Paul Yaffe Originals

What Paul Yaffe Originals does

Paul Yaffe Originals is a Phoenix, Arizona-based custom motorcycle parts manufacturer founded in 1991 by Paul Yaffe. The company designs, engineers, and sells aftermarket components primarily for Harley-Davidson motorcycles, with particular focus on the bagger, touring, trike, and Softail segments. Its product portfolio spans more than 203 SKUs including the signature Monkey Bars handlebar system (available in Pre-Wired, Sport, Bagger, OEM, and Mini variants across multiple rise heights and finishes), fenders, fairings, lighting and electrical components, SRT wide front wheel kits, bodywork, and chassis accessories. Manufacturing relies on in-house CNC machining for precision billet components such as the Double D Axle Cap and Stealth Saddlebag Support system. The company sells direct-to-consumer through a Shopify-powered e-commerce platform with multi-currency international pricing, supports an authorized dealer network, and maintains a high-visibility presence at the annual Sturgis Motorcycle Rally via partnerships with Deadwood Custom Cycles, Trask Performance, and Miguel's Lane Splitters for on-site sales and free installations. Revenue is generated entirely through one-time hardware sales at price points ranging from $13.95 for small components to $79,000 for complete custom bike builds; there are no subscription or recurring revenue streams. Marketing is driven by the founder's personal brand, a YouTube content library, and active Instagram, TikTok, and Facebook channels targeting the custom Harley-Davidson enthusiast community.

Name

Paul Yaffe Originals

Legal name

Paul Yaffe Originals

Website

https://paulyaffeoriginals.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Paul Yaffe Originals is a Phoenix-based custom motorcycle parts manufacturer founded in 1991, designing and selling 200+ aftermarket components (handlebars, fenders, fairings, wheels, lighting) for Harley-Davidson bagger, touring, trike, and Softail motorcycles via DTC e-commerce, a dealer network, and the Sturgis Rally.

Ownership category

akta.pro rank

Product category

Aftermarket Motorcycle Parts & Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Automotive Parts and Accessories Retailers (44133), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Aftermarket motorcycle parts
• Custom handlebar systems
• Harley-davidson accessories
• Bagger motorcycle components
• Motorcycle body fabrication

Headquarters

HQ city

Phoenix, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Motorcycle Parts & Accessories: Paul Yaffe Originals generates revenue primarily through the sale of aftermarket motorcycle parts and accessories. Their product catalog spans 203+ SKUs including handlebars, fenders, fairings, lighting, wheels, and exclusive accessories. All products are sold as one-time purchases with no subscription component. The company sells directly to consumers via e-commerce and through their dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Paul Yaffe Originals manufactures and retails custom aftermarket motorcycle parts and accessories engineered primarily for Harley-Davidson touring, Softail, and trike models. Their product catalog spans handlebar systems (signature Monkey Bars), fenders, fairings, lighting, wheels, bodywork, and other components produced through in-house CNC machining. They also assemble complete custom motorcycles priced around $79,000, selling direct to consumers via e-commerce and at event activations like the Sturgis Motorcycle Rally.

Product overview

Paul Yaffe Originals is a custom motorcycle parts manufacturer and retailer specializing in aftermarket components for Harley-Davidson motorcycles. The company operates under 'The Art of Performance' tagline and includes the Bagger Nation sub-brand. The product portfolio centers on Monkey Bars as the signature product line—a comprehensive handlebar system with multiple variants (Pre-Wired, Sport, Bagger, OEM, Mini) for different riding styles and model years. The broader offering encompasses bodywork (fenders, fairings, tank kits, chin spoilers), lighting and electrical components, wheel kits (SRT Wide Front Wheel Kits), and mechanical accessories. Products target Bagger, Softail, and Trike motorcycle segments with both model-specific and universal fit options. The company sells direct-to-consumer via e-commerce with free shipping on orders over $700.

Differentiator

Problem solved

Functional benefit

Brands

• Bagger Nation: A sub-brand specializing in custom bagger-style motorcycle parts and accessories, including wheels, fenders, fairings, and styling components.

Products and services

• Monkey Bars Handlebar System The signature handlebar product line for bagger motorcycles, available in Pre-Wired, Sport, Bagger, OEM, and Mini variants with rise heights from 8" to 16" and Black or Chrome finishes. Engineered as pre-wired assemblies with integrated turn signal wiring for simplified installation on Harley-Davidson touring models.
• SRT Wide Front Wheel Kits Steam Roller Tuning (SRT) branded wide front wheel conversion kits enabling installation of 23-26 inch front wheels on bagger motorcycles for enhanced styling and stance. Part of the Bagger Nation sub-brand's performance styling product line.
• Front Fenders Custom front fenders including Classic, Super-Lite Cafe, and Real Steel series, available for 19", 21", 23", and 26" wheel sizes and fitted to multiple Harley-Davidson touring models.
• Rear Fenders Custom rear fenders including the Swoop Rear Fender designed for Harley-Davidson trike applications (2010-2025 Tri Glide, 2015-2025 Freewheeler & Road Glide 3, 2026 Road Glide 3), available with frenched OE lights integration.
• Fairings & Nacelles Sharknado Fairing (includes Klock Werks Flare Windshield), nacelle kits, and fairing support bars for Softail, FXR, Dyna, Sportster, Freewheeler, and Fat Bob models.
• Lighting & Electrical LED lighting and electrical components including Lightning Bullet DRL Turn Signals (Pro Series), Thunder Bolt Taillights, Stealth III License Frames with Hidden LEDs, and turn signal eliminator kits.
• Body & Styling Components Bodywork including Dimple Die and Swoop Chin Spoilers, dash kits, Razorback Stretched Tank Kit, and pop-up gas caps for bagger and trike styling upgrades.
• Bagger Nation Sub-Brand Components Bagger Nation sub-brand offering focused on high-performance bagger parts including wheels (High Roller, High 5), fenders, fairings, lighting, and bodywork for custom bagger builds.
• Softail-Specific Parts Parts and accessories engineered for Harley-Davidson Softail models, including Fix-Stand kickstand correction, Softail-specific fenders, and fairing support bars for Low Rider-ST.
• Trike-Specific Parts Parts and accessories designed for Harley-Davidson trike models including Tri Glide and Freewheeler, such as Swoop Rear Fenders and trike-specific chin spoilers.
• Complete Custom Motorcycles Fully built custom motorcycles assembled by Paul Yaffe Originals, priced at approximately $79,000 and showcased during the annual Sturgis Motorcycle Rally.
• Stealth Saddlebag Support System Proprietary mounting system for Harley-Davidson Softail models that delivers stiffer saddlebag support while providing a clean, seamless aesthetic by eliminating visible support bars.
• Double D Axle Cap In-house machined 3D billet covers that reshape the axle area of Harley-Davidson forks on 24L+ touring models, designed for 5-minute installation with no drilling required.
• Branded Apparel Branded clothing including t-shirts such as the El Cadiente T-Shirt, sold to support brand merchandising alongside parts sales.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Deadwood Custom CyclescoreChannel Partner/ Reseller/ Distributor · 1 August 2024Primary physical retail partner during Sturgis Motorcycle Rally. Located at 10 Lee Street, Deadwood, SD. Provides on-site installation services for Paul Yaffe Originals products during rally week. Customer can purchase products and get free professional installation.
• Trask PerformanceminorStrategic or Co-development Partner · 1 August 2024Partner at Black Hills HD booth during Sturgis Rally providing free installations of Stealth Saddlebag Supports. Joint promotional presence combining Trask Performance products with Paul Yaffe Originals installation services.
• Miguel's Lane SplittersminorChannel Partner/ Reseller/ Distributor · 1 August 2024Partner installation location at the Iron Horse in downtown Sturgis during rally week. Installing Stealth Saddlebag Support kits and other Paul Yaffe Originals products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• HogWorkz: Direct-to-consumer aftermarket Harley-Davidson parts retailer with strong e-commerce presence. Comparable as a smaller-scale competitor in body, lighting, and handlebar categories competing for the same end customer.
• Dakota Digital: Specialty manufacturer of digital instrumentation and electronics for custom Harley-Davidsons. Comparable on niche, high-quality electrical/electronics aftermarket parts for the same builder and enthusiast customer.

Direct peers

• Memphis Shades: Manufacturer of windshields, fairings, and related accessories for Harley-Davidson cruisers. Direct overlap on fairings/nacelles and similar DTC + dealer distribution approach.
• Roland Sands Design: Performance and custom parts brand for Harley-Davidson and metric cruisers with strong founder brand and lifestyle-driven catalog. Comparable on founder-led brand, custom bagger parts, and direct-to-consumer e-commerce model.
• Arlen Ness Motorcycles: Legendary custom Harley-Davidson builder and aftermarket parts manufacturer founded by namesake Arlen Ness. Directly comparable as a founder-led custom motorcycle parts brand competing in the same bagger and touring segment with similar premium positioning.
• Klock Werks: Custom fenders and Flare windshields for bagger motorcycles. Product partnership already exists (Sharknado Fairing includes Klock Werks windshield); directly comparable on bagger body and styling parts.
• Custom Dynamics: Aftermarket LED lighting and electrical accessories specialist for Harley-Davidson. Directly comparable on Lightning Bullet DRL and Stealth III License Frame lighting categories.
• Trask Performance: Custom Harley-Davidson parts maker with a focus on performance and styling components. Already a co-marketing partner at Sturgis, directly comparable in product category and customer base.

Broad incumbents

• Kuryakyn: Large-scale aftermarket motorcycle parts and accessories brand owned by Helioguest/Hollywood Holdings. Overlaps broadly in lighting, controls, and styling but at much larger scale and broader (non-Harley) coverage.
• Vance & Hines: Major Harley-Davidson performance and exhaust brand. Comparable on Harley aftermarket parts and brand authority, but with much broader product portfolio and larger manufacturing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paulyaffeoriginals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Yaffe Originals