IK Sirius Football

What IK Sirius Football does

IK Sirius Football (IK Sirius Fotboll) is a Swedish football club founded in 1907 and headquartered in Uppsala, Sweden. The club operates the men's first team in Allsvenskan, Sweden's top football division, and plays home matches at the owned Studenternas IP stadium. Beyond the senior squad, the club fields a women's team (Division 3 Uppland as of the 2026 season), an F17 joint team with Vaksala SK, and an extensive youth organization comprising 22 groups serving approximately 700 children and youth supported by around 120 coaches and leaders.

The club's product and revenue infrastructure spans four layers. The core matchday experience combines ticketing (individual, season ticket "säsongskort," and flex cards), the Siriusshopen physical and online merchandise store (siriusshopen.se), the Sirius Live mobile app serving as a digital match program, and the Sirius Play streaming platform for highlights and exclusive content. A multi-tier B2B sponsorship and partnership operation includes main partners (huvudpartner), kit partners (dräktpartner), business network membership (Affärsnätverket), MatchVIP hospitality, and the long-standing 1907-klubben program, plus an emerging Gränslös Fotboll social-impact sponsorship layer anchored by Castellum, Stena Fastigheter, and Beijer Alma. Youth development products include Knattebollen (football school for ages 5-7), Sirius Summercamp, Flickcamp (girls-only), Målvaktsakademi (Goalkeeper Academy), and Akademi Xtra/Xtern, with pricing ranging from 595 SEK to 1,995 SEK per participant. Media and licensing revenue streams include the Ella and Adem children's book series extended into Storytel and Spotify audiobooks, TV4 Play streaming affiliate revenue, and the Poängjakten performance-based supporter contribution program at 20-100 SEK per Allsvenskan point earned.

The club is organized as a member-based Swedish sports association (idrottsförening) governed by an elected board. Its go-to-market combines direct B2B sales (handled by Magnus Wretbring, Matilda Lindblom, and Staffan Jacobson) with consumer matchday, retail, and streaming channels, supported by marketing across social media (Facebook, X, Instagram, YouTube, TikTok), the Siriussnack & Dokument Blåsvart podcast, and a strong local identity under the slogan "Uppsala är blåsvart." On-field performance in 2026 has been a positive catalyst, with Scottish striker Robbie Ure leading Allsvenskan scoring at 16 goals in 16 matches.

Name

IK Sirius Football

Legal name

IK Sirius Fotboll

Website

https://siriusfotboll.se

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

IK Sirius Football is a 1907-founded Swedish football club based in Uppsala that competes in Allsvenskan and operates men's, women's, and extensive youth programs serving roughly 700 children, funded through multi-tier sponsorships, matchday sales, merchandise, streaming, and community initiatives.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Youth football development
• Football sponsorship packages
• Matchday hospitality services
• Football merchandise retail

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sponsorship and Partnership Revenue: The club generates revenue through various sponsorship tiers including main partner (huvudpartner), kit partner (dräktpartner), business network membership, and match VIP packages. Partners receive exposure on team kits, website, emails, app, LED advertising, and VIP hospitality.
2. Ticket Sales and Matchday Revenue: Revenue from individual match tickets, season tickets (säsongskort), and flex cards. Also includes 50/50 lottery sales during matches and match VIP hospitality packages.
3. Merchandise Sales: Sales of club merchandise including clothing, accessories, and supporter products through Siriusshopen (online and matchday physical store) and poster shop.
4. Point Hunt (Poängjakten): Performance-based support program where supporters contribute money per point earned during the Allsvenskan season, with flexible contribution levels from 20-100 SEK per point.
5. Streaming and TV Rights: Revenue from streaming Allsvenskan on TV4 Play, with affiliate partnerships where supporters can subscribe through the club's campaign page.

Pricing tiers

Distribution channels6 records

Marketing channels10 records

Core offering

IK Sirius Fotboll is a Swedish professional football club competing in the Allsvenskan, selling match tickets, season tickets, and hospitality packages. The club operates an online merchandise store (Siriusshopen), offers tiered corporate sponsorship packages (Huvudpartner, Dräktpartner, Affärsnätverket, Match VIP), runs youth football academies and camps (Knattebollen, Summercamp, Flickcamp, Goalkeeper Academy), and delivers digital content through the Sirius Live app and Sirius Play streaming platform. The club also runs Gränslös Fotboll, a community-based social inclusion football program.

