Pawsitive Pet Care

What Pawsitive Pet Care does

Pawsitive Pet Care is a privately held, full-service small-animal veterinary hospital operating a single location at 1799 Ansborough Avenue in Waterloo, Iowa, serving the Cedar Valley region. The practice has operated continuously for more than 40 years under owner Dr. Bradley Kneeland, with a clinical team of two veterinarians (Dr. Kneeland and Dr. Kristin Shoemaker), one registered veterinary technician, three veterinary assistants, two client service representatives, and an office manager. Service lines span preventive and wellness care, diagnostics, surgery (including a surgical laser), dental care, laser therapy, acupuncture, nutritional counseling, pain management, hospice and euthanasia, and an after-hours emergency line for established clients. A distinguishing capability is treatment of exotic and pocket pets (guinea pigs, chameleons, reptiles), which customer testimonials repeatedly highlight as uncommon in the regional market.

The business generates revenue primarily from professional veterinary services billed per visit (pricing is quote-based and not publicly disclosed), supplemented by prescription medication sales through an on-site pharmacy and an online pharmacy operated via VetsFirstChoice. Distribution is overwhelmingly in-person at the single Waterloo clinic, with non-geographic reach extended modestly through the GetOliver online booking and pet-portal platform, the VetsFirstChoice e-commerce pharmacy, and a multi-channel digital presence (Facebook, Instagram, TikTok, Google Business Profile, and a content blog of 20+ SEO articles). There is no parent company, no institutional ownership, no disclosed funding history, and no evidence of secondary clinic locations; the practice is an independent, owner-operated local business whose commercial footprint is intentionally concentrated within a single Iowa micro-market.

Name

Pawsitive Pet Care

Legal name

Pawsitive Pet Care

Website

https://ppcvets.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pawsitive Pet Care is a privately owned, full-service veterinary hospital in Waterloo, Iowa, serving dog, cat, and exotic pet owners in the Cedar Valley region with preventive, surgical, dental, and alternative-medicine care.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Veterinary Medical Services: Revenue generated from comprehensive veterinary services including preventive care, diagnostic tests, surgeries, dental care, laser therapy, acupuncture, and wellness exams for dogs, cats, and exotic pets
2. Pet Medications and Products: Sale of pet medications and prescriptions through on-site pharmacy and online pharmacy (VetsFirstChoice)
3. Emergency Services: After-hours emergency veterinary care for established clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pawsitive Pet Care operates a full-service animal hospital delivering preventive, diagnostic, surgical, dental, and wellness veterinary care for dogs, cats, and exotic/pocket pets in the Cedar Valley region of Iowa. Services include personalized wellness care, laser therapy, acupuncture, alternative medicine, nutritional counseling, pain management, hospice/euthanasia, and on-site prescriptions through an online pharmacy. The clinic also provides after-hours emergency care for established clients via a dedicated phone line.

Product overview

Pawsitive Pet Care is a full-service animal hospital offering a unified suite of veterinary services for companion animals. The practice operates as a single-product veterinary service with multiple service lines including preventive/wellness care, diagnostics, surgery, emergency care, dental care, alternative medicine (laser therapy, acupuncture), hospice/euthanasia, and nutritional counseling. Services are organized by pet type (dogs, cats, exotic/pocket pets) and by specialty area. The hospital also provides an online pharmacy through Vets First Choice and appointment booking through the Oliver platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Services Specialized preventive, diagnostic, surgical, and wellness services for cats of all ages, breeds, and circumstances. Targeted at cat owners in the Cedar Valley region.
• Dog Services Comprehensive dog hospital services including preventive care, medical diagnosis, emergency surgery, bathing, hygiene, and vaccine titers for dogs of all breeds and ages. Targeted at dog owners in the Cedar Valley region.
• Exotic and Pocket Pets Services Veterinary care for exotic pets and pocket pets, with doctors trained to address their needs through every life stage. Targeted at owners of exotic species such as guinea pigs and chameleons in the Cedar Valley region.
• Dental Care Professional dental care services for pets, including cleanings and oral health procedures. Targeted at dog, cat, and exotic pet owners in the Cedar Valley region.
• Diagnostic Tests Diagnostic testing services for identifying pet health conditions, supporting accurate diagnosis and treatment planning. Targeted at pet owners in the Cedar Valley region.
• Hospice and Euthanasia Compassionate end-of-life care and euthanasia services for pets. Targeted at pet owners in the Cedar Valley region during end-of-life transitions.
• Laser Therapy Pain relief treatment using therapeutic laser technology for pets. Targeted at pet owners seeking non-invasive pain management, including for IVDD and other conditions.
• Medications Prescription medications for pets available through the clinic's on-site pharmacy and online pharmacy via Vets First Choice. Targeted at pet owners fulfilling prescriptions from the clinic.
• Nutritional Counseling Services Diet and nutrition guidance for pets, supporting overall health and management of specific conditions. Targeted at pet owners in the Cedar Valley region.
• Pain Management Comprehensive pain management services for pets, including support for IVDD and other chronic or acute pain conditions. Targeted at pet owners in the Cedar Valley region.
• Personalized Wellness Care Individualized wellness and preventive care programs for pets, tailored to life stage, breed, and medical condition. Targeted at pet owners seeking proactive health management.
• Surgical Facility On-site surgical facility performing various pet surgical procedures, including laser-assisted surgeries such as soft palate and stenotic nares corrections. Targeted at pet owners needing surgical care for their animals.
• Emergency Services Emergency veterinary care for urgent pet health situations, including after-hours emergency triage and treatment for established clients via a dedicated phone line. Targeted at existing Pawsitive Pet Care clients experiencing pet emergencies.
• Alternative Medicine Alternative veterinary treatments including acupuncture and complementary therapies, effective for IVDD and pain management cases. Targeted at pet owners seeking non-traditional or adjunctive care options.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• GetOlivercoreTechnology or IntegrationOnline appointment booking platform integrated into the clinic's website and new client onboarding process. Used for scheduling appointments and managing pet portals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PetVet Care Centers: PetVet Care Centers operates a network of community veterinary hospitals across the US. Directly comparable as a multi-site owner-operator of similarly positioned general practice clinics.
• CityVet: CityVet operates full-service veterinary hospitals with emphasis on preventive, surgical, and dental care for companion animals. Comparable as a multi-site operator of full-service clinics competing for similar pet-owner demand.
• Banfield Pet Hospital: Banfield is a national veterinary chain co-located in PetSmart stores, offering preventive care, surgery, and wellness plans. Comparable as a competitor for routine and wellness veterinary services in broader regional catchments.
• Southern Veterinary Partners: Southern Veterinary Partners is a regional veterinary consolidator with general practice and specialty hospitals. Comparable as a competitor/acquirer profile and as a peer operating model serving pet owners with full-service clinics.
• Mission Veterinary Partners: Mission Veterinary Partners is a fast-growing veterinary practice group focused on general practices and specialty hospitals. Comparable as a roll-up acquirer and as a peer business model combining local clinic autonomy with shared services.
• Heartland Veterinary Partners: Heartland acquires and partners with general veterinary practices in the Midwest. Comparable given Pawsitive's Iowa geography and its profile as a community-based, full-service clinic that fits Heartland's acquisition thesis.
• BluePearl Pet Hospital: BluePearl is a large specialty and emergency veterinary hospital network. Comparable around emergency, surgical, and advanced care services that Pawsitive provides in a smaller-scale general practice setting.
• National Veterinary Associates (NVA): NVA owns and operates hundreds of general practice, specialty, and emergency veterinary hospitals across the US. Highly relevant as a consolidator acquirer and as a comparable operator of community veterinary practices similar to Pawsitive.
• VetCor: VetCor is a network of community veterinary hospitals emphasizing practice autonomy. Comparable to Pawsitive as similarly structured community practices; relevant as a potential acquirer of independent Midwestern clinics.
• VCA Animal Hospitals: VCA operates the largest network of full-service veterinary hospitals in the US. Directly comparable as a multi-location provider of preventive, surgical, and emergency care for companion animals; Pawsitive competes for the same local pet-owner visits at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PawsitivePetCareVets
• Instagraminstagram.com/ppcvets
• TikToktiktok.com/@ppcvets
• LinkedInlinkedin.com/company/pawsitive-pet-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawsitive Pet Care