Old Town Pizza Co

Name

Old Town Pizza Co

Legal name

Old Town Pizza Co.

Website

https://oldtownpizzaco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225), Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Pizza restaurant
• Italian cuisine
• Catering services
• Casual dining
• Food and beverage

Headquarters

HQ city

Elgin, Illinois

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue generated from the sale of pizza (deep dish and thin crust), pasta, sandwiches, salads, and beverages across three physical restaurant locations in the Chicagoland area.
2. Catering Services: Catering revenue from events of any size, with dedicated catering menus for each location. Customers can contact nearest location to book catering for parties and events.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Old Town Pizza Co. operates a multi-location pizza restaurant business in the Chicagoland area (Lombard, Naperville, Schaumburg), serving deep dish and thin crust pizza, pasta, sandwiches, salads, and beverages for dine-in, carryout, delivery, and catering. The company also provides event catering services for parties and gatherings of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza
• Pasta Italian pasta dishes complementing the pizza menu, available at all locations for dine-in, takeout, and delivery.
• Sandwiches Variety of sandwiches offered as part of the food menu at all three restaurant locations.
• Salads Fresh salads available as side items or meal options across all locations.
• Catering Services Catering services for events of any size, with location-specific catering menus for both large and small party catering. Customers can contact the nearest location to book catering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ChowNowcoreChannel Partner/ Reseller/ DistributorChowNow is an online ordering platform partner that enables customers to place orders for the Lombard location. The platform provides integrated ordering functionality directly linked from the Old Town Pizza Co website.
• ArrowPOScoreTechnology or IntegrationArrowPOS is the online ordering platform integrated for the Naperville location. This point-of-sale and online ordering system allows customers to place orders online for the Naperville restaurant.
• Slice LifeminorChannel Partner/ Reseller/ DistributorSlice Life is an online ordering platform used for the Schaumburg location, providing menu visibility and online ordering capabilities for local customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lou Malnati's Pizzeria: Chicago deep-dish pizza chain with multiple suburban locations across the Chicagoland area. Direct competitor on deep dish style, dine-in/takeout/delivery model, and suburban footprint — operating in the same market with overlapping customer base.
• Giordano's: Iconic Chicago stuffed deep-dish pizza chain with restaurants across Chicagoland. Direct competitor on deep dish style, full Italian menu (pizza, pasta, salads), dine-in/takeout/delivery, and catering services.
• Rosati's Pizza: Chicago-area pizza franchise with deep dish and thin crust offerings plus a full Italian menu. Closely comparable as a multi-location suburban pizza chain offering dine-in, carryout, delivery, and catering.

Regional players

• Burt's Place: Single-location Chicago-area deep dish pizzeria founded by a former Pequod's pizzaiolo. Competes in the same Chicago deep-dish niche but with much smaller scale.
• Pequod's Pizzeria: Chicago-area pizzeria known for its caramelized deep dish, with locations across Chicagoland suburbs. Competes for the same deep-dish pizza customer in overlapping suburban geographies.

Broad incumbents

• Domino's Pizza: Largest pizza chain in the U.S. with nationwide delivery/carryout. Competes for delivery and takeout pizza share in the same suburban Chicago trade areas but with very different scale and value positioning.
• Papa John's Pizza: National pizza chain competing for delivery and carryout share in the same Chicagoland suburbs. Overlaps on core pizza product and online ordering but with significantly larger scale and marketing budget.
• Pizza Hut: Major national pizza chain with dine-in, carryout, and delivery. Competes across suburban Chicago locations for pizza share though its dine-in footprint has shrunk versus delivery focus.

Emerging players

• MOD Pizza: Fast-casual pizza chain with build-your-own model. Adjacent competitor for casual pizza occasions, with a different service model (fast casual) but overlapping suburban customer base and category.
• Marco's Pizza: Growing U.S. pizza franchise with multiple suburban locations. Comparable as a multi-location pizza chain expanding in suburban markets with dine-in/takeout/delivery and catering offerings.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pages/Old-Town-Pizza-Co-Lombard/117583704992853
• LinkedInlinkedin.com/company/old-town-pizza-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Pizza Co