Planet Marketing
Planet Marketing is a San Diego-based, founder-led paid advertising agency that manages Google, Bing, YouTube, and social ads for service-based SMBs across home services, dental, medical, schools, legal, and real estate verticals.
- Company typePrivate
- Founded2006
- HeadquartersChula Vista, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Planet Marketing does
Planet Marketing is a paid advertising management agency founded in 2006 by Francisco Meza and registered as CiscoKid Enterprises LLC in Chula Vista, California. The company manages Google Ads, Bing Ads, YouTube Ads, and Facebook & Instagram Ads campaigns for service-based small and mid-sized businesses, with Google Ads management as its core offering. It supplements paid-media services with Google Maps Rankings (Google Business Profile optimization, SMS review blasts, LocalFalcon tracking), Google Store Ratings and Google Product Reviews syndication, and a Website & SEO Audit product priced at $500 one-time. The company has built dedicated service sub-brands for Home Services, Dental, Chiropractic, Private Schools, Plastic Surgery & Med Spas, Real Estate, and Law Firms verticals.
The technology stack consists entirely of standard, off-the-shelf tools — Screaming Frog for site crawling, Google Search Console and Google Analytics 4 for traffic and performance data, Ubersuggest for keyword analysis, and Microsoft Clarity for session recording. The company has no proprietary platform, no public API, and no AI/ML capabilities. Third-party integrations are limited to client-side partners (Shopper Approved, Verified Reviews, Yotpo, Trustpilot for review aggregation; Shopify, WooCommerce, BigCommerce, Magento, Wix for ecommerce; Klaviyo, Attentive, Sendlane for marketing automation).
Revenue is generated through monthly management fees as a percentage of client ad spend (no setup fees, no long-term contracts), a $500/month Google Maps Rankings subscription, and one-time audit fees. The company is intentionally structured as a one-person operation — Francisco Meza manages every account directly with no junior account managers, no agency handoffs, and no resellers. Customers are acquired via direct outreach (website forms, phone/text, online calendar booking) supported by a multi-channel content marketing presence. The company is bootstrapped, founder-owned, and operates primarily in San Diego/Southern California while serving some clients nationally.
Planet Marketing firmographics
Firmographics- Name
- Planet Marketing
- Legal name
- CiscoKid Enterprises LLC
- Website
- https://planetmarketing.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planet Marketing is a San Diego-based, founder-led paid advertising agency that manages Google, Bing, YouTube, and social ads for service-based SMBs across home services, dental, medical, schools, legal, and real estate verticals.
- Ownership category
- akta.pro rank
Planet Marketing industry classification
Industry- Product category
- Paid Advertising Management
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Mobile & Tour Marketing (Roadshows, Sampling Tours) (BPAFAGAH)
Keywords
Where Planet Marketing is headquartered
LocationHeadquarters
- HQ city
- Chula Vista
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Planet Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Google Ads Management: Management fees based on client monthly ad spend. No setup fees. Month-to-month with no long-term contracts.
- Google Maps Rankings: Monthly subscription at $500/mo for Maps Rankings service including GBP optimization, SMS review blast, LocalFalcon tracking, and Bing Places setup.
- Website & SEO Audit: Free quick audit included with strategy session; Full comprehensive audit offered at $500 one-time fee with Screaming Frog crawl, GSC/GA4 analysis, and 60-minute consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Management fees based on monthly ad spend |
| Subscription | Monthly | Maps Rankings Only - $500/mo |
| Hybrid | Monthly | Google Ads + Maps Bundle |
| Freemium | Pay-as-you-go | Free Quick Audit |
| One time/ perpetual license | Pay-as-you-go | Full Audit - $500 one-time |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Planet Marketing product offering
Product offeringCore offering
Planet Marketing is a founder-led paid advertising management agency that builds, manages, and optimizes Google Ads, Bing Ads, YouTube Ads, and Facebook/Instagram Ads campaigns for service-based small businesses. The core offering is Google Ads management — search campaigns, keyword strategy, negative keywords, call tracking, and conversion optimization — augmented by Google Maps Rankings (local SEO), Google Store Ratings/Product Reviews syndication, and Website/SEO Audit services. All client work is performed directly by founder Francisco Meza on a month-to-month, no-contract basis.
Product overview
Planet Marketing is a paid advertising management agency offering a portfolio of services anchored by Google Ads management as its core product. The company provides advertising management across Google Ads, Bing Ads, YouTube Ads, and Facebook & Instagram Ads as primary service offerings, supplemented by Google Maps Rankings (local SEO), Website & SEO Audits, and review syndication services (Google Store Ratings and Google Product Reviews). These services are delivered exclusively by founder Francisco Meza with a month-to-month, no-contract model. Industry-specific sub-brands target home services, dental, chiropractic, private schools, and plastic surgery/med spa verticals, each using tailored keyword strategies and creative approaches built on top of the core Google Ads management platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management Core paid advertising management service for Google Ads — building and managing search campaigns, keyword strategy, negative keywords, call tracking, and conversion optimization for service-based businesses.
- Bing Ads Management
Quantifiable outcome
- 23.89% conversion rate achieved (industry avg 2-5%)
- +7 more outcomes
Companies that use Planet Marketing
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles3 records
Planet Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Planet Marketing partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights4 records
Planet Marketing competitors and assessment
Company assessmentBroad incumbents
- Lounge Lizard: Full-service digital marketing and web design agency offering paid media and SEO. Comparable in offering PPC and broader digital marketing services to Planet Marketing's target market.
- HigherVisibility: SEO and paid search agency serving SMB and mid-market clients. Overlaps with Planet Marketing on Google Ads management and SEO audit offerings.
- SmartSites: Digital marketing agency offering PPC, SEO, and web design with a strong SMB customer base. Comparable in target market and service mix to Planet Marketing, but operates at significantly larger scale.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering paid search, social advertising, and SEO to SMB and enterprise clients. Overlaps with Planet Marketing's core Google Ads and paid social services at a much broader scale.
- WebFX: Large, established full-service digital marketing agency offering Google Ads management, SEO, and web design. Broad incumbent in the same advertising services category as Planet Marketing, but with a much larger delivery footprint and broader portfolio.
- OuterBox: Digital marketing agency offering paid media management, SEO, and ecommerce-focused services. Comparable paid search capability to Planet Marketing with broader ecommerce specialization.
- Hibu: Large incumbent digital marketing provider focused on small and local businesses, offering paid search, SEO, websites, and listings management. Closely comparable to Planet Marketing's SMB, local-service-business focus but at national scale.
Direct peers
- KlientBoost: Performance-focused PPC and paid advertising agency serving growth-stage and SMB clients. Highly comparable to Planet Marketing in that both are agency-led paid search shops competing for similar advertiser budgets with a similar mix of Google Ads, social, and landing page work.
- Disruptive Advertising: PPC management agency specializing in Google Ads, Facebook Ads, and Microsoft Advertising with a strong SMB and mid-market client base. Direct competitor in the paid-search agency space where Planet Marketing also operates.
- Cardinal Digital Marketing: Performance marketing agency with healthcare and multi-location focus, including dental and chiropractic verticals. Directly comparable to Planet Marketing's vertical specialization on home services, dental, chiropractic, and med spas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Planet Marketing social profiles
Digital presencePlanet Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Planet Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Marketing
What does Planet Marketing do?
Planet Marketing is a founder-led paid advertising management agency that builds, manages, and optimizes Google Ads, Bing Ads, YouTube Ads, and Facebook/Instagram Ads campaigns for service-based small businesses. The core offering is Google Ads management — search campaigns, keyword strategy, negative keywords, call tracking, and conversion optimization — augmented by Google Maps Rankings (local SEO), Google Store Ratings/Product Reviews syndication, and Website/SEO Audit services. All client work is performed directly by founder Francisco Meza on a month-to-month, no-contract basis.
Is Planet Marketing a public or private company?
Planet Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet Marketing founded?
Planet Marketing was founded in 2006. It employs 11 to 50 people.
Where is Planet Marketing based?
Planet Marketing is headquartered in Chula Vista, United States, in the North America region.
How does Planet Marketing make money?
Three revenue lines are on record. Google Ads Management is the primary driver. The others are google Maps Rankings and website & SEO Audit.
Who are Planet Marketing's main competitors?
Broad incumbents on record are Lounge Lizard, HigherVisibility, SmartSites, Thrive Internet Marketing Agency, WebFX, OuterBox and Hibu. Direct peers are KlientBoost, Disruptive Advertising and Cardinal Digital Marketing.
Does Planet Marketing have an API?
No public API is recorded for Planet Marketing.
What industry is Planet Marketing in?
Planet Marketing's product category is Paid Advertising Management. Its primary akta.pro industry code is BPAFAGAH, Mobile & Tour Marketing (Roadshows, Sampling Tours). Its NAICS code is 541810 and its SIC code is 7311.