PhysAct

What PhysAct does

PhysAct (operated by Anatomia Tech AB, Swedish reg. no. 559302-8300) is a digital health company founded in 2021 and headquartered in Karlstad, Sweden. The company offers a CE-certified mobile health platform that delivers evidence-based physical activity programs combined with daily support from licensed physiotherapists, specifically targeting stress-related illness in workplace settings. PhysAct serves enterprise and government customers—primarily HR departments and organizational leadership—through three product configurations: the core PhysAct application, the PhysAct x Winningtemp bundle (integrated with Winningtemp's employee engagement platform), and the PhysAct x Qurant bundle (connected to Qurant's occupational health services). Reported customer outcomes include 20–33% reductions in stress, 10–15.5% increases in well-being, and over 20% reductions in sick leave across pilot customers including AFRY, Hammarö Kommun, and Qurant.

The underlying technology combines a cloud-based mobile application with structured behavioral and health data collection (activity levels, exercise completion, self-reports) and a recommendation engine that personalizes exercise programs to individual user needs and conditions. Monthly data reports are delivered to HR/management teams to support workforce health decisions. The business model is a monthly subscription priced per employee, billed to client organizations rather than individuals. Distribution occurs through direct enterprise field sales targeting HR leaders, exclusive channel partnerships with Winningtemp and Qurant, and event-driven demand generation via introductory lunch lectures that double as onboarding sessions. The company operates primarily in Sweden and the broader Nordic region with an 11-person team led by founder and CEO Marcus Eng.

Investors include Almi Invest and individual angels Morten Karlsen Sørby, Daniel Gorji (Changemaker at Neko Health), and former SATS executive Lars Klinghagen, indicating early-stage institutional and strategic investor participation. There is no disclosed private equity, venture capital firm, or parent company ownership, and the company has not publicly disclosed revenue or funding amounts.

Name

PhysAct

Legal name

Anatomia Tech AB

Website

https://physact.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PhysAct is a Swedish CE-certified digital health platform, founded in 2021, that delivers personalized physical activity programs with daily physiotherapist support to reduce workplace stress and sick leave. It sells monthly per-employee subscriptions to enterprises, municipalities, and occupational health partners in the Nordics.

Ownership category

akta.pro rank

Product category

Occupational Health Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Digital health platform
• Stress management software
• Occupational health solutions
• Employee wellness technology
• Medical device software

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription per Employee: Companies pay a monthly fee per employee, providing access to the app, daily support from physiotherapists, and detailed reports for management or HR. Subscription-based recurring revenue model with per-seat pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

PhysAct is a cloud-based digital health platform that combines AI-driven movement analysis with evidence-based therapeutic methods to prevent, treat, and rehabilitate stress-related illness in the workplace. The platform is CE-certified as a medical device and is sold on a per-employee subscription basis to organizations seeking to reduce sick leave and improve employee wellbeing.

Product overview

PhysAct is a digital health platform operated by Anatomia Tech AB (559302-8300), headquartered in Karlstad, Sweden. The offering consists of a core mobile application — PhysAct — supplemented by two integration bundles: PhysAct x Winningtemp and PhysAct x Qurant. The core platform delivers personalized, evidence-based physical activity programs for stress-related illness, supported by daily interactions with licensed physiotherapists. The Winningtemp bundle adds employee engagement measurement (weekly pulse surveys on stress and work happiness) with PhysAct as the intervention layer. The Qurant bundle connects PhysAct into Qurant's occupational health service ecosystem for simplified deployment. All three offerings share the same underlying platform and deliver monthly data reports for HR/management, billed on a per-employee monthly subscription model.

Differentiator

Problem solved

Functional benefit

Products and services

• PhysAct

Quantifiable outcome

• 33% reduction in stress and 10% increase in well-being among AFRY employees
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• WinningtempcoreTechnology or IntegrationExclusive partnership integrating PhysAct as a natural add-on to Winningtemp's employee engagement measurement platform. Winningtemp measures engagement and stress through weekly pulse surveys, while PhysAct provides tools for managing stress through physical activity and physiotherapist support. The integration creates a unique combination where Winningtemp identifies issues and PhysAct provides solutions.
• QurantcoreStrategic or Co-development PartnerExclusive partnership enabling seamless integration of PhysAct into Qurant's occupational health services. Organizations already using Qurant can easily implement PhysAct through a special offer and streamlined onboarding process. PhysAct complements Qurant's existing health services with physical activity programs and daily physiotherapist support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Winningtemp: Winningtemp is an employee engagement and pulse-survey platform and a direct channel partner of PhysAct via the PhysAct x Winningtemp bundle. It is an adjacent ecosystem player rather than a direct wellness competitor.

Broad incumbents

• Virgin Pulse: Virgin Pulse is an established, large-scale corporate well-being and engagement platform. It serves the same HR buyer as PhysAct with a much broader portfolio, including wellness, engagement, and benefits navigation.
• Wellhub (formerly Gympass): Wellhub is a corporate fitness and wellness benefits platform providing multi-gym and app access to employees. It competes for employer wellness budgets with a broader fitness marketplace rather than a single intervention.

Direct peers

• Wellable: Wellable is a corporate wellness platform offering employers configurable well-being programs with content, challenges, and tracking. It is comparable to PhysAct as a B2B SaaS workplace-wellness platform sold to HR on a per-employee basis.
• Happify: Happify sells digital mental-wellness and stress-management programs, including to employers and health plans. It is comparable to PhysAct in targeting stress and well-being via a digital, scalable model.
• Limeade: Limeade is an employee experience and well-being platform sold to employers. It targets the same HR buyer as PhysAct with a broader well-being offering, making it a direct competitor for employer well-being budgets.
• Calm Business: Calm Business offers B2B subscriptions to the Calm meditation and sleep app for employer populations. It directly competes with PhysAct for the mental-wellness segment of HR benefit spending.
• Headspace for Work: Headspace for Work sells a B2B subscription mental-wellness app to employers. It overlaps with PhysAct in the employer-sponsored mental-health/wellness category and competes for HR benefit budgets focused on stress and well-being.

Regional players

• Qurant: Qurant is a Swedish occupational-health service provider and exclusive channel partner of PhysAct via the PhysAct x Qurant bundle. It operates in the same Swedish employer-health market and integrates PhysAct into its offering.
• Yogaia: Yogaia is a Nordic-founded live and on-demand digital wellbeing platform with instructor-led classes. It overlaps with PhysAct in the Nordic employer-wellness market and in the use of instructor/human-led digital coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Physact.ab
• LinkedInlinkedin.com/company/physactivity
• Instagraminstagram.com/phys.act

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhysAct