PromoGEN

What PromoGEN does

PromoGEN (legal entity PromoGen s.r.o.) is a privately-held Czech marketing and print services agency headquartered at Petržílkova 13, Prague 13, founded in 2011 through the merger of a printing company and an online marketing firm. The company operates a dual-pillar service model: an online marketing division offering email marketing (via Ecomail, Bloomreach, and SmartEmailing), performance advertising across Google Ads, Seznam Sklik, Microsoft Ads, Meta, and TikTok, Shoptet e-commerce development, custom website builds, SEO, and creative production; and a printing division covering offset and digital printing of magazines, brochures, flyers, catalogues, packaging, signage, and vehicle wraps, plus textile printing and a full catalogue of branded promotional merchandise. The technology stack includes web push notifications (OneSignal, Firebase), the Děkovačka partner thank-you page network, and AI-augmented workflows using GPT-4 for content generation, predictive analytics, segmentation, and A/B testing — with stated outcomes including a 20% increase in email open rates. PromoGEN is Google Partner certified and serves primarily the Czech and Slovak markets with nascent DACH expansion capability.

The company employs a team of 23 marketing and technical professionals and has served more than 4,000 clients since inception. Its customer base spans SMBs (hobby-horse.cz), mid-market firms (Leoness.sk, Ski a Bike Centrum Radotín, Nafigate Cosmetics, Timeout Jeans), and enterprise accounts including Trenčkárna, Grizly, EXIMtours, Yves Rocher, Dobré knihy, Red Bull, SuperZoo, and Sephora — across e-commerce, retail, travel, cosmetics, beverages, and pet verticals. The business model is professional services delivered on a project or retainer basis with quote-based pricing, supplemented by hardware/product revenue from printing and promotional merchandise. Go-to-market is sales-led, direct-to-client, primarily through the company's bilingual Czech/English website with consultation request forms, supported by inbound content marketing via an educational blog and outbound client development. PromoGEN is founder/management-owned with no disclosed external investment or parent company.

Name

PromoGEN

Legal name

PromoGen s.r.o.

Website

https://promogen.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PromoGEN is a Prague-based, privately-held Czech marketing and print agency founded in 2011, serving 4,000+ SMB, mid-market, and enterprise clients in Czechia and Slovakia with email marketing, PPC, Shoptet e-shop development, and printing/promotional products via a team of 23.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Cause Marketing & Co-Promotions (BPAFAMAK), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Digital marketing services
• Email marketing automation
• Performance advertising PPC
• E-commerce development
• Printing and promotional merchandise

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Services: Core revenue from marketing agency services including email marketing campaigns, performance advertising (PPC), SEO, and analytics. Services are delivered directly to clients on project or retainer basis.
2. E-commerce Development: Revenue from building and maintaining e-commerce websites and online stores, primarily on Shoptet platform
3. Printing Services: Printing and promotional product services including printed materials, textile printing, and promotional items. One of two core business pillars alongside online marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PromoGEN is a Czech marketing agency operating two business pillars: an online marketing division offering email marketing, performance advertising (PPC across Google Ads, Seznam, Meta, TikTok), SEO, e-commerce development on the Shoptet platform, website creation, and creative production; and a printing division offering offset and digital printing, textile printing, and branded promotional merchandise. The agency delivers end-to-end customer-lifecycle marketing (acquisition, conversion, retention, analytics) for e-commerce businesses and other B2B clients primarily in the Czech Republic and Slovakia.

Product overview

PromoGEN is a Czech marketing agency offering a dual-core service model: (1) online digital marketing — including email marketing (Ecomail, Bloomreach), performance advertising (PPC across Google Ads, Seznam, Meta, TikTok), Shoptet e-shop creation, website development, SEO, and creative production with AI tools; and (2) print and promotional products — covering offset and digital printing of magazines, brochures, flyers, catalogues, packaging, business cards, signage, and vehicle wraps, plus textile printing on apparel and accessories, and a full catalogue of branded promotional merchandise. The company was founded in 2011 and serves over 4,000 clients with a team of 23 experts. Push notifications and the Děkovačka thank-you page network are add-on digital tools that extend the core marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• E-mail Marketing (Email Marketing Agency Services) Comprehensive email marketing service including campaign management, automation (abandoned cart, welcome, reactivation), personalization, segmentation, A/B testing, and reporting. Delivered as an outsourced agency service using Ecomail, Bloomreach, and SmartEmailing platforms, primarily for e-commerce clients in Czech Republic and Slovakia.
• Performance Marketing (PPC) Performance-driven digital advertising across Google Ads, Seznam Sklik, Microsoft Ads, Meta (Facebook/Instagram, including Advantage+), and TikTok. Includes campaign strategy, audience targeting, budget optimization, and ongoing performance analysis. Delivered as a managed agency service; PromoGEN is a Google Partner certified agency.
• E-shop Creation on Shoptet Full-service Shoptet e-commerce platform implementation including site structure, custom design, multilingual setup, payment and shipping integration, SEO configuration, and ongoing management and training. Targeted at SMBs and mid-market e-commerce businesses seeking a turnkey online store.
• Website Development (Tvorba Webů) Custom website development including simple presentation sites and interactive sites with features such as booking systems and online calculators, built on modern web technologies. Targeted at B2B clients seeking corporate or marketing websites.
• SEO (Search Engine Optimization) Search engine optimization services to improve organic visibility and traffic for e-commerce and corporate websites, typically bundled with new Shoptet e-shop builds or broader marketing engagements.
• Creative & Production Creative design and content production services including graphic design, copywriting, video production (Reels), and AI-assisted creative workflows (GPT-4) to support marketing campaigns across owned, paid, and social channels.
• Printing Services (Tiskoviny) Full-range offset and digital printing services covering magazines, brochures, flyers, calendars, letterhead, envelopes, prospectuses, advertising banners, roll-ups, business cards, stamps, folded leaflets, posters, postcards, notebooks, presentation boards, catalogues, stickers and decals, flag systems, books, diaries, vehicle wraps, packaging materials, and signage. Operated since 2011.
• Textile Printing (Potisk Textilu) Textile printing on T-shirts, hoodies, jackets, caps, trousers, umbrellas, shirts, sportswear, shorts, workwear, gloves and scarves, jerseys and tank tops, bags, backpacks, underwear, and vests. Available as branded apparel sourcing for B2B clients.
• Promotional Items (Reklamní Předměty) Branded promotional merchandise including notebooks, writing accessories, office supplies, PC/mobile/tablet accessories, bags, umbrellas, beauty and health items, mugs and kitchenware, outdoor and sports items, flashlights and tools, branded goods, food and supplements, wine and alcohol, children's items, and Christmas items.

Quantifiable outcome

• 183% revenue increase and 254% margin increase for Leoness.sk within two months of partnership
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ESHOP BOOSTERcoreGTM or Marketing Partner · 1 April 2025PromoGEN partnered with ESHOP BOOSTER to help Czech and Slovak e-commerce businesses grow. ESHOP BOOSTER is a platform that supports e-commerce growth, and PromoGEN joined as a partner to provide marketing expertise to their network.
• DěkovačkaminorGTM or Marketing PartnerDěkovačka is a network of partner e-shops that allows cross-promotion of customers. PromoGEN helps clients implement Děkovačka on their e-commerce sites as an acquisition channel, exchanging customers with complementary non-competing partners.
• EcomailcoreTechnology or IntegrationEcomail is an email marketing platform that PromoGEN recommends and uses for smaller and medium-sized clients. The platform integration enables advanced email automation including abandoned cart sequences and newsletters.
• ShoptetcoreTechnology or IntegrationShoptet is the primary e-commerce platform PromoGEN uses for building and maintaining online stores. PromoGEN creates e-shops on Shoptet, sets up design and structure, and provides ongoing marketing services.
• Google AdscoreTechnology or IntegrationPrimary advertising platform for performance marketing campaigns. PromoGEN is a Google Partner certified agency.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media advertising platform for performance marketing campaigns including Advantage+ campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Triad: Long-standing Czech full-service marketing agency with digital, creative, and ATL capabilities. Comparable on full-service integrated marketing and Czech enterprise client base that overlaps with PromoGEN's roster.
• Actum: Czech digital agency providing e-commerce, digital marketing, and design services to Central European brands. Comparable on the e-commerce build, performance marketing, and digital transformation offering in the same geography.
• Etnetera: A Prague-based digital agency offering digital marketing, performance, and web/e-commerce services to Czech enterprise clients. Directly comparable to PromoGEN's digital marketing and Shoptet/website development practice in the same home market.
• Visibility: Performance marketing and digital agency operating across Czech and Slovak markets. Directly comparable on PPC, programmatic, and SEO focus serving the same CZE/SVK e-commerce client base.

Broad incumbents

• WPP: Global marketing services holding company with GroupM and Ogilvy operations in Czechia. Comparable as a broad incumbent competing for the same enterprise marketing budgets as PromoGEN.
• Heureka Group: Pan-CEE e-commerce comparison and marketing platform that competes for a share of Czech retailer marketing budgets. Comparable as a broad incumbent in the Czech e-commerce marketing ecosystem where PromoGEN operates.
• Dentsu: Global advertising network with a CEE presence providing digital media, performance, and CRM services. Comparable as a broad incumbent offering overlapping digital performance capabilities to multinational clients in the region.
• Publicis Groupe: Global advertising holding group with significant Central European operations. Comparable as a broad incumbent offering full-service digital performance and CRM at scale, competing in the same Czech enterprise RFPs.

Others

• Shoptet: The Czech e-commerce platform on which PromoGEN builds most client stores. Comparable as an ecosystem partner — closely tied to PromoGEN's e-commerce development service and a potential long-term competitor as it expands agency-style services.

Regional players

• ESHOP BOOSTER: Czech e-commerce growth platform that PromoGEN partnered with in April 2025. Comparable as a regional e-commerce enablement player that could both supply and compete for digital marketing clients in the same CZE/SVK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/promogencz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoGEN