Pranify Yoga

What Pranify Yoga does

Pranify Yoga is a privately held, single-location yoga studio in Kelowna, British Columbia, founded in 2011 by Kylie Crick and operating under the Pranify brand since 2011. The studio serves individual yoga practitioners of all levels and aspiring yoga teachers through in-person classes, workshops, and Yoga Alliance-certified teacher training programs. Its class portfolio spans six distinct styles, including Roots (heated Hatha in the Sun Room at 38°C with 40-60% humidity), Flow (Vinyasa), Yin, Power Fuzion, Yin/Yang, and Rise, designed to be accessible through pose modifications for every body type. The studio also runs specialized offerings such as the Journey Into Birth prenatal series and Kirtan/Sound Bath events featuring touring artists.

Name

Pranify Yoga

Legal name

Pranify Yoga

Website

https://pranifyyoga.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pranify Yoga is a privately held yoga studio in Kelowna, British Columbia, offering in-person classes, workshops, and Yoga Alliance-certified teacher training programs. The studio serves individual practitioners and aspiring teachers through memberships, class passes, and community-based programs.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Yoga studio services
• Yoga teacher training
• Prenatal yoga classes
• Heated yoga sessions
• Yoga membership programs

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly auto-renewing memberships (Live Vital unlimited) providing access to unlimited yoga classes
2. Teacher Training Tuition: 200-Hour Maya Yoga Teacher Training program with tuition of $5,000 CAD + tax, featuring hybrid in-person and online components
3. Workshops and Events: Special workshops and events offered at various price points, including series and drop-in options
4. Energy Exchange Program: Volunteer program providing unlimited class access in exchange for community service hours, creating goodwill and accessibility

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pranify Yoga operates a single physical yoga studio in Kelowna, British Columbia, delivering scheduled group yoga classes in two purpose-built rooms (a heated Sun Room and a non-heated Moon Room) across six core styles. Beyond drop-in and unlimited membership classes, the studio sells certified teacher training programs, specialized workshops and events, and an Energy Exchange volunteer membership, all booked through the Mariana Tek platform and its iOS app.

Product overview

Pranify Yoga is a yoga studio offering a diverse range of class styles as its core product offering, including Roots (heated Hatha), Flow (dynamic Vinyasa), Yin, Power Fuzion, Yin/Yang, and Rise. The studio operates two dedicated spaces: the heated Sun Room (for hot yoga) and the non-heated Moon Room. Beyond regular classes, the portfolio includes specialized teacher training programs (200-Hour Maya Yoga Teacher Training with Nicki Doane, 40-Hour Prenatal Yoga Teacher Training), workshops and events, and the Energy Exchange volunteer program. Services are accessible through various membership tiers including Live Vital unlimited memberships and introductory passes, managed through the Mariana Tek booking platform and the Pranify Yoga mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Roots Grounding Hatha Yoga class designed for the heated Sun Room (38°C with 40–60% humidity); an accessible set sequence that uses breath and focus to invoke stillness and stability, with postures held longer.
• Flow Fluid, dynamic Vinyasa Yoga class linking one breath to one movement as a moving meditation, customized per teacher sequence with faster pace and more upper-body engagement than Roots.
• Yin Slow-moving, passive practice with poses held 3–5 minutes using props, all seated or reclined, for deeper stretching, restoration, and an introduction to meditation and stillness.
• Power Fuzion High-energy class held in the non-heated Moon Room linking foundation yoga postures with light weights for a full-body workout supported by mindfulness of breath, with modifications for all bodies.
• Yin/Yang Blend of dynamic active movements and deeply relaxing supported poses harmonizing Yang and Yin energies, using props for longer holds and integrating breath with movement.
• Rise Slow yet strong, intelligently sequenced practice drawn from yogic tradition that deepens relationship to breath, body, and awareness, blending dynamic movement with grounded presence.
• 200-Hour Maya Yoga Teacher Training Yoga Alliance-certified 200-hour teacher training program developed in collaboration with Nicki Doane, rooted in Maya Yoga (Ashtanga and Iyengar lineages); hybrid in-person/online format with tuition of $5,000 CAD + tax and payment plans available.
• 40-Hour Prenatal Yoga Teacher Training 40-hour in-person prenatal yoga teacher training in Kelowna, BC, for yoga teachers, birth workers, and dedicated practitioners covering anatomy and physiology of pregnancy, breath and nervous system support, movement adaptations, and practical teaching experience.
• Workshops and Events Specialized workshops and events including series offerings and one-off events led by guest teachers and studio instructors, such as prenatal series and kirtan/sound bath gatherings.
• Energy Exchange Program Volunteer-based membership offering unlimited yoga class access in exchange for 3 hours per week of studio service, with discounts on events and retail items; minimum 3-month commitment required.
• Journey Into Birth All-levels progressive prenatal yoga series supporting mothers through pregnancy, covering birth preparation, embodiment practices, mindful movement with trimester modifications, and informed education; offered as a 5-week series at $150 or $30 drop-in per session.
• Kirtan, Sound Bath + Yoga Nidra Special event featuring touring bhakti artist Jordan Loder combining kirtan (devotional chanting), sound bath, and yoga nidra (guided meditation) for inner peace, healing, and community connection.
• Live Vital Membership Monthly auto-renewing unlimited membership providing access to all yoga classes; requires 30 days notice to cancel and can be placed on hold for one month at a time.
• Introductory Month Pass Entry-level $80 monthly pass for first-time customers to explore the studio and its offerings.
• Pranify Yoga App iOS mobile application for streamlined class booking, registration, membership management, and account access, available on the Apple App Store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Nicki Doane / Maya YogacoreStrategic or Co-development Partner · 1 September 2026Collaboration with internationally respected yoga teacher Nicki Doane for 200-Hour Maya Yoga Teacher Training. Nicki Doane is founder of Maya Yoga Studio on Maui and has led over 30 yoga teacher trainings. The hybrid training combines in-person weekends at Pranify with online sessions, rooted in Ashtanga and Iyengar traditions.
• Mariana TekcoreTechnology or IntegrationThird-party booking and payment platform used to manage class bookings, membership purchases, and payment processing. Customer data is processed by Mariana Tek in accordance with their privacy practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Semperviva Yoga: Long-established Vancouver-based yoga studio offering diverse class styles, teacher training, and a strong community/wellness identity. Comparable to Pranify in regional positioning, modality breadth, and emphasis on teacher-led classes over high-intensity fitness branding.
• YYoga: Western Canada-based yoga chain offering multiple class styles, memberships, and teacher training across several BC locations. Comparable as a BC-based community-oriented multi-style yoga operator with a similar subscription model.
• Hot 8 Yoga: US heated yoga chain with a multi-location footprint, unlimited membership pricing, and a strong value-positioning. Comparable to Pranify in heated-room focus, unlimited membership model, and lifestyle/community branding.
• Modo Yoga: Canadian-origin yoga studio chain with both heated and non-heated rooms, a Modo Flow sequence, and a teacher training arm. Highly comparable to Pranify — in fact, owner Kylie Crick previously opened a Modo Yoga studio in Seattle, giving direct operational lineage overlap.
• Moksha Yoga (legacy): The original Canadian hot yoga chain from which Pranify's founder Kylie Crick emerged (originally Moksha Yoga Kelowna). Operates comparable heated-room group classes and teacher training — directly comparable in lineage, format, and target customer.
• Oxygen Yoga & Fitness: Canadian yoga and fitness franchise with a strong heated/infrared yoga focus, class packages, and memberships. Comparable in modality (heated yoga), Canadian footprint, and subscription-based pricing model.
• Y7 Studio: US-based heated yoga studio brand with strong lifestyle/brand identity, a fixed-sequence class model, and digital booking. Comparable in product positioning around heated, candlelit yoga with a curated, brand-forward customer experience.

Broad incumbents

• CorePower Yoga: Largest US heated yoga chain with hundreds of studios, signature teacher training (C1/C2), and a subscription/digital offering. Comparable as a broader incumbent in the same heated-yoga + teacher training category, but with vastly greater scale and geographic reach than Pranify.
• YogaWorks: Premium multi-style yoga brand (now part of CorePower) offering diverse class types, teacher training, and workshops. Comparable in the breadth of modalities and teacher training programs, but operates at significantly larger scale and broader geographic reach.
• Pure Yoga: Premium international yoga brand with multiple locations, diverse class styles, and a teacher training institute. Comparable in modality breadth and premium positioning, but operates as a larger established incumbent with greater scale and brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pranifyyogakelowna
• Instagraminstagram.com/pranifykelowna
• LinkedInlinkedin.com/company/pranify-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pranify Yoga