QSport

What QSport does

QSport (formally Sports Federation of Queensland Incorporated) is the not-for-profit industry peak body for Queensland sport, established on 8 February 1993. The organisation represents 70 State Sporting Organisations (SSOs) along with industry providers, agencies, and adjacent peak bodies, and works with all three levels of government on initiatives that improve the leadership, governance, sustainability, delivery, and impact of community sport across Queensland.

Its core offerings are programs and events rather than technology products. Flagship properties include the annual Queensland Sport Awards (now in its 30th year), the Queensland Sport Hall of Fame, the QSport Conference, and the Future Sport Now Conference targeting the lead-up to Brisbane 2032. Supporting services include governance training delivered in partnership with the Australian Institute of Company Directors (AICD), micro-credentials with CQUniversity, networking series (QSport Connect, Women in Sport Breakfast, Queensland Sport Oration), workshops on digital transformation, member protection, and gender equity, and a Sport Leadership Program with Griffith University. Distribution is via direct membership, ticketed events, and government and corporate partnerships.

The business model is a multi-stream not-for-profit structure: annual membership fees from 70 Ordinary Members (SSOs) and Associate Members, corporate sponsorship led by the Queensland Government as Flagship sponsor alongside Channel 9, Health and Wellbeing Queensland, QUT Sport, Sports Accounting Australia, Arthur J. Gallagher & Co, Bunnings, AICD and others, plus ticketed event revenue. QSport operates from Sports House in Milton, Brisbane with 17 staff and is governed by a board of directors including a Chair (Alison Lyons following Ben Callard's April 2026 departure). The current CEO is Shantel Netzler, appointed November 2025.

Name

QSport

Legal name

Sports Federation of Queensland Incorporated

Website

https://qsport.org.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

QSport is the not-for-profit industry peak body for Queensland sport, representing 70 State Sporting Organisations. It delivers advocacy, governance training, awards, and networking events, funded through membership fees, corporate sponsorships, and ticketed events ahead of Brisbane 2032.

Ownership category

akta.pro rank

Product category

Sport Industry Association

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sport industry advocacy
• Sport governance training
• Sport membership association
• Sport awards programs
• Sport sector coordination

Headquarters

HQ city

Milton (Brisbane)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Revenue generated from Ordinary Members (State Sporting Organisations) and Associate Members paying membership fees to be part of the QSport network.
2. Sponsorships: Corporate sponsorship revenue from major sponsors including Queensland Government, Channel 9, Health and Wellbeing Queensland, QUT Sport, Sports Accounting Australia, Brisbane Convention and Exhibition Centre, Arthur J. Gallagher & Co, AICD, and others.
3. Event Revenue: Revenue from ticketed events including the annual Queensland Sport Awards, QSport Conference, and various workshops and seminars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

QSport is a not-for-profit industry peak body representing 70 State Sporting Organisations across Queensland, providing membership services, governance training, sector-wide advocacy, awards programs, and events to coordinate and advance the state's sport industry.

Product overview

QSport is the industry peak body for Queensland sport, offering a portfolio of programs and events rather than a traditional product platform. Core offerings include the Queensland Sport Awards (annual awards ceremony celebrating achievements across 12+ categories), the Queensland Sport Hall of Fame (recognising outstanding Queensland athletes and contributors), the QSport Conference (annual leadership event), and the Future Sport Now Conference (focused on Brisbane 2032 Olympic and Paralympic Games legacy). Supporting services include governance training programs, networking events (QSport Connect, Women in Sport Breakfast, Queensland Sport Oration), workshops on topics like digital transformation and gender equity, and communities of practice for Member Protection Information Officers. The organisation represents 70 State Sporting Organisations and works with government on sport policy and development.

Differentiator

Problem solved

Functional benefit

Brands

• Queensland Sport Awards: Annual awards ceremony celebrating achievements across the Queensland sport industry, now in its 30th year.
• Queensland Sport Hall of Fame
• QSport Conference
• Future Sport Now Conference
• QSport Connect
• Queensland Sport Oration
• Women in Sport Breakfast

Products and services

• Ordinary Membership
• Associate Membership
• Queensland Sport Awards
• Queensland Sport Hall of Fame
• QSport Conference
• Future Sport Now Conference
• Governance Foundations Course for Not-for-Profit (Sport)
• Women in Sport Breakfast
• Queensland Sport Oration
• Digital Transformation in Sport Workshop
• SAGE x QSport Gender Equity in Sport Leadership Series
• Member Protection Information Officer Community of Practice
• QUT Future of Sport Conference 2026
• QSport Connect

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• Australian Institute of Company Directors (AICD)coreStrategic or Co-development Partner · 27 March 2026Major Sponsor for 2026, delivering Governance Foundations for Not-for-Profit Directors Course and Board Governance Communities of Practice for member SSO and SSOD directors.
• BunningsminorGTM or Marketing Partner · 30 January 2026Partnership to boost commercial support for Queensland sporting clubs.
• Griffith UniversitycoreStrategic or Co-development Partner · 25 November 2025Partnership for Sport Leadership Program hosting Oceania Olympic Committee delegates and delivering sector engagement programs.
• Sports Accounting AustraliacoreGTM or Marketing Partner · 7 February 2025Major Sponsor providing financial management services and support. Preferred accounting supplier contributing to education and engagement initiatives for members.
• Queensland GovernmentflagshipGTM or Marketing PartnerPrincipal sponsor of Queensland Sport Awards and Hall of Fame. Provides funding for sport programs including FairPlay vouchers, Active Clubs, and Minor Infrastructure Program totaling over $26 million.
• Channel 9coreGTM or Marketing PartnerMajor sponsor of Queensland Sport Awards, naming rights sponsor for Queensland Sport Star of the Year award.
• Health and Wellbeing QueenslandcoreGTM or Marketing PartnerSponsor of Queensland Sport Team of the Year award. Partners on health and wellbeing initiatives through sport.
• QUT SportcoreGTM or Marketing PartnerSponsor of Queensland Sport Awards and Innovation of the Year award. Higher Education Event Partner.
• Brisbane Convention and Exhibition CentrecoreGTM or Marketing PartnerVenue sponsor for Queensland Sport Event of the Year award. Host venue for Queensland Sport Awards.
• Arthur J. Gallagher & CocoreGTM or Marketing PartnerSponsor of Queensland Sport Awards, supporting Administrator of the Year award.
• Konica MinoltaminorGTM or Marketing PartnerSponsor of Queensland Sport Official of the Year award.
• Queensland Rugby LeagueminorStrategic or Co-development PartnerHost of Oceania Olympic Committee delegation as part of Sport Leadership Program.
• CQUniversityminorStrategic or Co-development PartnerCo-designed micro-credentials for grassroots sport in Queensland ahead of Brisbane 2032. QSport collaborated on initiative design.
• Sporting WheeliesminorStrategic or Co-development PartnerPartnership for Inclusive Sport Kickstart Workshop pilot program for QSport members.
• Australian Sports Technologies Network (ASTN)minorStrategic or Co-development PartnerPartnership for Digital Transformation in Sport Workshop delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Australian Sports Commission: The Australian Sports Commission (Sport Australia) is the federal government agency funding and governing Australian sport. It overlaps with QSport's advocacy and policy remit at a national scale and is a key counterpart for funding flows like FairPlay-style programs.
• Sport England: Sport England is the national body distributing government and lottery funding to grassroots sport in England. While much larger in scale and scope, it operates an analogous remit to QSport's advocacy and community-sport capacity-building functions.
• Confederation of Australian Sport: Confederation of Australian Sport is the national peak body of national sport federations, operating one tier above QSport. While broader in geographic and sport-code scope, it shares the same advocacy, governance-support, and sector-coordination mandate.

Direct peers

• Sport NSW: Sport NSW is the industry peak body for sport in New South Wales, representing state sporting organisations and advocating on policy, funding, and participation. Its mandate, membership model, and advocacy-led GTM closely mirror QSport's role in Queensland.
• VicSport: VicSport is the peak body for sport in Victoria, with a structurally identical role to QSport in representing state sporting organisations, advocating to government, and delivering sector-wide governance and capacity programs. It is the most directly comparable state-level industry peak body in Australia.
• SportWest: SportWest is the peak industry body for sport and active recreation in Western Australia, serving state sporting associations and providing advocacy, training, and networking services. It is a like-for-like state peak body operating under a comparable membership and sponsorship model.
• Recreation South Australia: Recreation SA (operating alongside the Office for Recreation, Sport and Racing) represents sport and recreation organisations in South Australia. It mirrors QSport's mission to build sector capability, advocate to government, and convene industry stakeholders.

Others

• Australian Sports Technologies Network (ASTN): ASTN is a national network accelerating sport-tech innovation and is a QSport partner delivering the Digital Transformation in Sport Workshop. It is an enabling/ecosystem peer rather than a direct competitor, but interacts with QSport's membership on technology adoption and innovation.
• Volunteering Queensland: Volunteering Queensland is the state's peak body for volunteering, addressing the volunteer-workforce challenges that QSport highlights as a key pain point for SSOs. While not a sport body, it is an adjacent Queensland peak body and policy partner with shared structural dynamics.

Regional players

• Sport NZ: Sport NZ is the New Zealand government agency investing in sport and recreation, with a comparable advocacy and capability-building mandate to QSport's. It is a useful international benchmark for funding mechanisms and sector-development programs, though it operates in a different national context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qsport.org.au
• Instagraminstagram.com/qsport.org.au
• Xtwitter.com/qsport
• LinkedInlinkedin.com/company/qsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QSport