Huijs Psychologen

What Huijs Psychologen does

Huijs GGZ (doing business as Huijs Psychologen) is a small-scale, private Dutch mental health care institution (GGZ instelling) founded in 2011 by Drs. P.A.J.M. Pernette Huijs and headquartered in 's-Hertogenbosch, Netherlands. The practice delivers specialised psychological care to adults aged 18 and over across four physical locations — Engelen/'s-Hertogenbosch (including a home-based practice), Tilburg, and Sittard — plus a dedicated online department, Huijs Online, providing nationwide ADHD diagnostics and remote video therapy. Huijs GGZ employs approximately 50 staff spanning psychologists, GZ-psychologists, psychotherapists, clinical psychologists, psychiatrists, art therapists, nursing specialists, and administrative support, all BIG-registered and operating under the Dutch Kwaliteitsstatuut quality framework with ISO 9001 certification.

The service offering combines individual psychotherapy (CBT, EMDR, Schema Therapy, EFT, ACT, mindfulness, light therapy), couples therapy, multiple group therapy programs (schema therapy groups, ACT groups, Healthy Adult groups, walking groups), neuropsychological and personality diagnostics, and digital care via video consultation and online modules. The technology stack integrates third-party platforms — Embloom for electronic symptom questionnaires, Therapieland for self-directed treatment modules, and ggzportal.nl as the client portal — alongside an online screening and registration funnel on the corporate website. GP referrals enter through the Zorgdomein platform, which acts as the primary referral channel alongside direct website registration.

Revenue is generated almost entirely through Dutch basic health insurance (basisverzekering) reimbursement under the GB-GGZ and S-GGZ care paths, with rates set by the Dutch Healthcare Authority (NZa). The practice has secured direct billing contracts with five major insurers (Zorg en Zekerheid, Caresq/Aevitea/Eucare, DSW, CZ, VGZ) and accepts partial-reimbursement arrangements with several others (Zilveren Kruis, Menzis, ASR, ONVZ, Salland) via Infomedics. Out-of-pocket services (couples therapy without diagnosis, burnout treatment, diagnostic-only assessments) supplement the insurance-reimbursed core. The practice is founder-owned, privately held, and operates without external investment or parent company.

Name

Huijs Psychologen

Legal name

Huijs GGZ

Website

https://psyhuijs.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Huijs GGZ is a private Dutch mental health practice (founded 2011) operating four physical locations in southern Netherlands and a national online division, delivering specialised psychotherapy, diagnostics, and group therapy to adults aged 18+ across approximately 50 employees, reimbursed primarily via Dutch basic health insurance.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Mental health services
• Psychotherapy services
• Psychological diagnostics
• Couples therapy
• Group therapy programs

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Dutch Basic Health Insurance Reimbursement (GB-GGZ & S-GGZ): Huijs GGZ generates revenue primarily through Dutch basic health insurance (basisverzekering) reimbursements. Care demand types 1-4 fall under Generalist Basic Mental Healthcare (GB-GGZ) and types 5-8 under Specialised Mental Healthcare (S-GGZ). Rates are set by the Dutch Healthcare Authority (NZa) and vary by practitioner qualification, intervention type, mono- or multidisciplinary care, and session duration. Some insurers fully reimburse treatment (Zorg en Zekerheid, Caresq/Aevitea/Eucare, DSW, CZ, VGZ), while others require a €55 personal contribution per session (Zilveren Kruis, Menzis, ASR, ONVZ, Salland).
2. Care Mediation / Zorgbemiddeling: When insurer waiting times exceed national standards (Treeknormen), clients can request care mediation, potentially enabling 100% reimbursement at Huijs GGZ even with non-contracted insurers.
3. Transitional Ruling Revenue (2025 carryover): Clients who had consultations before 1 January 2026 with VGZ, CZ, or ASR continue under 2025 reimbursement terms (100% coverage), providing transitional revenue continuity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Huijs GGZ is a small-scale Dutch mental health institution (GGZ instelling) delivering specialised psychological care to adults (18+) across four physical locations (Engelen/'s-Hertogenbosch, Tilburg, Sittard) and an online department. Core services include intake/diagnostic assessments, individual psychotherapy (CBT, EMDR, Schema Therapy, EFT, ACT, mindfulness), couples/relationship therapy, group therapy programs (schema therapy, ACT, walking, Healthy Adult), neuropsychological and personality diagnostics, ADHD online diagnostics, and digital care via video consultation and online treatment modules. Treatment is reimbursed primarily through Dutch basic health insurance under GB-GGZ and S-GGZ frameworks.

Product overview

Huijs GGZ is a small-scale mental health institution (GGZ instelling) with multiple physical locations in Engelen/'s-Hertogenbosch, Tilburg, and Sittard, plus an online department (Huijs Online). The organization provides specialized mental health care to adults (18+) through a combination of individual therapy (EMDR, CBT, Schema Therapy, EFT), couples therapy, group therapy programs (Group Schema Therapy, ACT groups, Walking groups), diagnostic assessments, and digital care options. Treatment modalities include client-centered therapy, psychodynamic approaches, ACT, and mindfulness. The organization integrates with digital platforms including Embloom for symptom questionnaires, Therapieland for online treatment modules, and ggzportal.nl for client access. All locations offer free parking and are easily accessible.

Differentiator

Problem solved

Functional benefit

Products and services

• Intake: Problem Clarification and Diagnostic Assessment Initial assessment consisting of one or more consultations to identify and evaluate symptoms, followed by diagnosis explanation and collaborative treatment planning with established goals. Intended for adults (18+) entering Huijs GGZ care.
• Individual Psychological Treatment One-on-one psychotherapy sessions focused on treatment goals established during intake. Delivered using approaches such as client-centered therapy, EMDR, CBT, schema therapy, EFT, light therapy, and mindfulness. Available in-office, by telephone, or via video calling.
• Couples Therapy (Relatietherapie) Therapy for partners experiencing relationship problems, focusing on developing healthier interaction patterns and improving communication. Not covered by insurance when no psychological diagnosis is present.
• Group Schema Therapy (Den Bosch) Group-based schema therapy program consisting of 18 weekly sessions plus booster sessions. Works on schemas and emotional modes alongside other participants in a safe environment under guidance of two group therapists.
• Group Therapy Programs (Tilburg) Bundled group programs in Tilburg comprising Group Schema Therapy (18 sessions), The Healthy Adult Group (10 sessions), and Walking Group (10 sessions) combining outdoor movement with therapeutic conversations.
• ACT Group Therapy (Sittard) Acceptance and Commitment Therapy group program consisting of eight sessions, focusing on building resilience through metaphors and experiential exercises to handle difficult experiences effectively.
• Exploratory Conversation Collaborative session between the client, mental health professionals, social sector professionals and the support network, guided by recovery-oriented care and positive health principles.
• Diagnostic Assessment Neuropsychological assessments and in-depth personality assessments to understand brain functioning, cognitive abilities, and overall psychological functioning. Not covered by insurance if conducted without subsequent treatment.
• Digital Care (Digitale Zorg) Online care options including electronic questionnaires, online treatment modules (Therapieland), and video consultation for remote treatment delivery.
• Huijs Online Online department providing remote mental health services including ADHD diagnostics and video consultation options for clients across the Netherlands who prefer digital treatment or live further from physical locations. Staffed by remote psychologists.

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ZorgdomeincoreChannel Partner/ Reseller/ DistributorZorgdomein is the primary electronic referral platform used by Dutch GPs to refer patients to Huijs GGZ. This partnership represents a critical channel through which the majority of referrals enter the practice, alongside direct website registration.
• EmbloomcoreTechnology or IntegrationEmbloom provides electronic questionnaires used to collect structured symptom and needs data from clients in an efficient and systematic manner, supporting diagnosis and tailored treatment planning.
• TherapielandcoreTechnology or IntegrationTherapieland provides online self-directed treatment modules for clients, covering modules for stress management, depression, and sleep issues. These modules complement therapist-led sessions and enable clients to work on their difficulties independently between sessions.
• InfomedicscoreChannel Partner/ Reseller/ DistributorInfomedics handles billing and invoice management for clients with non-contracted or partial-reimbursement health insurers. Clients receive invoices through Infomedics and submit claims to their insurer. Huijs GGZ can adjust Infomedics invoices once clients submit their insurer settlement statements.
• ggzportal.nl (Client Portal)coreTechnology or Integrationggzportal.nl provides the client portal platform through which Huijs GGZ clients access their personal portal for administrative and treatment-related tasks.
• Klachtenportaal ZorgminorStrategic or Co-development PartnerHuijs GGZ is a member of Klachtenportaal Zorg, through which an independent complaints officer can be appointed to facilitate resolution of client complaints. If mediation fails, clients are referred to De Geschillencommissie Zorg (Health Care Complaints Committee).
• Zorg en ZekerheidcoreChannel Partner/ Reseller/ DistributorContracted health insurer providing full reimbursement of Huijs GGZ treatment costs. Direct billing arrangement.
• Caresq (Aevitea, Eucare)coreChannel Partner/ Reseller/ DistributorContracted health insurer providing full reimbursement of Huijs GGZ treatment costs. Direct billing arrangement.
• DSWcoreChannel Partner/ Reseller/ DistributorContracted health insurer providing full reimbursement of Huijs GGZ treatment costs. Direct billing arrangement.
• CZcoreChannel Partner/ Reseller/ DistributorContracted health insurer providing full reimbursement of Huijs GGZ treatment costs. Direct billing arrangement. Transitional ruling for 2025 carryover clients.
• VGZcoreChannel Partner/ Reseller/ DistributorContracted health insurer providing full reimbursement of Huijs GGZ treatment costs. Direct billing arrangement. Transitional ruling for 2025 carryover clients.
• Zilveren Kruis (ZieZo, ProLife, De Friesland, FBTO, Interpolis)coreChannel Partner/ Reseller/ DistributorPartial-reimbursement insurer with a betaalovereenkomst (payment agreement). Direct billing to insurer; €55 personal contribution billed via Infomedics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Therapieland: Dutch e-health platform providing self-directed online treatment modules for stress, depression, sleep, and other conditions. Technology partner to Huijs GGZ and adjacent in Dutch digital mental-health infrastructure.

Broad incumbents

• PsyQ: Largest specialized mental-health treatment chain in the Netherlands, part of Parnassia Groep, offering both basic and specialist GGZ across many locations. Competes with Huijs GGZ for GP referrals and BIG-registered clinicians.
• GGZ inGeest: Major specialized mental-health provider in the Amsterdam/Haarlem region, part of Amsterdam UMC, offering both GB-GGZ and S-GGZ services. Comparable modality mix and adult patient focus at much larger scale.
• Arkin: Amsterdam-area mental-health and addiction care organization offering specialized GGZ, basic GGZ, and forensic care. Competes for clinician talent and Amsterdam-region patients adjacent to Huijs GGZ's catchment.
• Indigo: Dutch foundation providing basic mental-health support, prevention, and low-intensity interventions, part of the broader GGZ ecosystem. Indirect overlap with Huijs GGZ's GB-GGZ funnel and prevention-adjacent demand.

Direct peers

• Mindler: Online psychology platform operating in the Netherlands offering CBT-based therapy and psychiatric support via app and video. Comparable to Huijs Online in modality (digital CBT, video therapy) but with a tech-platform rather than clinic-based delivery model.
• OpenUp: Dutch-founded digital mental-health platform delivering online therapy, screening, and self-help modules to employees via employer contracts. Direct competitor to Huijs Online for online adult psychotherapy demand in the Netherlands.
• iPractice: Dutch psychology practice operating across multiple cities with a comparable mix of CBT, EMDR, and schema therapy for adults, plus online options. Closest direct analogue in scale and clinical offering within the independent-practice segment.

Regional players

• Lentis: Regional GGZ provider covering Groningen, Drenthe, and Overijssel with basic and specialized mental-health services. Comparable independent-institution positioning outside Huijs GGZ's Southern Netherlands footprint.
• Dimence: Regional mental-health provider in Overijssel/Gelderland offering basic and specialized GGZ including group programs. Comparable operating model as a regional GGZ instelling with multidisciplinary teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huijs-psychologen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huijs Psychologen