What Palatinus 94 KFT does

Palatinus 94 KFT, doing business as Palatinus Fürdőszoba, is a Hungarian bathroom specialty retailer founded in 1994 and headquartered in Halásztelek. The company distributes and retails a comprehensive range of bathroom products covering floor and wall coverings (tiles, laminate, vinyl/SPC, parquet), sanitary ware (bathtubs, shower cabins and trays, washbasins, toilets, bidets), bathroom furniture and smart mirrors, faucets and shower systems, radiators, accessories, kitchen sinks, and installation materials. The product portfolio spans more than 30 international brands including Grohe, Hansgrohe, Geberit, Roca, Ravak, Radaway, Porcelanosa, Cersanit, and EGGER, positioning Palatinus as a multi-brand retailer across budget, mid-range, and premium price tiers. Underlying capabilities are distribution- and retail-centric rather than technology-centric; the company maintains large warehouse inventory for next-day fulfillment and operates no proprietary AI or technology platform.

The company operates a hybrid omnichannel model combining 12 branded physical showrooms (Palatinus Fürdőszobaszalon) across Hungary with a full-featured e-commerce webshop supporting nationwide delivery (free over 300,000 Ft). Differentiated services include in-store 3D bathroom visualization (látványtervezés), designer and contractor programs for professional buyers, and a customer loyalty card (Ügyfélkártya). The primary customer segments are individual Hungarian homeowners undertaking bathroom renovations or new-build installations, with secondary segments of interior designers, architects, and contractors. Pricing follows a unit-based transaction model with promotional discounts and free-shipping thresholds.

Revenue is generated entirely through retail product sales on a one-time transaction basis. The business is a privately held Hungarian limited liability company with no disclosed parent, external investors, or funding rounds, and operates exclusively within Hungary. In 2020 the company received public development support through the Széchenyi 2020 government grant program. Recent visible commercial direction includes extension into kitchen design services ('Álomkonyhák luxuskivitelben'), onboarding of smart bathroom product categories, and digital service additions such as online appointment booking and bespoke quotation requests.

Name

Palatinus 94 KFT

Legal name

PALATINUS 94' Kereskedelmi és Szolgáltató Korlátolt Felelősségű Társaság

Website

https://palatinusfurdoszoba.hu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Palatinus 94 KFT (Palatinus Fürdőszoba) is a Hungarian bathroom specialty retailer founded in 1994, operating 12 nationwide showrooms and an e-commerce webshop. It distributes 30+ international brands of tiles, sanitary ware, fixtures, and furniture to Hungarian homeowners, designers, and contractors.

Ownership category

akta.pro rank

Product category

Bathroom Furnishings Retail

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Bathroom fixtures retail
• Sanitary ware distribution
• Tile and flooring sales
• Bathroom furniture showroom
• Bathroom design services

Headquarters

HQ city

Halásztelek

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Palatinus generates revenue primarily through the sale of bathroom products including tiles (burkolatok), bathtubs (kádak), shower cabins (zuhanykabinok), faucets (csaptelepek), sanitary ware (szaniterek), bathroom furniture (fürdőszobabútorok), and accessories. They operate both physical showrooms and an e-commerce webshop with individual product transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Palatinus F\u00fcrd\u0151szoba is a Hungarian specialty retailer selling bathroom furnishings and fixtures through 12 showrooms nationwide and an e-commerce webshop. The product range spans floor/wall coverings (tiles, vinyl/SPC/LVT, laminate, parquet), bathtubs, shower cabins and trays, faucets, shower systems, sanitary ware, bathroom furniture, accessories, kitchen sinks, and installation materials, distributed across over 30 international brands. The company also offers in-store 3D bathroom visualization design services, nationwide delivery, and a customer loyalty card program.

Product overview

Palatinus Fürdőszoba is a Hungarian bathroom furnishings retailer operating as a unified webshop and physical showroom network. The product portfolio centers on the Palatinus Fürdőszobaszalon brand and encompasses three interconnected domains: comprehensive bathroom coverings (tiles, floor tiles, vinyl/SPC/LVT flooring, laminate, parquet), complete sanitary equipment (bathtubs, shower cabins/trays, faucets, shower systems, washbasins, toilets, bidets, bathroom furniture, radiators, accessories), and installation materials (adhesives, grouts, waterproofing). The offering also includes complementary services such as 3D bathroom visualization and nationwide delivery. The company distributes over 30 international brands including Grohe, Hansgrohe, Ravak, Roca, Geberit, Cersanit, Radaway, Porcelanosa, and Marazzi.

Differentiator

Problem solved

Functional benefit

Products and services

• Burkolatok (Floor and Wall Coverings)

Quantifiable outcome

• Orders over 300,000 Ft qualify for free delivery

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Porcelanosa GrupomajorOthersPalatinus is a distributor of Porcelanosa luxury bathroom tiles and surfaces in Hungary, offering their premium Spanish-designed products as part of their high-end product portfolio.
• GrohemajorOthersPalatinus carries the full Grohe product range including faucets, shower systems, and accessories, representing one of their core bathroom fixture brands.
• RavakmajorOthersPalatinus distributes Ravak bathroom products including shower cabins, bathtubs, and accessories from this Czech manufacturer.
• GeberitcoreOthersPalatinus carries Geberit bathroom systems, cisterns, and installation systems as part of their sanitary ware offerings.
• RocamajorOthersPalatinus distributes Roca bathroom products including toilets, washbasins, and faucets from this Spanish manufacturer.
• RadawaycoreOthersPalatinus carries Radaway shower cabins and enclosures as a key brand in their shower product category.
• HansgrohemajorOthersPalatinus distributes Hansgrohe faucets and shower products as part of their premium bathroom fixture offerings.
• EGGERminorOthersPalatinus carries EGGER laminate flooring products as part of their flooring category, with promotional pricing from 4,890 Ft/m2.
• CersanitcoreOthersPalatinus distributes Cersanit tiles and sanitary ware as one of their core mid-range brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Zalakerámia: Zalakerámia is a Hungarian ceramic tile manufacturer with direct retail channels supplying tile products to Hungarian consumers. It is comparable as a domestic tile specialist but functions primarily as a manufacturer and supplier to retailers like Palatinus, with a narrower category focus.

Broad incumbents

• Bauhaus: Bauhaus is a European home improvement and DIY retailer with a Hungarian store network, offering building materials, tools, and bathroom products. It competes with Palatinus on the broader renovation value proposition while offering a less curated bathroom-specific showroom experience.
• OBI: OBI is a major European DIY chain operating stores across Hungary that carry tiles, sanitary ware, bathroom furniture, and tools. It competes with Palatinus across the broader home improvement category, offering lower specialization in bathroom design but wider general-merchandise appeal.
• XXXLutz: XXXLutz is one of Europe's largest furniture retailers with significant Hungarian operations, including bathroom furniture categories such as vanities, mirrors, and storage. It overlaps with Palatinus on bathroom furniture and accessories while operating a much broader home furnishings assortment.
• Praktiker: Praktiker is a DIY and home improvement chain with Hungarian operations, offering tools, building materials, and bathroom products. It competes with Palatinus in the broader home improvement space with a more limited bathroom-specific assortment and weaker showroom-led design service.
• Mömax: Mömax is an Austrian home furnishings retailer operating in Hungary that sells furniture including bathroom pieces, mirrors, and accessories. It is a broad incumbent competing with Palatinus on home furnishings with a less specialized bathroom assortment but comparable mid-market positioning.
• IKEA: IKEA is a global home furnishings retailer with Hungarian stores offering bathroom vanities, storage, mirrors, and accessories. It competes with Palatinus primarily in the bathroom furniture and storage sub-categories, with a more limited tile and faucet assortment but stronger global brand pull.
• Hornbach Baumarkt: Hornbach is a leading European DIY and home improvement chain with extensive Hungarian operations, carrying a broad assortment that includes bathroom fixtures, tiles, sanitary ware, and installation materials. It is a broad incumbent competitor whose larger scale, broader category mix, and aggressive pricing pressure Palatinus across the renovation project basket.

Direct peers

• Aquatherm: Aquatherm is a Hungarian specialty retailer of bathroom, heating, and plumbing products serving homeowners and contractors across Hungary. It is directly comparable to Palatinus as a domestic specialty competitor with overlapping product mix (tiles, fixtures, sanitary ware) and a similar showroom-led, multi-brand distribution model.
• Cseri Group: Cseri Group is a major Hungarian tile and ceramics retailer offering floor/wall tiles and related finishing products through showrooms and online channels. It directly competes with Palatinus in the tile and flooring category and shares a similar showroom-centric retail format targeting Hungarian renovation customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palatinus-94-kft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palatinus 94 KFT