ORANGE AGENCY

What ORANGE AGENCY does

Orange Agency (legal name: CÔNG TY TNHH ORANGE AGENCY & BIẾT THẾ NETWORK) is a Vietnamese integrated marketing communications agency founded in 2018, headquartered in Hanoi with a secondary office in Ho Chi Minh City. The firm delivers end-to-end marketing services across eight product lines: integrated marketing communication (IMC) strategy, Booking Media, Livestream, Content Creation, Media Production, Performance Ads, Community Building, and Media Sponsorship. Its service portfolio spans strategy development, creative production, media booking, content creation, performance advertising, community building, livestreaming, and media sponsorship for enterprise brands across F&B, banking, e-commerce, telecom, ride-hailing, consumer electronics, and consumer goods. The agency's client base of 1,000+ includes Vingroup, Mobifone, Shopee, Lazada, Grab, Samsung, OPPO, VPBank, MB Bank, FPT Shop, Omo (Unilever), Coca-Cola, and JBL.

The company's core technical capability is its owned and operated Biết Thế Network media ecosystem, comprising 40 large Facebook Fanpages, 40+ Facebook Groups, 10 TikTok channels, and an MCN network of 100+ KOLs across multiple sectors, collectively reaching 40M+ followers and 1B monthly impressions. No proprietary technology platform, AI/ML systems, or patents are disclosed. The stack relies on standard social platform APIs and owned-media distribution rather than in-house technology.

Orange Agency operates a sales-led go-to-market targeting enterprise and mid-market clients through dedicated account managers, supplemented by channel partnerships with media platforms including MCV, VTC, Metub, Beat Network, Yeah1, Admicro, and Novaon. Revenue is generated through project-based and retainer professional services fees. Pricing is quote-based and not publicly disclosed; salary ranges from job postings (Sales Account base 10M VND + commission) provide indirect labor-cost signals. The firm is privately held with no disclosed institutional investors, operates as a Vietnamese limited liability company (CÔNG TY TNHH), and serves only the Vietnam market.

Name

ORANGE AGENCY

Legal name

CÔNG TY TNHH ORANGE AGENCY & BIẾT THẾ NETWORK

Website

https://orangeagency.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange Agency is a Vietnam-based integrated marketing communications agency founded in 2018, offering IMC, media booking, content production, performance ads, livestream, and community-building services. It operates the owned Biết Thế Network media ecosystem (40M+ followers) to serve enterprise and mid-market brands.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications (IMC)

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Representatives (541840), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Full-Service Media Planning & Buying (MPAAABAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Integrated marketing communications
• Media booking services
• Content creation services
• Performance advertising
• KOL marketing services

Headquarters

HQ city

Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Communication (IMC) Services: Orange Agency provides end-to-end integrated marketing communication services including strategy development, creative production, media booking, content creation, performance advertising, community building, livestreaming, and media sponsorship. Revenue is generated through project-based and retainer fees for these professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Orange Agency is a Vietnamese integrated marketing communications (IMC) agency that provides end-to-end marketing services — strategy development, creative content production, media booking across Facebook and TikTok, KOL/KOC booking, performance advertising, livestream production, OOH/media sponsorship, and community building. Service delivery is powered by its owned Biết Thế Network media ecosystem (40M+ followers, 1B monthly reach, 40 Fanpages, 40+ Groups, 10 TikTok channels, and a 100+ KOL MCN) used both as a distribution channel for clients and as an in-house capability.

Product overview

Orange Agency is a comprehensive marketing and media services company offering an integrated suite of 8 core service offerings. The portfolio includes: Truyền thông Marketing tích hợp (IMC) as the flagship strategic service coordinating multi-platform brand communications; Booking Media for advertising placement across Facebook, KOL networks, and OOH; Sáng tạo nội dung (Content Creation) for producing engaging, trend-aligned content; Sản xuất Media for viral video and TVC production; Performance Ads for brand awareness campaigns; Xây dựng cộng đồng for multi-platform channel building; Livestream services with in-house KOL team; and Bảo trợ truyền thông (Media Sponsorship) for brand visibility enhancement. The company operates the Biết Thế Network ecosystem spanning 40+ Fanpages, 40+ Groups, 10 TikTok channels, and 100+ KOLs to deliver these services to brands, agencies, organizations, and government clients.

Differentiator

Problem solved

Functional benefit

Brands

• Biết Thế Network: Multi-platform media network owned by Orange Agency featuring over 40 million followers, 40 Fanpages, 40 Groups, 10 TikTok channels, and 100+ KOLs across various fields. Includes channels like Biết thế éo đi làm, Insight gen z, Hà Nội Của Tôi, Lang Thang Sài Gòn, and others.

Products and services

• Integrated Marketing Communication (IMC) / Truyền thông Marketing tích hợp Comprehensive IMC service coordinating cross-platform messaging across Facebook, TikTok, and websites for enterprise and mid-market brand clients; builds brand identity, enhances campaign effectiveness, and ensures consistent brand communication from awareness through purchase decision.
• Booking Media Media booking service placing advertising across 100+ Facebook Fanpages totaling 60 million likes/follows, KOL/KOC/Talent network booking across verticals, plus PR and OOH advertising placement, for brands seeking rapid audience reach and PR presence.
• Livestream Professional livestream production service for brands and merchants, with in-house KOL team and experienced media crew, optimized for high-conversion, youthfully engaging livestream content.
• Content Creation / Sáng tạo nội dung Creative content production service delivering fresh, trend-aligned content that drives high engagement, with rapid deployment, for brands seeking ongoing social-first creative output.
• Media Production / Sản xuất Media Viral video and TVC commercial production for brands, covering strategy, concept development, filming, post-production, and video publishing, designed for both online and broadcast deployment.
• Performance Ads Performance advertising service that increases brand recognition and reaches new target audiences while optimizing costs and budgets for enterprise and mid-market business clients.
• Community Building / Xây dựng cộng đồng Multi-platform channel planning and community building service on Facebook and TikTok that helps businesses establish and manage branded channels and community engagement for sustained brand presence.
• Media Sponsorship / Bảo trợ truyền thông Media sponsorship service that increases brand presence, credibility, recognition, and audience reach on social media platforms for brands seeking earned-media visibility alongside paid campaigns.

Quantifiable outcome

• 40 triệu+ lượt theo dõi, 1 tỷ lượt reach mỗi tháng across Biết Thế Network
• +1 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• MCV (MCV Media)minorGTM or Marketing PartnerMCV is listed among Orange Agency's partner ecosystem on the company website, alongside other Vietnamese media and advertising partners. MCV (mcv.com.vn) is a media company in Vietnam.
• VTC (VTC Intecom)minorGTM or Marketing PartnerVTC Intecom (intecom.vtc.vn) is listed as a media partner of Orange Agency, providing media and digital advertising services.
• MetubminorGTM or Marketing PartnerMetub (metub.net) is listed as a partner, providing multi-platform content and KOL network services in Vietnam.
• Beat NetworkminorGTM or Marketing PartnerBeat Network (beatnetwork.vn) is listed as a media and marketing partner supporting Orange Agency's distribution and content ecosystem.
• MAC MediaminorGTM or Marketing PartnerMAC Media (macmedia.vn) is listed as a media and advertising partner within the Orange Agency partner ecosystem.
• Film CitiminorStrategic or Co-development PartnerFilm Citi (filmciti.com.vn) is listed as a film production partner supporting Orange Agency's media production services.
• TheAListminorGTM or Marketing PartnerTheAList (facebook.com/TheAList.vn) is listed as a media and influencer marketing partner for Orange Agency.
• AdmicrominorGTM or Marketing PartnerAdmicro (admicro.vn) is listed as an advertising and media partner, providing digital ad management solutions.
• Yeah1minorGTM or Marketing PartnerYeah1 (yeah1.com) is listed as a partner, providing multi-platform media and KOL network services in Vietnam.
• BrainadminorGTM or Marketing PartnerBrainad (brainad.vn) is listed as a programmatic advertising and digital marketing partner.
• NovaonminorGTM or Marketing PartnerNovaon (novaon.net) is listed as a digital marketing and technology partner supporting Orange Agency's advertising solutions.
• UmediaminorGTM or Marketing PartnerUmedia (umedia.vn) is listed as a media content and entertainment partner.
• Snap AgencyminorGTM or Marketing PartnerSnap Agency (facebook.com/SnapsAgency) is listed as a social media and creative agency partner.
• PopsminorGTM or Marketing PartnerPops (pops.vn) is listed as a content and entertainment media partner providing digital content solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hakuhodo Vietnam: Japanese advertising network with established Southeast Asian operations including Vietnam. Comparable as a regional full-service IMC competitor for the same enterprise client base, though primarily operating via its regional/global playbook rather than an owned Vietnamese media network.

Direct peers

• HYBRID Social (Hybrid Group): Vietnamese integrated digital and social media agency offering IMC, content, performance, and influencer services to enterprise brands — a directly comparable mid-sized Vietnamese IMC peer competing for similar client mandates.
• YouNet Media: Vietnamese multi-platform social media and MCN operator that combines owned media, influencer networks, and integrated marketing services — directly comparable to Orange Agency's Biết Thế Network model of integrating media assets with IMC delivery.
• Mango Digital: Vietnamese digital marketing and integrated communications agency with comparable enterprise client focus and similar service portfolio spanning performance, content, and social — a direct domestic peer.
• Buzzmetrics (by Decision Lab): Vietnamese social media listening, analytics, and integrated marketing agency serving enterprise brands. Closely comparable in the integrated social-media-led IMC segment targeting the same enterprise client base as Orange Agency.

Broad incumbents

• Publicis Vietnam: Global advertising holding company with a Vietnam footprint offering integrated creative, media, digital, and PR services. Comparable as a broad incumbent competing for enterprise IMC mandates alongside Orange Agency.
• Yeah1 (Yeah1 Group): Vietnamese-listed multi-platform media and content network with MCN operations. Comparable as a broader Vietnamese media-and-KOL ecosystem player, though operating at significantly larger scale than Orange Agency.
• Dentsu Vietnam: Global advertising network with established Vietnamese operations offering full-service creative, media, and digital capabilities. Comparable as a broader incumbent competing for the same enterprise IMC budgets, though without an owned social-media MCN of similar scale.
• Ogilvy Vietnam: Global creative and integrated marketing network with a strong Vietnam presence serving multinational enterprise brands. Directly comparable on enterprise creative/IMC services, though operating at much larger scale and without Orange Agency's owned-media distribution layer.

Emerging players

• VietBuzz: Vietnamese social media and influencer marketing agency with comparable focus on community building, KOL booking, and content creation — an emerging player with partial overlap to Orange Agency's community and influencer services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orangeagency.vn
• LinkedInlinkedin.com/company/orange-agency-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORANGE AGENCY