Onsala BK

What Onsala BK does

Onsala BK is a member-owned amateur football (soccer) club founded in 1941 and headquartered at Rydets IP in Onsala, Kungsbacka Municipality, Halland County, Sweden. The club operates senior men's and women's teams in Sweden's Division 2 and a youth pipeline spanning birth years 2011–2019 across multiple age-group squads, plus a Football School for ages 5–6. Its core products are organized around the club's Spelarutbildningsplan (Player Development Plan), including seasonal football school, holiday camps (summer, Easter, sportlov), weekly extra training, goalkeeper specialization, and an award-winning after-school program called Fotbollsfritids that combines football, homework support, and supervised care for children aged 7–12.

The underlying technology stack is built on third-party SaaS: Svenskalag.se for website, member management, registration, and email communications; a native OBK mobile app for iOS/Android; Tickster integration for match ticketing and season passes; and a Lightspeed-powered OBK Webshop for merchandise and monthly team fundraising campaigns that return at least 80% of surplus to team coffers. Distribution combines the OBK App, club website, social media (Facebook, Instagram), formal school partnerships with Presseskolan/Fjordskolan/Iseråsskolan, and a multi-tier sponsorship program featuring Stanno as main sponsor alongside gold, silver, and bronze local business sponsors.

The business model is a non-profit association (ideell förening) generating revenue through six streams: recurring membership fees (support membership at 300 kr/year), training and activity fees (Fotbollsfritids 75 kr/day for members, Football School 1,100 kr, Summer Camp 1,370 kr, Extra Training 450 kr for 7 sessions), webshop sales, match-day kiosk and ticket revenue (season tickets 500–2,100 kr), multi-tier sponsorship, and facility rental of Klubbstugan and Rydets IP. Customer segments include children and youth players, adult members and volunteers, support members and fans, and working families seeking supervised after-school programming. The club has no external investors, no parent company, and operates with a staff of approximately 23, including 2–3 full-time Föreningsutvecklare (Club Developers) led by Klubbchef Per Eld under Chairman Peter Mörfeldt.

Name

Onsala BK

Legal name

Onsala BK, 849400-2317

Website

https://onsalabk.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Onsala BK is a member-owned Swedish amateur football club founded in 1941, operating youth and senior teams in Division 2 from Rydets IP in Onsala. It serves local children, families, and adult members through football school, seasonal camps, an award-winning after-school program (Fotbollsfritids), and a digitally-enabled webshop and member app.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• Amateur football club
• Youth football programs
• Football after-school care
• Sports camps
• Community football association

Headquarters

HQ city

Onsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees for players, leaders, and support members. Support member fee is 300 kr/year with benefits.
2. Training and activity fees: Fees for football school, extra training sessions, camps (summer, Easter, sportlov), and Fotbollsfritids.
3. Webshop sales: OBK Webshop sells club merchandise, supporter products, and campaign products. Teams collaborate on sales with proceeds going to team funds.
4. Match day revenue: Ticket sales for senior matches, season tickets, and concession sales at the kiosk.
5. Sponsorship: Main sponsor (Stanno), gold, silver, and bronze sponsors, plus regular sponsors provide financial support.
6. Facility rental: Club cabin (Klubbstugan) rental for events, and rental of Rydets IP facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Onsala BK is a member-owned amateur football club based in Onsala, Sweden, providing organized football training, competitive teams, and after-school programs for children, youth, and adults. Its core paid offerings include weekly football school (ages 5-6), seasonal holiday camps (Summer, Easter, Sportlov Futsal), Extra Träning sessions, and the award-winning Fotbollsfritids after-school program. Revenue is generated through activity and training fees, support memberships, season passes, merchandise sales via the OBK Webshop, sponsorships, and match-day kiosk operations, with the club's Spelarutbildningsplan guiding all age groups from age 5 through senior level.

Product overview

Onsala BK is a football (soccer) sports club based in Onsala, Sweden, offering a comprehensive, age-structured football program from age 5 through senior level for both boys and girls, plus a women's team. The club's core product portfolio centers on its football activity programs — including Fotbollsskolan (weekly training for ages 5–6), seasonal camps (Sommarfotbollskolan, SommarCamp, PåsklovsCamp, SportlovsCamp), Extra Träning (additional training for ages 11–15), and the award-winning Fotbollsfritids after-school program — all aligned with the club's Spelarutbildningsplan (player development framework). Revenue-generating offerings include the OBK Webshop (Lightspeed-powered e-commerce for merchandise and team fundraising, with 80% team coffer returns), OBK App (member and ticketing platform integrating Tickster), and Årskort season passes. The club operates Rydets IP facility (A/B/C pitches and Rydethallen indoor hall) and runs a multi-tiered sponsorship program with local businesses. The Business Network (Affärsnätverket) publishes the Onsala Häfte directory. All programs are delivered under the brand pillars 'Fotboll, Glädje och Gemenskap' (Football, Joy, and Community).

Differentiator

Problem solved

Functional benefit

Brands

• OBK Webbshop: The club's official online merchandise and fundraising shop for team sales, supporter merchandise, and campaign products.
• Fotbollsfritids
• Onsala BK-appen

Products and services

• Fotbollsskolan (Football School) Weekly football training program for boys and girls born 2020-2021, held on Saturdays at Rydets IP, focused on play, joy, and becoming friends with the ball with no organized matches. Includes a training kit with T-shirt and shorts. Priced at 1,100 kr per child. Led by parent volunteers supported by experienced coaches.
• Sommarfotbollskolan (Summer Football School) Two-week summer football school for boys and girls born 2015-2019, held at Rydets IP. Each week runs 09:00-14:00 for 4 days, includes football, fruit, lunch, and a t-shirt. Week 25 offers 120 spots; Week 33 offers 50 spots. Priced at 1,415 kr per week or 2,515 kr for two weeks with discount.
• SommarCamp (Summer Camp) Intensive 4-day summer camp for ambitious boys and girls born 2011-2014, held Week 26, 09:00-14:30 at Rydets IP. Training and theory based on the club's Spelarutbildningsplan. Led by senior/junior coaches. Includes optional goalkeeper training. Priced at 1,370 kr with 50 limited spots.
• PåsklovsCamp (Easter Camp) 3-day Easter holiday football camp for boys and girls born 2011-2014, held Week 15 (April 7-9), 09:00-14:00. Includes two training sessions per day, theory, snack, and lunch. Focus on decision-making in attack and defense per the club's player development plan. Optional specialized goalkeeper training. Priced at 1,015 kr.
• Sportlov Futsal Camp Winter break (sportlov) futsal camp for children born 2013-2017, with 25 spots per group. Priced at 700 kr with payment processed via Swish.
• Fotbollsfritids (Football After-School) After-school activity program for children born 2014-2018 operating Monday-Thursday 14:00-17:00 during school terms (weeks 34-43 in fall). Offers snack, homework space, board games, ping-pong, spontaneous football, and film on rainy days. Transport available from local schools (Presseskolan, Fjordskolan, Iseråsskolan). Accepts both members and non-members. Final week includes JumpYard trampoline park visit. Priced at 75 kr/day for members (reduced from 100 kr/day). Awarded Årets förnyare at Kungsbackagalan 2026.
• Extra Träning (X-Träningar) Weekly additional training sessions for club players born 2011-2015, led by qualified coaches and the Ledarakademin. Organized by age group: Tuesdays for F12/F13/F14/F15 with optional goalkeeper training; Wednesdays for P14/P15; Thursdays for P13/P12. Priced at 450 kr for 7 sessions. Focus on technical and tactical development per the club's player development plan.
• Stödmedlemskap (Support Membership) Annual support membership at 300 kr/year. Benefits include reduced fees for Fotbollsfritids (75 kr/day vs. 100 kr/day for non-members), discounted season passes, and exclusive member offers from club partners (Veteranpoolen, Nordic Wellness, etc.) accessed via the OBK App. Also enables priority access and reduced pricing on various club activities.
• Årskort / Säsongskort (Season Pass) Season passes for senior home matches for both men's and women's teams. Available as: support member (300 kr) + annual pass (500 kr for women, 900 kr for men), or direct purchase without support membership (900 kr women, 1,300 kr men, 2,100 kr combined). Includes a 1941 Club tier with thermos and mug perks. Delivered via OBK App with QR-code scanning at entry.

Quantifiable outcome

• Fotbollsfritids has grown every term for four terms, now filling three afternoons per week
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

14 partnerships are on record, tiered primary, gold, core and minor.

• StannoprimaryChannel Partner/ Reseller/ DistributorMain sponsor and official club clothing supplier. Provides personalized club merchandise through the Teamsales.store platform.
• HemköpgoldGTM or Marketing PartnerGold sponsor of Onsala BK. Local supermarket contributing to club funding.
• O'Learys Kungsbacka Event CentergoldGTM or Marketing PartnerGold sponsor providing venue for away match viewing events and gift cards for club campaigns.
• Länsförsäkringar HallandgoldGTM or Marketing PartnerGold sponsor and insurance partner for the club.
• Stiftelsen Dun & RossgoldGTM or Marketing PartnerGold sponsor supporting the club.
• Kungsbacka KommuncoreGTM or Marketing PartnerLocal municipality partner supporting Fotbollsfritids and general club operations.
• LF HallandcoreGTM or Marketing PartnerRegional insurance company supporting club development and Fotbollsfritids.
• Svenska kyrkan i OnsalaminorGTM or Marketing PartnerVolunteers from the church participate in Fotbollsfritids activities.
• JumpYard KungsbackaminorGTM or Marketing PartnerTrampoline park offering discounted disco events for OBK members.
• TickstercoreTechnology or IntegrationTicketing platform integrated into OBK app for match tickets and season passes.
• FritidskortetcoreGTM or Marketing PartnerNational initiative allowing use of government recreation cards for membership and training fees.
• Svenskalag.secoreTechnology or IntegrationPlatform provider for website, member management, registration, and communication.
• VeteranpoolenminorGTM or Marketing PartnerMember benefit partner offering discounts to OBK members through the app.
• Nordic WellnessminorGTM or Marketing PartnerMember benefit partner offering discounts to OBK members through the app.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• IF Elfsborg: Borås-based Allsvenskan club with a strong youth academy producing multiple Swedish national team players. Comparable Swedish football operating model and youth-development philosophy.
• BK Häcken: Gothenburg-based Allsvenskan club with one of Sweden's most successful academies. Comparable football operating model and regional talent-base overlap with Onsala BK's catchment.
• GAIS: Gothenburg-based Swedish football club playing in higher tiers (Superettan). Captured OBK alumnus Gustav Lundgren on his way to the Swedish national team. Comparable youth-development DNA but operates at a much larger commercial scale.

Regional players

• Kungsbacka IF: Kungsbacka Municipality-based multi-sport community club. Sits in the same catchment municipality as OBK and competes for the same families and sponsorship pool, though not a direct football competitor.

Direct peers

• Eskilsminne FF: Women's Division 2 Sydvästra Götaland opponent that drew 1-1 with Onsala BK. Swedish amateur club comparable in scale, ambition, and youth-development focus.
• Lilla Torg FF: Women's Division 2 Sydvästra Götaland opponent scheduled to play Onsala BK's Damlag. Peer Swedish women's amateur football club with similar grassroots participation model.
• IK Kongahälla: Direct Division 2 Västra Götaland competitor — face Onsala BK in the 2026 men's league on Kongevi 1. Same tier, same regional geography, comparable amateur-club operating model with senior, junior, and youth sides.
• IF Väster: Previous employer of OBK's Föreningsutvecklare Fredrik Robertsson. Comparable Swedish amateur football club with similar full-time developer staffing model.
• Stenkullen GOIK: Swedish amateur football club where OBK's new Föreningsutvecklare Fredrik Robertsson previously served as Club Manager. Directly comparable operating model and regional Swedish context.
• Landvetter IS: Division 2 Västra Götaland men's team that played Onsala BK in June 2026. Comparable Swedish amateur football club operating from a single catchment municipality, with senior, junior, and youth development pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/onsalabk1941
• Instagraminstagram.com/onsalabk1941
• LinkedInlinkedin.com/company/onsala-bk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onsala BK