Professional Insurance Agents of Indiana

What Professional Insurance Agents of Indiana does

Professional Insurance Agents of Indiana (PIA of Indiana, Inc.) is a nonprofit professional association founded in 1931 (originally as the Mutual Insurance Agents Association of Indiana) that represents more than 600 independent insurance agents and agencies across the state. The organization operates from a single headquarters in Indianapolis with a five-person professional staff and is governed by an elected Board of Directors composed of member agency principals. Its mission centers on four pillars: education, information, advocacy, and protection for the independent agency channel.

PIA monetizes through five interlocking revenue streams: recurring membership dues, per-course and certification fees across designation programs (CIC with The National Alliance, CISR with the Risk & Insurance Education Alliance, CPIA with AIMS Society, and Trusted Risk Advisor with Beyond Insurance), event registration (Annual Convention, Golf Outing, Rural & Town Agents Seminar), StarPartner sponsorship revenue from carriers and service providers, and administrative/commission income from placing members' E&O, umbrella, EPLI, cyber, group health, disability, and flood insurance with multiple A.M. Best-rated carrier partners. Distribution relies on direct staff engagement with agencies, a self-serve member portal, and co-branded product placement through carrier relationships including The Hartford, ABA Insurance Services/Great American E&S, Indiana Employers Trust/Anthem/MetLife, and Lockton Affinity.

The organization maintains two wholly-owned subsidiaries — PIA Indiana Services, Inc. and PIA Indiana Service Corporation, Inc. — that handle insurance product placement. Technology assets are modest and operational rather than proprietary: a member portal (with Perpetuation Toolkit and Tech Check resources), online event registration, webinar platforms, and the conceptual 'Buy Button' initiative aimed at enabling real-time policy binding through comparative raters. The organization is member-driven, not investor-backed, with no disclosed venture or private equity ownership.

Name

Professional Insurance Agents of Indiana

Legal name

Professional Insurance Agents (PIA) of Indiana, Inc.

Website

https://piaindiana.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Insurance Agents of Indiana is a nonprofit trade association founded in 1931 that represents more than 600 independent insurance agents across Indiana, delivering education, advocacy, group insurance placement, and member services from its Indianapolis headquarters.

Ownership category

akta.pro rank

Product category

Professional Insurance Association Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

akta.pro secondary industries

Professional Liability (Errors & Omissions) (FSAJADAB), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)

Keywords

• Independent insurance agents
• Insurance trade association
• Insurance education programs
• Insurance advocacy services
• Agent membership organization

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees for independent insurance agents and agency/company members
2. Insurance Product Sales (E&O, Umbrella, EPLI, Cyber): PIA places members' E&O risks through multiple carriers and offers umbrella, EPLI, and cyber insurance products with administrative fees and potentially commissions
3. Education Programs: Registration fees for CIC, CISR, CPIA courses, webinars, and continuing education with member discounts
4. Event Registration: Fees for Annual Convention, Golf Outing, and other networking events
5. StarPartner Sponsorships: Sponsorship revenue from insurance carrier and service company partners at various membership levels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Professional Insurance Agents of Indiana is a nonprofit professional trade association serving more than 600 independent insurance agents and agencies across Indiana. The organization delivers membership services spanning insurance designation and continuing-education programs (CIC, CISR, CPIA, Trusted Risk Advisor, CE and non-CE webinars, in-house training, Kaplan pre-licensing), placement of member-focused insurance products (E&O, Cyber, EPLI, Umbrella, Health, Group Life/Disability, Hartford Flood, Breeze disability), legislative and regulatory advocacy, and member-only resources including a portal, Tech Check digital-marketing tools, and events such as the Annual Convention.

