Pépinière Pierrefonds

What Pépinière Pierrefonds does

Pépinière Pierrefonds is a family-owned garden centre and landscaping materials retailer founded in 1964 by Matteo Di Marco and currently operated by the founder's children. The company runs three retail locations in Pierrefonds, Saint-Laurent, and Saint-Lazare in the Greater Montreal area, encompassing more than 400,000 sq.ft of indoor retail space and greenhouses, supported by a fleet of over 25 delivery trucks. Its core offering is organized into three product categories: Garden Center products (annuals, perennials, herbs, vegetables, evergreens, trees, shrubs, gardening supplies, and accessories); Landscaping products (pavers, blocks, retaining walls, landscape lighting, waterfalls, and hardscape accessories); and Bulk materials (soil, gravel, and sod). Supporting services include delivery, an online material calculator, and contractor referral. The company is the sole combined distributor in Quebec of four premium hardscape brands — Unilock, Rinox, Permacon, and Techo-Bloc — which constitutes its principal supply-side differentiator.

The business makes money through one-time retail purchases by walk-in customers, contractor-grade sales of premium hardscape materials, delivery fees on bulk materials and large products, and contractor referral-driven downstream revenue. Pricing is unit-based with no disclosed subscription component; downloadable digital catalogs are provided via the FlippingBook platform. The go-to-market motion is direct-to-consumer across three physical locations supplemented by an online shop (pepinierepierrefonds.shop), a 3,000+ sq.ft indoor showroom for premium outdoor living products, organic social on Facebook and Instagram, and earned local media in Stile Magazine, Montreal Home, PANORAM, and PANORAM Italia. The customer base is split between residential homeowners undertaking gardening and outdoor renovation projects and a fragmented base of landscape contractors sourcing materials for client installations. The business holds no patents or proprietary technology, has no app, operates no APIs, and reports no AI/ML capabilities. It has received Best of Montreal recognition in 2022, 2024, and 2025. Revenue, financials, and ownership structure beyond founder family control are not publicly disclosed.

Name

Pépinière Pierrefonds

Legal name

Pépinière Pierrefonds

Website

https://pepinierepierrefonds.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Pépinière Pierrefonds is a family-owned garden centre and landscaping materials retailer founded in 1964, operating three retail locations across Greater Montreal with 80+ staff and 400,000+ sq.ft of space. It serves residential homeowners and landscape contractors as the sole Quebec distributor of Unilock, Rinox, Permacon, and Techo-Bloc hardscape products.

Ownership category

akta.pro rank

Product category

Retail Garden Center

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Retail garden center
• Landscaping materials supply
• Hardscape products retail
• Bulk soil and gravel
• Outdoor living products

Headquarters

HQ city

Pierrefonds

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue from selling plants, gardening products, landscaping materials (pavers, blocks, soil, gravel, sod), and garden accessories directly to consumers at retail locations.
2. Delivery Services: Delivery service revenue from transporting bulk materials (soil, gravel, sod) and large products to customer locations using the company's fleet of trucks.
3. Landscaping Product Distribution: As the sole combined distributor in Quebec of Unilock, Rinox, Permacon, and Techo-Bloc products, revenue is generated from distributing these premium landscaping materials to contractors and consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pépinière Pierrefonds is a family-owned retail garden centre that sells plants, gardening supplies, landscaping materials (including pavers and blocks), bulk aggregates (soil, gravel, sod), and outdoor living products through three physical store locations in Quebec. The company also provides delivery services via its own truck fleet and a contractor referral service connecting customers with landscape installation professionals. It operates as the sole combined distributor in Quebec of Unilock, Rinox, Permacon, and Techo-Bloc paving stone products.

Product overview

Pépinière Pierrefonds is a family-owned garden center offering a comprehensive retail and landscaping product portfolio across three retail locations in Pierrefonds, Saint-Laurent, and Saint-Lazare, Quebec. The product offering comprises three main categories: (1) Garden Center products including Annuals and Perennials, Herbs and Vegetables, Evergreens Trees and Shrubs, Gardening Products and Tools, and Garden Accessories; (2) Landscaping products including Pavers and Blocks, Landscape Lighting, Waterfalls, and Hardscape Accessories; and (3) Bulk materials including Soil, Gravel, and Sod. Supporting services include Delivery, Contractor Referral, and an online Calculator tool. The company serves as the exclusive combined Quebec distributor for Unilock, Rinox, Permacon, and Techo-Bloc paving and hardscape products. The business operates over 400,000 sq.ft of retail space and greenhouses with a fleet of over 25 delivery trucks, employing over 80 staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuals and Perennials

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• UnilockcoreChannel Partner/ Reseller/ DistributorSole combined distributor in Quebec of Unilock paving stones, retaining walls, blocks and borders.
• RinoxcoreChannel Partner/ Reseller/ DistributorSole combined distributor in Quebec of Rinox paving stones, retaining walls, blocks and borders.
• PermaconcoreChannel Partner/ Reseller/ DistributorSole combined distributor in Quebec of Permacon paving stones, retaining walls, blocks and borders.
• Techo-BloccoreChannel Partner/ Reseller/ DistributorSole combined distributor in Quebec of Techo-Bloc paving stones, retaining walls, blocks and borders.
• TechnisealminorChannel Partner/ Reseller/ DistributorSupplier of concrete paver protectors, stain removers, cleaners, and joint stabilizing products for hardscape maintenance.
• Atlantic OASEminorChannel Partner/ Reseller/ DistributorSupplier of waterfalls and water garden products including pumps, filtration, and pond supplies.
• in-lite Design CorporationminorChannel Partner/ Reseller/ DistributorSupplier of landscape lighting products including recessed, path, deck-step, torch, and spot lighting solutions.
• NapoleonminorChannel Partner/ Reseller/ DistributorSupplier of premium BBQ products and outdoor heating solutions including Prestige Series grills.
• KingsleyminorChannel Partner/ Reseller/ DistributorSupplier of outdoor furniture and outdoor living products including modular BBQ islands.
• Capi EuropeminorChannel Partner/ Reseller/ DistributorSupplier of decorative planters and containers for indoor and outdoor use.
• NatureKastminorChannel Partner/ Reseller/ DistributorSupplier of outdoor furniture and outdoor living products including weather-resistant designs.
• FafardminorChannel Partner/ Reseller/ DistributorSupplier of premium gardening soils available in bagged formats.
• DrammminorChannel Partner/ Reseller/ DistributorSupplier of watering tools for garden and landscape maintenance.
• FelcominorChannel Partner/ Reseller/ DistributorSupplier of professional pruning tools and garden cutting equipment.
• GarantminorChannel Partner/ Reseller/ DistributorSupplier of contractor and landscaping tools.
• OxminorChannel Partner/ Reseller/ DistributorSupplier of specialty hardscape tools for paver installation.
• PaveTechminorChannel Partner/ Reseller/ DistributorSupplier of specialty hardscape tools for paver installation.
• IQ Power ToolsminorChannel Partner/ Reseller/ DistributorSupplier of specialty hardscape tools for professional landscaping.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jardin Hamel: Quebec-based garden center and landscaping supply retailer serving the greater Quebec City region—comparable product mix (plants, hardscape, bulk materials) but operating in a different Quebec region than Pépinière Pierrefonds.

Direct peers

• Armstrong Garden Centers: Family-owned retail garden center chain in California with multiple locations, offering plants, landscaping materials, and outdoor living products—closely comparable retail garden center model with similar product mix to Pépinière Pierrefonds.
• Pike Nurseries: Multi-location retail garden center in the U.S. Southeast offering plants, garden supplies, and landscaping services with strong local brand presence—a direct retail peer in operating model and customer base.
• Sheridan Nurseries: Long-established Canadian retail garden center chain with multiple locations across Ontario offering plants, landscaping supplies, and hardscape—directly comparable to Pépinière Pierrefonds in retail garden center format, product breadth, and multi-generational family heritage.
• Calloway's Nursery: Regional retail garden center chain in Texas with multiple locations selling plants, gardening supplies, and landscaping products—a direct U.S. comparable in retail garden center operations and customer demographic.
• TERRA Greenhouses: Canadian retail garden center group with multiple Ontario locations, providing plants, garden supplies, and seasonal décor—comparable multi-store Canadian garden center format with similar product breadth.

Broad incumbents

• Canadian Tire: Nationwide Canadian mass-market retailer with garden, outdoor living, and DIY product categories. Broad incumbent competing for transactional garden and outdoor spending across Canada.
• Monrovia Nursery: One of North America's largest wholesale nursery growers supplying independent garden centers with branded plants. While not a direct retail competitor, it shapes the plant supply chain that retail garden centers like Pépinière Pierrefonds rely on.
• RONA: Major Canadian home improvement retailer carrying garden center, landscaping materials, and pavers—competes on price and convenience for entry-level gardening and hardscape categories adjacent to Pépinière Pierrefonds.
• Home Depot Canada: Largest Canadian home improvement chain with extensive garden center and landscaping offerings, including pavers and bulk materials. Competes on scale, price, and one-stop convenience for transactional gardening and hardscape purchases.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pepinierepierrefonds
• Instagraminstagram.com/pepinierepierrefonds
• LinkedInlinkedin.com/company/p%C3%A9pini%C3%A8re-pierrefonds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pépinière Pierrefonds