Profitbase

What Profitbase does

Profitbase, operated by Artsofte.KZ Proprietary Limited Company (BIN 220540900218) and headquartered in Astana, Kazakhstan, is a proptech software vendor purpose-built for residential property developers. The company sells four interconnected products — CRM for Property Developers, Smart Catalogue, Agent Office, and Dynamic Pricing — as a unified ecosystem that the company claims covers up to 85% of a developer's needs, spanning the full sales lifecycle from lead generation through booking, deal close, payment, and property handover. The underlying technology is the proprietary Artsofte Proptech Platform, registered under Kazakh copyright certificate No. 27242 (June 2022) with source code held as a trade secret, and the CRM is natively integrated with Kommo (amoCRM) and Bitrix24 to embed within the dominant regional CRM ecosystems.

The company monetizes via fee-based subscription licenses billed annually in advance (per-user-per-month for CRM, per-domain-per-month for Smart Catalogue, per-month for Agent Office and Dynamic Pricing) with a 12-month minimum term, supplemented by paid implementation and integration services invoiced separately. Go-to-market is sales-led with 'Book a free demo' CTAs and a 14-day free trial, supported by a partner channel of software integrators, digital marketing agencies, and web studios in 9 countries; the company also performs implementation directly, including business process audits and third-party software integration.

Profitbase reports serving property developers across 17 countries — Thailand, Indonesia, UAE, Georgia, Moldova, Serbia, Czech Republic, Latvia, Cyprus, Turkey, Russia, Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan, and Tajikistan — with a trilingual site (English, Russian, Kazakh) and separate pricing for Kazakh tax residents versus international customers. The company is privately held with no disclosed funding rounds, no public listing, and no institutional investors identified in the source data; ownership appears founder-controlled consistent with a bootstrapped regional software business operating at a small team size of 19 employees.

Name

Profitbase

Legal name

Artsofte.KZ Proprietary Limited Company

Website

https://profitbase.global

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Profitbase, operated by Artsofte.KZ and based in Astana, Kazakhstan, is a proptech software vendor selling a four-module ecosystem (CRM, Smart Catalogue, Agent Office, Dynamic Pricing) to residential property developers across 17 countries via subscriptions and partner-led implementation.

Ownership category

akta.pro rank

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Licensing (Artsofte Proptech Platform): Access to the Artsofte Proptech Platform is sold as fee-based subscriptions (ordinary non-exclusive licenses). Connection is made via remote access to the web service hosted on the Licensor's server in Kazakhstan. Payment is made 100% in advance (pre-paid basis). Minimum license term is 12 months. The license is granted for 12 months upon connection. Pricing is per-user-per-month for CRM, per-domain-per-month for Smart Catalogue, and per-month for Agent Office and Dynamic Pricing.
2. Agent Office Integration Services: Additional paid services involving setup and configuration of the Agent Office Component to match the Licensee's internal technical processes. Provided on the basis of a separate proforma invoice. The integration work includes a 17-business-day deadline for basic configuration.
3. Additional Implementation and Setup Services: Upon request, the Licensor may provide additional services involving setting up an account in the Artsofte Proptech Platform to suit the internal technical processes of the Licensee, invoiced separately. This includes the option for a dedicated team for business process audit, CRM and Profitbase.Global solutions implementation, and third-party software integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Profitbase.Global operates the Artsofte Proptech Platform, a proprietary ecosystem of software applications purpose-built for residential property developers. The platform comprises four interconnected products — CRM for Property Developers (sales management integrated with Kommo/amoCRM and Bitrix24), Smart Catalogue (interactive property showcase for developer websites), Agent Office (agent channel management and partner sales automation), and Dynamic Pricing (automated pricing with nine algorithms). Products are sold as fee-based subscriptions with a 14-day free trial and optional paid implementation services.

Product overview

Profitbase.Global is a proptech ecosystem designed specifically for residential property developers, offering four integrated solutions: CRM for Property Developers (sales management from lead to handover, built on Kommo/amoCRM and Bitrix24), Smart Catalogue (interactive property showcase with web/mobile viewing for websites), Agent Office (agent channel management and automation), and Dynamic Pricing (automated price management with 9 algorithms for optimizing sales velocity and profits). The products are designed to work together as a unified platform, with the CRM serving as the core hub connecting the catalogue and agent office, and the ecosystem claimed to cover up to 85% of developers' needs.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM for Property Developers Sales management software for residential property developers covering the entire sales cycle from lead generation to property handover. Ready-made solution seamlessly integrated with Kommo (amoCRM) and Bitrix24, offering unlimited capabilities for managing sales, booking, and campaigns. Reduces deal cycle and increases sales conversion rate by 30%.
• Smart Catalogue Interactive property showcase for property developers' websites with web and mobile viewing modes. Supports grid view and 5+ additional viewing modes, 8 property types, unlimited projects and agents, property status tracking, and lead transfer to CRM. Reduces cost per lead by 20%.
• Agent Office Software solution for managing and scaling sales in the agent channel. Provides partner sales automation, agent personal accounts with SMS login, client duplicate checking, branding customization, mobile app built into Telegram messenger, and CRM integration. Agents can launch sales within 2 weeks and the solution increases monthly profit by up to 11%.
• Dynamic Pricing Automatic price change service for managing lot liquidity, sales velocity, and sales plan execution. Features 9 dynamic pricing algorithms, inventory churn analysis, sales plan execution monitoring, chessboard (шахматка) view with 5+ display modes, and automatic price publication. Increases profit by up to 11% monthly.

Quantifiable outcome

• Reduces deal cycle and increases sales conversion rate by 30% (CRM for property developers)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Kommo (amoCRM)coreTechnology or IntegrationProfitbase.Global's CRM for property developers is 'seamlessly integrated' with Kommo (amoCRM). This integration allows property developer sales data to flow into the CRM, enabling lead management, deal tracking, and automated workflows within the Kommo platform.
• Bitrix24coreTechnology or IntegrationProfitbase.Global's CRM for property developers is 'seamlessly integrated' with Bitrix24. Integration enables property developer sales workflows to be managed within the Bitrix24 CRM environment.
• Partner Program (Software Integrators, Digital Marketing Agencies, Web Studios)coreImplementation/ SI/ Consulting PartnerProfitbase.Global operates a large partner chain of software integrators, digital marketing agencies, and web studios. Partners are available in 9 countries (Indonesia, Georgia, Latvia, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Azerbaijan, Belarus). Partners help with implementation, deployment, and customization of Profitbase solutions for property developer clients. The company also offers its own implementation services as an alternative.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: CRM and marketing automation platform with growing real estate vertical adoption. Comparable as a generic CRM that competes for the same developer-side sales and marketing workflow budget.
• Salesforce: Enterprise CRM platform used widely in real estate and adjacent to Profitbase's CRM offering. Comparable as the broader platform incumbent that competitive vertical CRMs (including Profitbase) must displace or integrate with.
• Buildium: Property management software for residential portfolios. Comparable as a real estate vertical SaaS, though focused on property management rather than developer sales — representing a logical adjacent expansion for Profitbase.
• Yardi Systems: Established enterprise real estate and property management software platform. Comparable as it serves real estate developers and property managers with integrated CRM, leasing, and operational tooling — though at significantly larger scale and broader scope than Profitbase.

Direct peers

• Bitrix24: CRM and collaboration platform that Profitbase integrates with. Comparable as both serve SMB and enterprise customers with CRM-centric sales automation, and Potential Competition as Bitrix24 could expand its own real estate vertical features to compete with Profitbase's CRM.
• Propertybase: Real estate CRM and marketing platform built on Salesforce for brokers, agents, and developers. Comparable as a vertical CRM purpose-built for the real estate industry with lead-to-close workflow coverage.
• Real Geeks: Real estate CRM and lead-generation platform for agents and brokers. Comparable as a vertical CRM/lead-capture solution for the residential property market — though skewed to the agent/broker side rather than the developer side.
• Kommo (amoCRM): Messenger-based CRM platform popular across CIS and Latin America that Profitbase integrates with. Comparable as both target sales-team automation in emerging markets, and represents a platform risk because Kommo could natively build real estate developer features.

Emerging players

• Realtyna: Real estate IDX, website, and CRM platform. Comparable as a tech stack for property listings, lead capture, and CRM — overlapping with Profitbase's Smart Catalogue and CRM products.
• iEstate: Real estate management and CRM software for property developers and brokerages. Comparable as a vertical SaaS aimed at developer-side sales operations, with overlap on CRM and inventory management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profitbase

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profitbase