What Perform Agency Srl does

Perform Agency Srl is an Italian private limited company (Società a responsabilità limitata) headquartered in San Gennaro Vesuviano, in the province of Naples, that operates as a digital marketing agency specializing in email marketing and lead generation services for Italian small and medium businesses. The firm's core proposition rests on a proprietary database of over 4 million Italian users profiled by demographic characteristics and interests, which it leverages to execute targeted direct email campaigns and to build opt-in prospect databases for client sales funnels. The company offers two interconnected core products — an E-mail Marketing Service that delivers targeted campaigns through the profiled database with self-reported throughput of thousands of emails per hour, and a Lead Generation Service that creates opt-in landing pages and captures prospects for client funnels using the same underlying user data.

The business operates on a sales-led go-to-market model, with direct client acquisition via a website contact form and a stated 24-hour inquiry response time. Pricing is entirely quote-based with multi-year contract structures; no public pricing tiers, disclosed rates, or revenue figures exist. Revenue is generated from email marketing campaigns and lead generation services delivered to Italian SMBs across verticals including architecture, fashion, coaching, web design, and entrepreneurship. The company is independently operated, with no disclosed external funding, no parent organization, and a headcount of approximately 5 employees.

The technology footprint is modest: no mobile application, no public API or SDK, and no proprietary AI/ML components are evidenced. The website integrates standard third-party social network widgets (LinkedIn, Facebook, Twitter, Pinterest, YouTube, Google+) and Google Analytics for traffic analysis. The firm has no disclosed patents, certifications, regulatory actions, or external partnerships, and holds no formal certifications or compliance credentials in the source data.

Name

Perform Agency Srl

Legal name

Perform Agency Srl

Website

https://performagency.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perform Agency Srl is an Italian digital marketing agency that provides email marketing and lead generation services to Italian SMBs, leveraging a proprietary database of over 4 million profiled users to deliver targeted campaigns and build opt-in prospect funnels.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Email marketing
• Lead generation
• Marketing automation
• Direct marketing services
• Performance marketing

Headquarters

HQ city

San Gennaro Vesuviano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Email Marketing Services: Direct email marketing campaigns to profiled user databases. The company sends targeted messages to users based on demographic characteristics and interests, charging for campaign execution and database access.
2. Lead Generation Services: Creation of opt-in landing pages and lead acquisition campaigns to build client-specific user databases. Services include user profiling and funnel management to convert prospects into potential buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Perform Agency Srl is an Italian web marketing agency that sells two managed services: an E-mail Marketing Service (sending targeted campaigns to its proprietary database of 4+ million profiled users) and a Lead Generation Service (delivering qualified prospects to clients). The agency serves Italian businesses with quote-based, multi-year engagements and reports a 65% average conversion rate.

Product overview

Perform Agency Srl operates as a digital marketing agency offering two interconnected core services: E-mail Marketing and Lead Generation. The E-mail Marketing service utilizes a proprietary database of over 4 million profiled Italian users to deliver targeted email campaigns with a claimed 65% average conversion rate. The Lead Generation service creates opt-in pages and leverages the same detailed user profiling database to capture potential customers for clients' sales funnels. Both services are powered by the same extensive database of demographically and interest-profiled users, enabling businesses to reach the right audience through Direct E-mail Marketing. The company has over 10 years of experience in web marketing and sends thousands of emails per hour through their platform.

Differentiator

Problem solved

Functional benefit

Products and services

• E-mail Marketing Service Managed email marketing service in which Perform Agency Srl plans and executes targeted email campaigns leveraging its proprietary database of 4+ million profiled Italian users, for Italian businesses that want outsourced email execution rather than self-serve tools. The agency reports a 65% average conversion rate on campaigns.
• Lead Generation Service Managed lead generation service that delivers qualified prospects to Italian business clients by combining the agency's proprietary profiled user database with consultative targeting, intended for SMBs that need a steady pipeline of inbound or contacted leads without building an in-house demand generation function.

Quantifiable outcome

• 65% average conversion rate for email marketing campaigns
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators4 records

Recent moves1 record

Direct peers

• Mailjet: European transactional and marketing email platform with strong SMB presence — directly comparable in email deliverability, segmentation, and campaign execution.
• ActiveCampaign: Email marketing automation and CRM platform targeting SMBs with segmentation, nurturing, and lead scoring — comparable value proposition to Perform Agency's email + lead gen stack.
• Mailchimp (Intuit): Leading global email marketing and automation platform serving SMBs with campaign execution, segmentation, and lead capture — directly overlapping Perform Agency's email marketing and lead generation offerings.
• Contactlab (formerly MailUp): Italy-based digital marketing and email service provider offering email marketing, SMS, and marketing automation — the closest Italian-market direct peer to Perform Agency.
• Brevo (formerly Sendinblue): European-headquartered email/SMS marketing and CRM platform serving SMBs with campaign management and audience segmentation — a direct functional peer with a stronger productized, self-service model.
• GetResponse: Email marketing, autoresponder, and landing-page platform popular with European SMBs — comparable in offering email execution, lead capture funnels, and list segmentation.

Broad incumbents

• HubSpot: Broad CRM, marketing automation, and email platform serving SMBs and mid-market with email, lead capture, and nurturing workflows — overlaps with both of Perform Agency's core services as part of a wider stack.

Emerging players

• Moosend: Email marketing automation platform for SMBs with landing pages, subscription forms, and list segmentation — a smaller emerging player competing for the same SMB email marketing wallet.
• Klaviyo: Email and SMS marketing platform built for SMB and ecommerce customers with strong segmentation and automation — a fast-growing emerging player reshaping SMB email economics and competing with boutique agencies.
• Leadpages: Landing-page and lead-generation platform for SMBs — partially overlapping with Perform Agency's lead generation service line where opt-in landing pages are central to the offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/perform-agency-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perform Agency Srl