PARTYTIME ENTERTAINMENT INC.

What PARTYTIME ENTERTAINMENT INC. does

PARTYTIME ENTERTAINMENT INC. is associated with Prim.io, a cloud-based all-in-one ERP platform built exclusively for DTC brands, wholesalers, and multi-channel retailers. Operated by Antipodes EOOD, a Bulgarian private limited company headquartered in Sofia (UIC 130168396), the platform unifies six functional modules — CRM, Purchase & Sales, Warehouse & Production, Logistics & Fulfillment, Finance & Accounting, and BI & Reporting — into a single multi-tenant SaaS system with multi-currency, multi-language, localized tax compliance, and cross-border invoicing capabilities. The platform is accessed via REST API (api.prim.io) and ships with 50+ native integrations spanning major marketplaces (Amazon, eBay, Emag), eCommerce platforms (Shopify, WooCommerce, Magento, PrestaShop, OpenCart), shipping carriers (DHL, DPD, FedEx, Fan Courier, Sameday, Speedy, BoxNow, Econt, Cargus, ACS, Geniki Taxydromiki, EuroPat), and finance/accounting tools (Stripe, PayPal, QuickBooks, Avalara, SmartBill, SAF-T). The vendor reports processing 3.1M+ orders monthly across the customer base and a 6-week go-live timeline (versus 6 months for traditional ERP replacements).

The business model is SaaS subscription-based with three prepaid tiers (Starter, Professional, Enterprise) offering differentiated limits on users, data storage, partners, items, financial documents, and operational records, billed monthly ex-VAT. Revenue is supplemented by one-time professional services for a 25-step implementation process, plus add-on fees for extra users, specific integrations, custom configuration, and phone support after a 6-month free window. A 30-day free trial with loaded demo data serves as the primary acquisition mechanism. Distribution is direct via the company website with self-serve registration plus a UK-based sales line; the company is privately held with no disclosed funding rounds, and operates with a lean team of 8 reported employees. Customer base spans enterprise DTC brands (Cocosolis, Home Infinity DS LTD, Healthstore, Pirin Hill, Mattronet, Gamma Brands) and select startups (OhGood), with website localizations in English, Bulgarian, and Romanian indicating the primary geographic focus on European markets with emerging English-speaking market outreach.

Name

PARTYTIME ENTERTAINMENT INC.

Legal name

Antipodes EOOD

Website

https://partytimeentertainmentinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PARTYTIME ENTERTAINMENT INC. operates Prim.io, a cloud-based all-in-one ERP platform for DTC brands, wholesalers, and multi-channel retailers, integrating CRM, sales, warehouse, logistics, finance, and BI with 50+ native integrations across 3.1M+ monthly orders.

Ownership category

akta.pro rank

Product category

Cloud ERP Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Cloud ERP software
• Multi-channel retail management
• Warehouse management system
• DTC brand operations
• Financial accounting software

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Prim.io): Monthly subscription-based access to the Prim.io ERP platform. Subscription period is one calendar month. Clients choose from predefined service configurations with varying limits on users, data storage, partners, items, financial documents, and operational records. Additional paid services include extra users beyond plan limits, specific integrations, and telephone support after the free 6-month period.
2. Professional Services (Implementation): One-time shared implementation service including consulting and initial system setup. Implementation consultant walks through building the system, creating roles and permissions, importing contractor/finance/nomenclature data. The service is 25 steps over 2-4 weeks.
3. Additional Services and Add-ons: Additional paid services including extra user licenses beyond plan limits, specific module integrations with electronic trading platforms or freight forwarding systems, Prim.io settings customization, initial data import, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prim.io is a cloud-based, all-in-one ERP platform built for brand owners, wholesalers, and multi-channel retailers. It unifies CRM, Purchase & Sales, Warehouse & Production, Logistics & Fulfillment, Finance & Accounting, and BI & Reporting into a single system with native integrations to 50+ e-commerce, marketplace, shipping, and finance platforms. The platform processes 3.1M+ orders per month and offers multi-currency, multi-language, and cross-border invoicing capabilities.

Product overview

Prim.io is a cloud-based all-in-one ERP platform built exclusively for brand owners, DTC brands, wholesalers, and multi-channel retailers. The platform provides a unified system combining CRM, Purchase & Sales, Warehouse & Production, Logistics & Fulfillment, Finance & Accounting, and BI & Reporting modules. The architecture consists of a core Prim.io platform with integrated functional modules that share a common database and real-time data synchronization. Additional offerings include a public API for custom integrations and a comprehensive resource center with documentation and video tutorials. The platform processes over 3.1 million orders monthly and offers 50+ native integrations with e-commerce platforms, marketplaces, shipping carriers, and accounting software.

Differentiator

Problem solved

Functional benefit

Products and services

• Prim.io ERP Platform Cloud-based all-in-one ERP platform purpose-built for DTC brands, wholesalers, and multi-channel retailers, replacing disconnected ERP systems, spreadsheets, and manual workflows with a unified system for CRM, sales, warehouse, logistics, finance, and BI.
• Prim.io REST API REST API enabling developers to build custom integrations and automate workflows with the Prim.io ERP platform.
• Prim.io Implementation Services Shared implementation service providing a dedicated implementation consultant to walk through system setup, configure roles and permissions, import contractor/finance/nomenclature data, and train key users, typically delivered over 2-4 weeks.

Quantifiable outcome

• 60% reduction in order processing time
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative eCommerce integration allowing synchronization of online store data including products, orders, and customers directly into Prim.io ERP system.
• AmazoncoreTechnology or IntegrationMarketplace integration for order management, inventory synchronization, and fulfillment tracking across Amazon selling channels.
• eBaycoreTechnology or IntegrationMarketplace integration enabling seamless connection between eBay listings and Prim.io inventory and order management.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce-powered online stores for real-time data synchronization.
• MagentocoreTechnology or IntegrationEnterprise eCommerce platform integration for large-scale online retail operations.
• PrestaShopcoreTechnology or IntegrationeCommerce platform integration for merchants using PrestaShop for their online stores.
• OpenCartcoreTechnology or IntegrationLightweight eCommerce platform integration for small to medium online stores.
• DHLcoreTechnology or IntegrationGlobal shipping and logistics integration for international package delivery and tracking.
• DPDcoreTechnology or IntegrationEuropean shipping carrier integration for parcel delivery and shipment management.
• Fan CouriercoreTechnology or IntegrationRomanian shipping carrier integration widely used in CEE markets for domestic and international delivery.
• SamedaycoreTechnology or IntegrationRomanian logistics company integration for same-day and next-day delivery services.
• SpeedycoreTechnology or IntegrationBulgarian courier and logistics services integration for domestic shipping.
• BoxNowcoreTechnology or IntegrationParcel locker network integration for automated pickup and drop-off delivery options.
• FedExcoreTechnology or IntegrationGlobal express shipping integration for international delivery and freight services.
• StripecoreTechnology or IntegrationPayment processing integration including Stripe Terminal for point-of-sale transactions.
• PayPalcoreTechnology or IntegrationPayment gateway integration for secure online transactions and checkout.
• QuickBookscoreTechnology or IntegrationAccounting software integration for financial data synchronization and bookkeeping.
• AvalaracoreTechnology or IntegrationTax compliance automation integration for multi-jurisdictional tax calculation and reporting.
• EmagcoreTechnology or IntegrationRomanian marketplace integration for one of the largest eCommerce platforms in Eastern Europe.
• QlikcoreTechnology or IntegrationBusiness intelligence integration for advanced analytics and data visualization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brightpearl: Retail-first cloud ERP designed for multi-channel retailers and DTC brands, covering order management, inventory, CRM, accounting, and shipping. Direct rival in Prim.io's core segment.
• Odoo: Open-source modular ERP/CRM covering sales, inventory, accounting, eCommerce, and marketplaces. Competes most directly with Prim.io in the SMB-to-mid-market DTC/wholesale segment with a similar all-in-one value proposition.
• Cin7: Cloud inventory and order management platform for product brands selling across multiple channels (Amazon, Shopify, retail, wholesale). Closest direct competitor to Prim.io on multi-channel order/inventory sync.
• Linnworks: Multi-channel order/inventory management and shipping platform connecting marketplaces, eCommerce, and 3PLs. Overlaps with Prim.io's order/fulfillment module and competes for the same mid-market seller.

Emerging players

• ChannelEngine: Marketplace integration and order management platform for brands selling across Amazon, eBay, bol.com, and dozens of other marketplaces. Competes at the channel-integration layer that Prim.io bundles into its ERP.
• TradeGecko (QuickBooks Commerce): Inventory and order management for wholesalers and DTC brands, now integrated with Intuit QuickBooks. Direct functional overlap with Prim.io's purchase/sales and accounting modules.

Broad incumbents

• NetSuite (Oracle): Oracle's cloud ERP suite explicitly named by Prim.io as a competitor. Covers financials, inventory, order management, and multi-channel retail broadly, but is general-purpose rather than niche-built for brand owners.
• SAP Business One: Mid-market ERP from SAP, also cited as a competitor. Provides financials, purchasing, inventory, and sales, but not purpose-built for DTC/multi-channel retail workflows.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP with finance, supply chain, and operations modules; integrates natively with the Microsoft cloud stack. Competes for the same mid-market brand/retail buyers as Prim.io but with broader enterprise reach.
• Shopify (Shopify Plus + ERP apps): While primarily a commerce platform, Shopify Plus offers ERP integrations and increasingly native multi-channel/retail features, serving the same DTC brand audience Prim.io targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@primsupport
• Facebookfacebook.com/primioerp
• LinkedInlinkedin.com/company/partytime-entertainment-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARTYTIME ENTERTAINMENT INC.