Name

Ølbrygging AS

Legal name

Ølbrygging AS

Website

https://olbrygging.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Norway

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of homebrewing equipment, pizza ovens, BBQ gear, accessories, and ingredients. Customers purchase individual products at listed prices with VAT included. Revenue generated through one-time transaction sales across multiple product categories including brewing equipment, pizza equipment, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ølbrygging AS is a Norwegian specialty e-commerce retailer selling homebrewing equipment, pizza ovens, BBQ grills and smokers, accessories, and ingredients through country-specific online storefronts in Norway and Sweden. The company carries premium multi-brand products (Ooni, Gozney, Effeuno, KegLand, Grainfather, Kamado Joe, Traeger, Big Green Egg) alongside its own branded allgrain beer recipe kits (Ølsett).

Product overview

Ølbrygging AS is a Norwegian e-commerce retailer specializing in beer brewing equipment, pizza ovens and accessories, and outdoor cooking equipment. The company operates a multi-brand product portfolio centered around three core categories: (1) Pizza solutions including Effeuno, Gozney, and Ooni professional ovens along with Biscotto pizza stones and Caputo Italian flour; (2) Home brewing equipment featuring BrewZilla and Grainfather electric brewing systems with FermZilla fermenters and KegLand kegging solutions; and (3) BBQ and outdoor cooking products such as Kamado Joe, Traeger pellet grills, and Napoleon gas grills. The company also sells proprietary beer recipe kits (ølsett) under its own brand. The business system and online store are powered by Multicase™ Norge AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Brewing Equipment All-in-one electric brewing systems with integrated mash lautering and boiling, available in 35L, 65L, and 100L capacities. Includes WiFi-enabled RAPT models and Bluetooth-enabled Grainfather G30/G40 systems, targeted at hobbyist home brewers.
• Pizza Ovens Professional-grade pizza ovens from brands such as Effeuno (N-series, up to 500°C), Gozney (Dome dual-fuel standard and XL), Ooni (portable gas/wood/multi-fuel reaching 500°C in 15-20 minutes), and HIZO (portable gas and electric models) for hobbyist home pizza makers.
• BBQ Grills and Smokers Outdoor cooking equipment including Kamado Joe (Big Joe Konnected Joe, Joe Jr Celebration Pack), Traeger pellet grills (Ranger, Ironwood L, Woodridge Elite), Napoleon gas grills (Rogue PRO-S 525), Big Green Egg XLarge Master Set, Char-Griller Grand Champ Smoker, Masterbuilt Dual Fuel Smoker, YAKINIKU shichirin, Kasai hibachi, and Hot Wok Pro gas wok burners, targeted at outdoor cooking enthusiasts.
• Ølbrygging Beer Kits (Ølsett) Proprietary allgrain beer recipe kits under the Ølbrygging brand, including Norwegian styles like Gårdsøl plus IPA, Pale Ale, and traditional European styles (e.g., Pale Ale with Citra and El Dorado hops), targeted at home brewers seeking curated recipes.
• Fermentation and Kegging Equipment PET fermentation vessels (FermZilla All Rounder 30L with easy-grip lid, flat bottom and tri-conical configurations 27L-60L) and kegging solutions including Cornelius 19L kegs, Oxebar PET kegs, and Series X Kegerators from KegLand, targeted at home brewers managing fermentation and dispense.
• Pizza Making Ingredients and Accessories Authentic Italian pizza-making supplies including Caputo tipo 00 flour (Pizzeria, Nuvola, and gluten-free Fioreglut), DOP-certified Strianese San Marzano tomatoes (400g), ROI Taggiasca extra virgin olive oil (500ml), Biscotto pizza stones for Ooni ovens, and aluminum/wooden pizza peels.
• Snus Products Retail of snus (Swedish oral tobacco products) offered through the storefront, targeted at adult snus consumers in the Norwegian and Swedish markets.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hobbybryggeren: Danish homebrewing equipment and ingredient retailer. Comparable hobby-DTC retailer serving an adjacent Scandinavian homebrew market.
• Bryggselv: Norwegian homebrewing equipment and ingredient retailer. Closest direct competitor in the same hobby segment, Norwegian market, and e-commerce DTC model.
• Humlegården Ekolager: Swedish specialty homebrew ingredient and equipment retailer. Direct peer on the Swedish side of Ølbrygging's footprint, targeting the same hobbyist brewer persona.
• Brewshop: Swedish homebrewing equipment e-commerce retailer. Comparable on category focus (brewing equipment and ingredients) and DTC model in a Scandinavian market.

Broad incumbents

• Komplett: Large Norwegian e-commerce retailer across electronics, home, and hobby. Overlaps as a broad Nordic e-commerce incumbent; Ølbrygging operates as a focused specialist alongside it.
• Gozney: Premium outdoor pizza oven brand sold via Ølbrygging. Comparable as the brand-owner in the same premium pizza oven category; runs its own DTC site that competes with multi-brand resellers.
• Ooni: Premium pizza oven brand that Ølbrygging resells. Comparable because Ooni operates its own global DTC channel and is the leading brand in the category Ølbrygging serves — a brand-owner/retailer adjacency.

Regional players

• Proshop: Danish e-commerce retailer with a broader hobby/electronics assortment. Comparable Nordic e-commerce operator and potential competitor for hobby-DTC wallet share in Scandinavia.
• Webhallen: Swedish hobby and consumer electronics e-commerce retailer. Comparable Nordic e-commerce operator with hobby-adjacent categories, though broader than Ølbrygging's brewing/pizza/BBQ focus.
• Coolshop: Danish specialty/hobby e-commerce retailer with broad category coverage including hobby and lifestyle products. Comparable as a Nordic hobby-DTC operator, though broader in assortment than Ølbrygging's focused hobby verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olbrygging

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ølbrygging AS