THE A LIST

What THE A LIST does

THE A LIST is a Vietnam-based influencer marketing agency founded in 2019, headquartered in Hanoi with a regional branch in Ho Chi Minh City. The company operates a B2B agency model connecting enterprise and mid-market brands with Key Opinion Leaders (KOLs) and micro-influencers across Entertainment, Lifestyle, Beauty, and Sports verticals, claiming a curated network of 20+ KOLs and over 300 brand-partner relationships nationwide built over 5 years.

The agency's core service offerings span four practice areas: KOLs Booking & Content Partnership (the foundational booking and content production service), Affiliate Marketing (performance campaigns on KOC pages and publisher banner inventory), All-Star Show (entertainment show co-production and sponsorship leveraging influencer reach), and Social Planning (strategic creative consulting for social and communication campaigns). The technology stack is not disclosed; the offering is positioned as professional services rather than a SaaS or platform product, with deal sizes and engagement models negotiated per campaign. Documented enterprise clients include P/S, OMO, Dove, TRESemmé (Unilever portfolio), Nescafé Café Việt, Knorr (Nestlé portfolio), Bia Sài Gòn, Ensure Gold, Ecopark, Viettel, BIDV, MB Bank, VPBank, Lazada, Shopee-aligned brands, and Masterise — spanning FMCG, food & beverage, telecommunications, banking, real estate, and consumer electronics verticals.

Revenue mechanics are services-based with undisclosed pricing; the company has not raised external funding and operates as a privately held, founder-led entity. Beyond core agency work, THE A LIST has built an ecosystem of related entities: The Talent (talent management launched 2022), theinfluencer.vn (digital publishing hub for influencer-marketing industry content), bnt/Bread N' Tea (media solutions, co-founded by CEO Do Tuan Hai), plus adjacent ventures A+C Coffee, Gate Gate Gallery, and The Lumens. Leadership is held by Do Tuan Hai (Co-founder/CEO, 10 years TV/journalism background), Lucas Pham (Managing Director, 15+ years ad/marketing including Mango Digital and YouNet AM), Nguyen Hung Lam (Co-founder/Strategy Director, ex-saostar.vn and Kenh14), and Pham Thanh Binh (Deputy CEO, 13 years marketing/strategy from SSI, Techcombank, MSB).

Name

THE A LIST

Legal name

THE A LIST

Website

https://thealist.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

THE A LIST is a Vietnam-based influencer marketing agency founded in 2019 that connects enterprise brands in FMCG, F&B, telecom, and banking with KOLs and micro-influencers via booking, affiliate, entertainment show, and social planning services across Hanoi and Ho Chi Minh City.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Campaign Strategy & Planning (BPAFAHAC), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)

Keywords

• Influencer marketing services
• KOL booking agency
• Affiliate marketing solutions
• Social media campaigns
• Entertainment show production

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. KOLs Booking & Content Partnership: Core service connecting brands with professional KOLs network across industries. The agency acts as focal point between brands and influencers, assisting customers in finding appropriate influencers and proposing optimal use of KOL activities to fulfill marketing needs.
2. Affiliate Marketing: Affiliate marketing service provided on partners' resources such as KOC pages and Banner Ads on publishers.
3. All-Star Show: Entertainment show services where brands can co-host or sponsor music or reality shows to leverage influencer marketing tactics for massive audience reach and brand awareness.
4. Social Planning & Consulting: Strategic consulting services for social creative concepts and communication campaign ideas, acting as strategic thinkers rather than just service providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The A List is Vietnam's leading influencer marketing agency connecting brands with a network of 20+ Key Opinion Leaders (KOLs) across entertainment, lifestyle, beauty, and sports industries. The agency delivers KOL booking and content partnerships, affiliate marketing on KOC pages and publisher resources, co-hosted/sponsored music and reality entertainment shows, and strategic social planning and consulting services. Its ecosystem spans The Talent (talent management), theinfluencer.vn (digital publishing hub), and bnt (media solutions agency).

Product overview

THE A LIST is a leading KOL/influencer marketing agency in Vietnam offering a comprehensive suite of services including KOLs Booking & Content Partnership, Affiliate Marketing, All-Star Show entertainment productions, and Social Planning consulting. The agency operates an ecosystem comprising The Talent (influencer network with 20+ KOLs and 300+ brand partners), a Digital Publishing Hub for industry knowledge sharing, and Media Solutions for strategic planning and event organization. The company connects brands with influencers across entertainment, lifestyle, beauty, and sports sectors to execute marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• The Talent: Talent management project within the ecosystem of The A List - managing KOLs and creator relationships
• A+C Coffee
• Gate Gate Gallery
• The Lumens
• theinfluencer.vn

Products and services

• KOLs Booking & KOLs Content Partnership

Quantifiable outcome

• Dove Bộ Cánh Xinh campaign achieved 167.9 million views for hashtag #bocanhxinh and #1 ranking on Shopee Beauty Brand
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The TalentcoreOthersThe Talent is a project within the ecosystem of The A List - the leading Influencer Marketing Agency in Vietnam with 5 years of experience, own a network of 20+ KOLs and more than 300+ brands, partners nationwide. It operates as an internal talent management division.
• influencer.vncoreOthersA Vietnamese digital publishing hub targeting influencer marketing campaigns, aims to build up an active marketers community with updated latest news/trends and professional KOLs marketing tactics knowledge, highlight industrial case study sharing. Part of The A List ecosystem.
• bnt (Bread N' Tea)coreOthersA top choice agency providing media solution, strategic planning and consulting service, event organizing, content and new format developing on digital social networks platforms. Related entity through co-founder Do Tuan Hai.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YouNet Media (YouNet AM): Vietnam-headquartered influencer marketing and social-media intelligence company with a creator-discovery platform and agency arm. Directly comparable to The A List in KOL booking, campaign management and social listening; notably, The A List's Managing Director was previously MD at YouNet AM.
• Mango Digital: Vietnam-based digital and influencer marketing agency running social campaigns for enterprise brands. Direct competitor in the same KOL/influencer agency category; the Managing Director of The A List previously led Mango Digital.
• METUB Network: Vietnam's largest multi-channel network (MCN) representing a roster of YouTube and social creators and offering brand-influencer campaign services. Comparable to The A List as a creator-network plus agency competitor serving the same brand buyers.
• ACCESSTRADE Vietnam: Vietnam affiliate-marketing network operated by Interspace. Overlaps with The A List on the affiliate/KOC and performance-based marketing revenue stream, competing for the same brand budgets.

Emerging players

• Vietcetera Media: Vietnam digital media company producing editorial content, branded storytelling and creator collaborations. Adjacent peer because it competes for branded-content dollars and KOL collaborations, and offers a strategic-publishing model that overlaps with The A List's theinfluencer.vn.

Regional players

• Kolsquare: Paris-headquartered influencer marketing platform with SEA/APAC presence. Operates in the same KOL discovery and campaign analytics layer that The A List executes against, and is increasingly relevant for regional brands running cross-market campaigns.
• Vamp (Creator Marketing Platform): Singapore-based influencer and creator marketing platform focused on APAC. Comparable as a regional peer that competes with Vietnam-focused agencies for enterprise brand budgets running pan-SEA campaigns.

Broad incumbents

• TikTok Creator Marketplace: Global platform-owned creator-discovery and campaign-management tool. Competes with agencies like The A List by enabling direct brand-creator contracting, especially in TikTok-led campaigns that are a core part of the agency's portfolio.
• Coca-Cola Creative Council / MMA Smarties Vietnam agencies (e.g., Dentsu Redder, Mindshare Vietnam): Large multinational agency networks operating in Vietnam with full-service digital and influencer offerings. Not direct KOL-specialists, but compete with The A List for the same enterprise marketing budgets across the same Vietnamese brand clients.
• Influencer.com: Global influencer marketing agency and platform combining managed services with self-serve tooling. A broader incumbent competitor with overlapping agency-style services and enterprise-grade case studies across categories similar to The A List's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-a-list-viet-nam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE A LIST