What Poderistas does

Poderistas is a 501(c)(4) nonprofit organization founded in August 2020 by prominent Latina leaders from entertainment, politics, and social justice organizing. Headquartered in San Francisco, California, with a secondary address in West Hollywood, the organization operates a digital community platform serving Latina women (mujeres) across the United States. Its mission is to celebrate Latina culture and drive civic participation through a three-pillar operating model: Storytelling (culturally relevant content across health, entertainment, beauty, careers, and civic engagement), Convening (virtual and in-person events in key markets), and Organizing (grassroots civic leadership training).

The platform's product surface comprises four interconnected programs: the Power Portal (a civic engagement resource hub with voter tools, issue guides, civic job listings, and a partner network map), the Power Squad (a two-tier civic leadership program with Members and a competitive 12-month Leaders tier — 9 Leaders across regions for the 2026 cohort), the Poder Council (a 15-member national leadership collective), and the Poder Circle Book Club (a quarterly themed book club with author discussions and an accessibility program). Underlying technology is a conventional digital community platform combining content publishing, email newsletters, event registration, and partner resource directories — there is no proprietary app, API, or AI/ML component. Distribution relies on a multi-channel social presence (Instagram, Facebook, TikTok, X/Twitter, YouTube) reaching 300K+ followers, supplemented by email, events, and a 14+ organization Partner Network.

The organization's revenue model is that of a small nonprofit: individual donations collected via Donorbox, merchandise sales through an online shop, and sponsored sweepstakes and content series (notably the Toyota Latino-presented Visionary Latinas series). All core programs are offered free to participants. The organization is led by Managing Director Charlotte Castillo (formerly ViacomCBS and founding Marketing Director of Latina Magazine), Editorial Director Brittany Alfonzo, and Social Media Coordinator Arely Soriano, with a total staff of 18. Seed funding was provided by Equis Research Inc., Justice for Migrant Women, National Domestic Workers Alliance, and The Latinx House.

Name

Poderistas

Legal name

Poderistas

Website

https://poderistas.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Poderistas is a 501(c)(4) nonprofit digital community platform founded in 2020 that serves Latina women across the United States, delivering civic engagement resources, leadership training (Power Squad), and culturally relevant content through storytelling, convening, and organizing programs.

Ownership category

akta.pro rank

Product category

Civic Engagement & Community Organizing

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300)

akta.pro primary industry

Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Civic engagement platform
• Community organizing
• Nonprofit digital community
• Latina leadership development
• Voter engagement programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Contributions: Poderistas operates as a nonprofit organization accepting donations through platforms like Donorbox. The organization mentions 'Donate' functionality on their website.
2. Merchandise Sales: The organization operates a shop selling Poderistas merchandise including apparel and accessories to community members.
3. Sweepstakes and Contests: Poderistas runs sweepstakes (e.g., Shakira concert tickets, gift cards, wellness bags) as engagement tools, often sponsored by partner organizations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Poderistas is a nonprofit digital community that builds civic engagement and leadership capacity among Latinas through three pillars — Storytelling (culturally relevant content on health, entertainment, beauty, careers, and civic issues), Convening (virtual and in-person events such as Power Circle regional meetings and book club discussions), and Organizing (the Power Squad civic leadership program). It delivers these offerings free to participants, funded by donations, merchandise sales, and sponsored sweepstakes, and reaches its 300K+ community via a website, email newsletter, and multi-platform social media presence.

Product overview

Poderistas is a nonprofit digital community platform launched in August 2020 to celebrate Latina culture and harness collective power through three core pillars: Storytelling, Convening, and Organizing. The platform operates through interconnected programs: the Power Portal (civic engagement resource hub with voter tools and issue guides), Power Squad (civic leadership development program with Members and Leaders tiers), Poder Council (Latina leadership collective), and Poder Circle Book Club (quarterly themed book club). Content focuses on culture, health, entertainment, beauty, careers, and civic participation, delivered via digital content, virtual/in-person events, and regional Power Circle gatherings across five U.S. regions.

Differentiator

Problem solved

Functional benefit

Brands

• Power Squad: A community-driven civic engagement and leadership development program that empowers Latinas through civic participation
• Poder Council
• Power Portal
• Poder Circle Book Club

Products and services

• Power Squad A community-driven civic engagement and leadership development program that empowers Latinas with tools for local organizing, grassroots power building, and democratic participation. Offers two tiers: Members (curated calls to action and resources) and Leaders (competitive 12-month civic leadership program). Free to join.
• Power Portal An all-in-one civic engagement resource hub providing tools for volunteering, community organizing, civic jobs, and political candidacy. Includes voter information, issue guides (Jobs, Healthcare, Immigration, Climate, Reproductive Rights, Crime/Gun Violence), a partner network map, and action resources.
• Poder Council A collective of 15 Latina leaders representing communities nationwide, connecting grassroots realities to national action and amplifying leadership to advance Poderistas' mission of Latina empowerment.
• Poder Circle Book Club A quarterly themed book club that facilitates discussion around shared experiences, Latina stories, and community issues. Includes author discussions, virtual events, quarterly discussion guides, and free book offerings for participants with financial need.
• Events Program Virtual and in-person events including Power Circle regional gatherings, national meetings, and regional Power Squad meetings across West, Southwest, Midwest, Southeast, and Northeast regions; includes book club author discussions and nationwide listening tour conversations.
• Poderistas Shop Online merchandise store selling branded apparel and accessories to community members and supporters as a fundraising channel for the nonprofit.

Quantifiable outcome

• 300K+ community members across social media platforms
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Power the PollscoreGTM or Marketing PartnerOrganizing partner dedicated to ensuring elections run fairly by recruiting poll workers. Poderistas promotes poll worker opportunities to its community through the Power Portal.
• Civic Health MonthminorGTM or Marketing PartnerInitiative partner for promoting civic health and voter participation. Poderistas participates as a partner organization.
• National Voter Registration DaycoreGTM or Marketing PartnerAnnual voter registration initiative partner. Poderistas participates in coordinating voter registration efforts across the network.
• Equis Research Inc.coreStrategic or Co-development PartnerProvides strategic administrative support and services to Poderistas. Founded by members of the Poderistas founding team. Research organization focused on understanding Latino electorate issues and moving past the idea of the Latino community as a monolith.
• Justice for Migrant WomenminorGTM or Marketing PartnerOrganization dedicated to upholding human rights of migrant women, co-founded by Poderistas founder Mónica Ramírez.
• National Farmworkers Women's AllianceminorGTM or Marketing PartnerAlliance co-founded by Poderistas founder Mónica Ramírez, supporting farmworker women.
• The Latinx HouseminorStrategic or Co-development PartnerGathering place for Latinx community creatives in film, entertainment and social impact. Co-founded by Poderistas founders Olga Segura and Alexandra Martinez-Kondracke.
• The Gathering for JusticeminorGTM or Marketing PartnerMovement dedicated to eliminating racial inequities in the justice system, led by Poderistas founder Carmen Perez as President and CEO.
• Harness CommunityminorStrategic or Co-development PartnerOrganization bringing artists and activists together to power social change. Co-founded by Poderistas founder America Ferrera. Listed as sponsor for some Poderistas programs.
• Toyota LatinominorGTM or Marketing PartnerPresenting sponsor of the Visionary Latinas series, sharing inspirational stories of Latina changemakers in communities.
• Partner Network OrganizationscoreStrategic or Co-development Partner14+ mission-aligned organizations including Casa Azul, Fonde Civic Club, Ignite, Includus Fund, Latinas Network, Latinitas, Make the Road Nevada, Mi Familia Accion, NAPRHSW, National Voter Registration Day, People Power, Prospanica, Prospera, Supermajority Ed Fund. Committed to uplifting Latinas through collaboration, shared campaigns, and resource exchange.
• Reyna GrandeminorStrategic or Co-development PartnerAward-winning author featured in Poder Circle Book Club for The Power of Healing quarter. Her book 'Migrant Heart: Essays About Things I Can't Forget' is the featured selection.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UnidosUS: Largest Latino civil rights and advocacy organization in the U.S., serving Hispanic communities through advocacy, civic engagement, and community programs. A much larger and broader incumbent with overlapping mission on Latino civic empowerment.
• League of United Latin American Citizens (LULAC): Oldest and largest Latino civil rights organization in the U.S., with advocacy and civic engagement programs. Incumbent peer serving a broadly similar audience through structured civic empowerment work.
• National Domestic Workers Alliance: Advocacy organization for domestic workers and caregivers, co-led by figures connected to Poderistas' founding circle (Ai-jen Poo). Peer in Latina and women-of-color movement organizing and policy advocacy; listed as a Poderistas seed funder.
• Hispanic Federation: National Latino nonprofit supporting Hispanic families and communities through advocacy, civic engagement, and direct services. Broader incumbent with substantial scale, overlapping on Latino civic empowerment work.

Direct peers

• She Should Run: Nonpartisan nonprofit encouraging women of all backgrounds to run for office. Direct peer in women's civic leadership pipeline work, with overlapping programmatic concept (recruiting and training emerging civic leaders).
• Mi Familia Vota: National Latino civic engagement organization promoting voter registration, education, and participation among Latino families. Closely comparable target demographic, mission, and nonpartisan civic-advocacy positioning.
• Supermajority: Women's civic engagement organization building a multiracial, intergenerational community of women activists. Direct peer in using digital community, content, and convening to drive women's political participation; appears in Poderistas' own partner network.
• Voto Latino: 501(c)(3) Latino civic engagement nonprofit focused on registering and mobilizing young Latino voters. Directly comparable mission (Latino voter participation), audience overlap, and use of digital community + storytelling tactics to drive civic action.
• IGNITE: Nonpartisan organization training young women to run for office and engage civically. Direct peer in young women's civic leadership development; appears in Poderistas' partner network.
• Latino Victory Fund: Latino political organization supporting Latino candidates and increasing Latino civic and political representation. Direct peer in advancing Latino political power through civic and electoral engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/poderistas
• YouTubeyoutube.com/poderistas
• Facebookfacebook.com/poderistas
• Instagraminstagram.com/poderistas
• TikToktiktok.com/@poderistas
• LinkedInlinkedin.com/company/poderistas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poderistas