Splash
Splash, operating under the Cabana brand, is a San Diego-based holding company that acquires and consolidates residential and commercial pool service businesses across California, retaining acquired brands while delivering maintenance, repair, and installation services to 1,042+ customers.
- Company typePrivate
- Founded2024
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Splash firmographics
Firmographics- Name
- Splash
- Legal name
- Cabana
- Website
- https://splashventures.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Splash, operating under the Cabana brand, is a San Diego-based holding company that acquires and consolidates residential and commercial pool service businesses across California, retaining acquired brands while delivering maintenance, repair, and installation services to 1,042+ customers.
- Ownership category
- akta.pro rank
Splash industry classification
Industry- Product category
- Pool Services
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Splash is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Splash business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pool Maintenance Services: Recurring revenue from weekly pool cleaning, filter cleaning, drain & restart, algae removal, hot tub cleaning, and acid washing services for both residential and commercial pool owners.
- Pool Repair Services: Revenue from repair services including heater repair, pump repair, filter repair, automation repair, pool light repair, salt water repair, and light replacement for existing customer base.
- Equipment Installation Services: One-time revenue from installing pool equipment including heaters, pumps, filters, and automation systems for customers upgrading or setting up new pools.
- Business Acquisitions: Revenue model based on acquiring pool service companies, integrating them into the Cabana platform, and operating them as part of a national brand. Valuations based on monthly service revenue, cash flow, growth rate, and company size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pool maintenance services - pricing varies by pool size and service requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Splash product offering
Product offeringCore offering
Splash, operating as Cabana, acquires and consolidates pool service companies across the United States to build the first national brand in pool service. The company provides pool maintenance, repair, equipment installation, and commercial pool services to residential and commercial customers, while offering pool service business owners an exit strategy through a streamlined acquisition process with a 48-hour fair value offer and 30-day closing.
Product overview
Cabana operates as an acquisition and management platform for pool service companies. The company acquires exceptional pool service businesses and invests in their teams, providing a unified platform that combines business acquisition services with ongoing pool maintenance, repair, and installation operations. The acquired brands maintain their local identities while benefiting from Cabana's national resources and operational expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Service Acquisition Platform Acquisition service for pool service company owners seeking to exit. Cabana evaluates businesses based on monthly service revenue, cash flow, growth rate, and company size, delivers a fair value offer within 48 hours, and closes in as little as 30 days. Handles valuation, due diligence, contract execution, and transition support.
- Pool Maintenance Services Recurring weekly pool cleaning, filter cleaning, drain and restart, algae removal, hot tub cleaning, and pool acid washing services for residential pool owners, performed to industry standards. Priced on a subscription basis.
- Pool Repair Services Repair services for pool heaters, pumps, filters, automation systems, lights, salt water systems, and light replacement, delivered to existing residential and commercial customers.
- Equipment Installation Services One-time installation of pool heaters, pumps, filters, and automation systems for residential customers upgrading or setting up new pools.
- Commercial Pool Services Commercial-scale pool maintenance, repair, and management services for hotels, apartment complexes, HOAs, and other commercial properties requiring professional pool upkeep and compliance.
Quantifiable outcome
- 94% of customers stay with Cabana after acquisition
- +3 more outcomes
Companies that use Splash
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Splash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Splash partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cody's Pool Service (Ron C.)coreCody's Pool Service, founded by 40-year pool industry veteran Ron C., partnered with Cabana in 2025. Ron is now General Manager overseeing the Sacramento region, bringing deep expertise in all aspects of pool care.
- PoolLogic (Kyle Bowman)corePoolLogic, founded by Kyle Bowman, partnered with Cabana in 2024. Kyle brought 7+ years of pool industry experience spanning operations, team building, and company growth. He now serves as Head of Operations at Cabana, overseeing operations across the company.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Splash competitors and assessment
Company assessmentBroad incumbents
- Leslie's: Largest U.S. specialty retailer of pool supplies and equipment with 1,000+ locations. Comparable as a national pool-services incumbent with overlapping customer base, though primarily retail/chemicals rather than field service—Cabana's expansion into equipment installation could put them in adjacent competition.
