Poldersport

What Poldersport does

Poldersport is a privately held Dutch outdoor activity center (Poldersport BV) operating from a family farm in De Kwakel, Noord-Holland, approximately 15 km south of Amsterdam. Founded as a formal activity concept in 1994 by Albert Blommestijn on land held by the Blommestijn family since 1888, the business combines an operational biological Blaarkop cattle farm with a curated portfolio of group-based outdoor activities including signature Poldersurvival (crossing a 15-meter polder ditch), SuperSurvival, Zeskamp (25 game variants), archery, canoe tours, escape tours, raft building, Quakelgolf, and the Poldermodel team-building program.

The business serves seven distinct customer segments via packaged arrangements: companies (corporate team-building), schools (sports days and educational trips), bachelor/friends groups, children's birthday parties (ages 8+), families, youth organizations, and festival-style corporate events (40+ persons), plus a summer open-enrollment format that allows individuals and small groups to participate. Go-to-market is entirely direct-to-consumer via the company website, phone, email, organic social (Facebook, Instagram), and earned media from influencer and TV placements (e.g., Boer Zoekt Vrouw, STUK TV, Touzani & Rarko). Pricing is per-person unit pricing with a 10-person minimum, ranging from €15.50 (school survival) to €129.00 (premium arrangements), plus food and beverage add-ons (Boerenlunch €13–€17.50; Boerenbarbecue €34.50–€44.50).

The venue hosts approximately 40,000 visitors annually, supported by 11–50 staff including family leadership (Albert and Astrid Blommestijn as directors, with next-generation Pim Blommestijn in succession), a 12.5-year social partnership with Ons Tweede Thuis integrating helper farmers with intellectual disabilities, and a VeBON safety certification. The core revenue model is transactional booking fees across activities and bundled packages, with no subscription, SaaS, or platform layer; there is no proprietary software, API, or mobile app, and no AI/ML capabilities. Ownership remains entirely with the Blommestijn family with no external investment, funding rounds, or M&A activity in evidence.

Name

Poldersport

Legal name

Poldersport BV

Website

https://poldersport.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Poldersport is a family-owned Dutch outdoor activity center in De Kwakel (near Amsterdam) operating on a biological farm since 1994, offering survival courses, team-building games, archery, canoeing, and packaged group arrangements to companies, schools, families, and event groups across roughly 40,000 visitors per year.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Adventure Activity Services

NAICS

Arts, Entertainment, and Recreation (71), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industry

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

Keywords

• Outdoor adventure activities
• Team building events
• Survival courses
• Children party venues
• Polder recreation

Headquarters

HQ city

De Kwakel, Noord-Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Activity Bookings: Revenue from booking outdoor activities including survival courses, zeskamp, canoe trips, archery, escape tours, and team-building exercises. Minimum 10 persons per booking with group pricing.
2. Food and Beverage: Revenue from catering services including boerenlunch (farm lunch), boerenbarbecue (farm barbecue), sandwiches, ice cream, and beverages. Food is sourced from local artisanal baker and butcher.
3. Arrangement Packages: Revenue from bundled packages for companies, schools, families, youth organizations, bachelor parties, and children's parties that combine multiple activities with catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Poldersport operates an outdoor activity center in De Kwakel, Netherlands, providing group-based adventure experiences such as polder survival courses, zeskamp team games, canoe tours, archery, escape tours, raft building, and Quakelgolf. Activities are packaged into themed arrangements for companies, schools, families, bachelor parties, youth organizations, and children's parties, supported by on-site catering (farm lunch and barbecue).

