors. The company complements its wholesale catalog with the Plataforma Solar Odex, a proprietary B2B partner platform offering 24/7 ordering, real-time inventory visibility, and integration with 14+ partner banks to facilitate end-customer financing.

Product overview

Odex is a Brazilian B2B solar equipment distributor and brand under the Oderço group (37+ years experience). The company offers a comprehensive portfolio of photovoltaic products: proprietary and third-party solar panels (monocrystalline, graphene, bifacial from Odex, ZNShine), inverters (single-phase and three-phase from Growatt, SAJ, Solis, Sofar, Canadian Solar, Refusol, Deye microinverters), string boxes (Clamper, Tecbox, Proauto), mounting structures (Pratyc, SSM), and accessories (Staubli MC4 connectors, photovoltaic cables). Beyond product distribution, Odex provides a B2B partner platform for integrators featuring custom quotes, sales management, solar calculator, freight calculation, financing simulation, and direct sales functionality. The company also facilitates equipment financing through 14 partner banks and offers mobile applications for both Android and iOS platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,000 active client integrators served across Brazil
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core.

• ODEX SOLAR (Own Brand)coreTechnology or IntegrationProprietary solar panel brand manufactured with quality standards and warranty support for integrator partners.
• ZNShinecoreTechnology or IntegrationSolar panel manufacturer providing monocrystalline panels with graphene technology, including 665W bifacial modules and 460W graphene panels.
• GrowattcoreTechnology or IntegrationInverter manufacturer supplying string inverters from 3KW to 125KW including MAX, MAC, MID, and MIN series with up to 98.8% efficiency.
• SAJcoreTechnology or IntegrationInverter manufacturer supplying R5 and R6 series inverters from 3KW to 50KW for residential and commercial applications.
• SoliscoreTechnology or IntegrationInverter manufacturer providing S5 and S6 series inverters including single-phase 3-8KW and three-phase 15-30KW models.
• SofarcoreTechnology or IntegrationInverter manufacturer supplying single-phase 10.5KW and three-phase 50-75KW inverters for commercial solar installations.
• Canadian SolarcoreTechnology or IntegrationGlobal solar panel and inverter manufacturer providing CSI series inverters from 15KW to 50KW for commercial applications.
• RefusolcoreTechnology or IntegrationInverter manufacturer supplying REFUONE and REFUSOL series including single-phase 7KW and three-phase 25-50KW inverters.
• DeyecoreTechnology or IntegrationInverter and microinverter manufacturer supplying string inverters from 3KW to 100KW and microinverters with up to 96.5% efficiency.
• ClampercoreTechnology or IntegrationString box manufacturer providing protection boxes with 1040V capacity, 32A current rating, and IP65 protection for solar systems.
• PratyccoreTechnology or IntegrationMounting structure manufacturer providing solutions for roofs (colonial, fibrocement, metal), floors, and concrete installations with up to 30-year warranty.
• SSMcoreTechnology or IntegrationMounting structure manufacturer providing HR3 profile systems for floor installations and roof mounting kits with galvanized fire protection.
• MombergcoreTechnology or IntegrationString box manufacturer providing TECBOX combiner boxes with 600-1500VDC capacity and Class II protection.
• ProAutocoreTechnology or IntegrationString box manufacturer providing solar protection boxes with 1010VDC rating and IP65 protection for commercial installations.
• StaublicoreTechnology or IntegrationMC4 connector manufacturer providing high-quality solar connectors for reliable panel-to-inverter connections.
• Oderço GroupcoreStrategic or Co-development PartnerParent company with 37+ years of experience in wholesale distribution of electronics and IT products, providing operational expertise and infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fortlev Solar: Brazilian solar distributor with strong installer/integrator network and proprietary solar panel brand. Comparable to Odex through its wholesale distribution model, B2B platform, and financing partnerships with Brazilian banks.
• Sunne Solar: Brazilian B2B solar equipment distributor serving integrators with catalog, financing, and digital platform features. Direct competitor in the integrator-services segment.
• Minha Casa Solar: Brazilian solar equipment distributor and financing facilitator. Overlaps directly with Odex's B2B integrator model and financing facilitation through bank partnerships.
• Aldo Solar: One of the largest Brazilian solar equipment distributors, serving integrators across Brazil with a broad catalog of panels, inverters, and BOS components. Directly comparable to Odex in product range, customer type (solar integrators), and B2B wholesale model.
• Solfácil: Brazilian solar financing platform and equipment marketplace connecting integrators with credit, equipment, and software. Closely comparable to Odex's integrator platform + financing play, with a heavier emphasis on fintech-enabled credit.
• GS Solar: Brazilian solar distributor operating in a comparable wholesale-distribution-plus-platform model to Odex, focused on supplying installers with panels, inverters and BOS.

Regional players

• EnergySage: US-based solar marketplace and financing platform serving installers and consumers. Comparable platform-mediated B2B2C model connecting installers with equipment and financing, though focused on North America.
• Krannich Solar: Global solar equipment wholesaler with a Brazilian operation. Comparable product portfolio (panels, inverters, BOS) and B2B installer focus, but operates primarily in Europe with Brazil as one regional market.

Broad incumbents

• SolarEdge Technologies: Global solar inverter and optimizer manufacturer with distribution models serving installers. Comparable as upstream supplier in the same value chain Odex operates in, though primarily a manufacturer rather than a multi-brand distributor.
• Fluence Energy: Adjacent in the distributed solar / storage ecosystem with similar financing and platform-orchestration themes. Comparable in business model (working with financiers and installers) but operates at utility/grid-scale rather than distributed residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/odex-solar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odex