rabbit eMarketing

What rabbit eMarketing does

rabbit eMarketing GmbH is a Frankfurt am Main-based, system-independent email marketing and marketing automation agency founded in 2004 by Managing Director Nikolaus von Graeve. The firm operates as a full-service agency serving both B2B and B2C clients across the DACH region with documented enterprise engagements including KfW Bankengruppe, Commerzbank, Carl Zeiss, Würth, Abbott Diagnostics, PAYBACK, and Yves Rocher. Rather than building its own email platform, rabbit eMarketing delivers strategy, creative, and ongoing campaign management on behalf of clients using seven major enterprise email and marketing automation platforms — Inxmail, Salesforce Marketing Cloud, Adobe Campaign, Selligent, artegic, Evalanche, and maileon — positioning itself as a vendor-neutral specialist.

The company's service portfolio is organized into three pillars — Strategy & Consulting, Creation & Implementation, and Support & Ongoing Management — and increasingly extends into cross-media and individualized multichannel campaigns beyond email. Revenue is generated primarily through professional services engagements (strategy consulting, campaign creation, and managed services) with smaller recurring ASP platform provisioning contracts (minimum 6-month terms) and one-time template/interface licensing. Pricing is not publicly disclosed but operates on hourly/daily billing (8 hours = 1 work day) with NET-10 invoicing terms.

On the technology layer, rabbit eMarketing has added AI-driven capabilities including Natural Language Generation via a strategic partnership with AX Semantics (enabling automated personalized email content in 110 languages), predictive churn analytics, and predictive send-time optimization. The company also maintains an annual One-to-One Multichannel Konferenz (running since 2017), a webinar series (LIVE-RABBINAR), and a knowledge base that together function as both thought leadership and lead-generation assets. The firm has accumulated 33+ industry awards over its 21-year history, providing meaningful brand credibility in the German email marketing market.

Name

rabbit eMarketing

Legal name

rabbit eMarketing GmbH

Website

https://rabbit-emarketing.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

rabbit eMarketing is a Frankfurt-based, system-independent email marketing and marketing automation agency serving DACH enterprise clients since 2004. It delivers strategy, creative, and ongoing campaign management across seven major email platforms, supplemented by AI-driven personalization and predictive analytics.

Ownership category

akta.pro rank

Product category

Email Marketing & CRM Agency Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Email marketing services
• Marketing automation
• CRM campaign management
• Newsletter design
• Deliverability optimization

Headquarters

HQ city

Frankfurt am Main, Hessen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Email Marketing Services: Full-service email marketing including strategy consulting, campaign creation, execution, and ongoing support/management. Services include design, content, and technical implementation for emails and cross-media campaigns.
2. Marketing Automation Consulting: Advisory and implementation services for marketing automation systems and CRM-based marketing strategies.
3. Email Marketing System Provision (ASP): Provision of email marketing platform access as ASP solution with minimum 6-month contract terms, extended by 3-month periods. Provides technical platform for campaign execution.
4. Software Development: Custom software creation including design templates (baukastenartige Interface for creating HTML emails without HTML knowledge) and other marketing technology solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

rabbit eMarketing is a system-independent full-service agency that provides email marketing, marketing automation, and CRM-based marketing services. The company delivers end-to-end campaign execution across strategy, creative design, technical implementation, and ongoing management, working with clients on platforms such as Inxmail, Salesforce, Selligent, Adobe, Evalanche, artegic, and maileon. Services target both B2B enterprises and B2C consumer-facing companies that need personalized, data-driven customer relationship campaigns.

Product overview

rabbit eMarketing is a full-service email marketing, marketing automation, and CRM agency founded in 2004. Rather than a unified software product, they offer a portfolio of professional services organized around three core pillars: Strategy & Consulting, Creation & Implementation, and Support & Ongoing Management. Their service modules combine to deliver comprehensive relationship marketing campaigns. They additionally provide content automation using AI/NLG technology and host their own annual One-to-One Multichannel Konferenz. The company operates as a system-independent agency, implementing campaigns across multiple email marketing platforms including Inxmail, Salesforce, Selligent, artegic, Evalanche, maileon, and Adobe.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing (E-Mail-Marketing) Core email marketing service including campaign strategy, design, implementation, and ongoing management for newsletters and standalone email campaigns, delivered across multiple platforms.
• Marketing Automation Marketing automation services including automated customer journeys, behavioral trigger campaigns, and lifecycle-based communication sequences implemented across Inxmail, Salesforce, Selligent, Adobe and other platforms.
• CRM-Based Marketing

Quantifiable outcome

• Delivery rates >95% with proper bounce management and list hygiene
• +5 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• InxmailcoreTechnology or IntegrationEmail marketing platform partner. rabbit eMarketing is proficient in Inxmail and uses it for newsletter distribution. The platform is used for campaign analysis, newsletter tracking, and demographic segmentation of recipients.
• SelligentcoreTechnology or IntegrationMarketing automation platform partner. rabbit eMarketing has expertise in Selligent for implementing automated marketing campaigns and CRM-based marketing.
• Adobe (Campaign)coreTechnology or IntegrationAdobe Campaign marketing automation platform partner. rabbit eMarketing implements Adobe Campaign solutions for enterprise clients including Salesforce Marketing Cloud migrations.
• EvalanchecoreTechnology or IntegrationEmail marketing system partner. rabbit eMarketing works with Evalanche for campaign execution and marketing automation implementations.
• artegiccoreTechnology or IntegrationEmail marketing and marketing automation platform partner.
• maileoncoreTechnology or IntegrationEmail marketing platform partner with expertise in implementation and optimization.
• Salesforce Marketing CloudcoreTechnology or IntegrationSalesforce Marketing Cloud implementation partner. rabbit eMarketing has expertise in Salesforce Marketing Cloud including migrations from other platforms (e.g., Abbott Diagnostics case study).
• AX SemanticsstrategicTechnology or IntegrationAI-powered Natural Language Generation (NLG) technology partner. AX Semantics enables generation of natural language text in 110 languages from structured data. rabbit works with AX Semantics on content automation for personalized email campaigns, including prototype development for automated product descriptions and personalized email content.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• artegic: German email marketing and marketing automation technology provider. Directly comparable to rabbit eMarketing in the DACH email/marketing automation space, with overlapping customer segments and service offerings.
• 1000heads: Global relationship marketing agency specializing in social, influencer, and CRM-driven campaigns. Closely comparable service model to rabbit eMarketing but with broader channel scope and larger international footprint.
• Inxmail: Freiburg-based email marketing platform with service and agency capabilities. Operates in the same German email marketing space as rabbit eMarketing, with comparable mid-market and enterprise clients.
• Optilyz: Berlin-based marketing automation platform focused on direct mail, email, and retail marketing. Comparable DACH-based email and CRM marketing automation provider with overlapping customer use cases.
• SC-Networks / Evalanche: German marketing automation and email marketing technology company (maker of Evalanche). Comparable platform-services overlap with rabbit eMarketing in the DACH market.
• Mailingwork: German email marketing platform with newsletter, automation, and campaign management offerings. Competes in the same DACH SMB/mid-market email marketing space.

Regional players

• TWT Digital: Düsseldorf-based digital agency offering CRM, email, and marketing automation services. Comparable German agency model but with broader digital scope than rabbit eMarketing's email focus.
• Cyperfection: Karlsruhe-based digital marketing agency offering CRM, email, and content marketing services. Comparable German regional agency with overlapping service capabilities.
• Plan.Net (Serviceplan Group): Munich-based digital agency within Serviceplan Group offering CRM, marketing automation, and cross-channel services. Comparable German agency offering with broader portfolio.

Broad incumbents

• Dentsu International: Global marketing services network offering email, CRM, marketing automation, and full-funnel campaign execution. Represents the scaled incumbent against which smaller specialists like rabbit eMarketing compete for enterprise mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/erabbit
• YouTubeyoutube.com/user/rabbitemarketingTV
• Facebookfacebook.com/rabbitemarketing
• LinkedInlinkedin.com/company/rabbit-emarketing
• Instagraminstagram.com/rabbitemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rabbit eMarketing