Prana House Thornbury

Name

Prana House Thornbury

Legal name

Prana House

Website

https://pranahouse.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga studio services
• Wellness clinic therapies
• Yoga teacher training
• Holistic spa treatments
• Studio space hire

Headquarters

HQ city

Thornbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Yoga Classes: Casual drop-in yoga classes and membership/subscription options for ongoing access to classes
2. Yoga Courses: Structured yoga courses including 10-week beginner programs, foundations courses, and specialty courses
3. Yoga Teacher Training: Yoga teacher training programs and certifications
4. Prana Spa Services: Wellness treatments including massage, facials, and infra-red sauna sessions
5. Wellness Clinic Services: Alternative therapy services including counselling, kinesiology, reiki, breathwork, and other holistic treatments offered by in-house and visiting practitioners
6. Studio Hire: Rental of yoga studios (Shiva Temple and Quan Yin Temple) to external practitioners and businesses requiring space for 10+ hours per week
7. Events and Workshops: Ticketed events including breathwork ceremonies, sound baths, meditation sessions, and wellness workshops facilitated by visiting practitioners
8. Gift Certificates: Gift vouchers for Prana Spa services valid for 365 days from purchase date

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prana House is a physical yoga and wellness studio that delivers in-person yoga classes, structured yoga courses, and yoga teacher training programs, alongside a Wellness Sanctuary offering alternative therapies (massage, facials, counselling, kinesiology, reiki, breathwork, acupuncture) and Prana Spa services (massage, facials, infrared sauna). The studio also hosts ticketed events and workshops and leases its two physical studio spaces to external wellness practitioners and businesses.

Product overview

Prana House is a yoga and wellness studio offering a multi-service platform centered around yoga classes (casual and courses), yoga teacher training, and a comprehensive wellness sanctuary. The core offering includes yoga instruction at all levels and 200-hour teacher certification programs. Supporting services include a Wellness Clinic with alternative therapies (massage, facials, counselling, kinesiology, reiki, acupuncture, breathwork), Prana Spa with massage and facials, and regularly scheduled events/workshops. Additional revenue streams include studio hire for external practitioners and businesses, structured multi-week courses and programs, and gift certificates/spa packages. The business operates two physical studio spaces for classes, events, and external hire.

Differentiator

Problem solved

Functional benefit

Brands

• Prana Spa: Spa services including massage, facials, and infrared sauna treatments offered at the healing temple space.

Products and services

• Yoga Classes Variety of yoga classes for all experience levels, including casual drop-in sessions and structured courses such as the 10-Week Introduction to Yoga Course, offered at a physical studio in Thornbury, Victoria.
• Yoga Teacher Training Comprehensive yoga teacher training programs for aspiring teachers and existing teachers seeking to deepen their skills, including 200-hour certifications and specialty trainings such as Kids Yoga Teacher Training.
• Wellness Clinic Services Holistic wellness offerings including Massage, Facials, Counselling, Kinesiology, Access Bars, Psychotherapy, Family Constellations, Reiki, Sexology, Life Coaching, Naturopathy, Breathwork, and Intuitive Healing provided in 5 wellness rooms by in-house and visiting practitioners.
• Prana Spa Services Spa services including massage, facials, and infrared sauna treatments offered at the wellness sanctuary.
• Events and Workshops Ticketed events including breathwork ceremonies, sound healing, meditation sessions, sound baths, and special workshops such as New Year's Ritual, Creative Workshop, Ascension Workshop, Moonlight Reflections, Sound Healing Immersion, One-Day Reset Retreat, and Kids Yoga Teacher Training hosted at the studio.
• Studio Hire Rental of two fully-equipped yoga studios (Shiva Temple 136 sqm / capacity 45-50 people; Quan Yin Temple 90 sqm / capacity 30-35 people) for external businesses, practitioners, and event organizers requiring space for 10+ hours per week. Includes optional promotional support for an additional fee.
• Yoga Courses and Programs Structured multi-week programs including Foundations I and II yoga courses, Essence of Yoga 4-week course, Kids Yoga Teacher Training certificate course, and somatic therapy programs.
• Gift Certificates Gift vouchers available for Prana Spa services including massage, facials, and infrared sauna packages, valid for 365 days from purchase date, with selectable denominations.
• Spa Packages Bundled spa treatment packages combining multiple services for a restorative experience supporting relaxation, balance, and overall wellbeing.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Eventbrite: Ticketing platform used by Prana House for event registration. Functions as an ancillary technology provider for the studio's event-driven marketing model.
• MindBody: Booking and class management SaaS platform used by Prana House for online class reservations. Functions as an infrastructure/technology provider rather than a direct competitor.

Direct peers

• One Hot Yoga: Australian hot yoga studio chain targeting urban wellness consumers with membership-based class access. Comparable in subscription revenue model and Australian customer base.
• BodyMindLife: Sydney-based yoga and wellness studio offering classes, teacher training, and wellness programs. Comparable in community-driven brand and integrated yoga/wellness offering.
• Power Living Yoga: Major Australian yoga studio chain offering multi-location classes, teacher training, and events. Directly comparable in service mix, pricing tiers, and Australian consumer base.
• Hot Yoga Melbourne: Various operators running hot yoga studios in Melbourne targeting the same metro wellness consumer. Geometrically and demographically comparable, though focused on a specific yoga style.
• InYoga: Sydney yoga and wellness centre offering classes, teacher training, and holistic wellness services. Comparable in teacher training programs and meditation-integrated offerings.

Broad incumbents

• CorePower Yoga: Large US yoga studio chain with broad portfolio of class types and memberships. Comparable in subscription-based yoga model, but operates at much greater scale and in a different geography.
• YogaWorks: Established US yoga studio brand offering classes, teacher training, and workshops. Comparable in teacher training and community model, but operates across multiple US locations.
• Y7 Studio: US yoga brand with multiple locations, known for hip-hop influenced heated yoga. Comparable in lifestyle brand and membership model, though specialised in a specific style.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prana-house-thornbury

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prana House Thornbury