What QuiteaMind does

QuiteaMind is a Lisbon-based private limited company (Quiteamind, Lda) operating as an integrated software and marketing firm with a specialization in HR technology. The company was founded in 2009 as Makeadream, pivoted in 2020 toward HR technology solutions, and rebranded to QuiteaMind in 2024-2025. Its product portfolio consists of proprietary HR technology modules: QTraining (gamification-based training and onboarding), QEvaluation (digital performance evaluation), Q3Sixty (180/360-degree feedback surveys), QFeedback (continuous feedback mobile app), Qembrace (culture and onboarding gamification), Stay Connected (internal social platform), and Programa BEST (executive wellness and productivity program). Technology is built on conventional web stacks (PHP, Laravel, React, TypeScript, JavaScript) with no disclosed AI/ML models, APIs, or proprietary data assets.

The business operates three revenue streams: custom software development (per-project or retainer), HR technology solutions (proprietary platforms adapted to each client), and digital marketing services including strategy, SEO, social media, paid campaigns, and a CMO-as-a-Service offering for smaller organizations. Pricing is custom-quoted with no public rate card; project engagements define scope and investment upfront, while ongoing work operates on monthly retainer with a minimum 6-month commitment. Distribution is entirely consultative direct sales, targeting Portuguese SMEs as the primary segment and HR/People & Culture departments as a strong secondary vertical, with large enterprises also served. Named customers include Medialivre, Cegoc, Quinta do Negrão, Thrive Partners, Boyden, Footprint, Frulact, Inova, Mariano, Portway, and Tecniarte, spanning media, HR consulting, hospitality, F&B, and technology sectors across Portugal.

The company is founder/management-owned with no external institutional investors or parent entity, operates exclusively within Portugal (Lisbon, Porto, Azores, Madeira), and runs with a lean team of 8 employees led by CEO Tomás Neves de Almeida and Head of Digital Jorge Ferreira. Thought leadership is published in external media (Human Resources Portugal, Dinheiro Vivo, RH Magazine) and via the company's blog (Mindset). Marketing distribution emphasizes dual-optimization for traditional search engines and generative AI platforms (ChatGPT, Gemini, Claude), positioning the firm for AI-mediated discovery despite having no in-house AI product capability.

Name

QuiteaMind

Legal name

Quiteamind, Lda

Website

https://quiteamind.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

QuiteaMind is a Lisbon-based private software and marketing firm with a proprietary HR technology suite (QTraining, QEvaluation, Q3Sixty, QFeedback) and custom software plus digital marketing services, serving Portuguese SMEs and HR departments on project and retainer engagements.

Ownership category

akta.pro rank

Product category

Custom Software Development and HR Technology

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Human Resources Consulting Services (541612)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Content Operations & Workflow Management (BPAFAIAI), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• Custom software development
• HR technology solutions
• Digital marketing services
• Gamification platforms
• Performance evaluation software

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Bespoke software development including platforms, web applications, mobile applications, integrations, AI and process automation, and evolution of existing systems. Delivered per project with defined scope or as ongoing retainer engagement.
2. HR Technology Solutions: Proprietary HR software products (QTraining, QEvaluation, Q3Sixty, QFeedback) offered as platforms adapted to each organisation's reality. Revenue generated through platform development and customisation, likely project-based or subscription model.
3. Digital Marketing Services: Full-service digital marketing including digital strategy, brand positioning, content strategy, SEO, social media management, UX marketing, paid campaigns, email marketing, automations, and corporate events. Offered both per project and as monthly retainer (minimum 6 months).
4. CMO as a Service: Complete outsourced marketing function for smaller organisations, combining strategy and execution under a retainer model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

QuiteaMind develops custom software (platforms, web and mobile applications, integrations, AI and process automation) and proprietary HR technology products (QTraining, QEvaluation, Q3Sixty, QFeedback, Qembrace, Stay Connected, Programa BEST), and delivers integrated digital marketing services including digital strategy, brand positioning, content, SEO, social media management, paid campaigns, email marketing, automation, and CMO-as-a-Service engagements. Work is delivered per project with defined scope or under monthly retainers with a minimum 6-month commitment.

Product overview

QuiteaMind operates as a software and marketing firm that delivers both proprietary HR technology products and professional services. Its core product portfolio consists of modular HR solutions: QEvaluation (digital performance appraisal with continuous feedback and HR analytics), QTraining (gamification-based training and onboarding), Q3Sixty (180/360-degree feedback and organizational climate surveys), QFeedback (structured feedback mobile app), and Qembrace (gamification platform for culture and onboarding). These are complemented by the BEST wellness program. The company also provides custom software development and integrated digital marketing services as a software house. The integrated approach combines the HR product suite with broader software and marketing capabilities under a unified team.

Differentiator

Problem solved

Functional benefit

Brands

• QTraining: Gamification application available in web and app format. Through a logic of challenges, points, and rankings, QTraining is a powerful tool for behavior change and increased engagement.
• QEvaluation
• Q3Sixty
• QFeedback
• Programa BEST
• Qembrace
• Stay Connected

Products and services

• QTraining Gamification-based training and onboarding application available in web and mobile app formats. Uses challenges, points and rankings to drive behaviour change and increase employee engagement, with fully customizable content.
• QEvaluation 100% digital, simple and intuitive performance evaluation platform that adapts to any company's reality, incorporating continuous feedback, individual development plans, and HR analytics to replace manual Excel-based processes.
• Q3Sixty 180 and 360-degree feedback questionnaire platform with a strong focus on analytics, allowing organizations to create and apply customizable questionnaires for organizational climate assessment.
• QFeedback Mobile application that allows structured feedback to be registered at any moment, recognising deserving colleagues and helping improvement at key moments, with analytics on feedback volume, type, and frequency.
• Qembrace Web platform with optional mobile app that stimulates company culture and values among employees using gamification mechanics, addressing onboarding and organizational culture initiatives.
• Stay Connected Web platform where organisations can share relevant information on any topic and launch challenges to employees, who can share moments in an internal mini social network in photo and text format.
• Programa BEST (Building Executive Strong Teams) Innovative corporate wellness and productivity program combining analysis of medical indicators and behavioural strategies with personalised health improvement plans, empowering leadership performance and enabling companies to measure productivity.
• Custom Software Development Bespoke software development services including platforms, web applications, mobile applications, integrations, AI and process automation, and evolution of existing systems, delivered per project with defined scope or as an ongoing retainer engagement.
• Digital Marketing Services Full-service digital marketing covering digital strategy, brand positioning, content strategy, SEO, social media management, UX marketing, paid campaigns, email marketing, automations, go-to-market strategies, and corporate events, delivered per project or under monthly retainer.
• CMO as a Service Complete outsourced marketing function for smaller organisations, combining strategy and execution under a retainer model, covering digital strategy, content, social media, paid campaigns and performance marketing.
• Organizational Climate Studies Employee engagement and organizational climate survey solutions to identify needs, measure impact, and support HR decision-making with data-driven insights, leveraging Q3Sixty 180/360 questionnaire platform.

Quantifiable outcome

• 88% of workers surveyed stated gamification increased their productivity and results; 83% said it increased their satisfaction with their company; 89% said they spent more time on training software/apps due to gamification elements (TalentLMS survey, 2019, referenced by QuiteaMind)

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor.

• BoydenminorOthersDisplayed as a client/partner logo on the QuiteaMind website. Nature of relationship is that of a client or referral partner in the HR/executive search space.
• FootprintminorOthersDisplayed as a client/partner logo on the QuiteaMind website. Nature of relationship appears to be a client.
• FrulactminorOthersDisplayed as a client/partner logo on the QuiteaMind website. Frulact is a food and beverage company.
• InovaminorOthersDisplayed as a client/partner logo on the QuiteaMind website. Nature of relationship appears to be a client in the innovation/technology space.
• MarianominorOthersDisplayed as a client/partner logo on the QuiteaMind website.
• PortwayminorOthersDisplayed as a client/partner logo on the QuiteaMind website.
• TecniarteminorOthersDisplayed as a client/partner logo on the QuiteaMind website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 15Five: Continuous performance management and employee feedback platform. Comparable to QuiteaMind's QFeedback and QEvaluation products, serving HR/People teams with lightweight performance and feedback tooling.
• Impraise: 360-degree feedback and performance review platform for HR teams. Closely comparable to QuiteaMind's Q3Sixty and QEvaluation products for organisations deploying structured feedback programs.
• Culture Amp: Employee engagement surveys, performance, and development platform. Directly comparable to QuiteaMind's combined HR technology suite addressing engagement, feedback, and performance.
• Lattice: Performance management, engagement surveys, and 1:1s platform for HR teams. Closely comparable to QuiteaMind's QEvaluation and Q3Sixty products in functionality and target buyer.

Emerging players

• SweetRush: Custom gamified learning and performance solutions provider. Comparable to QuiteaMind's gamification-driven training and BEST executive program offerings.
• Growth Engineering: Gamification-based learning and engagement platform. Comparable to QuiteaMind's QTraining and Qembrace gamified training and culture platform, addressing engagement through game mechanics.

Broad incumbents

• BambooHR: HRIS/HR software platform covering performance, onboarding, and employee data. Comparable to QuiteaMind's broader HR tech ambitions but at vastly greater scale and capital base.
• Officevibe (by Workday): Employee engagement and pulse-survey tool owned by Workday. Comparable to QuiteaMind's Q3Sixty feedback and climate survey product, but backed by a much larger HR software incumbent.
• Workday: Enterprise HR and people management software suite. Comparable to QuiteaMind's HR technology ambitions at vastly greater scale; poses both competitive threat and potential partnership/integration target.

Regional players

• Devoteam: IT consulting and digital transformation firm with significant operations in Portugal. Comparable as a Portugal-based technology services provider addressing similar enterprise digital transformation needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/quiteamind
• LinkedInlinkedin.com/company/quiteamind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuiteaMind