GoFundMe Pro

Name

GoFundMe Pro

Legal name

GoFundMe, Inc.

Website

https://pro.gofundme.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (8132)

SIC

Finance Services (6199)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

Keywords

• Nonprofit fundraising software
• Online donation platform
• Peer-to-peer fundraising tools
• Event ticketing solutions
• Donor management software

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Fees: Transaction and platform fees charged to nonprofit organizations for using the GoFundMe Pro platform. Fees are typically deducted automatically from donations and remitted to GoFundMe. The platform also offers professional services for implementation and configuration.
2. Professional Services: Implementation, site planning, configuration, integration, deployment consulting, and project management services purchased by nonprofit clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

GoFundMe Pro is a cloud-based SaaS online fundraising platform for 501(c)(3) nonprofits, offering branded donation forms and pages, peer-to-peer and crowdfunding campaigns, recurring giving, live event ticketing and auctions, and corporate giving programs. It is underpinned by a proprietary payment solution (GoFundMe Pay) and an AI-powered analytics engine (GoFundMe Intelligence) that predicts donor behavior and recommends personalized ask amounts.

Product overview

GoFundMe Pro is a comprehensive nonprofit online fundraising platform that combines a unified platform architecture with multiple specialized modules. The platform consists of direct fundraising solutions (Donation Forms, Donation Pages, Crowdfunding, Recurring Giving, Nonprofit Giving Cart), event management tools (Live Events, Event Ticketing & Registration, Auctions & Mobile Bidding), and community engagement features (Peer-to-Peer Fundraising, Corporate Giving, Nonprofit Pages on GoFundMe, Impact Creator Tools). Underpinning these solutions is the core platform infrastructure including GoFundMe Pay (proprietary payment processing), GoFundMe Intelligence (AI-powered analytics), the Integrations Hub (connecting to Salesforce, Stripe, PayPal), Donor Dashboard, Campaign Templates, Reporting, International Fundraising, Meta Social Sharing, and Federated Accounts. The platform also offers the GoFundMe Pro Academy for training and education. Formerly known as Classy, the platform rebranded to GoFundMe Pro to leverage GoFundMe's 200M+ supporter community while maintaining its nonprofit-focused feature set.

Differentiator

Problem solved

Functional benefit

Brands

• GoFundMe Pay: Payment processing solution for nonprofit donations
• GoFundMe Intelligence
• Classy (Legacy)

Products and services

• Donation Forms Frictionless, branded donation forms that embed on nonprofit websites to capture donations from any channel.
• Donation Pages Personalized, high-converting campaign pages that allow nonprofits to tell their story for each appeal and drive donations.
• Crowdfunding Tools that highlight a shared goal and rally community support on crowdfunding campaigns for nonprofits.
• Recurring Giving Program to increase sustainable revenue and grow a community of long-term, recurring donors.
• Nonprofit Giving Cart Allows donors to give in multiple ways simultaneously within a single transaction, expanding the potential of each appeal.
• Live Events End-to-end event management and fundraising functionality for nonprofit in-person and virtual events.
• Event Ticketing & Registration Seamless event registration and ticketing functionality to showcase nonprofit events and drive attendance.
• Auctions & Mobile Bidding Auction and mobile bidding features that enable attendees to give more from any device during events, in person or virtually.
• Peer-to-Peer Fundraising Enables supporters to amplify a nonprofit's mission and fundraise on its behalf through personal fundraising pages.
• Corporate Giving Scalable, repeatable giving programs for employee matching, workplace giving, and corporate partnerships.
• Nonprofit Pages on GoFundMe Enables nonprofits to claim a presence on the main GoFundMe platform and harness its 200M+ supporter community for discoverability and donations.
• Impact Creator Tools Activates creators and their audiences with custom campaigns, livestream fundraising, and other creator-centric fundraising tools.
• GoFundMe Pay Proprietary payment processing solution that processes donation transactions, increases campaign ROI, and includes fraud prevention and risk controls.
• GoFundMe Intelligence AI-powered analytics platform that predicts donor behavior and helps nonprofits optimize campaigns to reach fundraising goals.
• International Fundraising Multi-currency support that enables nonprofits to engage supporters across the globe with international donation campaigns.
• Integrations Hub Centralized hub connecting nonprofits to best-in-class third-party integrations such as Salesforce (CRM), Stripe, and PayPal.
• GoFundMe Pro Professional Services Implementation, site planning, configuration, integration, deployment consulting, and project management services purchased by nonprofit clients.

Quantifiable outcome

• 46% higher yield for American Cancer Society using community-led challenges
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• GivingTuesdaycoreStrategic or Co-development Partner · 1 January 2025GoFundMe partnered with GivingTuesday to develop the Gen Z Nonprofit Report, combining GoFundMe's donor data insights with GivingTuesday's GivingPulse survey research. The partnership explores how Gen Z expresses generosity and provides actionable guidance for nonprofits to capture younger donors. Research data spans January 2025 to January 2026 with 10,411 respondents.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Neon One: Nonprofit CRM and fundraising platform suite with Neon CRM, Neon Pay, and CauseMaker P2P. Direct competitor on integrated fundraising, payments, and CRM for nonprofits.
• Bonterra (Network for Good, Salsa, GiveRiver): Suite of nonprofit fundraising and CRM products including Network for Good and Salsa. Directly competes with GoFundMe Pro on donation forms, email, and donor management for nonprofits.
• Qgiv: Online fundraising platform for nonprofits offering donation forms, events, auctions, and P2P. Direct overlap on events and auctions specifically, which are core GoFundMe Pro modules.
• Bloomerang: Donor management and fundraising CRM focused on donor retention. Overlaps with GoFundMe Pro on donor dashboard, recurring giving, and reporting for small-to-mid nonprofits.
• Givebutter: Modern all-in-one fundraising platform for nonprofits with transparent pricing. Competes head-to-head on donation forms, P2P, events, and ticketing, often targeting the same mid-market 501(c)(3) segment.
• DonorPerfect: Long-standing nonprofit fundraising and donor management software. Competes on CRM, donation processing, and reporting for small and mid-sized nonprofits.
• Classy: Now operating as GoFundMe Pro after the 2024 acquisition, Classy was the leading enterprise nonprofit fundraising platform. Direct overlap in donation forms, P2P, events, and recurring giving for 501(c)(3) organizations.
• Funraise: Enterprise nonprofit fundraising platform offering donation forms, P2P, events, and CRM. Closest direct competitor to the GoFundMe Pro enterprise nonprofit SaaS bundle.

Broad incumbents

• Blackbaud: Largest incumbent in nonprofit software with Raiser's Edge NXT, Luminate Online, and Blackbaud CRM. Competes broadly across enterprise nonprofit fundraising, analytics, and back-office—often displacing smaller platforms in large accounts.
• Salesforce.org (Nonprofit Cloud): Enterprise CRM giant's nonprofit vertical offering. Competes for large 501(c)(3) accounts seeking deeply integrated CRM, fundraising, and program management rather than best-of-breed fundraising tools.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gofundme
• Facebookfacebook.com/gofundme
• LinkedInlinkedin.com/company/gofundme-pro
• Instagraminstagram.com/gofundme
• TikToktiktok.com/@gofundme

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoFundMe Pro