Product overview

Poldersport is an outdoor activities venue located in De Kwakel, Netherlands, offering a diverse portfolio of adventure experiences centered around its signature Poldersurvival concept. The core product lineup includes survival courses (Poldersurvival and SuperSurvival), team competitions (Zeskamp with 25 games), archery, canoe tours, escape tours, photo puzzle walks, raft building, Quakelgolf, and the Poldermodel team-building program. These activities are packaged into themed arrangements for different customer segments: corporate team-building packages (Bedrijven Arrangement), children's birthday parties (Kinderfeestjes), school programs (Scholen), bachelor/stag parties (Vrijgezellen), family packages (Familie), youth club programs (Jeugdverenigingen), festival events (Polderfestival), and individual enrollment days (Open Inschrijving). Supporting offerings include farm-sourced food and beverages such as Boerenlunch and Boerenbarbecue. The venue also operates an organic Blaarkop cattle farm (Biologische Boerderij) on-site. Founded in 1994 and serving approximately 40,000 visitors annually, Poldersport caters to groups of 10+ people with activities designed for all fitness levels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40,000 visitors annually
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• VeBON (Vereniging Bevorderen Outdoor Normaal)coreOthersPoldersport is a member of VeBON, a Dutch association that promotes outdoor safety standards. This membership serves as a guarantee that Poldersport handles participant safety and environmental impact with utmost care.
• Ons Tweede ThuiscoreStrategic or Co-development PartnerOns Tweede Thuis provides helper farmers (approximately 15 people with light to moderate intellectual disabilities) who assist with farm work including feeding cattle, mowing grass, and general maintenance. Werkproject Poldersport has been running for 12.5 years as of 2024.
• GruttominorOthersGrutto is a company that sells meat directly from farms, focusing on animal welfare, no meat waste, and fair prices. Poldersport farm is affiliated with Grutto for selling biological meat products.
• Boeren van AmstelminorOthersBoeren van Amstel provides fresh milk from local cows. Poldersport is one of the participating farms in this initiative that delivers non-standardized, natural milk while supporting meadow birds and nature in the Amstelland region.
• Bamboelabyrint NirwanaminorStrategic or Co-development PartnerBamboelabyrint Nirwana co-organizes the annual Kwakelse Dijkentocht (Dike Walk) with Poldersport. They also collaborate on combined activity packages.
• IJsbaartminorOthersIJsbaart provides 100% plant-based ice cream (ice lollies and ice cream cakes on sticks) made in the Weerribben region. They partner with Weerribben Zuivel & IJscuypje. Ice creams are served as dessert at barbecues and available at the bar.
• Local Artisanal Baker and ButcherminorOthersFresh bread and meat products are sourced from local artisanal baker and butcher for all food service including lunches and barbecues.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Duinrell: Established Dutch amusement park/resort combining theme park, accommodation and team-building facilities — competing for the same corporate and family group events.
• Landal GreenParks: Large Dutch/European chain of holiday parks offering family recreation, kids' activities and team-building — adjacent competitor for family leisure and corporate group bookings.
• Efteling: Largest Dutch theme park, broadly competing for Dutch family leisure and group outing budgets, including corporate events and school trips that Poldersport also targets.
• Walibi Holland: Major Dutch theme park targeting group outings, school trips and corporate events — overlapping Poldersport's group and school segments at a larger scale.

Direct peers

• Klimbos Nederland: Chain of Dutch climbing-forest parks offering outdoor adventure for schools, families and corporate groups; competes for the same discretionary outdoor activity wallet share as Poldersport.
• Outdoor Valley: Dutch outdoor team-building and adventure activity operator offering survival, archery, raft building and corporate packages — directly overlapping Poldersport's core activity mix and corporate customer base.
• Adventure City Den Haag: The Hague-based indoor/outdoor adventure and team-building venue targeting the same corporate teambuilding and group-event buyers that Poldersport serves in the Randstad.
• FunForest Nederland: Dutch climbing-park and outdoor adventure operator offering group activities, school trips, and team-building — overlapping Poldersport's group and school customer segments.
• FortaKids: Multi-location Dutch operator of kids' outdoor adventure parties and survival-style activities; competes head-on with Poldersport's Kinderfeestjes and school segments.

Emerging players

• FarmCamps: Dutch farm-stay operator combining agricultural experiences with family leisure; adjacent concept with shared farm-based differentiation and family segment overlap with Poldersport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Poldersportbv
• Instagraminstagram.com/poldersport?igsh=bTZxb2c4djNhZXYy
• LinkedInlinkedin.com/company/poldersport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poldersport