PLTgolf, Inc.
PLTgolf is a premium direct-to-consumer golf apparel brand selling performance polos, outerwear, layering pieces, and accessories through pltgolf.com, corporate orders, and pro-shop wholesale, differentiated by a guaranteed 10%-of-revenue charitable giving model and a multi-sport professional athlete ambassador roster.
- Company typePrivate
- Founded-
- HeadquartersTacoma, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PLTgolf, Inc. does
PLTgolf, Inc. is a premium golf apparel brand founded in 2023 and operated by a seven-person team based in the Tacoma, Washington area. The company sells performance golf clothing and accessories through a direct-to-consumer Shopify storefront at pltgolf.com, complemented by three additional sales channels: corporate co-branded orders (20-unit minimum), group orders for tournaments and events, and a Green Grass wholesale program for golf club pro shops. The core product catalog of more than 60 SKUs spans men's and women's polos, t-shirts, outerwear, layering pieces, and accessories (gloves, hats, belts, bags, towels, backpacks), with retail price points ranging from roughly $24 for gloves to $750 for a golf bag, and polo and hoodie averages of approximately $85–$119 and $70–$189 respectively.
The brand's product technology centers on technical fabrics engineered for on-course performance and off-course lifestyle wear, including SPF 50 sun protection on heathered knits, WP10000-rated seam-sealed waterproof rain shells, seamless down construction that prevents feather poke-through, anti-pill finishes on quarter-zips, and sustainable inputs such as Repreve recycled fabric and GOTS-certified organic cotton. Apparel is finished with signature brand markers — most notably a red enamel pin signaling the 'You Belong Here' community message — and functional details such as hidden collar stays, side panels for improved fit, and extended lengths to stay tucked during a golf swing.
PLTgolf monetizes primarily through one-time apparel sales to individual consumers, with secondary B2B revenue from corporate/group custom orders and pro-shop wholesale, plus gift cards in $100 and $500 denominations. The company's central differentiator is a guaranteed charitable giving model that donates the greater of 10% of revenue or 50% of profits through the One Club Foundation (a registered 501(c)(3)), with disclosed cumulative giving of $1.7 million-plus to partners including First Responders Children's Foundation, Green Beret Foundation, First Tee, and the Humane Society for Tacoma & Pierce County. A roster of professional athlete ambassadors across the PGA Tour, LPGA Tour, Korn Ferry Tour, NFL, MLB, and NHL provides marketing reach and brand credibility, supported by charity tournament sponsorships and a referral program.
PLTgolf, Inc. firmographics
Firmographics- Name
- PLTgolf, Inc.
- Legal name
- PLTgolf, Inc.
- Website
- https://pltgolf.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PLTgolf is a premium direct-to-consumer golf apparel brand selling performance polos, outerwear, layering pieces, and accessories through pltgolf.com, corporate orders, and pro-shop wholesale, differentiated by a guaranteed 10%-of-revenue charitable giving model and a multi-sport professional athlete ambassador roster.
- Ownership category
- akta.pro rank
PLTgolf, Inc. industry classification
Industry- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Footwear & Apparel Retail (CRAMACAH), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where PLTgolf, Inc. is headquartered
LocationHeadquarters
- HQ city
- Tacoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PLTgolf, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct E-commerce Product Sales: Primary revenue stream from selling premium golf apparel (polos, hoodies, jackets, accessories) directly to consumers through pltgolf.com. Products range from $24 for gloves to $750 for golf bags, with average polo prices around $85-$119 and hoodies $129-$189.
- Corporate & Group Orders: B2B revenue from co-branded premium apparel orders for corporate teams, golf tournaments, retreats, and events. Minimum order of 20 units with corporate pricing, embroidery and customization services.
- Pro Shop / Green Grass Wholesale: Wholesale distribution to golf clubs and pro shops through the Green Grass program, allowing retail partners to carry PLTgolf merchandise.
- Gift Cards: Digital gift cards sold in $100 and $500 denominations for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
| Unit Pricing | Pay-as-you-go | Corporate volume pricing for orders 20+ units |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
PLTgolf, Inc. product offering
Product offeringCore offering
PLTgolf designs and sells premium performance golf apparel and accessories — including polos, layering pieces, outerwear, t-shirts, gloves, bags, hats, and belts — direct-to-consumer through its pltgolf.com Shopify storefront. The company also operates corporate and group co-branded apparel programs (minimum 20 units with custom embroidery and heat-transfer branding) and a Green Grass wholesale program for golf club pro shops.
Product overview
PLTgolf, Inc. is a golf apparel brand offering a unified portfolio of performance golf clothing and accessories. The core product line includes men's and women's polos (Pebble Polo, Dunes Polo, Fairmont Polo, Kingston Polo, Mission Polo, After Hours Polo), outerwear (Harrington Jacket, Tacoma Jacket, Trails Rain Jacket, Quarry Hoodie), layering pieces (Pine Hoodie, Merion Hoodie, Preserve 1/4 Zip, Straits 1/4 Zip, Lacalle 1/4 Zip), t-shirts, and accessories (gloves, bags, belts, hats, towels). The brand differentiates through performance fabrics, signature enamel pin details, and a charitable giving model. Additional services include corporate orders (co-branded apparel with 20-unit minimums), group orders for events, and pro shop wholesale programs. All products share a design language emphasizing transition from course to evening wear.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $1.7M+ raised for charity to date
- +2 more outcomes
Companies that use PLTgolf, Inc.
Customer profileNamed customers13 records
Segments4 records
PLTgolf, Inc. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PLTgolf, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- True LinkswearcorePartnership with golf footwear pioneer known for authentic golf shoes combining comfort and style with traditional aesthetics and modern innovation.
- TitleistcorePartnership with the leading golf equipment brand synonymous with excellence, quality, precision, and reliability in golf balls and clubs.
- Vokey DesigncorePartnership with Bob Vokey's wedge brand, known for precision craftsmanship and innovation in wedge design for golf's short game.
- TrackmancorePartnership with golf analytics leader combining cutting-edge technology with actionable swing insights for player development.
- Vessel GolfcorePartnership with luxury golf bag brand offering modern golfers stylish, durable, and practical options that balance luxury and functionality.
- One Club FoundationcoreRegistered 501(c)(3) nonprofit organization through which PLTgolf donates the greater of 50% of profits or 10% of revenue to charitable causes supporting youth, military families, and community organizations.
- First Responders Children's FoundationcoreCharitable organization providing financial support, educational scholarships, mental health counseling, and bereavement support to children who lost a parent in the line of duty.
- Green Beret FoundationcoreFoundation providing bereavement support, family assistance, and transition services to active-duty and retired Army Special Forces soldiers.
- First TeecoreYouth development organization empowering children to build character strength through golf integrated with life skills curriculum.
- Humane Society for Tacoma & Pierce CountyminorNonprofit animal welfare organization, one of Washington's largest, providing essential care to more than 9,000 animals annually in the shelter.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PLTgolf, Inc. competitors and assessment
Company assessmentDirect peers
- TravisMathew: Premium golf and lifestyle apparel brand sold DTC and through pro shops, with a focus on course-to-clubhouse versatility and a similar performance-lifestyle aesthetic to PLTgolf.
- Holderness & Bourne: Premium golf apparel brand with a strong DTC presence and pro-shop distribution, targeting the same affluent, style-conscious golfer that PLTgolf serves.
- Johnnie-O: Lifestyle and golf apparel brand known for preppy, premium casual wear that transitions from course to country club; competes with PLTgolf for the same lifestyle-conscious golfer persona.
- Greyson Clothiers: Direct-to-consumer premium golf apparel brand with technical fabrics and a distinctive lifestyle identity, closely mirroring PLTgolf's positioning around performance-meets-style apparel for the modern golfer.
Broad incumbents
- FootJoy: Long-standing incumbent in golf apparel and footwear, the dominant brand in on-course wear and the most pervasive pro-shop presence; represents the entrenched competition PLTgolf's Green Grass program must displace.
- Lululemon: Premium athletic and lifestyle apparel brand that has expanded aggressively into the golf category with technical polos and layering pieces; competes with PLTgolf for the lifestyle-conscious, premium-priced golfer customer.
- Peter Millar: Established premium golf and lifestyle apparel brand owned by Synovus, widely distributed in pro shops, country clubs, and department stores; a more mature, broader-scale competitor to PLTgolf in the premium golf category.
- Under Armour Golf: Performance-driven golf apparel line from Under Armour, competing with PLTgolf on technical fabrics (moisture-wicking, stretch) and serving a similar recreational-to-enthusiast golfer base.
- Nike Golf: Global golf apparel and footwear business within Nike, with deep Tour sponsorship and pro-shop distribution; a scale competitor that defines the mass-premium golf apparel market PLTgolf occupies.
Emerging players
- Vineyard Vines: Preppy lifestyle brand with a growing golf apparel assortment, partially overlapping PLTgolf's customer base in country club and casual golf wear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PLTgolf, Inc. social profiles
Digital presencePLTgolf, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLTgolf, Inc. leadership team
Management profileNumber of profiles
PLTgolf, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLTgolf, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLTgolf, Inc.
What does PLTgolf, Inc. do?
PLTgolf designs and sells premium performance golf apparel and accessories — including polos, layering pieces, outerwear, t-shirts, gloves, bags, hats, and belts — direct-to-consumer through its pltgolf.com Shopify storefront. The company also operates corporate and group co-branded apparel programs (minimum 20 units with custom embroidery and heat-transfer branding) and a Green Grass wholesale program for golf club pro shops.
Is PLTgolf, Inc. a public or private company?
PLTgolf, Inc. is a private company. It is currently operating.
When was PLTgolf, Inc. founded?
PLTgolf, Inc. was founded in -1. It employs 1 to 10 people.
Where is PLTgolf, Inc. based?
PLTgolf, Inc. is headquartered in Tacoma, United States, in the North America region.
How does PLTgolf, Inc. make money?
Four revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are corporate & Group Orders, pro Shop / Green Grass Wholesale and gift Cards.
Who are PLTgolf, Inc.'s main competitors?
Direct peers on record are TravisMathew, Holderness & Bourne, Johnnie-O and Greyson Clothiers. Broad incumbents are FootJoy, Lululemon, Peter Millar, Under Armour Golf and Nike Golf. Vineyard Vines is listed as an emerging player.
Does PLTgolf, Inc. have an API?
No public API is recorded for PLTgolf, Inc..
What industry is PLTgolf, Inc. in?
Its primary akta.pro industry code is CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth), with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 45911 and its SIC code is 5600.