Pepper's

Casual Dining Restaurantpeppers-bielefeld.de

Pepper's is a single-location Tex-Mex grill, restaurant, and cocktail bar in central Bielefeld, Germany, serving local diners, nightlife seekers, and gift-givers with lava-grill steaks, Mexican favorites, and an extensive cocktail menu under the Living Restaurants GmbH umbrella.

Company typePrivate
Founded-
HeadquartersBielefeld, Germany
Headcount11–50
GTM typeB2C
OfferingServices

What Pepper's does

Pepper's is a single-location grill, restaurant, and cocktail bar operating in central Bielefeld, Germany (Niederwall 31, 35), legally organized under Living Restaurants GmbH (Bielefeld HRB 5495). The restaurant has been in operation for 26 years and employs approximately 21 people. Its product offering centers on a Tex-Mex and American grill menu — including starters, salads, baked potatoes, Mexican favorites (enchiladas, quesadillas, chimichangas, fajitas), ribs, wings, steaks prepared on a lava grill, burgers, grilled entrees, desserts, and side orders — paired with a full cocktail bar service featuring aperitifs, frozen drinks, caipirinhas, mojitos, and spirits. Menu pricing is per-unit in euros, with mains ranging from approximately €17.90 to €49.90 and cocktails from €7.50 to €13.90.

The business runs a direct-to-consumer, physical-foot-traffic model supplemented by digital channel partnerships: OpenTable for online table reservations, Bonvito for online gift voucher sales, and Luca-App for digital guest registration. Daily Happy Hour (17:00–20:00, 20% off all cocktails) drives off-peak traffic, while organic social media presence (Facebook, Instagram) supports top-of-funnel awareness. Operating hours span Tuesday–Sunday with Monday closure; the restaurant is currently on summer break from July 27 to August 11.

The customer base consists of local Bielefeld diners, nightlife seekers, gift-givers, and celebrants, with no B2B or enterprise accounts. The restaurant generates revenue purely through per-visit food and beverage transactions; there is no subscription, recurring, or contracted revenue stream. No proprietary technology, patents, AI capabilities, awards, certifications, or funding rounds are disclosed. The business is privately held with no external investors identified.

Pepper's firmographics

Firmographics

Name: Pepper's
Legal name: Living Restaurants GmbH
Website: https://peppers-bielefeld.de
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Pepper's is a single-location Tex-Mex grill, restaurant, and cocktail bar in central Bielefeld, Germany, serving local diners, nightlife seekers, and gift-givers with lava-grill steaks, Mexican favorites, and an extensive cocktail menu under the Living Restaurants GmbH umbrella.
Ownership category
akta.pro rank

Pepper's industry classification

Industry

Product category: Casual Dining Restaurant
NAICS: Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Special Occasion & Destination Restaurants (THAFACAK)

Keywords

Casual dining restaurant
Tex-Mex cuisine
Grilled steaks
Cocktail bar
Gift vouchers

Where Pepper's is headquartered

Location

Headquarters

HQ city: Bielefeld
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Pepper's business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

Food and Beverage Sales: One-time transaction model where customers pay per visit for dining and drinks. Revenue generated from grill cuisine, Mexican favorites, steaks, burgers, and cocktails. No subscription or recurring revenue streams.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual menu items priced per serving

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Pepper's product offering

Product offering

Core offering

Pepper's is a single-location grill, restaurant, and cocktail bar in central Bielefeld, Germany, that sells American and Mexican fusion cuisine (steaks, burgers, fajitas, enchiladas, ribs, wings) cooked on a lava grill, complemented by a full cocktail bar service and ancillary gift voucher and table reservation offerings. The business operates as a traditional dine-in restaurant with per-visit transactions and supports digital touchpoints (OpenTable reservations, Bonvito gift certificates, social media) to drive traffic.

Product overview

Pepper's is a grill, restaurant, and cocktail bar in Bielefeld, Germany, offering a unified dining experience centered on American and Mexican cuisine. The product portfolio consists of a comprehensive food menu (Starters, Salads, Baked Potatoes, Mexican Favorites, Fajitas, Ribs & Wings, Steaks, Burgers, Grill items, Side Orders, and Desserts) complemented by a full cocktail bar service featuring cocktails, spirits, wines, and non-alcoholic beverages. Additional services include table reservations via OpenTable and gift vouchers via Bonvito. The restaurant emphasizes flame-grilled meats cooked on a lava grill,Tex-Mex dishes, and craft cocktails.

Differentiator

Problem solved

Functional benefit

Products and services

Grill Menu (Steaks & Burgers) Premium steaks cooked on lava grill (Rumpsteak, Rib Eye, Filetsteak, Lammsteak) and gourmet burgers made with 100% pure beef on lava stone (Cheese Burger, Devil Burger, Big Daddy Burger), plus other grill entrees (Beef Hot Pan, Lamb Hot Pan, Scampi Hot Pan, Tenderloin On The Spit). Targeted at diners seeking flame-grilled meats.
Tex-Mex Menu Tex-Mex dishes including Chicken and Beef Enchiladas, Quesadas, Chimichangas, Burrito, Pepper's Delight combination platter, and Texan-style fajitas served in cast iron pans with warm tortillas (Chicken, Beef/Chicken/Shrimp, and Vegetarian options). Targeted at diners seeking Mexican flavors.
Ribs & Wings BBQ ribs and chicken wings including Baby Back Ribs, Buffalo Chicken Wings, and combination plates for casual dining and sharing.
Starters & Small Plates Appetizers including Potato Wedges, Mozzarella Sticks, Crispy Chicken Wings, Onion Rings, Corn on the Cob, Nachos, and Caesar Salad for opening courses and sharing.
Salads Fresh salads including Chicken Salad, Caesar Salad with protein options, and Side Salad with customizable dressings for lighter dining preferences.
Baked Potatoes Loaded baked potatoes with various toppings including Lamb Potato, Vegetarian Potato, and Chicken Mushroom Potato.
Desserts Sweet endings including Crema Catalana, Chocolate Fondue, Copa Mexicana, and Copa California.
Side Orders Accompaniments including Potato Wedges, Baked Potato, French Fries, Garlic Bread, Corn on the Cob, Peppersauce, Green Beans, Pan Vegetables, Mushrooms, Cole Slaw, and Onion Rings.
Cocktail Bar Service Full bar service featuring cocktails, spirits, and non-alcoholic drinks including Aperitifs, American Classics, Fancy Cocktails, Frozen Drinks, Caipirinhas, Mojitos, Shots, Tequilas, Rum, Vodka, Gin, Whiskey, and Beers, with a daily Happy Hour (20% off all cocktails 17:00-20:00).
Gift Vouchers Gift vouchers available for purchase both in-restaurant and online via the Bonvito platform for self-printing or mobile use, sold to individuals seeking gifts for friends and family.
Table Reservations Online table reservation service through the OpenTable platform allowing customers to book tables in advance at Pepper's Bielefeld location.

Companies that use Pepper's

Customer profile

Segments2 records

Ideal customer profiles2 records

Pepper's technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Pepper's partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and supporting.

OpenTablecoreChannel Partner/ Reseller/ DistributorThird-party table reservation platform enabling online table bookings for customers. Provides booking widget integration on restaurant website.
BonvitosupportingChannel Partner/ Reseller/ DistributorOnline gift certificate platform allowing customers to purchase restaurant vouchers digitally for self-printing or mobile use.
Living Restaurants GmbHcoreOthersParent company. Geschäftsführerin (Managing Director): Patricia Fiolka. Registered in Bielefeld Handelsregister (HRB 5495). Provides data protection officer and corporate structure.

Scale indicators1 record

Recent moves5 records

Pepper's competitors and assessment

Company assessment

Broad incumbents

Vapiano: German-headquartered casual dining chain with broad menu and bar service; comparable to Pepper's as a German full-service casual dining operator with beverage program, though operating in Italian cuisine.
Hard Rock Cafe: Global American-themed grill and cocktail bar brand with German locations; broadly comparable on American grill cuisine, signature cocktail program, and full-service themed casual dining, but as a global incumbent rather than a local independent.
Texas Roadhouse: US-based steakhouse chain with growing European presence; broadly comparable on American steakhouse grill concept, casual full-service format, and cocktail bar offering, but operating at larger scale.
L'Osteria: German full-service casual dining chain with strong bar and beverage offering; broadly comparable to Pepper's on full-service German restaurant operations, bar integration, and unit economics profile.

Direct peers

Block House: German steakhouse chain operating full-service grill restaurants nationwide; directly comparable to Pepper's on steak-focused grill menu, full-service dining format, and mid-market price positioning in Germany.
Sausalitos: German cocktail-bar chain with Tex-Mex/Mexican-leaning food menu; directly comparable on the cocktail program plus American/Mexican casual food combination and full-service bar-and-grill format.
Peter Pane Burgergrill & Bar: German burger-grill chain with full bar service and casual grill atmosphere; comparable to Pepper's on lava-grill burger preparation, cocktail bar offering, and full-service casual dining in Germany.
Maredo Steakhouse: Historic German grill restaurant chain serving steaks and Tex-Mex specialties; directly comparable to Pepper's on grill cuisine, Mexican-American fusion menu, and full-service German dining context.
Hans im Glück: German burger-grill chain with full bar and cocktail program; comparable to Pepper's on grill-centric menu, cocktail bar integration, and casual full-service German restaurant format.

Regional players

Peter Grill (German Grill Concepts): German grill restaurant operator focused on steak and burger grill cuisine; comparable to Pepper's on grill-centric menu and casual full-service format in the German regional dining market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Pepper's financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pepper's leadership team

Management profile

Number of profiles

Profiles1 record

Pepper's funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pepper's M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepper's

What does Pepper's do?

Is Pepper's a public or private company?

Pepper's is a private company. It is classified as corporate owned and is currently operating.

When was Pepper's founded?

Pepper's was founded in -1. It employs 11 to 50 people.

Where is Pepper's based?

Pepper's is headquartered in Bielefeld, Germany, in the Europe region.

How does Pepper's make money?

One revenue line is on record: food and Beverage Sales.

Who are Pepper's's main competitors?

Broad incumbents on record are Vapiano, Hard Rock Cafe, Texas Roadhouse and L'Osteria. Direct peers are Block House, Sausalitos, Peter Pane Burgergrill & Bar, Maredo Steakhouse and Hans im Glück. Peter Grill (German Grill Concepts) is listed as a regional player.

Does Pepper's have an API?

No public API is recorded for Pepper's.

What industry is Pepper's in?

Pepper's's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.