Product overview

Professional Insurance Agents of Indiana is a professional association representing independent insurance agents, offering a comprehensive portfolio of insurance products, education programs, and member services. The core insurance offerings include E&O Insurance, Cyber Insurance, EPLI Insurance, Umbrella Insurance, Health Care Plans through Indiana Employers Trust, and Group Insurance Plans via PIA Trust. Education products encompass CIC, CISR, and CPIA Designation Programs, plus webinars and in-house CE. Digital platforms include the Member Portal, Tech Check, and partnerships with BrightFire for websites and My Insurance Videos for marketing. Additional member benefits feature Hartford Flood Insurance, Breeze disability insurance platform, Agency Valuation Program, and OMNIA Behavioral Assessment. The organization serves over 600 independent insurance professionals in Indiana and has been operating for over 60 years.

Differentiator

Problem solved

Functional benefit

Brands

• StarPartners: A partnership program at multiple levels offering recognition at PIA events, advertising in Indiana Insurance News, and discounts on events.
• IMPAC
• YPIA

Products and services

• E&O Insurance Errors and omissions insurance coverage for independent insurance agents, providing access to multiple reputable A.M. Best-rated carriers with support from PIA expert staff. Members receive discounts of 5-7.5% on E&O policies through E&O seminar attendance.
• Cyber Insurance Enhanced cyber insurance program created with ABA Insurance Services and Great American E&S Insurance Company (rated A+ by A.M. Best), protecting small and mid-sized agencies and their clients from computer, network, and internet-based risks.
• EPLI Insurance Employment practices liability insurance protecting agencies from workplace risks such as harassment and discrimination, offered through Utica, USLI, and XL Specialty Insurance.
• Umbrella Insurance Comprehensive umbrella coverage program that extends over E&O policies and can be endorsed to cover personal lines policies, offered through the wholly-owned subsidiary PIA Indiana Services, Inc.
• Health Care Plan Group health benefit plans offered through Indiana Employers Trust (IET) and administered by Anthem Blue Cross and Blue Shield and MetLife, providing competitive rates with in-network access to over 10,000 doctors in Indiana for PIA members and their employees.
• PIA Trust Group Insurance Plans High-quality, competitively priced group insurance plans including Term Life Insurance, Accidental Death & Dismemberment, Long Term Disability, and Short Term Disability, administered by Lockton Affinity through the PIA Services Group Insurance Fund.
• CIC Designation Program Certified Insurance Counselors (CIC) designation program offering practical, real-world insurance education since 1969, with five institutes covering Personal Lines, Commercial Casualty, Commercial Property, Life & Health, and Agency Management. Commercial lines producers holding the CIC designation earn 30% more on average.
• CISR Designation Program Certified Insurance Service Representative (CISR) designation program with nine core courses covering commercial and personal lines; completing any five courses within three years earns the CISR designation, with a CISR Elite distinction available beyond that.
• CPIA Designation Program Certified Professional Insurance Agent (CPIA) designation program delivered by AIMS Society through three one-day seminars (Position for Success, Implement for Success, Sustain Success) with annual updates, designed to enhance producers' ability to create and distribute effective insurance programs.
• Trusted Risk Advisor Certification Trusted Risk Advisor certification series provided with Beyond Insurance, giving agents enterprise risk management skills through cohort-based microlearning. PIA members pay $1,000 for the entire series versus $1,300 for non-members.
• Non-CE Webinars Professional development webinars covering topics such as AI in insurance, client communication, and errors & omissions coverage, offered free for PIA members.
• CE Webinars Continuing-education webinars approved for Indiana CE credit covering topics including agency acquisition due diligence, private equity, soft market strategies, and rural and town agent seminars.
• In-House Education Custom-designed continuing-education programs delivered in-house for agency staff, with more than 50 industry topics available including ethics, E&O, personal and commercial lines, technology, and sales.
• Hartford Flood Insurance Flood insurance program through The Hartford (Write-Your-Own carrier) providing competitive commissions, flood zone determinations, claims reporting, and access to the Flood Insurance Marketing Support Center for PIA members, available since 2004.
• Breeze Disability Insurance Platform Partnership with Breeze providing turnkey disability insurance platform enabling instant quotes, online application, and case management for Long-Term, Short-Term, and Critical Illness Insurance for PIA members with competitive commissions.
• Annual Convention Annual industry convention offering more than 20 courses, networking events, and a tradeshow. The first agency registration is free for members, with discounts for additional attendees and company members.
• Young Professional Insurance Agents (YPIA) Program Program bringing young agents together through training, mentoring, and networking, including events, a podcast series, and free membership bundled with paid PIA annual membership.
• Member Portal Secure member-only portal providing access to the Perpetuation Toolkit, Tech Check resources, AI White Paper, and other member-exclusive benefits.
• Tech Check Collaborative digital resource providing personalized resources, a website grader, how-to articles and videos on digital marketing topics, and member discounts on technology products and services for agency operations and marketing.
• BrightFire Agency Websites & Digital Marketing Turnkey insurance agency website and digital marketing solutions through BrightFire, including websites, local listings management, reviews management, social media marketing, and pay-per-click advertising with a $50 account credit for PIA members.
• My Insurance Videos Done-for-you video platform helping agencies attract, engage, and retain clients through website videos, social media content, and birthday/holiday communications with a 20% discount for PIA members.
• OMNIA Behavioral Assessment Behavioral assessment tool providing personnel insights for hiring, role assignments, team building, and succession planning, with one free profile and 10% discount for PIA members.
• Rough Notes Advantage-Plus Online insurance reference resource including Commercial Lines Risk Evaluation System, Personal Lines Risk Evaluation System, Policy Forms & Manual Analysis, and training courses, available to PIA members at a discounted $700 annually.
• Agency Valuation Program Professional agency valuation advisory through partnership with IA Valuations, offering a $500 discount for PIA members along with perpetuation webinars on M&A trends and agency operations.
• Winning@CyberSecurity Defense Three-part education program covering cyber risk education, cyber insurance protection selling strategies, and agency cybersecurity resources from beginner to advanced levels.

Quantifiable outcome

• 30% higher earnings for commercial lines producers with CIC designation
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered core, 5 starpartner, 4 starpartner and 3 starpartner.

• The HartfordcoreChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, provides flood insurance through WYO program with competitive commissions and processing center support for PIA members
• Burns & Wilcox5 starpartnerGTM or Marketing PartnerStarPartner sponsor at the highest level providing support for PIA events and the independent agency system
• CRC Group5 starpartnerGTM or Marketing PartnerStarPartner sponsor providing support for PIA events including Annual Golf Outing
• Indiana Farmers Insurance5 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and the independent agency system
• Progressive5 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and initiatives
• Amwins4 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and the independent agency system
• Arlington Roe4 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and initiatives
• Liberty Mutual4 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and the independent agency system
• Western Reserve Group4 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and initiatives
• Erie Insurance3 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and the independent agency system
• Grange Insurance3 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and initiatives
• Grinnell Mutual3 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and the independent agency system
• Hastings Mutual3 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and initiatives
• Markel3 starpartnerGTM or Marketing PartnerStarPartner sponsor supporting PIA events and the independent agency system
• Roush Insurance Services3 starpartnerGTM or Marketing PartnerStarPartner sponsor and 2026 Company Award of Excellence winner
• Kaplan Financial EducationcoreStrategic or Co-development PartnerProvides online pre-licensing and continuing education courses for PIA members with exclusive member discounts on Basic, Essential, EssentialPlus, and Career Launcher packages
• Multiple E&O CarrierscoreChannel Partner/ Reseller/ DistributorPIA places E&O coverage for members through several reputable carriers, all highly rated by A.M. Best Company
• ABA Insurance Services (ABAIS) & Great American E&S InsurancecoreChannel Partner/ Reseller/ DistributorCreated PIA enhanced cyber insurance program tailor-made for small and mid-sized businesses, rated A+ by A.M. Best
• Indiana Employers Trust (IET), Anthem Blue Cross and Blue Shield, MetLifecoreChannel Partner/ Reseller/ DistributorProvides high-quality, affordable health benefit plans for PIA members with access to over 10,000 doctors in Indiana
• Lockton AffinitycoreChannel Partner/ Reseller/ DistributorAdministers PIA Services Group Insurance Fund providing Term Life, AD&D, Long Term Disability, and Short Term Disability plans for members
• The National Alliance (for CIC Program)coreStrategic or Co-development PartnerPremier provider of CIC designation program; commercial lines producers with CIC designation earn 30% more
• Risk & Insurance Education AlliancecoreStrategic or Co-development PartnerProvides CISR designation program through nine courses with certification and CISR Elite distinction
• AIMS Society (for CPIA Program)coreStrategic or Co-development PartnerProvides CPIA designation program with three one-day seminars and annual updates for professional insurance agents
• Beyond Insurance (Trusted Risk Advisor)coreStrategic or Co-development PartnerProvides Trusted Risk Advisor certification program giving agents enterprise risk management skills through cohort-based microlearning
• IA ValuationscoreChannel Partner/ Reseller/ DistributorProvides agency valuation services with $500 discount for PIA members
• BreezecoreChannel Partner/ Reseller/ DistributorProvides turnkey disability insurance platform with instant quotes, online application, and competitive commissions for PIA members
• BrightFirecoreTechnology or IntegrationInsurance agency websites and digital marketing services provider with $50 account credit for PIA members
• Rough Notes CompanycoreChannel Partner/ Reseller/ DistributorProvides Rough Notes Advantage-Plus online resource at discounted rate of $700 annually for PIA members ($200 discount)
• OmniacoreChannel Partner/ Reseller/ DistributorBehavioral assessment tool providing 10-minute assessments for hiring, team building, and retention with free profile for PIA members

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Association of Health Underwriters (NAHU): National trade association for health insurance agents and brokers. Comparable to PIA as a membership-driven insurance distribution trade body offering advocacy, education, and carrier access programs, focused specifically on the health lines PIA also places for members.
• Professional Insurance Agents (PIA National): National federation of PIA state associations representing independent insurance agents. Directly comparable as the parent trade association of which PIA of Indiana is an affiliated state chapter, sharing mission, advocacy, and education programming.
• National Association of Mutual Insurance Companies (NAMIC): Trade association representing mutual and member-owned insurance companies. Comparable to PIA as a member-driven insurance trade association providing advocacy, education, and carrier support programs to insurance distribution stakeholders.
• Independent Insurance Agents & Brokers of America (Big I / IIABA): Largest U.S. national trade association for independent insurance agents and brokers. Comparable because it pursues the same independent agency mission (advocacy, education, carrier access) and competes with PIA for the same independent agent membership and sponsorship dollars.

Regional players

• Professional Insurance Agents of Illinois: Illinois state chapter of the PIA national federation. Comparable to PIA of Indiana as a peer state-level association providing the same mix of education, advocacy, and member benefits to independent agents in a neighboring state.
• Professional Insurance Agents of Wisconsin: Wisconsin state chapter of the PIA national federation. Comparable to PIA of Indiana as a peer state-level association offering similar education, advocacy, and member benefit programs to independent agents.
• Professional Insurance Agents of Ohio: Ohio state chapter of the PIA national federation. Directly comparable as a peer state-level PIA association with the same membership, education, and advocacy structure serving independent agents in Ohio.

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): National association for the largest commercial insurance brokers and agencies. Comparable to PIA as a broader industry trade body advocating for agency/brokerage distribution, though it serves larger commercial brokers rather than small independent agencies.
• American Insurance Association (AIA): National trade association for property/casualty insurance companies. Comparable to PIA as a P&C insurance advocacy organization, but represents carriers rather than independent agents and operates at the national policy level.

Others

• National Association of Insurance Commissioners (NAIC): U.S. state insurance regulatory body that PIA engages with on legislative and regulatory matters. Comparable as the primary regulatory counterparty shaping the compliance environment PIA's advocacy efforts operate within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubepodcasts.apple.com/us/podcast/ypia-of-indiana-podcast/id1592173635
• Facebookfacebook.com/634216810099158
• LinkedInlinkedin.com/company/professional-insurance-agents-of-indiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Insurance Agents of Indiana