What ProEd Global School does

ProEd Global School is a private, Cambridge-accredited international school headquartered in Badung, Bali, Indonesia, operating two campuses — Umalas (the main campus between Seminyak and Canggu with 21 classrooms) and Nuanu (a secondary campus within the Nuanu Creative City development in Tabanan with 10 nature-integrated open-air classrooms). Founded in 2015 by Llana Reece, the school delivers a continuous educational pathway from Nursery through Upper Secondary (ages 3–18) using the Cambridge International Curriculum — covering Cambridge Early Years, Primary, Lower Secondary, IGCSE, and A Level — alongside a specialized ASDAN Towards Independence programme for students with diverse learning needs. As of 2025, both campuses hold dual accreditation from Cambridge Assessment International Education and the Indonesian Ministry of Education (Kemendikbud), formally authorizing the school to issue globally recognized qualifications.

The school's product surface is anchored on full-time tuition but is increasingly diversified. Core revenue comes from annual tuition fees (with published 2026/27 schedules for each campus); supplementary revenue streams include a six-week Summer School (IDR 1.85M–2.28M per week across three tracks), the Genius Educator Certification professional development programme ($750 for ProEd Community members), the Genius Student Camp (ages 11–14), and a school canteen service operated in partnership with Jungle Toppings. The technology stack is third-party rather than proprietary: Cambridge curriculum content, MAP Growth adaptive assessments, ASDAN frameworks, and standard learning management systems. The school's differentiated value proposition rests on on-site specialist support services (speech and language therapy, occupational therapy, counseling, SENCo, EAL) described as unique in Bali, 30+ co-curricular activities, and a 40+ nationality student and teacher community.

ProEd serves a B2C market of expatriate and Indonesian families seeking international education in Bali. Go-to-market is sales-led and direct-to-consumer: personalized admissions with campus tours, a complimentary two-day trial period, WhatsApp and email outreach, and online enquiry forms. The school is majority-owned by Singapore-based Genius Group, which acquired its controlling stake in September 2025 and appointed Angie Stead as Director to replace founder Llana Reece. Genius Group, an AI-powered edtech and entrepreneur education group, plans to introduce technology, entrepreneurship, and AI learning into the school while maintaining Cambridge and ASDAN standards. ProEd has supported over 1,000 students since founding, employs 72 staff per firmographic data (with the website claiming 100+ educators), and publishes no revenue or enrollment figures.

Name

ProEd Global School

Legal name

ProEd Global School

Website

https://proedschool.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ProEd Global School is a Cambridge-accredited private international school in Bali operating two campuses (Umalas and Nuanu), delivering the full Cambridge curriculum and ASDAN programme to students ages 3–18 from 40+ nationalities. Revenue is anchored on tuition with ancillary streams in summer camps, educator certification, and canteen services.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

Under-18 / High School-to-University Foundation Pathways (EDAIAJAI), Overseas Summer School Programs (Secondary) (EDAIAHAC), Academic Support, Tutoring & Language Support for Enrolled Overseas Secondary Students (EDAIAHAK)

Keywords

• International K-12 education
• Cambridge curriculum programs
• Special educational needs
• Summer camp programs
• Teacher certification courses

Headquarters

HQ city

Kerobokan Kelod, Badung

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition Fees: Annual tuition fees for students from Nursery through Upper Secondary, with fees varying by campus (Umalas and Nuanu). School fee documents available for 2026-2027 academic year.
2. Summer School and Camps: Six-week summer camp programmes offering Discovery, Sports & Adventure, and Creative tracks for students ages 5-18, with pricing ranging from IDR 1,850,000 to IDR 2,280,000 per week.
3. Professional Development: Genius Educator Certification programmes for teachers, priced at $750 for ProEd Community members.
4. School Canteen Services: Meal services provided through partnership with Jungle Toppings, with average meal price of IDR 35,000 and minimum top-up of IDR 1,000,000/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProEd Global School is a Cambridge-accredited international school in Bali operating two campuses (Umalas and Nuanu) that delivers a continuous educational pathway from Nursery through Upper Secondary (ages 3-18). Its core offer is the Cambridge International Curriculum (Primary, Lower Secondary, IGCSE, A Level) augmented by the ASDAN Towards Independence Programme for students with additional learning needs, with on-site specialist support (speech and language therapy, occupational therapy, counselling, SENCo, EAL). It also runs paid Summer School camps, a Genius Educator Certification programme, and a Genius Student Camp.

Product overview

ProEd Global School is a Cambridge-accredited international school in Bali operating two campuses (Umalas and Nuanu). The school offers a comprehensive educational pathway from Nursery through Upper Secondary (ages 3-18) through Cambridge International Curriculum and ASDAN programmes. Core programmes include Nursery, Reception, Cambridge Primary, Lower Secondary, IGCSE, and A Level programmes. A specialized Towards Independence Programme (ASDAN-based) supports students with diverse learning needs at the Umalas campus. The school provides extensive support services including speech therapy, occupational therapy, counselling, and EAL support. Additional offerings include Physical Education, Extracurricular Activities (ECA), Wellbeing programmes, and Summer School camps at Nuanu Creative City.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery Programme Early years education for children aged 3-4 following the Cambridge Early Years framework, with sensory exploration, creative play, and practical life skills delivered through a play-based approach. Offered at both Umalas and Nuanu campuses.
• Reception Programme Early years education for children aged 4-5 following the Cambridge Early Years Curriculum, designed for smooth transition to Primary School through an inquiry-based approach covering mathematics, literacy, physical development, and creative expression.
• Cambridge Primary Programme Cambridge International primary curriculum for students typically aged 5-11, offering core subjects (English, Mathematics, Science) plus cross-curricular learning with an inquiry-based, student-centred approach and differentiated instruction.
• Cambridge Lower Secondary Programme Cambridge International curriculum for Grades 7-9 preparing students for IGCSE, including core subjects plus Global Perspectives, Business Studies, Computer Science, Art & Design, and Music, with optional Indonesian National Curriculum subjects.
• Cambridge IGCSE Programme Cambridge International General Certificate of Secondary Education for Grades 10-11, with core subjects including English, Science (Coordinated Double Award), and ICT, providing a globally recognized foundation for A Levels and university pathways.
• Cambridge A Level Programme Cambridge International Advanced Level qualifications for Grades 12-13, with subjects offered including Biology, Business, and Information Technology, providing in-depth preparation for top universities worldwide.
• ASDAN Towards Independence Programme Specialized programme underpinned by ASDAN's accredited curriculum for students with diverse learning needs, combining academic content with life-skills modules (financial literacy, time management, self-reliance, communication) and vocational training (barista work, kitchen training, childcare). Available at the Umalas campus.
• Indonesian National Curriculum Options Optional curriculum path for national students including Civics (PPKn), Bahasa Indonesia, and Religion classes, ensuring cultural identity and Kemendikbud compliance alongside Cambridge International learning.
• Umalas Campus (Nursery through Year 13) Main campus located between Seminyak and Canggu, serving students from Nursery through Year 13, with 21 classrooms, swimming pool, basketball court, sports pitch, art room, music room, library, and dedicated on-site support services (SENCo, speech therapy, occupational therapy).
• Nuanu Campus (Nursery through Year 10) Secondary campus located within Nuanu Creative City in Tabanan, serving students from Nursery to Year 10 (Year 11 opening 2026/27), with open-air bamboo and tented classrooms, 10 classrooms, basketball court with stadium seating, amphitheatre, and sustainability-focused design.
• Summer School 2026 Paid six-week summer camp at Nuanu Creative City for ages 5-18, with three tracks (Discovery covering Coding, Science, Eco; Sports & Adventure covering Football, Surf, Survival, Capoeira; Creative covering Dance, Cooking, Glass Art, Sewing) and field trips to Magic Garden, Pacha Alpaca Park, Alpha Wolf Lodge, and Nuanu Art Village.
• Genius Educator Certification Four-day professional development programme at the ProEd Nuanu Campus that certifies participating teachers as Genius Educators, priced at $750 for ProEd Community members.
• Genius Student Camp Two-day student camp for ages 11-14 in which students discover their unique Genius, build confidence, and present a real-world challenge as a culminating activity.
• School Canteen Meal Service Food service operated in partnership with Jungle Toppings, providing freshly prepared meals at an average price of IDR 35,000 with a prepaid monthly top-up system (minimum IDR 1,000,000/month) and a sustainability-focused reusable-lunch-box approach.

Quantifiable outcome

• Over 1000 students supported and guided since founding
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Nuanu Creative CitycoreStrategic or Co-development PartnerNuanu campus is located within the Nuanu Creative City, Bali's forward-thinking hub for innovation, culture, and sustainability. The campus is part of a wider ecosystem including entrepreneurial ventures, creative studios, wellness centres, and technology-driven businesses.
• Bali School Sports Association (BSSA)minorChannel Partner/ Reseller/ DistributorStudents participate in BSSA sports competitions against other international schools in sports including Soccer, Volleyball, Basketball, Athletics, and Swimming. BSSA is an international school sports organization.
• Jungle ToppingsminorStrategic or Co-development PartnerPartnership with Jungle Toppings to offer freshly prepared meals for students. Meals are healthy and delicious with rotating menu using quality ingredients. School canteen services with prepaid top-up system.
• Sungai WatchminorStrategic or Co-development PartnerEnvironmental partnership supporting sustainability by protecting Bali's waterways. Students participate in river cleanup efforts to remove plastic waste as part of community service initiatives.
• Bali Animal Rehabilitation Centre (BARC)minorStrategic or Co-development PartnerCharitable partnership supporting BARC's mission to rescue and rehabilitate street dogs and other animals in Bali through fundraising and awareness campaigns.
• Bali Street MumsminorStrategic or Co-development PartnerPartnership empowering vulnerable women and children in Bali by providing support and educational opportunities to create lasting positive change for families in need.
• Global Village Foundation BaliminorStrategic or Co-development PartnerCharitable partnership supporting medical aid, education, and essential resources for underprivileged communities in Bali through monetary donations from Nuanu campus students.
• Sol StudiominorOthersDance studio partnership for Summer School programme offering Breakdance, Hip-Hop/Urban Flow, Movie/Creative Dance, K-Pop Stage, and Ecstatic Dance activities.
• Unity FCminorOthersFootball coaching partnership for Summer School Sports & Adventure Track providing professional coaching for students.
• Bali VA (Volleyball)minorOthersVolleyball coaching partnership for Summer School Sports & Adventure Track providing professional coaching.
• Magic GardenminorOthersNature excursion partner for Summer School - living classroom of butterflies, orchids, and interactive ecosystems where children discover nature up close.
• Alpha Wolf LodgeminorOthersWildlife education partner for Summer School excursions - safe, expert-guided wolf pack observation experiences for students.
• Pacha Alpaca ParkminorOthersAnimal interaction partner for Summer School - alpaca bonding experiences in beautifully designed park for children.
• Nuanu Art VillageminorOthersCreative excursion partner for Summer School - immersive creative hub blending art, technology, and nature offering futuristic playground inspiration.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Canggu Community School: Bali-based international school serving primary and secondary students with a globally minded curriculum. Directly comparable in geography, target market (expat families in the Canggu/Seminyak area), and K-12 international education offering, with overlapping catchment zones with ProEd's Umalas campus.
• Green School Bali: Famous sustainability-focused international school in Bali serving K-12 with a nature-integrated campus. Directly comparable as a Bali-based private international school competing for expatriate and internationally-minded families, though Green School uses its own sustainability-led curriculum rather than Cambridge.
• Bali International School: One of the oldest international schools in Bali, offering K-12 education to expatriate and Indonesian families. Directly comparable in product offering, Bali geography, and target customer base, representing an established incumbent against which ProEd competes for the same enrollment pool.
• Australian Independent School Bali: Bali-based international school following Australian curriculum standards for K-12. Directly comparable as a competing international school in Bali targeting expatriate and Indonesian families, though differentiated by its Australian rather than Cambridge curriculum.
• Singapore Intercultural School Bali: Bali-based international school offering K-12 education with a globally oriented curriculum. Directly comparable in product offering, target market, and Bali geography, representing a head-to-head competitor in the same expatriate family segment.

Broad incumbents

• UWC Thailand International School: United World College international school in Phuket offering IB curriculum to K-12 students with a strong global mission. Comparable as a Southeast Asia international school with globally recognized qualifications and a mission-driven, community-focused ethos similar to ProEd's.
• British School Jakarta: Large established international school in Jakarta offering British curriculum to K-12 students. Comparable as an Indonesian international school serving expatriate families with globally recognized qualifications, representing a more mature incumbent in the broader Indonesian market.
• Jakarta Intercultural School: One of Indonesia's largest international schools based in Jakarta, offering full K-12 pathways with multiple international curricula. Comparable as a more established Indonesian international school with longer-tenured operations, representing a scale benchmark and potential destination for families relocating from Bali.

Regional players

• Garden International School: Long-established K-12 international school in Kuala Lumpur offering British curriculum to a predominantly expatriate community. Comparable as a Southeast Asia-based international school targeting expatriate families and offering globally recognized qualifications, though operating in a different geography.
• Tzu Chi International School Bali: Bali-based international school offering Cambridge curriculum, similar in curriculum choice and target market. Comparable as a Cambridge-affiliated Bali international school, representing a curriculum-aligned peer and a direct competitor for Cambridge-pathway families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@proedglobalschool
• Facebookfacebook.com/proedbali
• Instagraminstagram.com/proedbali
• LinkedInlinkedin.com/company/proed-global-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProEd Global School