Product overview

IK Sirius Football operates as a football club with a unified product portfolio centered on match experiences, youth development, and community engagement. The core offerings include Sirius Play (streaming platform), the Sirius Live mobile app (digital match program), and Siriusshopen (merchandise store). The club's supplementary products include Poängjakten (performance-based support program), the children's book series about Ella and Adem, and Gränslös Fotboll (social football initiatives). Youth development products include Knattebollen (football school for ages 5-7), Summercamp, Flickcamp, Akademi Xtra/Xtern, and Målvaktsakademi. Matchday experiences are anchored at Studenternas arena with Arenatorget activities and the 50/50 lottery system. All offerings connect through the Sirius Live app and Sirius Play streaming platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sirius Live: Official mobile streaming and match-day app for IK Sirius Fotboll, providing live updates, match information, and digital match program features.
• Sirius Play
• Siriusshopen
• Gränslös Fotboll
• Studenternas
• Spurt

Products and services

• Sirius Play Streaming platform delivering match highlights, summaries, interviews, and behind-the-scenes content to IK Sirius supporters.
• Sirius Live App Mobile application functioning as a digital match program: real-time match updates, kiosk and merchandise information, player voting, and practical matchday visitor guidance.
• Siriusshopen Official club merchandise store selling supporter clothing, accessories, scarves, and children's books. Operates online and as a physical store open before and after home matches.
• Poängjakten (Point Hunt) Performance-based supporter contribution programme: members pledge 20-100 SEK per point the men's team earns during the Allsvenskan season, with no payment on losses.
• Children's Books: Ella and Adem series Series of children's books featuring young football players Ella and Adem, with stories centred on football, friendship, and teamwork. Distributed as physical books and audiobooks.
• Gränslös Fotboll Social football inclusion programme comprising night football, career days, school cooperation, tournaments, youth centre activities, and summer camps.
• Knattebollen Football School Weekly football school for children aged 5-7 (girls born 2018-2020, boys born 2019-2020), held at Lötens IP on Saturdays.
• Sirius Summercamp Multi-day summer football camps for children, including Midsommarcamp (4 days), Junicamp (5 days), and Augusticamp (5 days) with training, lunches, and match tickets included.
• Sirius Flickcamp Two-day football camp for girls focused on technique, game understanding, football fitness, and fun competitions.
• 50/50-lotteriet (50/50 Lottery) Matchday fundraising lottery with tickets sold online and at matches, where the pot is split 50/50 between the ticket holder and the club.
• Akademi Xtra and Xtern Supplementary academy training programmes: Akademi Xtra for Sirius youth players and Akademi Xtern for Uppsala youth players, focused on ball control and possession skills.
• Målvaktsakademi (Goalkeeper Academy) Specialised goalkeeper training programme for youth players (boys and girls born 2011-2014), delivered as a four-week course in spring 2025.
• Sponsorship and Partnership Tiers Tiered B2B sponsorship packages including Huvudpartner, Dräktpartner, Affärsnätverket, Match VIP, and Club Blåsvart tiers, providing brand exposure across kit, website, app, LED advertising, and corporate hospitality.

Quantifiable outcome

• Youth organization with 22 groups, approximately 700 children and youth, and 120 coaches
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• UnibetcoreGTM or Marketing PartnerOfficial partner of IK Sirius Fotboll, providing betting and gaming services association with the club.
• ByggConstructcoreGTM or Marketing PartnerMain partner (Huvudpartner) providing construction services exposure on team kit and club communications.
• Arsta TakcoreGTM or Marketing PartnerMain partner (Huvudpartner) with roof/facade construction services, providing main partner tier benefits.
• MirvacoreGTM or Marketing PartnerMain partner (Huvudpartner) with unspecified services, receiving main partner tier exposure.
• Select SportminorGTM or Marketing PartnerOfficial supplier of sports equipment for IK Sirius Fotboll.
• UnisportminorGTM or Marketing PartnerOfficial supplier of sports equipment.
• Nordic WellnessminorGTM or Marketing PartnerOfficial supplier of gym/fitness services and products.
• BilbolagetminorGTM or Marketing PartnerOfficial vehicle supplier for the club.
• InprintminorGTM or Marketing PartnerOfficial advertising and profile supplier for printed materials.
• SwedbankminorGTM or Marketing PartnerKit partner with banking services, appearing on team kit.
• ELAK ABminorGTM or Marketing PartnerLong-term sponsor (10+ years) and match host. Provides electrical services and has been match host with activities including popcorn distribution, giveaways, and venue decoration.
• Heat RestaurangerminorGTM or Marketing PartnerMain partner for Sirius Summercamp. Restaurant group providing food services and sponsorship of youth football camps.
• Vaksala SKcoreStrategic or Co-development PartnerCollaboration agreement on women's and girl's football. Includes joint F17 team in Division 1, with plans for expanded cooperation including senior women's team, F19 team, and elite-preparatory activities for F15-F17.
• Gräsroten (Svenska Spel)minorGTM or Marketing PartnerYouth sports funding program where supporters link their Svenska Spel card to IK Sirius, generating annual donations to youth activities (213,722 SEK in latest funding).
• TV4 PlayminorGTM or Marketing PartnerStreaming partner for Allsvenskan matches. Club has affiliate campaign page where supporters can subscribe with savings up to 200 SEK/month, with revenue sharing to the club.
• CastellumcoreGTM or Marketing PartnerMain partner for Gränslös Fotboll inclusive football initiative. Real estate company supporting social football programs.
• Stena FastighetercoreGTM or Marketing PartnerMain partner for Gränslös Fotboll inclusive football initiative. Real estate company supporting social football programs.
• Beijer AlmacoreGTM or Marketing PartnerMain partner for Gränslös Fotboll inclusive football initiative. Industrial company supporting social football programs.
• Uppsala Bostadsförmedling (UBF)minorGTM or Marketing PartnerOfficial partner for Gränslös Fotboll inclusive football initiative. Housing services supporting social football programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Östers IF: Historic Swedish club of similar tier competing in Allsvenskan with comparable youth academy emphasis and regional sponsorship base.
• Halmstads BK: Small-city Allsvenskan side with comparable member-based structure, modest stadium, and youth-academy orientation — closely mirrors Sirius's operating template.
• BK Häcken: Allsvenskan club known for sophisticated commercial operations, data-driven recruitment, and academy output — relevant peer for Sirius's commercial and youth-development playbook.
• Kalmar FF: Small-city Allsvenskan club with a similar regional catchment and academy-driven model. Closely comparable in scale and reliance on local sponsorship.
• IF Elfsborg: Traditional mid-sized Allsvenskan club with similar member-based association governance and stadium-anchored matchday economics. Comparable scale and historical positioning.
• Degerfors IF: Small-town Swedish Allsvenskan club with a similar-sized squad, modest catchment population, and comparable member-based association governance. Closest analogue in terms of scale and operating constraints.
• IF Brommapojkarna: Stockholm-based Allsvenskan club with one of Sweden's most prolific youth academies. Direct peer for Sirius's youth-development strategy and academy-to-first-team pathway.
• IFK Norrköping: Mid-sized traditional Allsvenskan club with comparable diversified revenue mix (matchday, sponsorship, academy). Comparable commercial structure and Allsvenskan positioning.

Broad incumbents

• Malmö FF: Sweden's largest club by revenue and brand, regularly competing in European competitions. Representative of the upside ceiling for Swedish football commercial operations.
• AIK: Large Stockholm-based Allsvenskan club with broader commercial footprint, larger sponsorship portfolio, and more international brand reach. Useful for benchmarking scale potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/siriusfotboll
• YouTubeyoutube.com/user/siriusfotboll
• Facebookfacebook.com/siriusfotboll
• Instagraminstagram.com/siriusfotboll
• TikToktiktok.com/@siriusfotboll

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IK Sirius Football