Oz Korean Bbq Restaurant

What Oz Korean Bbq Restaurant does

Oz Korean BBQ is a family-owned and operated Korean BBQ restaurant business established in 2004, operating three locations across the Sacramento, California metropolitan area (Sacramento/Bradshaw Rd, Elk Grove, and Folsom). The core product is an All-You-Can-Eat (AYCE) tabletop barbecue experience where guests grill marinated proteins, vegetables, and sides at their tables, complemented by a full bar program (cocktails, beer, wine, soju, sake), a weekday lunch menu, a 2pm-5pm happy hour, and a takeout offering. Supporting products include a full-service catering program (pickup, delivery, and on-site service for corporate and private events), a loyalty rewards program (1 point per dollar via ToastTab), physical and e-gift cards, and a community fundraising program that donates 20-25% of pre-tax AYCE sales back to local organizations.

The technology stack is commodity restaurant tooling rather than proprietary technology: ToastTab powers online ordering, loyalty, gift cards, and email marketing; DoorDash and GrubHub provide third-party delivery; Yelp handles reservations for parties of 7+; and UserWay provides the WCAG 2.1 accessibility widget. The primary revenue mechanisms are dine-in traffic (especially AYCE), bar sales, catering contracts, and takeout/delivery transactions. The customer base is predominantly individual and family diners, large-party groups of 7+, and corporate/event catering clients, with a grassroots community engagement layer through fundraising partnerships. Reporting headcount is 44 employees across the three locations, and the company is privately held with no disclosed funding, M&A, or institutional ownership.

Name

Oz Korean Bbq Restaurant

Legal name

Oz Korean B.B.Q.

Website

https://ozkoreanbbq.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Oz Korean BBQ is a family-owned Korean BBQ restaurant chain operating three Sacramento-area locations since 2004, serving All-You-Can-Eat tabletop barbecue, a full bar, lunch, happy hour, catering, and takeout/delivery to local diners, large parties, and community organizations.

Ownership category

akta.pro rank

Product category

Korean BBQ Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFABAE

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Korean BBQ restaurant
• All-you-can-eat dining
• Tabletop grilling
• Korean food catering
• Casual dining

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-In Restaurant Sales: Revenue from customers dining at the restaurant, including all-you-can-eat, lunch, and dinner menus. Additional revenue from bar sales including cocktails, beer, wine, soju, and sake.
2. Takeout and Delivery: Revenue from takeout orders placed online or by phone, with delivery available through DoorDash and GrubHub third-party platforms.
3. Catering Services: Catering orders ranging from in-store pickup to full on-site catering service with setup. Pricing based on per-person or per-pound portions.
4. Gift Cards and Loyalty: Revenue from sale of gift cards and ongoing revenue from repeat customer visits through loyalty rewards program.
5. Fundraising Events: Organizations can host fundraising events where Oz donates 20-25% of pre-tax AYCE sales back to the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Oz Korean BBQ operates an All-You-Can-Eat (AYCE) Korean BBQ restaurant experience, where guests grill marinated meats and vegetables on tabletop barbecue grills at each table. The restaurant complements this core offering with a full bar menu, lunch boxes, happy hour specials, takeout and delivery, and Korean BBQ catering for events. The business runs three locations across the Sacramento, California metropolitan area under family ownership since 2004.

Product overview

Oz Korean BBQ is a family-owned and operated Korean BBQ restaurant chain established in 2004, operating three locations in the Sacramento, California area (Sacramento, Elk Grove, and Folsom). The core offering is an All-You-Can-Eat (AYCE) tabletop barbecue dining experience, where guests grill marinated meats and vegetables at their tables. The restaurant complements this with a full bar (cocktails, soju, sake, beer, wine), lunch menu, happy hour specials, takeout/delivery service, catering, gift cards with a loyalty rewards program, and a fundraising program for organizations. Online ordering is handled through ToastTab, with DoorDash and GrubHub for delivery. The AYCE, bar, and catering services are the primary revenue drivers, supplemented by lunch and happy hour promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• All-You-Can-Eat (AYCE) Korean BBQ Tabletop barbecue dining experience where guests select from a curated menu of proteins (beef, pork, chicken, seafood), starters, vegetables, and desserts. Customers pick 3 starters, 3 proteins, and any mix of vegetables. Available during specific lunch and dinner hours with a 2-hour time limit.
• Bar Service Full bar service featuring bottled and draft beers, wines, soju, sake, cocktails, shots, and soft drinks. Includes specialty cocktails and bar specials such as King's Beam, Remy Island, Dirty Shirley, and Korean-inspired drinks.
• Lunch Menu Lunch box and traditional Korean cuisine offerings available Monday through Friday 11am-4pm. Includes beef, chicken, seafood, and stir-fried options served with rice, salad, japchae, and potsticker.
• Happy Hour Menu Discounted small bites and drinks available Monday through Friday 2pm-5pm (excluding holidays). Features $5 potstickers (6pc), $6 wings (6pc), $9 bulgogi fries, $10 Korean ramen, discounted cocktails, $9 soju, $2 off beer, and $5 wine by glass.
• Takeout and Delivery Dine-out offerings including family meals (DIY uncooked or cooked), appetizers, Korean BBQ entrees by the pound, traditional dishes (bibimbap, tofu soup), desserts, sides, sauces, and beverages. Delivery available through DoorDash and GrubHub third-party platforms.
• Catering Service Full-service catering for events including in-store pickup, delivery (drop-off or full setup with service), and on-site catering. Menu includes appetizers, BBQ proteins (beef, chicken, pork, shrimp), side dishes, and disposable dining sets. Requires 72-hour advance notice.
• Gift Cards and Loyalty Rewards Program Physical and e-gift cards redeemable at all locations with no expiration date. Loyalty program earns 1 point per dollar spent, 50 bonus points on signup, $5 birthday credit, and free dessert on birthday. Points redeemable for $5 off at 100 points.
• Fundraising Program Event fundraiser program where organizations can earn up to 25% back from pre-tax AYCE sales. 20% reimbursement for 20-29 participants, 25% for 30+ participants. Requires 7-day advance approval.
• Reservations (Large Parties 7+) Table reservations available for parties of 7 or more through Yelp or website. Includes policies for firm guest count confirmation, cancellation fees, and automatic 18% gratuity for large parties.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling food delivery service from Sacramento, Elk Grove, and Folsom locations. Customers can order Oz Korean BBQ through DoorDash platform for home delivery.
• GrubHubminorChannel Partner/ Reseller/ DistributorThird-party delivery and takeout partner enabling customers to order Oz Korean BBQ through GrubHub platform.
• ToastTabcoreTechnology or IntegrationOnline ordering platform provider for dine-in, takeout, and delivery orders. Also powers the loyalty rewards program, gift card balance checking, and email marketing subscriptions.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Kang Ho-dong Baekjeong: Premium Korean BBQ chain co-founded by a Korean celebrity, specializing in tabletop grilling and AYCE service. Comparable concept, customer occasion, and price positioning.
• Bonchon: Korean-inspired restaurant chain with a broad U.S. footprint, offering Korean fried chicken and Asian fusion small plates. Comparable Korean-category brand and multi-unit casual-dining model.
• Honey Pig: Korean BBQ chain with multiple U.S. locations offering tabletop grilling and AYCE-style menus. Comparable operating model and Korean BBQ focus.
• Seoul Garden Korean BBQ: Korean BBQ operator offering tabletop grilling and AYCE menus in regional U.S. markets. Directly comparable in cuisine, format, and group-dining experience.
• Koja Kitchen: Korean-Japanese fusion fast-casual concept with locations in California, including the Sacramento market. Comparable Korean-cuisine positioning in Northern California.
• Gen Korean BBQ: One of the largest U.S. Korean BBQ chains operating the AYCE tabletop-grill format with locations across California and other states. Directly comparable to Oz Korean BBQ in service model, menu structure, and category.

Regional players

• Pick Up Stix: Asian fast-casual chain historically headquartered and concentrated in California, including the Sacramento area. Comparable regional Asian-casual-dining customer base and tech-stack maturity.

Emerging players

• The Flaming House: Emerging tabletop-grill Korean BBQ concept in the U.S. with similar experiential dining positioning. Comparable in format and category, though at smaller scale.

Others

• Toast: Restaurant technology platform that powers Oz's online ordering, loyalty, gift cards, and email marketing via ToastTab. Comparable as the underlying operating infrastructure rather than a competitive restaurant.

Broad incumbents

• Din Tai Fung: Global Asian full-service restaurant chain with U.S. locations known for experiential dining and operational excellence. Comparable as a higher-end Asian-casual-dining benchmark and brand-positioning reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OzKoreanBBQ
• Instagraminstagram.com/ozkoreanbbq
• LinkedInlinkedin.com/company/oz-korean-bbq-restaurant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oz Korean Bbq Restaurant