- Neighborly (Brookfield-owned home services portfolio): Roll-up holding company for home services franchises (Molly Maid, Mr. Rooter, etc.). Comparable as a multi-brand home services consolidator with M&A capabilities; represents the type of strategic acquirer that could acquire Cabana or compete for the same SMB pool service targets.
- Pinch A Penny: Publicly-traded (NASDAQ: $PIPE) pool supplies retailer with a growing service business; over 250 franchise locations. Comparable as a national pool-industry consolidator with both retail and service components, though larger and more diversified than Cabana's pure service focus.
- Hayward Holdings: Publicly-traded (NYSE: $HAYW) manufacturer of pool equipment and connected automation. Comparable as a major pool-industry incumbent; equipment installation is part of Cabana's revenue mix, positioning them as a customer and potential competitor in the connected-pool software space.
Emerging players
- Pool Scouts: Newer franchise-based pool service brand focused on residential pool care. Comparable target market and recurring service model to Cabana, but still scaling via franchising rather than acquisition; potential competitor for technician talent and seller relationships.
- Lawn Love: Founder Jeremy Y.'s prior venture that scaled to 7,000+ employees across 120 cities. Not a direct competitor, but provides the operational blueprint and validation for Cabana's model; leadership overlap (CTO Eric L.) makes it the closest comparable for talent and playbook benchmarking.
Direct peers
- America's Swimming Pool Company (ASP): National pool service franchise operator offering residential pool maintenance, repair, and renovation across the U.S. Directly comparable to Cabana as the most established franchise-based national pool service brand—same end-customer, same recurring service model, but franchise-based rather than acquisition-based.
- Poolwerx: Global pool service franchise with significant U.S. presence, offering residential and commercial pool maintenance, repair, and retail. Same end-customer and recurring-service model as Cabana, with comparable scaling ambitions and franchise/acquisition hybrid growth strategy.
- American Pool Enterprises: One of the largest commercial pool management companies in the U.S., serving hotels, municipalities, HOAs, and resorts. Directly comparable to Cabana's commercial pool services segment and shares the recurring service revenue model, though focused on commercial rather than residential.
Regional players
- Premier Pools & Spas: Largest pool builder in the U.S. with regional service branches. Comparable as a scaled pool industry player with recurring service revenue, but primarily a builder with service as a secondary line—geographically focused in regions overlapping with Cabana.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Splash social profiles
Digital presenceSplash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splash leadership team
Management profileNumber of profiles
Profiles7 records
Splash subsidiaries and ownership
Company hierarchySubsidiaries2 records
Splash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splash
What does Splash do?
Splash, operating as Cabana, acquires and consolidates pool service companies across the United States to build the first national brand in pool service. The company provides pool maintenance, repair, equipment installation, and commercial pool services to residential and commercial customers, while offering pool service business owners an exit strategy through a streamlined acquisition process with a 48-hour fair value offer and 30-day closing.
Is Splash a public or private company?
Splash is a private company. It is classified as venture growth investor backed and is currently operating.
When was Splash founded?
Splash was founded in 2024. It employs 1 to 10 people.
Where is Splash based?
Splash is headquartered in San Diego, United States, in the North America region.
How does Splash make money?
Four revenue lines are on record. Pool Maintenance Services are the primary driver. The others are pool Repair Services, equipment Installation Services and business Acquisitions.
Who are Splash's main competitors?
Broad incumbents on record are Leslie's, Neighborly (Brookfield-owned home services portfolio), Pinch A Penny and Hayward Holdings. Emerging players are Pool Scouts and Lawn Love. Direct peers are America's Swimming Pool Company (ASP), Poolwerx and American Pool Enterprises. Premier Pools & Spas is listed as a regional player.
Does Splash have an API?
No public API is recorded for Splash.
What industry is Splash in?
Splash's product category is Pool Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers).