Omnino : micro brûlerie - cafés originaux

What Omnino : micro brûlerie - cafés originaux does

Omnino is a French micro-roastery (micro-brûlerie) founded in 2017 in Strasbourg, operating under the legal entity SARL Clan des Torréfacteurs Français (SARL C.T.F., R.C.S. Strasbourg 830 048 195). The company roasts specialty-grade green coffee in small 5–8 kg batches on a Diedrich roaster with ~10-minute cooking cycles and slow air cooling, using light roasting profiles optimized via Cropster collaborative software to preserve aromatic complexity rather than mask it with bitterness. All green coffees are sourced seasonally from named micro-lots in Brazil, Colombia, Guatemala, and Ethiopia through direct producer/cooperative relationships (Los Volcanes/Fazenda Rio Brilhante, Coopérative Cadefihuila, Finca Santa Elisa, Tariku Kare Banata), with full traceability of producer, terroir, altitude, botanical variety, and harvest date. The portfolio is structured as a three-tier selection system — Sélection Bleue (entry), Sélection Rouge (specialty), Sélection Or (connoisseur) — plus cold brew (Haru), with single-origin coffees sold in 250g sachets or 1kg bags.

The company monetizes through a multi-channel model combining direct-to-consumer retail (cafe.omnino.fr subscriptions at €91–€188 TTC/year per customer and discovery packs at €37–€56 TTC), six owned café-boutiques across Alsace (Strasbourg x3, Colmar, Mulhouse x2), an itinerant 1972 Citroën HY mobile café for events, B2B/CHR solutions for restaurants/hotels/offices (espresso subscriptions from €0.25 HT/espresso), and a layered services offering including barista training (Formation Barista €720 TTC/2-day, Formation Expresso €169 TTC/half-day), Omnino Academy workshops (€39/person), team building sessions (from €300 HT), and event rentals (from €660 HT). Customers are split across individual consumers, SMB hospitality partners (20+ retailers including Restaurant Le Crocodile, PNY, Anticafé, BeeVrac), and corporate event/training buyers. Operations are run by a 7-person team led by François Lesage, with SCA-certified head roaster Christophe Barthélémy and a dedicated CHR project lead (Victor Girard), and the legal entity carries €10,000 of share capital with no disclosed external funding.

Name

Omnino : micro brûlerie - cafés originaux

Legal name

SARL Clan des Torréfacteurs Français

Website

https://omnino.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnino is a French specialty coffee micro-roastery founded in 2017 in Strasbourg that light-roasts seasonal micro-lot coffees and sells them through six Alsace café-boutiques, an e-commerce subscription platform, a Citroën HY mobile café, and B2B office and CHR partnerships.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Micro-roastery coffee
• Café-boutique retail
• Barista training services
• Coffee subscription delivery

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain

Revenue model

1. Retail Coffee Sales: Sale of freshly roasted specialty coffee beans through owned e-commerce platform (cafe.omnino.fr), physical café-boutiques, and partner retailers. Products include single-origin coffees in 250g and 1kg packages across three quality tiers (Bleu, Rouge, Or). Also includes cold brew coffee (Haru).
2. Coffee Subscriptions: Subscription boxes (Bleu, Rouge, Or, Mix) delivered regularly with freshly roasted coffee. Two formulas: 1 drinker (3 sachets per delivery) or 2 drinkers (5 sachets per delivery). Prepaid 3-colis format with controlled shipment rhythm.
3. Café-boutiques and Retail Locations: Revenue from owned retail café-boutiques including L'Escabeau, Le Kiosque, Belles Rencontres (Strasbourg), Petit à Petit (Colmar), and Une Belle Étape + Les Arcades d'Omnino (Mulhouse).
4. Professional Services (CHR/B2B): Equipment, training, and coffee supply solutions for restaurants, cafés, hotels, and offices. Includes office coffee subscriptions starting at €0.25 HT/espresso and CHR partner support.
5. Events and Entertainment: Rental of the Citroën Omnino itinerant café for private events (from €660 HT), professional barista services (from €410 HT), team building workshops (from €300 HT), and Omnino Academy training sessions.
6. Barista Training: Professional barista training programs: 2-day Barista formation (€720 TTC/participant) and half-day Expresso formation (€169 TTC/participant). Training covers the '5M' framework: Mélange, Mouture, Machine, Main, Maintenance.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Omnino is a specialty coffee micro-roastery that sources seasonal micro-lot green coffees and roasts them in small 5-8 kg batches on a Diedrich roaster with Cropster-optimized light profiles to preserve aromatic singularities. It sells these roasted coffees direct-to-consumer via its e-commerce platform, café-boutiques across Alsace, and subscription deliveries, while also serving professional CHR (cafés, hotels, restaurants) accounts, office coffee solutions, barista training, and event services.

Product overview

Omnino is a specialty coffee micro-roastery (micro-brûlerie) founded in 2017 in Strasbourg, France, offering a tiered portfolio of specialty coffees (Sélection Bleue, Sélection Rouge, Sélection Or) along with cold brew, event services featuring a restored 1972 Citroën HY mobile coffee van, barista training courses, corporate office coffee solutions, subscription delivery, and retail café-boutiques across Strasbourg, Colmar, and Mulhouse. The product portfolio spans coffee products (beans and cold brew), experiential services (mobile events, workshops, team building), professional training (barista and espresso courses), and retail café locations, unified by the specialty coffee mission and commitment to artisanal roasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Sélection Bleue (Blue Selection) Entry-level specialty coffee tier selected for accessibility while delivering surprising flavor profiles; serves as the gateway offering for customers new to specialty coffee. Available in 250g sachets and 1kg packages.
• Sélection Rouge (Red Selection) Mid-tier specialty coffee tier featuring coffees with distinctly singular character; represents the heart of Omnino's specialty coffee offering with uncompromising quality. Available in 250g sachets and 1kg packages.
• Sélection Or (Gold Selection) Premium specialty coffee tier for connoisseurs, featuring rare beans with highly subtle aromatic profiles from exceptional micro-lots. Available in 250g sachets and 1kg packages.
• Haru Cold Brew Cold brew specialty coffee made from Ethiopian beans, offering incredible freshness with subtle, delicate aromas and no bitterness.
• Coffret Découverte (Discovery Packs) Curated coffee discovery boxes featuring multiple 250g bags from different tiers (Bleu/Rouge/Or combinations), designed for customers unable to visit physical retail locations.
• Abonnements (Coffee Subscriptions) Regular coffee delivery subscription service with pre-paid 3-shipment packages across Bleu, Rouge, Or, and mixed tiers for 1 or 2 coffee drinkers, featuring freshly roasted beans with controlled shipment rhythm.
• Café Éphémère / Événementiel Mobile specialty coffee cart services featuring the restored Citroën HY or Digue Caravettes for private events, including full coffee menu, hot/cold beverages, and house-made pastries. Starting from €660 HT.
• Barista Service Professional barista staffing for corporate events and private gatherings, featuring hot beverages including coffees, milk drinks, and teas. Starting from €410 HT.
• Académie Omnino Immersive specialty coffee discovery workshops held at the Omnino workshop or client-selected locations, serving groups of 8-12 with tastings and hands-on brewing instruction. From €39/person.
• Team Building

Quantifiable outcome

• Coffee sold fresher than industry standard — less than 2 months after roasting (vs. industrial coffee with unlimited shelf life)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DiedrichcoreTechnology or Integration · 1 January 2017Diedrich roaster manufacturer (black model) used for all Omnino coffee roasting. Enables batch roasting of 5-8kg with approximately 10-minute cooking cycles and slow air cooling.
• CropstercoreTechnology or IntegrationCollaborative roasting software used to optimize and manage roasting curves at Omnino.
• Caféothèque (Paris)coreOthersParis-based specialty coffee institution where Omnino's head roaster Christophe Barthélemy was trained and certified.
• Specialty Coffee Association (SCA)coreOthersGlobal specialty coffee association through which Omnino's head roaster holds multiple certifications (Roasting Intermediate, Green Coffee Intermediate, Barista Skills Intermediate, Sensory Skills Foundation).
• Restaurant Le CrocodileminorChannel Partner/ Reseller/ DistributorPrestigious Strasbourg restaurant serving Omnino specialty coffee to its guests.
• Restaurant De:jaminorChannel Partner/ Reseller/ DistributorGastronomic restaurant in Strasbourg offering Omnino specialty coffee.
• PNY StrasbourgminorChannel Partner/ Reseller/ DistributorBurger restaurant in Strasbourg Grand'Rue serving Omnino coffee.
• Anticafé StrasbourgminorChannel Partner/ Reseller/ DistributorCollaborative workspace café in Strasbourg offering Omnino specialty coffee.
• BeeVracminorChannel Partner/ Reseller/ DistributorZero-waste bulk retailer in Strasbourg selling Omnino coffee beans.
• Los Volcanes Coffee / Fazenda Rio BrilhantecoreOthersCoffee trading company founded by Josué Morales, operating the Rio Brilhante farm in Minas Gerais, Brazil. Supplies Frutado (Brazil) coffee following Morales' philosophy of sustainable coffee cultivation.
• Coopérative CadefihuilacoreOthersNon-profit cooperative in Huila, Colombia. Supplies Don Pacho coffee following Fairtrade, Rainforest Alliance, 4C, and C.A.F.E. Practices standards. Supports local coffee farmers with continuous improvement practices.
• Finca Santa Elisa PachupcoreOthersCoffee farm on the volcanic slopes of Acatenango, Guatemala, near the Fuego volcano. Supplies Santa Elisa coffee from Los Volcanes Coffee. Benefits from rich volcanic soils at 1200-1700m altitude.
• Tariku Kare Banata (Shantawene, Sidama)coreOthersEthiopian coffee producer supplying DIIMA coffee from the renowned Shantawene washing station in Bensa district. Works with organic-certified farming methods and supports local farmers with training.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stumptown Coffee: US specialty coffee roaster and café operator with strong DTC subscription business, used as a comparable template for Omnino's boutique-plus-subscription growth model.
• Cafés Richard: Established French coffee roaster with much broader catalog and CHR/B2B distribution; comparable as a French roastery supplying hotels, restaurants, and offices but at a much larger scale than Omnino.
• Blue Bottle Coffee: Globally scaled specialty roaster-retailer whose micro-lot, light-roast, DTC-subscription model mirrors Omnino's playbook but at vastly larger scale.

Direct peers

• Coutume Café: Paris specialty roaster and café operator competing in the same micro-roastery + café + DTC niche as Omnino across the French market.
• L'Arbre à Café: Paris specialty roaster focused on micro-lots, traceability, and premium single-origins, with a similar narrative around terroir, freshness, and SCA-style quality standards.
• Kawa Coffee Roasters: French specialty micro-roastery providing café supply, training, and DTC, comparable in scale and GTM to Omnino.
• Terres de Café: French specialty coffee roaster and retailer with boutiques, e-commerce, and B2B services; close peer on multi-channel retail-roastery model and tiered single-origin catalog.
• Brûlerie Canezan: Bordeaux-based family specialty roaster with café-boutique and DTC channels serving the same French regional roastery-plus-retail archetype as Omnino.
• La Caféothèque: Paris specialty coffee institution where Omnino's head roaster trained; comparable as a multi-channel specialty roaster and trainer in the French market.
• Belleville Brûlerie: Paris-based specialty coffee micro-roastery with café-boutiques and DTC subscriptions, directly comparable to Omnino in operating model (roaster + boutiques + subscriptions), albeit with a heavier Paris footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnino-microbr%C3%BBlerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnino : micro brûlerie - cafés originaux