Poolstore
Poolstore is a US-based direct-to-consumer e-commerce retailer selling swimming pool packages, equipment, chemicals, covers, and accessories to residential pool owners through poolstore.com, operating since 1999 under parent International Waters, Inc.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Poolstore does
Poolstore is a direct-to-consumer e-commerce retailer specializing in swimming pool supplies, equipment, and above-ground pool packages, operating under parent company International Waters, Inc. from Palmdale, California. The company sells complete pool packages from private-label and OEM brands (Lomart, Embassy, Freetime Fun, Latham) alongside third-party equipment from Hayward, Pentair, Jandy, and Raypak, with pool packages ranging from approximately $2,400 to $15,000. The catalog spans the full pool ownership lifecycle, including pools, vinyl liners, filtration systems, pumps and motors, automatic and robotic cleaners, chemicals and test kits, safety and solar covers, lighting, heaters, valves, timers, and accessories such as Fabrico sun dome enclosures and saunas.
The business runs exclusively as an online storefront at poolstore.com with phone order support at 1.800.918.7665, using a Magento-style e-commerce platform with advanced search, product comparison, and customer account management. Payment options include PayPal and pay-over-time financing, with free shipping on qualifying orders. Founded in 1999 and operating for over 25 years, Poolstore has remained privately held with no disclosed institutional funding, serving a horizontal residential customer segment of US homeowners seeking to install or maintain backyard swimming pools. Revenue is generated through transactional one-time purchases across a broad SKU portfolio rather than subscriptions or recurring contracts. The company employs 18 people and operates only in the United States, with no international footprint, no public API, no mobile app, and no disclosed AI capabilities.
Poolstore firmographics
Firmographics- Name
- Poolstore
- Legal name
- International Waters, Inc.
- Website
- https://poolstore.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poolstore is a US-based direct-to-consumer e-commerce retailer selling swimming pool packages, equipment, chemicals, covers, and accessories to residential pool owners through poolstore.com, operating since 1999 under parent International Waters, Inc.
- Ownership category
- akta.pro rank
Poolstore industry classification
Industry- Product category
- Pool Supplies & Equipment Retail
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industries
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Pool Decking & Surrounds (HSAPALAK)
Keywords
Poolstore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pool Package Sales: Sale of complete above-ground and in-ground swimming pool packages including pools, liners, filtration systems, pumps, and accessories as bundled packages. Includes Lomart, Embassy, Freetime Fun, and Latham branded pools ranging from $2,462.99 to $11,999.99.
- Pool Equipment and Parts: Sale of individual pool equipment including filters, pumps, motors, heaters, lighting, cleaners, skimmers, valves, and replacement parts from brands such as Hayward, Pentair, Jandy, and Raypak.
- Pool Supplies and Chemicals: Sale of pool chemicals, test kits, algaecides, chlorine, shock treatments, clarifiers, and specialty pool care products from brands including Natural Chemistry, Jack's Magic, and King Technology.
- Pool Covers and Domes: Sale of safety covers, solar covers, leaf nets, and Fabrico sun dome pool enclosures ranging from $893.99 to $10,766.99. Replacement parts and screens also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Embassy and Lomart Pool Packages |
| Unit Pricing | Pay-as-you-go | Latham Plunge Pools - Calypso Series |
| Unit Pricing | Pay-as-you-go | Fabrico Sun Domes and Pool Enclosures |
| Unit Pricing | Pay-as-you-go | Premium Salt-Friendly Pool Packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Poolstore product offering
Product offeringCore offering
Poolstore is an online retailer that sells swimming pool packages (above-ground and plunge pools), pool equipment (filters, pumps, motors, heaters, cleaners), replacement parts, pool liners, chemicals and test kits, pool covers and enclosures, and pool accessories. The company has operated as a direct-to-consumer e-commerce platform since 1999 under parent company International Waters, Inc., offering a complete pool solution portfolio sourced from brands such as Lomart, Embassy, Latham, Hayward, Pentair, Jandy, and Raypak, alongside its own Fabrico sun dome line.
Product overview
Poolstore is a B2C/B2B e-commerce retailer specializing in swimming pool supplies, equipment, and above-ground pool packages. The company offers a comprehensive portfolio of pool-related products organized into distinct categories: above-ground swimming pools (featuring Lomart, Embassy, and Freetime Fun branded pool packages), pool liners (above-ground and in-ground), filtration systems (filters, pumps, motors), cleaning equipment (automatic and robotic cleaners), water treatment (chemicals, test kits, sanitizers), safety and protection (covers, alarms, decks, fencing), and accessories (lighting, heaters, valves, timers). Key pool brands include Lomart (Grey Mist II, Whispering Wind series), Embassy (Century, Sterling, Summer Nites, Ashwood), Freetime Fun (Cool Pools), and Latham (Calypso Series plunge pools). The company also offers Fabrico Sun Domes for pool enclosures. Poolstore operates as a distributor, not a software platform, and does not offer AI-powered features or public APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Above Ground Swimming Pools Complete above-ground swimming pool packages with pools, liners, filtration, and accessories for residential homeowners installing backyard pools. Includes sub-brands Lomart, Embassy, Cool Pools by Freetime Fun, and Premium Salt Friendly lines with warranties from 20-year to 60-year prorated.
- Latham Plunge Pools - Calypso Series Compact vinyl liner plunge pools by Latham with corrosion-resistant R-10 insulated wall panel construction, installable inground or semi-inground for residential homeowners seeking smaller pool footprints.
- Pool Liners Vinyl replacement pool liners for above-ground and in-ground pools in multiple patterns and thicknesses for residential pool owners.
- Pool Filters & Filter Supplies Cartridge, sand, and D.E. pool filtration systems plus filter cartridges and replacement parts from Hayward, Pentair, and Lomart/Embassy for residential pool owners.
- Pool Pumps & Motors Pool pumps, replacement motors, and pump repair parts from Hayward, Pentair, and Embassy/Lomart for residential pool circulation systems.
- Automatic Pool Cleaners Automatic, robotic, and pressure-side pool cleaners including Polaris parts for residential above-ground and in-ground pools.
- Chemicals & Test Kits Pool water treatment chemicals including chlorine, shock, algaecides, clarifiers, test kits, stain removers, and specialty products from Natural Chemistry, Jack's Magic, and E-Z Clor for residential pool water care.
- Pool Covers & Leaf Protection Safety covers, winter covers, leaf nets, and cover accessories for residential pools and spas.
- Fabrico Sun Domes Vinyl, screen, and soft-side pool and spa dome enclosures from Fabrico with replacement parts, ranging from $893.99 to $10,766.99 for extending the swimming season for residential pools.
- Alternative Sanitizers Salt chlorinators, mineral purifiers, Clear Comfort Advanced Oxidation Process (AOP) systems, and chlorine dispensers for residential pool and spa sanitation.
- Decks, Fencing and Ladders Vinyl Works pool decks, premium fencing, ladders, steps, and accessories for residential pool safety and access.
- Pool Lighting LED color-changing pool and spa lights including IntelliBrite 5G, above-ground lighting, and light niches for residential pool illumination.
- Blowers and Heaters Pool and spa heaters, air blowers, and Raypak RP2100 heater parts for residential pool and spa heating.
- Skimmers, Drains & Return Fittings Above-ground and in-ground pool skimmers, main drains, return fittings, and skimmer parts and accessories for residential pool plumbing.
- Valves - Pool & Spa Pool and spa valves including Jandy NeverLube valves, Pentair check valves, Compool check valves, and valve actuators for residential pool plumbing control.
- Timers & Time Clocks Automatic timers and time clocks for residential pool equipment automation, including Intermatic portable all-weather time clocks.
- Solar Covers & Solar Heaters Solar covers for round, oval, and in-ground pools plus solar heaters for extending the residential pool season.
- Pool Accessories Pool floats, toys, cleaning accessories, alarms, liner accessories, and spa/hot tub care products for residential pool owners.
- PVC Cements & Sealants PVC cements, primers, and sealants for residential pool plumbing installation and repair.
- Saunas & Sauna Accessories Saunas and sauna accessories for home relaxation sold to residential consumers.
- Winter Products Winterization products including Aquador and Aqua Bloks for protecting residential pools during the off-season.
Companies that use Poolstore
Customer profileSegments1 record
Ideal customer profiles1 record
Poolstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Poolstore partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Poolstore competitors and assessment
Company assessmentDirect peers
- Leslie's Pool Supplies: Leslie's is the largest U.S. specialty retailer of pool supplies, chemicals, and equipment with both stores and online; it directly competes with Poolstore on above-ground and in-ground pool chemicals, parts, and accessories serving the same residential pool owner.
- InTheSwim: InTheSwim is a large U.S. e-commerce pool supplies retailer selling pools, chemicals, equipment, and accessories — same direct-to-consumer model and customer base as Poolstore, with overlapping Hayward/Pentair assortment.
- Pool Supplies.com: Pool Supplies.com is a pure-play online pool supplies retailer carrying pumps, filters, heaters, chemicals, and above-ground/in-ground pools; directly comparable DTC catalog and target customer to Poolstore.
- Splash Super Center: Splash Super Center is an online pool retailer selling above-ground pools, chemicals, equipment, and parts to residential customers; competes in the same niche online channels as Poolstore.
- Doheny's Pool Supplies & Warehouse: Doheny's is a long-established U.S. pool supplies retailer (online plus warehouse) selling pool equipment, parts, chemicals, and accessories to residential pool owners — overlapping assortment and go-to-market with Poolstore.
- Royal Swimming Pools: Royal Swimming Pools is an online retailer of above-ground pools, pool kits, liners, and pool equipment, very similar in product mix and DTC positioning to Poolstore.
Others
- Latham Pool Products: Latham is a major manufacturer of vinyl liner pools and plunge pools (Calypso series sold by Poolstore); relevant as both a supplier to Poolstore and an adjacent manufacturer that also sells through its own dealer network, illustrating channel overlap.
Broad incumbents
- Amazon: Amazon lists a vast assortment of pool chemicals, replacement parts, and accessories from the same brands Poolstore carries (Hayward, Pentair, etc.); represents the dominant marketplace threat to a single-brand DTC pool retailer.
- The Home Depot: Home Depot carries a broad pool supplies assortment (chemicals, pumps, filters, above-ground pools) across hundreds of stores plus a large online catalog; competes with Poolstore on convenience and price for pool owners, especially on commodity consumables.
- Pool Corporation: Pool Corporation is the largest U.S. wholesale distributor of pool equipment, parts, and supplies to retailers and service companies; adjacent to Poolstore because Poolstore ultimately sources from similar upstream manufacturers/distributors but operates at a different (retail vs. wholesale) layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Poolstore social profiles
Digital presencePoolstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poolstore leadership team
Management profileNumber of profiles
Poolstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poolstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poolstore
What does Poolstore do?
Poolstore is an online retailer that sells swimming pool packages (above-ground and plunge pools), pool equipment (filters, pumps, motors, heaters, cleaners), replacement parts, pool liners, chemicals and test kits, pool covers and enclosures, and pool accessories. The company has operated as a direct-to-consumer e-commerce platform since 1999 under parent company International Waters, Inc., offering a complete pool solution portfolio sourced from brands such as Lomart, Embassy, Latham, Hayward, Pentair, Jandy, and Raypak, alongside its own Fabrico sun dome line.
Is Poolstore a public or private company?
Poolstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Poolstore founded?
Poolstore was founded in 1999. It employs 11 to 50 people.
How does Poolstore make money?
Four revenue lines are on record. Pool Package Sales are the primary driver. The others are pool Equipment and Parts, pool Supplies and Chemicals and pool Covers and Domes.
Who are Poolstore's main competitors?
Direct peers on record are Leslie's Pool Supplies, InTheSwim, Pool Supplies.com, Splash Super Center, Doheny's Pool Supplies & Warehouse and Royal Swimming Pools. Latham Pool Products is listed as an others. Broad incumbents are Amazon, The Home Depot and Pool Corporation.
Does Poolstore have an API?
No public API is recorded for Poolstore.
What industry is Poolstore in?
Poolstore's product category is Pool Supplies & Equipment Retail. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides).