Profenso AI
Profenso AI is a Brisbane-based AI startup founded in 2024 that builds specialized AI agents — most notably the Profenso Invoice Agent for NDIS plan managers — to automate professional workflows across healthcare, fintech, and engineering sectors, supported by university research partnerships.
- Company typePrivate
- Founded2024
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Profenso AI does
Profenso Pty Ltd is an Australian AI startup founded in September 2024 in Brisbane, Queensland, that develops specialized AI-driven agents for professional services in healthcare, fintech, and engineering. The company's core product, the Profenso Invoice Agent (PIA), is an AI agent that receives NDIS invoices via email, applies 50+ automated checks and rules per invoice, and integrates natively with the MYP plan management software platform to automate invoice validation for NDIS plan managers. PIA processes over 40,000 invoices per month and reportedly reduces invoice processing effort by up to 60% for customers, with one named customer (The Plan Management People) growing its participant base by 100% within six months of adoption.
The company's underlying technology combines large language models, multi-agent orchestration, retrieval-augmented generation (RAG), computer vision, multi-modal data integration, and explainable AI methods, with additional bespoke products including a Coating QC Vision Agent for HD-MAP biomanufacturing (developed with Vaxxas), Eli (a privacy-preserving dementia caregiver coach developed with CareLoom), and AIDUUR (a multi-agent solution for underground utilities relocation in engineering/construction). The company also publishes peer-reviewed research outputs, including an immunotherapy response prediction model validated at 92%+ accuracy for melanoma, and maintains research partnerships with the University of Queensland, QUT, QIMR Berghofer, and the University of the Sunshine Coast, co-supervising PhD candidates across multiple labs.
Profenso monetizes through subscription-based AI agent products (PIA), bespoke AI product development engagements, and AI consultancy/professional services on a quote-based, custom-engagement model with no publicly disclosed pricing. Its go-to-market is sales-led and enterprise-focused, combining direct sales for bespoke engagements with a channel partnership through MYP for distribution to NDIS plan managers. The team is led by co-founders Dr. Maciej Trzaskowski (Managing Director, PhD statistical genetics, ex-Head of Research at Max Kelsen), Michal Studzinski, and Vinnie D'Alessandro (CCO, 25+ years fintech/tech experience), supported by an advisory board drawn from IBM, CM Capital, and Vaxxas.
Profenso AI firmographics
Firmographics- Name
- Profenso AI
- Legal name
- Profenso Pty Ltd
- Website
- https://profenso.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Profenso AI is a Brisbane-based AI startup founded in 2024 that builds specialized AI agents — most notably the Profenso Invoice Agent for NDIS plan managers — to automate professional workflows across healthcare, fintech, and engineering sectors, supported by university research partnerships.
- Ownership category
- akta.pro rank
Profenso AI industry classification
Industry- Product category
- AI Agent Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Profenso AI is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Profenso AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AI Agent Products (SaaS/P subscription): Recurring subscription revenue from AI agent products such as Profenso Invoice Agent (PIA), which automates NDIS invoice processing for plan managers. Sold on a subscription basis with per-customer AI agent setup.
- AI Automation & Consulting Services: Professional services and consultancy engagements helping businesses explore, ideate, and integrate AI into their processes and products. One-time and project-based engagements.
- Bespoke AI Product Development: Custom AI product development including RAG-based products, multi-agent frameworks, and domain-specific AI solutions for enterprise and mid-market clients.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Profenso AI product offering
Product offeringCore offering
Profenso AI builds specialized AI-driven agents that codify deep domain expertise and automate professional intelligence tasks for healthcare, fintech, and engineering organizations. Its flagship offering is the Profenso Invoice Agent (PIA), a subscription SaaS that validates and processes NDIS invoices with 50+ automated checks, complemented by bespoke AI products (Coating QC Vision Agent, AIDUUR, Eli) and consulting services for custom AI agent development.
Product overview
Profenso AI is a platform-plus-products company that develops specialized AI agents for professional services in Healthcare, FinTech, and Engineering. The core product portfolio includes Profenso Invoice Agent (PIA) for NDIS Plan Managers, the Coating QC Vision Agent for biomanufacturing quality assurance, Eli for dementia caregiver support, and AIDUUR for underground utilities relocation. These are complemented by three service offerings: AI Automation, Agentic AI development, and AI Consultancy. The platform's superpower is codifying deep domain expertise into AI-driven agents augmented with sophisticated business intelligence layers and multi-modal data integration.
Differentiator
Problem solved
Functional benefit
Brands
- Profenso Invoice Agent (PIA): AI-powered invoice processing solution for NDIS Plan Managers that automates invoice validation, matching, and review with over 50 checks and rules.
Products and services
- Profenso Invoice Agent (PIA)
Quantifiable outcome
- 60% reduction in invoice processing effort for NDIS Plan Managers
- +4 more outcomes
Companies that use Profenso AI
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Profenso AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability11 records
Feature9 records
Profenso AI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MYPcoreMYP is a partner and NDIS plan management software platform. Profenso's Invoice Agent (PIA) integrates directly with MYP, with MYP serving as a distribution channel for PIA to its customer base of NDIS Plan Managers. PIA is described as a 'proud partner of MYP' and the product is marketed as being 'integrates with MYP'.
- VaxxasminorVaxxas is a biotechnology company developing the High Density Microarray Patch (HD-MAP). Profenso has developed a Coating QC Vision Agent specifically to support quality assurance during Vaxxas's HD-MAP manufacturing process, indicating a co-development or bespoke product partnership.
- CareLoomminorProfenso partnered with CareLoom to develop 'Eli', a dementia care coach AI agent designed to support dementia caregivers with practical, personalized support while protecting their privacy. Listed as a partner with dedicated page linking to careloom.co.
- OTB (Occupational Therapy Brisbane)minorOTB (Occupational Therapy Brisbane) is listed as a partner, suggesting a channel or referral relationship in the healthcare/disability services space.
- MarshylminorMarshyl is listed as a partner, suggesting a strategic collaboration in the healthcare or AI space.
- The University of Queensland (UQ)coreProfenso maintains a close research partnership with UQ's School of Mathematics and Physics and Centre for Advanced Analytics. Profenso hosts adjunct/honorary appointments securing collaborative research grants, co-supervises PhD candidates (including Asma Aman), and conducts joint research in AI safety, glaucoma, and interpretable AI.
- Queensland University of Technology (QUT)coreProfenso partners with QUT on research including spectral flow cytometry analytics for microbiome data and AI applications. QUT researchers collaborate on peer-reviewed research programmes. Profenso co-supervises PhD candidates through QUT (e.g., Marloes Helder at QIMR/QUT).
- QIMR Berghofer Medical Research InstitutecoreProfenso maintains deep research partnerships with QIMR Berghofer across multiple labs: the Genomics, Imaging and AI Laboratory (led by A/Prof Puya Gharahkhani), the Genetics and Skin Cancer Lab (led by A/Prof Matthew H. Law), and the broader institute. Research focus includes glaucoma, skin cancer, immunotherapy response prediction, and multi-modal AI. Profenso provides industry-based PhD co-supervision.
- University of the Sunshine Coast (UniSC)coreProfenso partners with UniSC's Centre for Bioinnovation, co-supervised PhD research, and collaborates with Professor Abigail Elizur on biotechnology and aquaculture applications of AI.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Profenso AI competitors and assessment
Company assessmentEmerging players
- Heidi Health: AI scribe and clinical workflow automation startup for healthcare practitioners; emerging player with partial overlap to Profenso's healthcare AI agents in clinical workflow automation.
Direct peers
- Lorikeet: Australian AI company building vertical AI agents specifically for NDIS plan management and disability service providers — directly comparable to Profenso's PIA product in the same NDIS plan manager segment.
- Kore.ai: Provider of enterprise-grade AI agent and copilot platforms for customer experience, HR, and finance automation; comparable to Profenso in offering specialized, multi-agent AI products to regulated enterprises.
- Relevance AI: Australian AI agent platform that enables businesses to build and deploy domain-specific AI agents and multi-agent workflows — directly competing with Profenso's agentic AI offering across enterprise and mid-market customers.
- Aisera: Enterprise AI agent platform delivering domain-specific generative AI agents for IT, HR, customer service, and finance workflows; competes head-on with Profenso's RAG and multi-agent automation positioning.
- Yellow.ai: Global enterprise agentic AI platform powering customer service and workflow automation with multi-LLM orchestration — overlaps Profenso's agentic AI and automation positioning in mid-market and enterprise.
- Cognigy: Enterprise conversational and agentic AI platform specializing in multi-agent orchestration for customer service and process automation — directly overlapping Profenso's RAG-based agent and multi-agent orchestration capabilities.
- Max Kelsen: Brisbane-based AI/ML consultancy and solutions provider serving enterprise clients across Australia; notably, Profenso's co-founder was previously Head of Research at Max Kelsen, indicating direct overlap in AI engineering services and customer base.
Broad incumbents
- Cohere: Enterprise LLM and AI platform provider offering foundation models, RAG tooling, and AI agent capabilities for regulated industries — broadly incumbent in the same enterprise AI/agent category as Profenso.
- IBM watsonx: IBM's enterprise AI platform offering AI agents, automation, governance, and AI/ML tooling across industries — broad incumbent that overlaps with Profenso's AI agent and explainable AI positioning, particularly relevant given an IBM AI executive on Profenso's advisory board.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Profenso AI social profiles
Digital presenceProfenso AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profenso AI leadership team
Management profileNumber of profiles
Profiles10 records
Profenso AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profenso AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profenso AI
What does Profenso AI do?
Profenso AI builds specialized AI-driven agents that codify deep domain expertise and automate professional intelligence tasks for healthcare, fintech, and engineering organizations. Its flagship offering is the Profenso Invoice Agent (PIA), a subscription SaaS that validates and processes NDIS invoices with 50+ automated checks, complemented by bespoke AI products (Coating QC Vision Agent, AIDUUR, Eli) and consulting services for custom AI agent development.
Is Profenso AI a public or private company?
Profenso AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profenso AI founded?
Profenso AI was founded in 2024. It employs 1 to 10 people.
Where is Profenso AI based?
Profenso AI is headquartered in Brisbane, Australia, in the Oceania region.
How does Profenso AI make money?
Three revenue lines are on record. AI Agent Products (SaaS/P subscription) is the primary driver. The others are AI Automation & Consulting Services and bespoke AI Product Development.
Who are Profenso AI's main competitors?
Heidi Health is listed as an emerging player. Direct peers are Lorikeet, Kore.ai, Relevance AI, Aisera, Yellow.ai, Cognigy and Max Kelsen. Broad incumbents are Cohere and IBM watsonx.
Does Profenso AI have an API?
No public API is recorded for Profenso AI.
What industry is Profenso AI in?
Profenso AI's product category is AI Agent Software. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5132 and its SIC code is 7372.