Power Move Yoga

What Power Move Yoga does

Power Move Yoga (legal name: Power Move Virtual Yoga Studio) is a female-owned private yoga studio founded in March 2020 by Heather Hartel and Loulou Gaget after both were laid off from in-studio teaching and management positions during the COVID-19 pandemic. The company operates from New York City with in-person private sessions also offered in The Hamptons and Jersey City, and serves individual yoga practitioners, families, schools, and corporate clients through five core product lines: live online and in-person classes (Flow, Sculpt, Flow Pulse, Detox Flow, Restorative Flow), a $11/month On Demand video subscription, 1-on-1 and small-group private sessions, in-school yoga and mindfulness programs, and corporate wellness programs. Supporting revenue streams include a merchandise shop (mats, apparel, digital meditation downloads, keepsake items) and a distinctive charitable class format ("Sculpt to Support" and "Flow to Fundraise") that rotates donations among a curated list of nonprofit beneficiaries.

The business model is multi-stream and consumer-skewed: recurring subscription revenue from the On Demand library, package-based private session and kids' class sales (including 1/3/6 month school packages and a 4-class kids bundle at $200), professional-services contracts for school and corporate programs, and one-time e-commerce merchandise sales. Technology is built around a third-party Momence-powered streaming and booking stack rather than proprietary infrastructure, and the company has no AI/ML product surface. The go-to-market combines direct-to-consumer digital, in-person field sales for B2B accounts, content marketing via blog and email, Instagram-led organic social, and event-driven brand collaborations (e.g., Free People Movement pop-ups).

The company is privately held with no disclosed institutional investors, no parent company, and no funding rounds; it is operationally lean at 8 employees, operates solely in the United States, and reports no revenue or ARR. Its most distinctive commercial assets are the school-vertical curriculum (including a partnership with the only accredited therapeutic school in NYC) and the community-building charitable class mechanism, both of which are positioned as the foundation of its brand and customer retention rather than as scalable technology moats.

Name

Power Move Yoga

Legal name

Power Move Virtual Yoga Studio

Website

https://powermovestudio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Move Yoga is a female-owned virtual and in-person yoga studio offering live and on-demand classes, private sessions, school programs, and corporate wellness, serving individual practitioners, families, and institutions across the NYC metro area and online via a Momence-based subscription platform.

Ownership category

akta.pro rank

Product category

Yoga and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga instruction services
• Online yoga classes
• Private yoga sessions
• School yoga programs
• Corporate wellness yoga

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. On Demand Subscription: Monthly subscription for unlimited access to recorded yoga class library
2. Live Class Packages: Private and group yoga sessions sold in packages of 1, 3, and 6 months with discounted pricing
3. Merchandise Sales: E-commerce sales of yoga mats, apparel (sweatshirts, sweatpants, hats), and keepsake items
4. Kids Class Packages: 4-class packages for children's yoga programs
5. School Yoga Programs: In-school yoga and mindfulness programming for students of all ages
6. Corporate Yoga Programs: Yoga programs for corporate clients and organizations

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Power Move Yoga is a virtual and in-person yoga studio offering live online and in-person yoga classes (Flow, Sculpt, Flow Pulse, Detox Flow, Restorative Flow) in The Hamptons, NYC, and Jersey City. It also sells a subscription-based on-demand video library, private 1-on-1 and small-group sessions in package form, and dedicated corporate and school yoga programs with curriculum focused on anxiety, stress management, and mindfulness.

Product overview

Power Move Yoga is a female-owned virtual yoga studio founded in March 2020 during the COVID-19 pandemic. The company operates as a single integrated platform offering live online and in-person yoga classes (in The Hamptons, NYC, and Jersey City), a subscription-based On Demand library, private sessions, corporate yoga programs, and school-based yoga programs for children. The product portfolio is organized around a core live class offering (including Flow, Sculpt, Flow Pulse, Detox Flow, and Restorative Flow formats), supplemented by the On Demand video library subscription and private/group session packages. Supporting the core yoga services is a merchandise shop offering yoga mats, apparel (fleece sweatpants, dad hats, sweatshirts, t-shirts), and specialty items such as a 10 Minute Meditation digital product and a Keepsake Yoga Framed Photo. The company also runs charitable class programs (Sculpt to Support and Flow to Fundraise) that donate a portion of proceeds to rotating causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Yoga Classes Live online and in-person yoga and fitness classes including Flow, Sculpt, Flow Pulse, Detox Flow, and Restorative Flow formats, offered to individual practitioners in The Hamptons, NYC, and Jersey City.
• Yoga On Demand Subscription
• Private Yoga Sessions
• Corporate Yoga Programs
• School Yoga Programs In-school yoga and mindfulness curriculum for students of all ages, centered on anxiety and stress management, with emphasis on breath work, meditative movement, and expressive flow. Available in 1, 3, and 6 month packages.
• Kids' Yoga Classes
• Sculpt to Support and Flow to Fundraise Charitable Classes Weekly yoga class format where a large percentage of profits are donated to rotating charitable causes selected by instructors. Beneficiaries have included The Loveland Foundation, The Okra Project, Reclamation Ventures, Doctors Without Borders, OutRight International, Black Visions MN, Brooklyn Bail Fund, Know Your Rights Camp, and Black Lives Matter.

Quantifiable outcome

• Donated nearly one third of year 1 profits to charitable organizations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Preschool of the Arts NYCcoreStrategic or Co-development PartnerIn-school yoga programming partnership offering membership signup for children. Curriculum emphasizes yoga, breath work, meditation and movement for young children. 1, 3, and 6 month packages available for ongoing programming.
• Bank Street School for ChildrencoreStrategic or Co-development PartnerSchool yoga partnership providing mindfulness and yoga programming for students.
• Free People MovementminorGTM or Marketing PartnerFirst virtual pop-up class collaboration held in July 2020, partnering with Free People Movement brand for joint marketing event.
• The Loveland FoundationminorOthersCharitable recipient of proceeds from fundraising classes. Foundation provides therapy and restorative services for Black women and girls.
• Doctors Without BordersminorOthersCharitable recipient of proceeds from fundraising classes.
• Black Visions MNminorOthersCharitable recipient of proceeds from fundraising classes. Black-led, queer-centered organization.
• Brooklyn Bail FundminorOthersCharitable recipient of proceeds from fundraising classes.
• Black Lives MatterminorOthersCharitable recipient of proceeds from fundraising classes.
• Social City NYCminorGTM or Marketing PartnerNYC-based community organization partnership visible on partners page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Peloton: Large connected fitness platform with live and on-demand yoga classes as part of broader fitness subscription. Broader incumbent with far larger subscriber base, content variety, and equipment ecosystem.
• CorePower Yoga: Large national yoga studio chain with both in-person and digital offerings. Broader incumbent with significantly more locations and resources but overlapping product in heated yoga and on-demand classes.
• YogaWorks: National yoga studio chain with both in-person and digital offerings. Broader incumbent with multi-location presence serving similar urban yoga consumers across multiple class formats.

Direct peers

• Y7 Studio: NYC-based boutique yoga studio with multiple locations offering heated and themed classes. Comparable in size, target demographic (urban wellness consumers), and live class-driven business model.
• Sky Ting Yoga: NYC-based yoga studio offering in-person classes and online content, similar hybrid model and geographic focus to Power Move Yoga. Comparable mid-size boutique studio brand serving urban wellness consumers.
• Alo Moves: Online yoga and wellness platform from Alo Yoga, offering on-demand classes and instructor-led content. Direct competitor in the online yoga subscription space, with larger brand and content library.
• Obé Fitness: Live and on-demand fitness and yoga platform with similar subscription model. Direct competitor offering diverse class types (including yoga) at a comparable price point with virtual-first positioning.
• Glo: Subscription-based online yoga platform offering live and on-demand classes globally. Direct competitor to Power Move's On Demand library at a similar price point with comparable content structure.
• Down Dog: App-based yoga and fitness platform offering customizable on-demand classes. Direct competitor in the digital yoga subscription space with a similar tech-enabled approach to content delivery.

Others

• ClassPass: Aggregator platform offering access to multiple fitness studios and yoga classes via subscription. Indirectly related as a potential distribution channel and competitor for consumer yoga spend, though not a direct yoga content provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/powermoveyoga
• LinkedInlinkedin.com/company/power-move-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Move Yoga