What nuanu does

Nuanu Creative City is a 44-hectare mixed-use creative destination under development along the coastline of Tabanan, Bali, Indonesia (operated by Nuanu Inc., a US-incorporated entity). The master-planned site integrates art venues, boutique hotels, education facilities, event spaces, a beach club, and 194+ leasehold real estate units within a single pedestrian-friendly footprint designed around a 70/30 green-to-construction ratio. Core venues include Labyrinth Art Gallery, Labyrinth Dome (360-degree immersive projection environment), Luna Beach Club, Magic Garden, Eugene Museum, Nusantara LongHouse, and accommodation properties (Nuanu Suites, Alpaca Lodge, Oshom Bali, Music Camp).

The company operates five primary revenue streams: (1) one-time leasehold real estate sales to HNW investors across three active projects (Black Sands Oasis, The Sense, X Hotel) priced IDR 1.92B–2.89B with 10–17.8% projected ROI and 26–35 year lease terms plus extensions; (2) recurring hotel and accommodation revenue at IDR 1.5M–4.2M per night; (3) transaction-based event ticketing anchored by FOTO Bali Festival (IDR 50K–500K), Art & Bali, and Nuanu Run; (4) education programs (Kids Yoga, Little Garden Explorers, Summer Camp, Summer School) at IDR 100K–1.8M; and (5) F&B and beach club operations. Distribution is direct-to-consumer via stay.nuanu.com, WhatsApp, and inquiry forms, with investment sales additionally routed through dedicated WhatsApp and [email protected] channels.

The company serves six primary segments: domestic and international tourists seeking immersive cultural experiences; HNW real estate investors; leisure and wellness travelers; families with children (education); artists and creative professionals; and institutional partners including Indonesia's Ministry of Culture (MTN Seni Budaya) and ISI Denpasar. The Nuanu Social Fund, which deployed IDR 5.6 billion in 2025 across 14,600+ beneficiaries, and partnerships with Eka Karya Bali Botanical Garden and Magic Garden support a community-and-environmental positioning. Nuanu is led by CEO Lev Kroll, with Kelsang Dolma as Festival Director of FOTO Bali Festival and Auditya Sari as Head of Nuanu Social Fund. The company is privately held with no disclosed funding rounds, investors, or revenue figures.

Name

nuanu

Legal name

Nuanu Inc.

Website

https://nuanu.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Nuanu operates a 44-hectare integrated creative city in Tabanan, Bali, combining boutique hotels, art venues, education programs, international festivals, and leasehold real estate investments, serving tourists, HNW property investors, families, and creative professionals.

Ownership category

akta.pro rank

Product category

Hospitality & Creative Tourism Destination

NAICS

Traveler Accommodation (7211), All Other Amusement and Recreation Industries (71399), Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Art & Culture (Gallery/Museum) Hotels (THAGADAC), Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles) (THAGANAG), Cultural & Community-Based Lodges (Indigenous/Local Conservancies) (THAGAIAL)

Keywords

• Creative city development
• Hospitality and accommodation
• Cultural events and festivals
• Real estate investment Bali
• Experiential education programs

Headquarters

HQ city

Tabanan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Real Estate Investment Sales: Selling leasehold properties including villas, studios, hotels, and wellness complexes. Properties include Black Sands Oasis (103 units), The Sense (50 units), and X Hotel (41 units). Returns advertised at 10-17.8% ROI with leasehold terms of 26-35 years plus extensions.
2. Hotel & Accommodation Management: Operating on-site accommodations including Nuanu Suites (4-star domes), Oshom Bali (5-star), Alpaca Lodge (bamboo lodge), and Music Camp. Revenue from room rentals with prices ranging from IDR 1.5M to 4.2M per night.
3. Event Ticketing & Experiences: Charging admission for festivals (FOTO Bali Festival IDR 50K-500K), workshops, tours, and educational programs. Nuanu is open daily 8 AM to 11 PM with ticket requirements.
4. Education Programs: Offering educational programs including Summer School (IDR 1.8M+), Summer Camp (IDR 1.75M), Half Day Exploration (IDR 690K), Kids Yoga, and other learning experiences at venues like Magic Garden, Alpha Wolf, and Labyrinth Art Gallery.
5. F&B and Hospitality Services: Operating restaurants, beach clubs (Luna Beach Club), wellness centers, and retail spaces within the creative city ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nuanu operates a 44-hectare integrated creative city in Tabanan, Bali, combining boutique accommodations, cultural venues, international art festivals, children's education programs, and leasehold real estate investment properties. The destination sells accommodation stays, event tickets, educational experiences, and managed leasehold property investments to tourists, families, and high-net-worth investors.

Product overview

Nuanu Creative City is a 44-hectare integrated creative destination in Bali, Indonesia, combining a multi-module hospitality and experience platform. The portfolio includes accommodations (Nuanu Suites, Alpaca Lodge, Oshom Bali, Music Camp), education venues (Labyrinth Art Gallery, Labyrinth Dome, Alpha Wolf, Pacha Alpaca, Magic Garden), entertainment venues (Luna Beach Club), annual events (FOTO Bali Festival, Art & Bali, Nuanu Run), educational programs (Summer School, Summer Camp, Kids Yoga, Little Garden Explorers), and real estate investment opportunities (Black Sands Oasis, The Sense, X Hotel). The ecosystem also includes social impact initiatives through the Nuanu Social Fund.

Differentiator

Problem solved

Functional benefit

Brands

• Nuanu Social Fund: Social and environmental impact platform within the Nuanu ecosystem that reinvests into surrounding communities through programs focused on social welfare, culture, education, environmental sustainability, and community development.
• FOTO Bali Festival
• Art & Bali
• Nuanu Run

Products and services

• Nuanu Creative City A 44-hectare integrated creative destination in Tabanan, Bali, combining art, culture, education, hospitality, and entertainment. Open daily 8 AM to 11 PM with entry tickets required.
• Nuanu Suites & Accommodations 4-star dome-shaped boutique hotel offering distinct room categories including Melody Suite (from IDR 1,499,999/room), Party Suites (from IDR 2,399K), and Terra House.
• Alpaca Lodge Sustainable bamboo lodge within alpaca park offering cozy accommodations with alpaca interaction experiences for up to 2-3 guests, from IDR 2,999K.
• Oshom Bali 5-star luxury boutique hotel offering 129m² rooms with ocean and mangrove views, infinity pool, and meditation spaces, from IDR 4.249K.
• Music Camp Eco-friendly circular accommodations with stained-glass skylights, cob construction, green roofs, and creative workspace amenities.
• FOTO Bali Festival Bali's first international photography festival presented by Nuanu, featuring exhibitions, workshops, and talks with photographers from multiple countries. Themes include 'Afterimage' for the 2026 edition.
• Art & Bali Annual flagship art exhibition at Nuanu featuring curated exhibitions, gallery presentations, performances, and public talks. The 2026 exhibition 'What the Body Remembers' features 21 artists and studios from Indonesia and India.
• Nuanu Run Annual running event held across the Nuanu landscape featuring 5K, 10K, and 21K half marathon categories.
• Summer School Six-week holiday program in partnership with ProEd Global School offering outdoor adventures, science, technology, arts, sports, and leadership activities for children.
• Summer Camp Three-day, two-night immersive camp for children aged 7-13 featuring nature exploration, creative workshops, and team-building activities, IDR 1,750,000 per person.
• Little Garden Explorers Weekly gardening program for children at Moana Wellness Hub teaching planting, plant care, and environmental awareness. IDR 150,000 per person, every Tuesday 15:30-17:00.
• Nuanu Kids Adventure Outdoor adventure program for children aged 6-12 featuring nature exploration, games, and hands-on activities at Moana Greens Garden. IDR 100,000 per person, every first and last Thursday.
• Kids Yoga Yoga activities for children at Moana Wellness focusing on flexibility, balance, mindfulness, and body awareness.
• Half Day Exploration in Nuanu School field trip program featuring alpaca interaction, Magic Garden visit, and Labyrinth Art Gallery exploration. IDR 690,000 per person.
• Black Sands Oasis Premium villa development with 83 private pool villas and 20 studios featuring desert modernism architecture. Starting from IDR 1,919,750,000 with projected ROI 10.5-17.8%. Leasehold 35 years plus 20-year extension.
• The Sense Wellness Complex Boutique wellness and community resort with 2 exclusive villas, 7 penthouses, 9 premium suites, and 32 community apartments featuring a flow ride wave pool. Starting from IDR 2,791,250,000 with projected ROI 10-14%. Leasehold 27 years plus 20-year renewal.
• X Hotel Investment 41-unit hotel investment property with art installation facades, natural lagoon pool, and 360-degree sunset rooftop on 8,400m² site. Starting from IDR 2,773,706,000 with projected ROI 12-14.3%. Leasehold 26 years plus 20-year extension. Handover Q1 2027.
• Luna Beach Club Beachfront entertainment venue offering dining, events, and beach experiences within the Nuanu ecosystem.

Quantifiable outcome

• 94.8% waste recycling rate achieved within facility
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Bengkel Village GovernmentcoreStrategic or Co-development Partner · 12 June 2026Local village government collaboration for social impact initiatives. Partnership resulted in home rebuilding for Biang Sayu, demonstrating how private sector, village government, and community can effectively address local needs.
• MTN Seni BudayacoreStrategic or Co-development Partner · 3 June 2026National talent management programme under Ministry of Culture of the Republic of Indonesia. Partnership brings 23 artists through LIGHTS IN FRAME exhibition at FOTO Bali Festival 2026, including workshops and talks by established practitioners Ng Swan Ti, M. Alfariz, Firman Ichsan, Rio Helmi, and Marlowe Bandem.
• Institut Seni Indonesia Denpasar (ISI Denpasar)coreStrategic or Co-development Partner · 3 June 2026Bali's key arts education institution bringing 21 artists into the festival programme. Collaboration bridges education and professional cultural ecosystem, giving students and educators space to present work, participate in dialogue, and engage with curators and public audiences.
• Bali Motion ClubcoreStrategic or Co-development Partner · 3 June 2026Independent creative community working across visual culture, moving image, music, and experimental formats. Presents 14 artists in The Voyager, a special dome-based presentation expanding photography into immersive, collaborative, and time-based formats.
• Istituto Italiano di Cultura JakartasupportingGTM or Marketing Partner · 3 June 2026Supporting partner for FOTO Bali Festival 2026 across education, culture, hospitality, and creative industries.
• Pondok LensasupportingGTM or Marketing Partner · 3 June 2026Supporting partner for FOTO Bali Festival 2026.
• SekelakfotosupportingGTM or Marketing Partner · 3 June 2026Supporting partner for FOTO Bali Festival 2026.
• OshomsupportingGTM or Marketing Partner · 3 June 2026Supporting partner for FOTO Bali Festival 2026 across education, culture, hospitality, and creative industries.
• LumeirasupportingGTM or Marketing Partner · 3 June 2026Supporting partner for FOTO Bali Festival 2026.
• Nuanu SuitessupportingGTM or Marketing Partner · 3 June 2026Supporting partner for FOTO Bali Festival 2026.
• LonghousesupportingGTM or Marketing Partner · 3 June 2026Supporting partner for FOTO Bali Festival 2026.
• Eka Karya Bali Botanical GardencoreStrategic or Co-development Partner · 26 May 2026Collaboration for 1,000 Tree Planting Initiative bringing expertise in local plant conservation, biodiversity preservation, and long-term restoration practices. Partners aim to build a more resilient landscape supporting both environmental health and community life.
• Magic GardencoreStrategic or Co-development Partner · 26 May 2026Leads the 1,000 Tree Planting Initiative, developing green spaces that are not only aesthetic but ecological and educational. Continues to develop green spaces within Nuanu's creative ecosystem.
• Unit Space GroupcoreOthersDeveloper of Black Sands Oasis project within Nuanu Creative City. Responsible for 83 premium villas with private pool and 20 studios in Desert Modernism architectural style.
• ProEd Global SchoolcoreStrategic or Co-development PartnerEducation partner providing Summer School program at Nuanu. Six-week holiday programme offering coding, robotics, science, outdoor adventure, sports, dance, arts, sustainability, culinary experiences, and leadership development.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Soori Bali: Soori Bali is a luxury art-immersive resort in Tabanan (Nuanu's same regency) with curated cultural programming and high-end villas. It directly competes for the same luxury, design-forward traveler segment in the immediate geographic vicinity of Nuanu.
• Mandapa, a Ritz-Carlton Reserve: Mandapa is a luxury resort in Ubud combining cultural programming, wellness, and high-end villas — competing for the same premium experiential-traveler segment that Nuanu targets with Oshom Bali and the planned wellness complexes.
• Hoshinoya Bali: Hoshinoya Bali is a luxury wellness retreat in Gianyar integrating nature, cultural immersion, and high-end accommodation — directly comparable to Nuanu's wellness, education, and nature-based programming verticals.
• AYANA Resort Bali: AYANA is a large-scale integrated Bali resort in Jimbaran combining multiple hotels, beach clubs, wellness, and event venues — a scaled analogue to Nuanu's 44-hectre multi-hotel, beach club, and event ecosystem.
• Alila Hotels (Alila Villas Uluwatu, Alila Seminyak): Alila operates design-forward boutique luxury resorts across Bali with strong sustainability and wellness positioning, mirroring Nuanu's environmental commitments (green ratios, waste management) and luxury hospitality stack.
• Faena: Faena (Miami, Buenos Aires) pioneered the integrated art-hospitality-real estate 'creative city' model that Nuanu explicitly references. Both combine destination-scale development, immersive art programming, branded residences, and cultural events as core monetization.
• Desa Potato Head: Potato Head is a Bali-based creative hospitality brand (hotel, beach club, restaurants, music/cultural programming) that pioneered the 'creative destination' concept Nuanu is scaling. It is the closest comparable for an integrated art-hospitality-F&B destination targeting international creative tourists in Bali.

Broad incumbents

• COMO Group: COMO operates luxury hotels and wellness resorts across Southeast Asia (including Bali) with strong wellness and experiential positioning. It is a broader incumbent offering overlapping capabilities but without Nuanu's integrated creative-city scale.

Emerging players

• Meow Wolf: Meow Wolf operates immersive, large-scale art destinations (Santa Fe, Denver, Las Vegas) combining galleries, events, and F&B. While U.S.-based and differently structured, it is conceptually analogous to Nuanu's Labyrinth Dome and art-driven visitor experience strategy.
• Artotel Hotels: Artotel is an Indonesian hotel group that integrates curated local art into mid-scale hotel properties. While at smaller scale and lacking Nuanu's destination footprint, it competes for the same art-hospitality positioning in the Indonesian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@nuanucreativecity
• LinkedInlinkedin.com/company/nuanu
• Instagraminstagram.com/nuanucreativecity
• TikToktiktok.com/@nuanucreativecity
• Xx.com/NRE_agency
• Facebookfacebook.com/nuanucreativecity

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nuanu