Podium

Name

Podium

Legal name

The Press Association Limited

Website

https://podiumsports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Data Services

NAICS

Other Spectator Sports (711219)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sports data API
• Real-time betting data
• Horse racing data
• Sports content solutions
• Live sports feeds

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sports Data API Services: Podium generates revenue through subscription-based API access to real-time sports data, covering racing data, sports stats, odds, results, and content. Pricing is tiered and modular based on data scope, usage volume, and integration level, with packages customized for sportsbooks, media, and racing organisations.
2. Content Solutions: Revenue from ready-to-deploy content modules such as leaderboards, racecards, stats dashboards, and API-driven widgets tailored for websites, apps, and broadcast integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Podium provides an API-first real-time sports data platform delivering live racing, sports stats, odds, results, and content to sportsbooks, rightsholders, and media companies across 40+ global sports. Its core products include Pulse (live data feeds), Edge (expert stats and analysis), Flexhub (user analytics and retention), AdVantage (racing lifecycle data), Fixed-Odds Production, Global Streaming, and the Premium Live API for comprehensive pre-match, live, and post-event coverage.

Product overview

Podium is a global sports data and technology company offering real-time data, content, and insights to sportsbooks, media, and rightsholders. The platform combines trusted data collection with advanced distribution APIs and content tools across more than 40 global sports. The product portfolio consists of: Pulse (live sport and racing data feeds), Edge (expert statistics and analysis), Flexhub (user analytics and customer retention), AdVantage (all-in-one racing solution), Fixed-Odds Production (fixed-odds wagering for rightsholders), Global Streaming (OTT streaming platform), and Premium Live (API-first comprehensive coverage product). Coverage spans football, tennis, golf, F1, horse racing, greyhound racing, cricket, and rugby, with data sourced from official venues, governing bodies, and licensed rights holders.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulse Live sport and racing data feeds providing real-time information with sub-second latency for in-play markets and live racing events, targeted at sportsbooks, affiliates and media, and technology platforms.
• Edge Expert statistics and analysis providing pre-race insights, expert commentary, selections, runner verdicts, past performance metrics, ranking history, and racing silks for sportsbooks, affiliates and media, racecourses and sponsors, and technology platforms.
• Flexhub User analytics and customer retention platform enabling racecourses and sportsbooks to maximise engagement across sponsorship activities with personalised, visually appealing content.
• AdVantage All-in-one racing solution covering full lifecycle data including declarations, results, silks, and form for horse racing and greyhound racing, targeted at sportsbooks and technology platforms.
• Fixed-Odds Production Fixed-odds wagering solution enabling rightsholders to maximise reach and secure unmatched global coverage while maintaining complete control over their content.
• Global Streaming Tailored OTT streaming platform enabling rightsholders to deliver global streaming content to audiences worldwide.
• Premium Live API-first product providing comprehensive pre-match, live, and post-event coverage including fixtures, line-ups, live scores, and results across multiple sports, with sub-second latency on live racing and in-play data feeds.

Quantifiable outcome

• Sub-second latency on live racing and in-play data feeds
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PicklebetcoreStrategic or Co-development Partner · 1 May 2026Podium's first Australian contract with online bookmaker Picklebet. Podium provides fast and accurate data across multiple sports (tennis, football, cricket, rugby, and major US tournaments) through its API-first Premium Live product. This partnership marks Podium's entry into the Australian APAC market.
• Woodbine RacetrackcoreStrategic or Co-development Partner · 1 January 2026International agreement with one of North America's top racetracks. Woodbine integrates Podium's Edge Form content for enhanced digital horse racing fan experience, including pre-race insights, expert commentary, past performance metrics, ranking history, and racing silks. This is Podium's first service for enriching North American audience betting experiences.
• DabblecoreTechnology or Integration · 1 January 2025Partnership to bring Dabble's social-led betting experience to the UK market. Podium provides all UK horse racing and greyhound data through Betmakers technology, powering Dabble's social platform. This collaboration supports Dabble's expansion as a challenger brand in the UK market.
• iRace MediaminorStrategic or Co-development Partner · 1 January 2025Extended partnership with Hong Kong Jockey Club (HKJC). iRace Media provides expert guides, results, tips, and trusted analysis from one of the world's top horse racing jurisdictions. The partnership explores new ways to enhance racing experience with real-time insights for Asian fans.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Sportmonks: Sportmonks is an API-first sports data provider covering football, cricket, and basketball for sportsbooks and developers. It targets a similar developer/operator customer base as Podium but with a narrower sport portfolio.
• OddsMatrix (EveryMatrix): OddsMatrix is the data and odds feeds division of EveryMatrix, providing sports data, pricing, and trading services to operators. It is a comparable emerging API/data vendor to Podium, primarily competing on multi-sport odds and feeds.

Direct peers

• Genius Sports: Genius Sports provides official data, betting technology, and media solutions to sportsbooks and leagues worldwide. It is a directly comparable competitor to Podium in real-time sports data feeds and content, with particular overlap in football and in-play markets.
• Enetpulse: Enetpulse is a Danish sports data provider offering real-time scores, odds, and stats APIs across 40+ sports to sportsbooks and media. It directly competes with Podium's Premium Live product in multi-sport API data delivery.
• Sportradar: Sportradar is the largest publicly traded sports data and technology company, offering live data, odds, and integrity services to sportsbooks, media, and leagues globally. It is Podium's most direct global competitor, particularly as Sportradar expands in racing and in-play.
• SIS (Sports Information Services): SIS is a UK-based supplier of live racing and sports data feeds, plus 24/7 betting channels for retail and online operators. It is a direct competitor to Podium in UK and international horse racing and greyhound data feeds for sportsbooks.
• Stats Perform: Stats Perform (formed from the merger of Stats LLC and Perform Group) delivers AI-powered sports data, Opta feeds, and media content to sportsbooks, broadcasters, and leagues. It competes head-on with Podium in both racing/sports data and editorial content modules.

Others

• BetMakers Technology Group: BetMakers is a betting technology platform whose infrastructure integrates with Podium's data to power Dabble's UK social betting product. It is an adjacent technology partner rather than direct competitor, but serves many of the same sportsbook customers.

Regional players

• Racing and Sports: Racing and Sports is an Australian racing data, form, and analytics specialist serving APAC operators and media. It is geographically comparable to Podium in Australia but focused primarily on racing, providing regional competition as Podium expands in APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/podium-sports1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podium