OSARH | عصارة

What OSARH | عصارة does

Osarh (عصارة) is a Riyadh-based SaaS company, founded in 2020 and operating as مؤسسة عصارة للتسويق الإلكتروني (Osarh Foundation for Electronic Marketing). Its core platform, OSARH Pro, is a no-code, cloud-based system that enables users in Saudi Arabia to build and operate digital academies and e-commerce stores under a single dashboard, with built-in support for live sessions, course management, certificate issuance, and AI-assisted content structuring. The platform extends into subsidiary offerings: Osarh Stores for e-commerce, Osarh Pay for integrated payment processing across Mada, Apple Pay, Tamara, Tabby, and Stripe, and Osarh Studio for professional video/content production services. Technology integrations include Zoom, WhatsApp, Zapier, Google Analytics, and Zoho, with an external API layer for system connectivity.

The company operates a freemium, tiered subscription model with four plans priced in Saudi Riyals: Free, Nashe (ناشئ) at 86 SAR/month, Growth (نمو) at 434 SAR/month, and Education Center (باقة التعليم) at 1,043 SAR/month (or 810 SAR/month for async-only) billed annually. Buy-now-pay-later via Tamara and Tabby is available for annual plans. The target customer base is segmented into individual trainers and educators, training institutes and education centers, and content creators/digital entrepreneurs, with a hybrid GTM combining self-serve product-led growth for individuals and dedicated account management for institutional Education Center customers requiring regulatory licensing.

A defining element of Osarh's positioning is its regulatory certification by the Saudi National Center for E-Learning, with additional compliance from the Ministry of Commerce, Health Authority (Saudi Commission for Health Specialties), and Technical and Vocational Training Corporation. The platform is Arabic-first and supports both Arabic and English, with 47 employees and a Riyadh headquarters. No funding rounds, revenue figures, or parent-company affiliations are disclosed.

Name

OSARH | عصارة

Legal name

مؤسسة عصارة للتسويق الإلكتروني (Osarh Foundation for Electronic Marketing)

Website

https://osarh.pro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Osarh is a Riyadh-based SaaS company offering a no-code platform for building digital academies and e-commerce stores, targeting individual trainers, training institutes, and content creators in Saudi Arabia with integrated payments, AI content tools, and regulatory certification.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Educational Services (611), Educational Support Services (611710), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

Keywords

• E-learning platform
• Online course hosting
• Digital academy software
• Training platform
• Educational SaaS

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: The primary revenue stream is monthly and annual SaaS subscription fees for platform access. Plans include Free (basic), Nashe (entry-level), Growth (mid-tier), and Education Center plans (institutional). Subscriptions auto-renew unless cancelled, with a 14-day cancellation window from signup and a 10-day grace period for payment failures.
2. Transaction Processing via Osarh Pay: Platform processes customer payments on behalf of academies and deducts a service fee. No commission on sales revenue is charged, but payment gateway fees (Mada, Visa, bank charges) are deducted by payment processors. Earnings are transferred weekly (minimum 350 SAR threshold).
3. Content Production Services (Osarh Studio): Professional content production services for course creation including filming, editing, dubbing, translation, and educational design — a professional services revenue stream offered alongside the platform.
4. Platform Licensing for Education Center Certification: The Education Center tier includes licensing support for obtaining the National Center for E-Learning certification, potentially bundled into the annual subscription for institutional customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

OSARH provides Osarh Pro, an integrated SaaS platform that enables trainers, content creators, and educational institutions to launch and operate digital academies and e-commerce stores. The platform combines course hosting, storefront management, content production, and payment processing into a single Arabic-language solution, with subscription plans ranging from a free tier for individual trainers up to an Education Center tier for institutional buyers.

Product overview

OSARH Pro (عصارة برو) is a unified SaaS platform offering two core products: a digital academy platform and a companion e-commerce store (OSARH Stores / متجر عصارة ستورز). The academy platform is complemented by OSARH Pay, a unified payment service handling local and international gateways (Mada, Apple Pay, Tamara, Tabby), and OSARH Studio, a professional content production add-on for filming, editing, and dubbing courses. Users can launch both their academy and store under a single integrated system, managing courses, digital products, physical goods, live sessions, and consulting appointments from one dashboard.

Differentiator

Problem solved

Functional benefit

Brands

• عصارة ستورز (Osarh Stores): E-commerce platform for creating online stores and selling physical products with integrated shipping
• عصارة استديو (Osarh Studio)
• عصارة بي (Osarh Pay)

Products and services

• Osarh Pro Integrated SaaS platform for creating and operating digital academies and e-commerce stores; offers course hosting, storefront, payments, and content tools for individual trainers and educational institutions in Saudi Arabia.
• Osarh Stores (عصارة ستورز) Marketplace and storefront showcase (osarh-stores.com) for academies and stores built on Osarh, allowing discovery and purchase from Osarh customers.
• Osarh Studio (استوديو عصارة) Content production service that supports digital academy creators with media production for their courses and storefronts.
• Osarh Pay (عصارة باي) Payment processing service enabling customers to accept online payments for courses, products, and subscriptions sold via Osarh-powered academies and stores.

Quantifiable outcome

• Launch a digital academy in under a day with no coding or technical experience required
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• ZoomcoreTechnology or IntegrationZoom integration allows Osarh Pro academies to host live sessions and virtual classrooms directly within the platform. Session duration is controlled by the platform (100 minutes for Growth plan, 250 minutes for higher tiers), and sessions can be recorded.
• WhatsAppcoreTechnology or IntegrationWhatsApp integration enables direct customer communication and support. The platform offers WhatsApp as a customer support channel accessible from the dashboard, with a WhatsApp widget in the bottom-right corner of the platform interface.
• StripecoreTechnology or IntegrationStripe is used as a payment gateway for processing credit card transactions on behalf of academies. Integrated as part of Osarh Pay's unified payment dashboard.
• Tamara (تمارا)coreTechnology or IntegrationTamara is a buy-now-pay-later (BNPL) payment option available to customers of Osarh Pro academies. It allows splitting subscription costs into up to 12 monthly installments for annual plans.
• Tabby (تابي)coreTechnology or IntegrationTabby is a buy-now-pay-later (BNPL) payment option available to customers of Osarh Pro academies, enabling installment payments for course purchases and subscriptions.
• Mada (مدى)coreTechnology or IntegrationMada is the Saudi national payment network supported by Osarh Pay. All academies using the platform can accept Mada card payments from customers in Saudi Arabia.
• Apple PaycoreTechnology or IntegrationApple Pay is supported as a payment method for customers of Osarh Pro academies, providing a fast and secure checkout option for users on Apple devices.
• National Center for E-Learning (المركز الوطني للتعليم الإلكتروني)flagshipStrategic or Co-development PartnerOsarh Pro is a certified platform provider by the National Center for E-Learning in Saudi Arabia. The company assists academies in obtaining the required license to operate as an e-learning platform and ensures platform compliance with all National E-Learning Center standards. The Education Center plan is specifically designed for regulatory compliance.
• Health Authority (هيئة التخصصات الصحية)coreStrategic or Co-development PartnerOsarh Pro platform is compliant with the requirements of the Saudi Health Authority (Health Specialties Authority), making it suitable for academies and training programs in the healthcare sector.
• Ministry of Commerce (وزارة التجارة)coreStrategic or Co-development PartnerPlatform complies with Ministry of Commerce requirements for e-commerce operations in Saudi Arabia, including electronic invoicing compatible with Zakat, Tax and Customs Authority standards.
• Technical and Vocational Training Corporation (المؤسسة العامة للتدريب المهني والتقني)coreStrategic or Co-development PartnerOsarh Pro platform aligns with TVTC standards for vocational and technical training delivery, enabling accredited programs for vocational training centers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Classera: MENA-focused learning management system primarily serving K-12 and academic institutions. Regional player with Arabic-first support and similar regulatory alignment, though focused on schools rather than the trainer/SMB segment Osarh targets.
• Salla: Saudi e-commerce platform enabling merchants to launch online stores with integrated payments and shipping. Directly comparable to Osarh Stores for the e-commerce side of the business; serves the same Saudi SMB merchant base.
• Zid: Saudi e-commerce and retail-tech platform supporting online store creation, payment integration, and shipping. Adjacent Saudi platform serving a similar merchant SMB audience through the e-commerce side of Osarh's offering.

Direct peers

• Teachable: Global no-code course platform enabling creators to build, market, and sell online courses and digital products. Directly competes with Osarh Pro's digital academy builder for trainers and educators, although Teachable is English-first and lacks Osarh's Saudi regulatory certifications.
• Kajabi: All-in-one platform combining courses, digital products, marketing funnels, and payments. Mirrors Osarh Pro's integrated academy-plus-payments vision; competes for premium individual creators and SMBs but is English-first and globally positioned.
• Thinkific: Course creation and commerce SaaS for educators and entrepreneurs. Closely comparable to Osarh Pro on no-code academy building, course monetization, and digital product sales; competes for the same creator trainer persona though without Saudi-specific compliance tooling.
• Podia: Creator platform for online courses, digital downloads, memberships, and coaching. Directly comparable to Osarh Pro's digital product + course + consultation offering for individual trainers and creators.

Broad incumbents

• Udemy: Global MOOC marketplace with massive course catalog and learner base. Broad incumbent in online learning serving both Arabic-speaking learners and trainers; competes indirectly by giving Saudi creators an alternative distribution channel.
• Skillshare: Subscription-based learning platform covering creative, business, and technology topics. Broad incumbent that overlaps with Osarh's individual learner/trainer dynamic, especially in design and creative categories.
• Shopify: Global commerce platform supporting online stores, payments, and integrated SaaS tooling. A broad incumbent that competes for the e-commerce side of Osarh Pro's offering, particularly with merchants looking for international reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/osarh1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSARH | عصارة