Rack Store

What Rack Store does

Rack Store is a B2B distributor of warehouse storage equipment, primarily pallet racking systems, headquartered in Rancho Cucamonga, California with a second distribution site in Utah. Founded in 2022, the company operates a dual-site inventory model that supports a 24-hour Quick Ship fulfillment program for stocked products across the western United States. Its customer base consists of industrial and commercial warehousing operators and B2B resellers seeking fast, transparent procurement of pallet racking and complementary storage hardware.

The company functions as a premier stocking distributor for Nucor Warehouse Systems (Hannibal pallet rack products), and also distributes complementary lines from Worldwide Material Handling (wire decks, Pro Deck) and Hilti (anchors). The product lineup is anchored in USA-manufactured goods, with installation-ready systems intended to satisfy permit and seismic compliance requirements. Rack Store supplements its stocked inventory with a Dropship program for custom products and maintains an engineering partner network for permit and seismic coordination on customer projects. A self-serve e-commerce website with publicly displayed per-unit pricing forms the primary customer interface, alongside a Certified Dealer Account program for repeat B2B buyers.

Rack Store makes money on per-unit gross margin from the sale of pallet racking and warehouse storage equipment, with revenue split between stocked Quick Ship items (rapid-turn, higher-velocity SKUs) and custom dropship orders. The go-to-market is predominantly inbound and self-serve through the e-commerce platform, with the Certified Dealer Account program extending a tiered channel to repeat commercial buyers. Multi-supplier sourcing (Nucor, Worldwide Material Handling, Hilti) and dual distribution sites are the operational levers used to compete on lead time and price transparency.

Name

Rack Store

Legal name

Rack Store

Website

https://rackstore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rack Store is a B2B distributor of pallet racking and warehouse storage equipment, headquartered in Rancho Cucamonga, CA with a second distribution site in Utah. Founded in 2022, it serves industrial and commercial warehousing operators via a self-serve e-commerce platform and a 24-hour Quick Ship program.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of pallet racking systems, warehouse storage equipment, accessories, and safety products through e-commerce platform. Revenue generated from one-time product transactions across multiple product categories including pallet racks, cantilever racks, wire decks, and rack protection accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rack Store is a B2B distributor of pallet racking systems, cantilever rack components, wire decking, and warehouse safety accessories, primarily stocking Nucor (Hannibal) products. The company operates a Quick Ship inventory program from distribution centers in California and Utah, enabling 24-hour fulfillment of standard components to U.S. warehouse operators, complemented by a dropship program for custom configurations and engineering coordination services for permit and seismic compliance.

Product overview

Rack Store is a B2B distributor offering a comprehensive portfolio of warehouse storage and safety products, primarily powered by Nucor Warehouse Systems (Hannibal brand) and Worldwide Material Handling. The core product line centers on pallet racking systems comprising upright frames and horizontal beams in various sizes, gauges, and seismic ratings for earthquake zones. Complementary wire decking and punched deck products provide shelf surfaces. Cantilever rack systems with structural I-beam columns, arms, and accessories target long-item storage like lumber and pipe. Safety products include column protectors, end-of-row guards, and flue protection accessories. The company operates a Quick Ship inventory program (24-hour fulfillment from California and Utah warehouses) alongside a Dropship program for custom vendor-sourced products. Project coordination services assist with permits and seismic reviews. Products are manufactured in the USA to meet national structural engineering and building code requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Rack Frames Upright frames for pallet racking systems in various depths (24"-48"), heights (96"-300"), and gauges (12ga-14ga) from Nucor Warehouse Systems / Hannibal, with seismic footplate options (5x8, 8x8) for earthquake-prone areas. Sold to warehouse operators, distribution centers, and dealers.
• Pallet Rack Beams Horizontal load-bearing beams in lengths from 48" to 144" and heights from 2-1/2" to 6", featuring teardrop-style 3-pin or 4-pin connections from Nucor Hannibal I-Series. Sold to warehouse operators and dealers building out pallet rack configurations.
• Wire Decks Wire mesh decking for pallet racks from Worldwide Material Handling, available in various depths and widths with step or flared styles, including fire-code compliant options with 3K capacity ratings. Sold to warehouse operators for pallet rack shelf surfaces.
• Pro Deck Punched Deck Steel punched deck panels from Worldwide Material Handling with galvanized finish, available in various sizes, providing solid shelf surface for pallet rack applications. Sold to warehouse operators and dealers needing solid-surface decking.
• Pallet Support Bars Support bars for pallet rack beams from Worldwide Material Handling in double flanged or hat style, available in depths from 36" to 48". Sold to warehouse operators for cross-beam support.
• Cantilever Rack System Components Structural cantilever rack system components from Nucor Warehouse Systems / Hannibal, including columns, bases, arms (48" long x 4" high), horizontals, X-braces, and pipe stops. Designed for storing long and irregular loads such as lumber and pipe; sold to warehouses, lumber yards, and pipe storage operations.
• Pallet Rack Column Protectors Bolt-on forklift safety protection for pallet rack columns, available in 24" height with optional bullnose feature. Sold to warehouse operators to protect upright frames from forklift impact damage.
• End of Row Guards Rack end-of-aisle protection guards from Nucor Warehouse Systems / Hannibal available in single-sided (left/right) and double-sided configurations in 42"-48" lengths. Sold to warehouse operators for end-aisle rack protection.
• Row Spacers Galvanized row spacers from Nucor Warehouse Systems / Hannibal I-Series, 14ga with hardware, in 6"-24" lengths with 1-1/2" flange for standard pallet rack configurations. Sold to warehouse operators for back-to-back rack row spacing.
• Pallet Rack Anchors (Hilti Kwik Bolt TZ) Hilti Kwik Bolt TZ wedge anchors for securing pallet racks and cantilever racks to concrete floors, available in 1/2" x 5-1/2" and 5/8" x 6" sizes with Hilti Report ESR-1917 for building code compliance. Sold to installers and warehouse operators for code-compliant rack anchoring.
• Pallet Rack Shims Foot plate shims from Nucor Warehouse Systems / Hannibal I-Series, slotted style, in 4"x8" or 5"x8" sizes at 11-16 gauge for leveling pallet rack frames. Sold to warehouse operators for rack installation leveling.
• Flue Protection / Pallet Back Stops Flue space management accessories including pallet back stops and deep double-sided stops for maintaining required fire safety spacing between pallet loads. Sold to warehouse operators for fire code compliance.
• Quick Ship Inventory Program Stocked inventory program offering selective uprights, beams, cantilever components, wire decks, accessories, and safety components ready to ship within 24 hours from California (Rancho Cucamonga) and Utah distribution sites. Sold to warehouse operators and dealers needing rapid fulfillment.
• Dropship Program Custom product sourcing from the Rack Store vendor network with freight-forwarder-friendly fulfillment to ship anywhere in the USA. Targets dealers and partners needing custom configurations without holding inventory themselves.
• Project Support and Engineering Coordination Engineering support services including coordination on permit submittals, high pile storage permits, and seismic reviews through a trusted engineering partner network for complex warehouse installations requiring structural engineering compliance. Sold alongside product orders to warehouse operators and dealers managing complex installations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Nucor Warehouse Systems / HannibalcoreChannel Partner/ Reseller/ DistributorPrimary supplier of pallet racking products. Rack Store is a premier stocking distributor for Nucor Pallet Rack products including uprights, beams, and structural components. Products include Nucor Hannibal I-Series pallet rack beams and structural cantilever rack components.
• Worldwide Material HandlingminorChannel Partner/ Reseller/ DistributorSupplier of wire decks and Pro Deck punched deck products sold through Rack Store.
• HiltiminorChannel Partner/ Reseller/ DistributorSupplier of Kwik Bolt TZ wedge anchors for pallet racks and cantilever racks. Products carry Hilti Report ESR-1917 for building code compliance.
• Engineering Partner NetworkcoreImplementation/ SI/ Consulting PartnerTrusted engineering partner network providing coordination on permit submittals, high pile storage permits, and seismic reviews for complex warehouse installations requiring structural engineering compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dematic (KION Group): Dematic is a global warehouse automation and storage systems integrator that designs, supplies, and installs racking and AS/RS systems for large enterprises. While Rack Store serves SMB and mid-market buyers, Dematic defines the broader incumbent benchmark for warehouse storage solutions.
• Bastian Solutions: Bastian Solutions is a large US material handling integrator offering racking, conveyors, and robotics as a Toyota Advanced Logistics partner. It overlaps with Rack Store on pallet rack distribution but operates at a larger scale and project scope.
• Equipment Depot: Equipment Depot is a national industrial equipment distributor selling forklifts, aerial work platforms, and warehouse storage solutions. Its broad industrial product portfolio and multi-location footprint position it as a larger incumbent against which Rack Store competes for warehouse storage spend.
• Nucor Warehouse Systems (Hannibal): Nucor Warehouse Systems/Hannibal is Rack Store's primary supplier and a leading US manufacturer of pallet rack and cantilever systems. It represents the upstream manufacturer that anchors Rack Store's product line and the broadest incumbent competing indirectly via its own dealer network.

Emerging players

• Pallet Rack Now: Pallet Rack Now is an online-focused pallet rack distributor offering new and used racking with e-commerce quoting and quick-ship fulfillment. It is a smaller, digitally native competitor overlapping Rack Store's direct e-commerce and Quick Ship model.

Direct peers

• Material Handling Inc. (MHI): MHI's distributor network and Material Handling Exchange connect buyers with pallet rack, shelving, and warehouse storage equipment. As a multi-vendor distributor and industry association hub, MHI represents the same distribution channel structure that Rack Store operates in.
• Cisco-Eagle: Cisco-Eagle is a long-standing direct-to-customer material handling distributor offering pallet racking, conveyors, and warehouse storage solutions across the US. It competes head-to-head with Rack Store on pallet rack SKUs, e-commerce quoting, and project support, making it the closest comparable peer.
• Global Industrial Company: Global Industrial is a large-scale online distributor of industrial and warehouse equipment, including pallet racking, shelving, and material handling supplies. It sells directly through an e-commerce storefront to B2B and B2C buyers, directly overlapping Rack Store's e-commerce GTM and product line.
• Warehouse Rack & Shelf LLC: Warehouse Rack & Shelf is a specialized distributor of new and used pallet rack, cantilever, and warehouse storage systems, primarily serving SMB customers via e-commerce. It is closely comparable to Rack Store in product mix, target buyer, and online-direct GTM motion.
• Storage Solutions Inc. Storage Solutions is a national pallet rack and warehouse storage integrator/distributor offering design, engineering, and installation services. It mirrors Rack Store's combination of product distribution plus project coordination and permit support for seismic and high-pile storage compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• Xx.com/RACKSTORE_CA
• LinkedInlinkedin.com/company/rack-store-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rack Store